Cidms Module 4
Cidms Module 4
MODULE 4
Levels of service and
customer profiling
MODULE 4 Levels of service and customer profiling
MODULE PURPOSE
This module provides the means for identifying, locating and quantifying municipal customers, and for profiling such
customers in terms of key built environment planning attributes such as land use type, density and income levels. This module
also provides levels and standards of service options for infrastructure and community services as a basis for engaging with
customers on appropriate service packages, for profiling the current state of service provision, for quantifying service access
backlogs, and to estimate current and future demand.
Additionally, this module provides guidance on the type and location of social amenities to be provided in urban spaces to support
spatial objectives such as densification and the strengthening of identified spatial structuring elements (e.g. nodes and corridors).
WHY
1. Cities have a mandate to deliver a wide range of infrastructure and community services to customers. This requires cities to know
their customers, and to agree with these customers the scope and levels of services to be provided.
2. Cities also need to establish the state of service provision to its customers, both in terms of levels of service and spatially, to determine
whether customers are receiving the services agreed upon, and to identify any service provision backlogs (e.g. lack of access to
services, or services offered at levels of service considered too low) to be addressed through either asset or non-asset solutions.
3. Decisions on where infrastructure and community services are to be provided impact on the urban economy and the city’s spatial
structure.
OUTPUTS OF MODULE 4:
1. The adoption of a customer profiling system (which forms part of the city’s asset management system, to be documented in the
city’s strategic asset management plan) and that meets the following criteria:
•It will account for all major customer groups being planned for.
•Key customer attributes, such as income levels and density must be included.
•It will enable the optimal use of existing sources of data (municipal and other).
•The level of data chosen must be sufficient to enable analysis, planning and reporting, but not excessively difficult or expensive
to acquire, process or maintain.
• It must be possible to spatially analyse and present customer profiles.
• It must be possible to spatially depict and analyse population growth and infrastructure capacity to determine built
environment impacts at that point in space.
• The methodology used to profile and spatially segment customers must be repeatable.
2. The adoption of levels and standards of service options, including directives on when, to whom and where these options will
apply, to be documented in the strategic asset management plan, and ideally also in a customer services charter that is available
on the city’s web site.
3. A spatially-based, segmented customer profile that supports built environment planning, inclusive of demand planning, as well
as revenue planning.
4. Profiling of the current state of services provision for all customer types, by level of service per service type, and per spatial entity
or regional segment reporting convention.
I
Levels of service and customer profiling MODULE 4
CONTENTS
Module 4 Customer and service profiling
II
MODULE 4 Levels of service and customer profiling
LIST OF
Figures that appear in this toolkit
FIGURE 4.1: Levels and standards of service: example potable water 4.2
FIGURE 4.2: Spatial structuring elements: examples and descriptions 4.8
FIGURE 4.3: Layout of subsection on customer profiling 4.11
FIGURE 4.4: Example of time series imagery illustrating the pace of urban growth 4.17
FIGURE 4.5: Use of SPOT building-count data to identify customers: Enkanyiswini Shozi Village, eThekwini 4.18
FIGURE 4.6: Methodology for spatial profiling of customers 4.24
FIGURE 4.7: Relational database diagram – customer database inputs 4.25
FIGURE 4.8: Example − capturing structures in informal settlements (Kanana Driefontein − Ekurhuleni) 4.26
FIGURE 4.9: Customer distribution across priority zones 4.31
FIGURE 4.10: Annual household income levels 4.31
FIGURE 4.11: Spatial revenue profiles: net revenue generated per spatial structuring element, Ekurhuleni 4.32
FIGURE 4.12: Location of top 500 customers in relation to spatial structuring elements, Ekurhuleni 4.33
FIGURE 4.13: Municipal revenue coverage and levels of outstanding debt 4.34
FIGURE 4.14: Spatial scales of planning for social amenities 4.46
FIGURE 4.15: Social amenity compatibility matrix 4.47
FIGURE 4.16: Municipal social facilities location preference matrix 4.48
FIGURE 4.17: Customer service access profile: clinics and care centres, Ekurhuleni 4.57
FIGURE 4.18: Customer service access profile: clinics and care centres, Ekurhuleni 4.58
FIGURE 4.19: Consolidated customer profile and costs of addressing service access backlogs – Buffalo City 4.59
FIGURE 4.20: Relative distribution of water access backlog between priority zones expressed in R’ million–Buffalo City 4.61
FIGURE 4.21: Social amenity accessibility index − Ekurhuleni 4.62
FIGURE 4.22: GIS Thiessen polygon technique 4.62
FIGURE 4.23: Urban morphology: process of formation and transformation 4.63
FIGURE 4.24: Nuanced asset life-cycle approach for nodes of various orders and in different stages of urban maturity 4.64
III
Levels of service and customer profiling MODULE 4
LIST OF
Tables that appear in this toolkit
TABLE 4.1: Levels of service hierarchy for potable water services 4.2
TABLE 4.2: City size measured in hectares and number of cadastre entities* 4.5
TABLE 4.3: Geographic levels of analysis 4.14
TABLE 4.4: Example of the number of households per dwelling type − City of Johannesburg (2011) 4.16
TABLE 4.5: Example of a household income profile − Nyanga, City of Cape Town (2011) 4.17
TABLE 4.6: Example of land-use data (Ekurhuleni) 4.19
TABLE 4.7: Example of valuation-roll data (Buffalo City) 4.19
TABLE 4.8: Example − meter reading table June 2014, Buffalo City 4.20
TABLE 4.9: City-customer classification system 4.21
TABLE 4.10: Customer classification system: formal residential income categories 4.23
TABLE 4.11: Gross formal residential density categories 4.23
TABLE 4.12: Customer database − data field structure 4.26
TABLE 4.13: Attribute fields: informal/backyard shack or traditional rural residential 4.27
TABLE 4.14: Municipal customer database − data fields 4.29
TABLE 4.15: Example of a spatially-based customer profile aligned to priority areas in the SDF 4.30
TABLE 4.16: LOS for roads (primary, secondary and tertiary roads) 4.35
TABLE 4.17: Converting customer expectations into technical performance measures 4.37
TABLE 4.18: Standards of service for potable water services (illustrative only, not an extensive list) 4.38
TABLE 4.19: Nuanced standards of service: water pipe burst response times 4.39
TABLE 4.20: Electricity LOS 4.40
TABLE 4.21: Roads LOS (primary, secondary and tertiary roads) 4.41
TABLE 4.22: Roads-related infrastructure LOS: bridges, pedestrian facilities and storm water 4.41
TABLE 4.23: Sanitation LOS 4.42
TABLE 4.24: Solid waste LOS 4.43
TABLE 4.25: Water LOS 4.43
TABLE 4.26: Classification of settlement types and catchment sizes 4.45
TABLE 4.27: Method of determining customer access to municipal infrastructure services 4.53
TABLE 4.28: Method of determining customer access to social amenities 4.55
TABLE 4.29: Number of customer units at each LOS for water per priority area – Buffalo City 4.60
IV
MODULE 4 Levels of service and customer profiling
This module provides a customer classification system for profiling the different categories of customers in a municipality.
Since infrastructure and community services are offered to customers, it naturally follows that the infrastructure planning
process must start with knowledge of how many customers must be served and where, and understanding of their needs,
preferences and abilities to pay.
The module then offers levels of service hierarchies for the main
infrastructure and community services provided by cities to its
customers. These levels of service hierarchies can be thought
of as a shopping list of “service packages” or “products” offered
to municipal customers. The type or level of service package
will depend on several factors, such as: customer needs
and preferences; ability to pay; the availability of bulk and
distribution infrastructure; municipal affordability; and legal
requirements. A suite of levels of service hierarchies assists the
infrastructure planner to:
• Determine the type or level of services received by customers;
• Engage with customers on the levels of service they desire, and
the costs associated with providing the services they want;
• Establish whether certain customers are underserved or not
receiving services whatsoever, meaning they should receive
higher levels of service − this would be considered a “service
access” backlog; and
• Plan for future customers and the levels of services they
should receive.
• Energy, whether from electricity or from some energy mix • Social amenities, supporting safe and healthy lifestyles, and
comprising electricity, renewable sources of energy and offering opportunities for recreation, social interaction, a
natural gas; sense of belonging and social integration;
• Potable water and sanitation systems, sustaining life and • Storm-water infrastructure, protecting the city from flooding; and
providing indispensable health and sanitary services; • Public open and connected green space to allow a city
• Roads, bridges and footpaths, enabling physical movement; to breathe; fulfil key ecological functions such as carbon
• Public transportation systems, such as bus services, to move trapping and conversion to oxygen; mitigate the effects of
and connect people; flooding; support biodiversity; contribute to place-making;
boosting land value capture; and allow opportunities for
• Solid waste including the removal, recycling and disposal of
amusement, recreation and education.
solid wastes;
All of the above functions are typically the responsibility of a metropolitan municipality, provided to its citizenry.
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Levels of service and customer profiling MODULE 4
4.2
MODULE 4 Levels of service and customer profiling
Typically, unit costs are attached to each level of service. This This module also provides an approach to the segmentation
allows the infrastructure planner to both scope the size of the of the city space to profile customers, services provided, and
service access backlog and of future demand in terms of the to plan and manage future service delivery. Lastly, this module
number of customers to be served, but also to develop cost provides guidance on the location and clustering of social
estimates. amenities. First, though, a more in-depth insight into the need
for these classification systems is provided.
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Citizens are people who organise themselves in many different ways, whether naturally or through legal means. The most
common grouping is the residential customer, or household.
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MODULE 4 Levels of service and customer profiling
From the point of view of the municipality a customer is located at some point in physical space. For a residential customer, that
point in space will be the particular address or location where services are provided or to be provided, typically the dwelling
where the customer lives. As we’ve seen, different customers need different levels of services for various infrastructure and
social amenity services. Infrastructure too, is to be found located in physical space. To determine whether customers are
serviced, and at the right levels, we need the following information:
What type of customers How many of them Where are they What, if any,
are they? are there? located specifically infrastructure serves
these locations?
So not only do we need to categorise customers and services, or John Smith) or a legal person (a company, trust or other
we also need information on the location of customers and institution). But a quick glance at the table below will show that
infrastructure. But that level of detail (physical address, or GPS there are many more households than cadastre entities, and
coordinates) is typically too much to deal with from a planning we’ve haven’t even started counting non-residential customers
point of view, because cities are simply too large. Consider the yet. This anomaly largely results from the form of ownership and
following table: South African cities have areas of jurisdiction the intensity of use of the land parcel itself. A block of flats can
ranging between 164 536 to 629 830 hectares. Moreover, the be owned by one person, whether natural or legal, but occupied
land area of a municipality will be divided into multiple cadastre by dozens of households. However, each household within the
entities. A cadastre entity is a land parcel, such as a stand, erf, block of flats is also a municipal customer, entitled to access to
plot, farm portion or farm. Each cadastre entity will be owned by municipal services.
someone, whether a natural person (someone like Joe Modise
Nelson Mandela Bay 195 902 1 152 114 324 291 248 635
City of Johannesburg 164 536 4 434 827 1 434 861 618 503
City of Tshwane 629 830 2 921 488 911 532 428 573
City of Cape Town 244 506 3 740 026 1 068 564 682 629
TABLE 4.2: City size measured in hectares and number of cadastre entities*
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Levels of service and customer profiling MODULE 4
The large number of different types of customers that require of an infrastructure system, proximity to some elements may
service provision at multiple points in physical space require not automatically mean access to infrastructure services. In fact,
the adoption of a system of spatial analysis, whereby customers the proximity of some types of infrastructure will in all likelihood
are grouped and analysed spatially, to allow both profiling be contested by those members of the community that would
of customers (by type, income level and other relevant have to live in close proximity to it. Think, for example, of sewage
attributes) as well as of the municipal services they receive. This treatment works or landfill sites…no one wants to live close to
requirement also applies to infrastructure and social amenities. them, and property values in the adjacent areas reflect this.
“Infrastructure” is normally defined as stationary components This tendency of not wanting to be in close proximity to certain
of a system, where the whole system provides services to a types of assets, areas, land use or other elements is referred to as
community. Due to the different functions of the components Nimbyism: not in my backyard.
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MODULE 4 Levels of service and customer profiling
In analysing the existing spatial form of the city and deciding on the future spatial structure, planners use structuring and
restructuring elements and tools, the outcomes of which are documented in the municipal spatial development framework
(MSDF). The Spatial Planning and Land Use Management Act of 2013 (SPLUMA) establishes the following (among other) as
requirements of a MSDF:
04
frames of when development is expected to occur. SPLUMA DETERMINE WHO WILL BE RESPONSIBLE
includes specific requirements to address this: FOR IMPLEMENTING PROPOSALS
• Include a five-year population growth estimate and indicate • Provide the spatial expression of the coordination, alignment
how this growth will translate into a need for housing across and integration of sectoral policies of all municipal
different socioeconomic groups (and where in space this will departments; and
occur); and • Include an implementation plan comprising sectoral
• Include five-year estimates of economic activity and requirements, including budgets, resources for
employment trends and locations in the municipal area. implementation, institutional requirements, targets, dates
and monitoring indicators.
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Levels of service and customer profiling MODULE 4
Like cities, nodes are also subject to a life cycle: new node, growing node,
mature node, decaying node etc.
activity spine:
Activity corridor
An area of generally higher intensity urban use or land suitable for
intensification, parallel to and on both sides of an activity spine, and
includes any associated higher-order transportation routes such as
railway lines and through roads.
Activity spine
A public street, incorporating an existing or planned public transport
route, and adjacent land used or intended for mixed-use development.
DEVELOPMENT BOUNDARY
Urban edges are not fixed or permanent, but rather flexible lines that can
be extended over time in an effort to promote compact cities and efficient
infrastructure.
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MODULE 4 Levels of service and customer profiling
Not only does green space allow a city to breathe, it has also been found that
well-designed and maintained green spaces improve land-value capture,
and surrounding properties benefit from increases in property value.
space system and inside the urban edge are sometimes referred to as
intervention areas.
One of the greatest trials facing modern cities is rapid growth. Good urban planning can provide the framework for making
Our world is rapidly becoming more urban. Fast growing cities decisions that are resource efficient and sustainable for all cities.
face additional challenges such as high percentages of people Increasingly, there is evidence that well-managed and thoughtfully
living in informal settlements, inadequate urban basic services, designed cities provide increased well-being for their citizens. The
urban sprawl and poor public transport. If cities are to play decisions on density, land-use and spatial patterns that urban
their role as drivers of economic and social development, these planners make have a major impact on energy consumption, co2
challenges have to be addressed through effective planning production and cost of construction. Integrating urban planning
and governance. Enormous amounts of infrastructure will need and infrastructure provision in the early stages of spatial planning
to be built in urban areas in the coming decades, creating an is essential for getting the infrastructure “right”. Infrastructure
urgency and an opportunity to do things right, to use available investments are long-term decisions and the choices we make
resources efficiently and to address the infrastructure needed to today will lock us into patterns dictating the carbon, land, energy
create well-functioning cities. and water intensity of our future development.
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Levels of service and customer profiling MODULE 4
4.10
MODULE 4 Levels of service and customer profiling
This subsection begins with a description of the basics of municipal customer profiling, proceeds to specify criteria for an
effective, robust system of customer profiling and then proposes a customer classification system for adoption by cities. It also
provides a methodology for developing a customer profile and closes with some examples of customer profiles.
BASICS OF CUSTOMER
Section 4.2.1 PROFILING
PROPOSED CUSTOMER
Section 4.2.3 CLASSIFICATION SYSTEM
EXAMPLES OF CUSTOMER
Section 4.2.5 PROFILES
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Levels of service and customer profiling MODULE 4
Municipal valuers also have an interest in customers. They Permitted land use(s) for each property is(are) stipulated in
prepare, maintain and update municipal property valuation the land use scheme of each municipality. Urban planners
rolls that contain data on all properties in the municipality’s area are greatly concerned with how land is used, and will indicate
of jurisdiction. The data set for each property will include details in spatial development frameworks (SDFs) how land should
of the owner, location of the property, its size, the value of the be used in future. Urban planners will also indicate in SDFs
property, and the property-rates category that applies to that the target densities of development of various areas and the
property. Rates categories are also determined on the basis of development controls to support those targets, such as building
land use. height restrictions. Engineers will interpret spatial development
frameworks, and will plan for engineering services provision on
the basis of land use, development density and other controls.
• Land cover refers to the physical surface of the earth,
including various combinations of vegetation types, soils,
exposed rocks and water bodies as well as anthropogenic
elements, such as agriculture and built environments.
Land cover can also describe “the vegetation and artificial
constructions covering the land surface”.
• Land use means the purpose to which the land cover is
committed, or rather, man’s activities on land, which are
directly related to the land. Certain uses, e.g. agriculture, have
a characteristic land-cover pattern, other land uses, such as
business or commercial, are not readily discriminated by a
characteristic land-cover pattern.
• Zoning is the process of planning for land use by allowing or
restricting certain land uses in a certain geographic area. A
“Zoning” is NOT necessarily restricted to a single land use and
typically includes a number of related land uses. Zoning also
includes restrictions in different zoning areas, such as height
of buildings, density (number of structures in a certain area),
coverage, parking requirements etc. Zonings are managed
by means of a scheme.
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MODULE 4 Levels of service and customer profiling
Each of the above spatial systems serve a purpose, but not all
are equally suited for the purposes of strategic spatial planning
or infrastructure asset management. To determine which spatial
segment system to adopt for purposes of infrastructure asset
management planning, it is necessary to consider:
• The availability of data at various spatial scales;
• The requirements of SPLUMA;
• The stability, benefits and challenges of spatial segmentation
systems at various spatial scales and time.
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Levels of service and customer profiling MODULE 4
MUNICIPAL-SCALE DATA
Many data sets provide answers at a municipal level (e.g. population
totals, growth totals etc.). This is typically the lowest level of detail at
which growth rates are calculated. It can therefore be useful to provide
a “control total” for planning exercises, but often information is required
at a more detailed level.
WARD LEVEL
Wards are politically demarcated segments of municipalities that
typically elect and are represented by a councillor. Statistical data
generated by Stats SA is available at ward level. Usually community
needs are also expressed at a ward level (as part of the integrated
development plan). Often projects responding to these needs are also
represented at a ward level. However, wards are not service-delivery
units or configurations, and therefore infrastructure capacities and costs
are not easily reflected at the level of the ward.
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MODULE 4 Levels of service and customer profiling
PROCLAIMED TOWNSHIP
Township-level data is available in billing systems, valuation rolls and
land-use schemes. This is the first geographic level of data that is
consistent across municipal data sets. Note, though, that proclaimed
townships EXCLUDE most informal settlements or traditional villages.
These settlement types mostly occur on farm portions in the rural
parts of the municipality OR on farm portions in between proclaimed
townships.
LAND-PARCEL LEVEL
This is the finest grain at which most municipal data sets are available.
The land use scheme, valuation roll and billing system all provide data at
an individual property level. While this level of data is sufficient for most
purposes it is possible to have more than one customer on a land parcel
(e.g. sectional title properties or properties with multiple storeys). In
addition, informal settlements and traditional villages have mostly never
been surveyed and will therefore not be included at this level of detail.
BUILDING LEVEL
This is the preferred level at which data should be available. From this
detail level, data can be aggregated to any spatial level discussed above.
Building-level data is also useful in informal settlements and traditional
villages as well as in complex central business districts where multiple
customer types can be found in the same building.
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Levels of service and customer profiling MODULE 4
The most important national data set of use to cities is the National Census, compiled and released by Statistics South Africa. Key
data sets from the census include:
Demographic indicators such Number of households per For the infrastructure categories
as population, households and dwelling type; and water, sanitation and electricity,
annual household income; the number of households for
each level of service.
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MODULE 4 Levels of service and customer profiling
Table 4.5 below shows an example of the income profile for a suburb in Cape Town. The different income categories can be used to
derive the income level of the formal residential customer category.
TABLE 4.5: Example of a household income profile − Nyanga, City of Cape Town (2011)
Other national spatial data sets include: Mamelodi East 2010 Mamelodi East 2015
Note that in many instances, the cities themselves have GIS units
maintaining cadastral data. In addition, the National Geo-Spatial
Information (NGI) Branch of the DRDLR are the custodians of
aerial and satellite imagery taken over a number of years that
provide useful information in determining growth between
census years.
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Levels of service and customer profiling MODULE 4
04 COMMERCIAL DATA VENDORS THAT SUPPLY as well as a rudimentary land-use classification (useful in
DEMOGRAPHIC AND ECONOMIC INFORMATION deriving customer type). This data set is particularly useful in
at various spatial scales. These data sets can generally be quantifying the number of customers living on land that is not
accessed by paying an annual subscription fee. formally surveyed (such as informal settlements or traditional
villages).
FIGURE 4.5: Use of SPOT building-count data to identify customers: Enkanyiswini Shozi Village, eThekwini
Most, if not all, metropolitan municipalities have access to a centralised GIS Department. These departments maintain, among other,
base GIS data such as cadastral data sets and road-centre lines. The following municipal spatial data sets can be used to derive and
update customer profiles:
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MODULE 4 Levels of service and customer profiling
4.19
Levels of service and customer profiling MODULE 4
TOWNSHIP STAND NO. ACCOUNT NO. DATE SERVICE CODE SERVICE BASE TRANSACTION AMOUNT
East London 14554 10054745 201406 WA MW08 R 437
East London 14554 10170007 201406 WA MW08 R 279
East London 14554 10299947 201406 WA MW08 R 109
East London 14554 10349178 201406 WA MW08 R 12
East London 14554 10349177 201406 WA MW08 R 109
East London 14554 10349180 201406 WA MW08 R 61
THE STABILITY, BENEFITS AND CHALLENGES OF SPATIAL SEGMENTATION SYSTEMS AT VARIOUS SPATIAL SCALES
Many cities at present report spatially at the ward level, and the All cities are actively planning to restructure their cities
main benefit of doing so is to be accountable to voters in the towards economic and social progress. Some of the planning
areas where they live. But reporting at the ward level has several interventions include: implementing strategic projects with
disadvantages as well. The ward system itself is not stable, every city-wide benefits; the strengthening of specific corridors,
few years wards are redemarcated. As a result time-series data nodes and intervention areas; and densification and mixed-
on, say capital investment per ward, presents a skewed picture. use development. These objectives take time to achieve, and
It is also natural for wards to demand capital investment and ideally the spatial segmentation system should focus attention
other resources over other wards and city-level objectives, and on these strategic objectives and should remain fairly stable to
as a result, city-level optimal decisions may not be made, to the measure progress towards achieving city strategic objectives
detriment of the citizenry at large. Conversely, while residents over time. Whereas a city does not control the demarcation of
in a particular ward may demand investment, they may oppose wards, it is able to control the spatial segmentation of the city in
much needed development, such as intensification in land use, terms of priority management areas.
corridor development or infrastructure such as sewerage plants.
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MODULE 4 Levels of service and customer profiling
An effective, robust municipal customer-profiling system will meet the following criteria:
1. It will account for all major customer groups being planned for.
2. Key customer attributes, such as income levels and density must be included.
3. It will enable the optimal use of existing sources of data (municipal and other).
4. The level of data chosen must be sufficient to enable analysis, planning and reporting, but not excessively difficult or expensive
to acquire, process or maintain.
5. It must be possible to spatially analyse and present customer profiles.
6. It must be possible to spatially depict and analyse population growth and infrastructure capacity to determine built environment
impacts at that point in space.
7. The methodology used to profile and spatially segment customers must be repeatable.
Residential customers are further segmented based on settlement type and status, income levels and density. Non-residential
customers are segmented into economic land uses such as agriculture, mining, manufacturing, business, public service infrastructure,
major transport facilities and institutional land uses.
Areas where groups of housing units have been constructed on land that
Informal the occupants have no legal claim to, or occupy illegally; or unplanned
residential settlements and areas where housing is not in compliance with current
planning and building regulations (unauthorised housing).
Residential
Traditional rural This category of customer refers to villages or settlements under the
residential administration of tribal or traditional authorities.
Backyard Backyard residential (shacks) are additional informal units on a plot of land
residential that are rented out by the land owner as a significant income to the main
(shacks) householder.
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The term in this instance is used to describe both a retail as well as an office-
Business
related land use.
Commercial and
Factories, storage, manufacturing etc.
industrial
Airports and ports are defined as tracts of land or water with facilities for the
Ports and arrival, departure, shelter, supply, and repair of aircraft and marine vehicles
airports used for receiving or discharging passengers and cargo. This category
includes ports, airports and airfields that are municipally owned.
Public service This category of customer consists of roads, storm-water, water, sewer, power
industries (PSI) or electricity and railway infrastructure under public or parastatal control.
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MODULE 4 Levels of service and customer profiling
Customers in the “formal residential” category are further categorised based on income levels and density, as follows:
4.23
Levels of service and customer profiling MODULE 4
Section 4.2.1 described available sources of data for the spatial profiling of customers, and Section 4.2.3 provided the basic
customer profiling classification system. In order to prepare customer profiles, cities require a methodology as well as the
following:
STEP 1 STEP 5
Prepare land parcel base data Perform 1st level segmentation
STEP 2 STEP 6
Capture informal settlements Quantify number of customers
and backyard shacks per point
STEP 3 STEP 7
Combine formal and informal Add demographic and density
datasets detail
STEP 4
STEP 8
Prepare demographic
Prepare customer database
information
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MODULE 4 Levels of service and customer profiling
Once the above data sets have been obtained, the process of matching attribute data to the cadastre begins. Attribute (tabular) data
collected must now be related to the cadastral information through the use of GIS. Cities should conform to the Surveyor General
convention of using a 21-digit code to describe each property in the municipality (some cities use an amended version of this code
comprising more digits). The figure below serves as a rudimentary database diagram indicating how all the attribute files should
relate to the cadastre.
FIGURE 4.7: Relational database diagram – customer database inputs Units consumed
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After all the attribute data has been “related” or “joined” with the cadastre, some analysis is necessary to populate the
following fields:
The above data sets can be used as starting point and updated
by means of capturing structures using the latest satellite
imagery or aerial photography. In the example, the yellow dots
represent data obtained from Eskom (the SPOT building count,
2011). Additional structures representing growth from 2011 to
2015 were captured using the latest aerial photos (in this case
from Google Earth) as backdrop – these structures are shown FIGURE 4.8: Example − capturing structures in informal settlements
as red points. (Kanana Driefontein − Ekurhuleni)
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MODULE 4 Levels of service and customer profiling
Typically each point (housing structure) captured in an informal settlement or traditional village, or backyard shack represents one
customer. The next step in the process is to add the necessary attribute fields in the database:
ATTRIBUTE DESCRIPTION/SOURCE
SG21 identifier Cities can compile their own identifier, depending on data available from their own GIS. The only
requirement is that the identifier should be unique.
Town/farm name In this case, the name of the settlement or village can be used (or formal town in the case of
backyard shacks).
Stand number The structure number (if available).
Existing land use Use “traditional rural residential” or “informal residential” or “backyard shack”.
Number of customers In most instances, the number of customers per structure will be one. Possible exceptions are
multi-household structures.
Data source List as appropriate e.g. field verification
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MODULE 4 Levels of service and customer profiling
ATTRIBUTE DESCRIPTION/SOURCE
A unique identifier (note that in some cases this can comprise more than 21 digits) used by the Surveyor
SG21 identifier
General to uniquely identify cadastral entities.
The name of the town (from a general plan) or the farm (in the case of the farm, including the farm number
Town/farm name
and registration division).
The parcel number (including subdivision or remainder). In the case of farm portions, the farm number and
Stand number
subdivision or remainder.
Extent The geographic extent of the property, measured in square metres (m2).
The existing land use should ideally originate from the land use data that informed the municipal land-use
Existing land use scheme. This can be updated by “rates category” from the valuation roll or the “property category” and
“tariff code” from the billing system data.
Owner name Name of the registered owner.
From the land use field above, derive the customer category, in line with the customer classification system
Customer category
presented in Table 4.9.
Number of Use the number of water and electricity meters to calculate the number of customers per property (any
customers other available information e.g. sectional title data etc. can be used to quantify the number of customers).
Average annual
Poor, low, medium or high income − calculated using the annual household income category from Stats SA.
income category
Low, medium or high density − calculated by dividing the number of households per small area (from Stats
Gross residential
SA) by the geographic extent (in hectares) of the small area applied for residential purposes plus local roads
density category
and local communal uses such as parks, schools and other amenities.
TABLE 4.14: Municipal customer database − data fields
4.29
Levels of service and customer profiling MODULE 4
Once the customer database has been prepared following the eight-step process described above, it is now possible
to generate a customer profile. The following are examples of the customer profiles that can be made from the customer
database – note that some additional attributes were added to the customer databases for Buffalo City and Ekurhuleni.
TABLE 4.15: Example of a spatially-based customer profile aligned to priority areas in the SDF
4.30
MODULE 4 Levels of service and customer profiling
LEGEND
1 Dot = 25.0005261
Customers
Priority Zone 1 - Central
Priority Zone 2 - West Bank
Priority Zone 3a - Berlin
Priority Zone 3b - Quennera
Rural
LEGEND
4.31
Levels of service and customer profiling MODULE 4
The following figures have been compiled from the customer database of Ekurhuleni. They provide an essential layer in the spatially-
based capital investment framework of a city, as required by SPLUMA, where revenue generation is deemed a strategic priority for
the city.
FIGURE 4.11: Spatial revenue profiles: net revenue generated per spatial structuring element, Ekurhuleni
LEGEND
4.32
MODULE 4 Levels of service and customer profiling
FIGURE 4.12: Location of top 500 customers in relation to spatial structuring elements, Ekurhuleni
LEGEND
4.33
Levels of service and customer profiling MODULE 4
Profiles as presented in Figure 4.11 and Figure 4.12 have Municipal capital investment needs often seem unaffordable.
multiple applications, some of which include: Data generated from the customer database can be used to
expand the revenue base of the city, and to increase revenue
• They provide valuable information on the strength of nodes,
streams. Consider Figure 4.13. The traditional approach to
corridors and other spatial structuring elements, and the
revenue enhancement is to track and recover outstanding debt.
revenue yield of the city compared to municipal investments
The customer database allows this, and more. Note, for example,
made in these areas. Information of this nature can also be
the large shopping centre for which no account exists in the
used to rank and, where appropriate, rationalise the number
billing system of the municipality in question, even though at
of spatial structuring elements and priority investment areas.
the time of compiling this profile the centre has been operating
• Information on top customers is useful in many ways,
for some eight months. All other properties not covered by
including decisions on differentiated standards of service for
some colour where the building structure is visible is another
various areas to retain key clients and attract more investment,
potential municipal customer without an account, not paying
consideration of specially designated development zones
for municipal rates and services.
(e.g. industrial parks), and the design of public transportation
systems.
LARGE SHOPPING
CENTRE NOT RECEIVING
A MUNICIPAL BILL
LEGEND
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MODULE 4 Levels of service and customer profiling
LEVELS OF SERVICE
Levels of service (LOS) are statements of the range of service outputs that the municipality offers to its diverse portfolio
of customers. The emphasis is on outputs, not outcomes. “Outputs” refers to the actual physical service or infrastructure
provided, whereas “outcomes” refers to how the customers experience this new infrastructure – in other words, how it affects
the customer. To understand this concept further, consider the following LOS for roads provision:
TABLE 4.16: LOS for roads (primary, secondary and tertiary roads)
4.35
Levels of service and customer profiling MODULE 4
This roads LOS hierarchy refers to the types of road on offer to customers. Road type in this context refers to class of road, pavement
type (e.g. gravel or paved), carrying capacity and road width. Defined levels of service allow a city to:
Inform and consult with Establish level of service Measure performance against
customers on available targets for present and future stated levels of service, and to
service packages, as well as customers, and for particular determine backlogs in service
the costs attached to each spatial locations and spatial provision (the number of
level of service. These allow structuring elements. customers served at levels of
customers to make informed service lower than the target
decisions on the levels of level(s) of service), that will
service they desire. inform asset management
strategies and plans to address
backlogs.
4.36
MODULE 4 Levels of service and customer profiling
STANDARDS OF SERVICE
Customers are, however, likely to require more than just the
actual roads infrastructure provided (or any other type of
infrastructure). They are also likely to be concerned about
outcomes such as the following:
• A safe driving experience that includes both on-road safety
as well as safety at intersections.
• Smooth travel experience without undue delays.
• A convenient, surprise-free navigation experience.
4.37
Levels of service and customer profiling MODULE 4
Customer performance requirements or measures are multifaceted. They are concerned with both tangible measures (e.g. the
condition of the road) as well as with intangible measures such as the attitude of municipal staff receiving complaints, and how well
the city reacts when dealing with complaints such as faulty robots, overgrown verges, potholes or blocked storm-water inlets. The
following are some of the typical service requirements valued by customers:
TABLE 4.18: Standards of service for potable water services (illustrative only, not an extensive list)
4.38
MODULE 4 Levels of service and customer profiling
Standards of service such as those presented for water above will likely be further refined according to area, customer type and the
nature of the infrastructure involved. A city will probably adopt nuanced response times to pipe bursts, as follows:
TABLE 4.19: Nuanced standards of service: water pipe burst response times
Service criteria should be SMART: Specific, Measurable, Achievable, Relevant, and Time based. Also take care not to formulate criteria,
standards or targets, which are dependent on factors outside the control of the municipality.
4.39
Levels of service and customer profiling MODULE 4
This toolkit’s LOS hierarchies are intended to characterise the infrastructure provision associated with the existing levels of
service that may be found in practice as well as target levels of service adopted by the cities. The numbering is not intended
to suggest that any one level of service is preferable to another – indeed, a city will need to adopt different levels of service for
different types of customers. This would be based on need, affordability, density, location and proximity to bulk infrastructure.
The core approach of forecasting infrastructure needs desired spatial structure, using norms-based levels of service can sometimes
lead to unrealistically high budget requirements. Innovative, practical and non-asset solutions need to be explored, particularly in
areas of low density (for example rural areas). More guidance on this is provided in Module 5: Future Demand.
LOS DESCRIPTION
0 No electricity service: basic energy sources such as open fires paraffin/coal stoves, gas, wood and candles
1 No grid electricity service: natural and alternative energy sources such as solar (photovoltaic energy for lighting), gas
or coal
2 Domestic low: grid electricity service − connected and metered (conventional and prepaid), single phase. 230 V with
first 50 kWh for free with second 50 kWh lifeline for indigent and pensioners and further electricity usage charged per
kWh supplied
3 Domestic high: grid electricity service − connected and metered (conventional or prepaid), single phase. 230 V
4 Commercial prepaid: grid electricity service − prepaid meters, connections to small commercial power users (<80kVA)
5 Commercial conventional: grid electricity service − conventional metered connection to small commercial power users
6 Industrial low 400 V: grid electricity service − connected and metered (conventional and prepaid). Conventional: 80
kVA and above at nominal voltage of 400V. Prepaid 50 kVA up to 150 kVA
7 Industrial high 11 kVA: grid electricity service − conventional metered connection (1MVA and <10MVA)
8 Very large power users: 11 kV and higher voltages with > 10 MVA Supply − grid electricity service − conventional
metered connection
4.40
MODULE 4 Levels of service and customer profiling
Note that for roads, grades (1 to 3) on the LOS of different roads and storm-water infrastructure elements are meant to be read
independently. Access to primary and secondary roads would be coupled to the longest distance from customers.
4.41
Levels of service and customer profiling MODULE 4
1 Bucket system
9 Package plant
4.42
MODULE 4 Levels of service and customer profiling
LOS SOLID WASTE LOS SOLID WASTE LOS SOLID WASTE LOS CLEANSING
OPTION COLLECTION OPTION SEPARATION OPTION DISPOSAL OPTION PUBLIC AREAS
4.43
Levels of service and customer profiling MODULE 4
4.44
MODULE 4 Levels of service and customer profiling
01 ACCESSIBILITY
For social amenities to be of value to communities, they should
be accessible. Accessibility can be measured in either time
or distance, time generally being the preferred metric. The
following are possible means of determining access, and the
means will be determined by considering both the customer
and the nature of the service or facility:
• Walking time
• Drive time using own vehicle
• Drive time using public transport
• Response times by emergency vehicles e.g. fire engines
The CSIR differentiates between eight different settlement types (CSIR Built Environment, 2012) as follows:
Large cities/small metros 350 000 − 1 000 000 Port Elizabeth, Bloemfontein
4.45
Levels of service and customer profiling MODULE 4
Higher-order settlements such as cities dictate that a range of levels of service is adopted per social amenity type to satisfy the needs
of customers at various spatial scales. This concept is demonstrated in Figure 4.14 by considering the provision of parks in the City
of Johannesburg. Three types of parks would likely be offered in a city of this size, these being:
4.46
MODULE 4 Levels of service and customer profiling
Administrative facilities
Crèche/nursery school
Places of amusement
Educational facilities
Recreation facilities
Information centres
Community centres
Beachfront facilities
Secondary school
Magistrates court
Cultural facilities
Religious centres
Municipal offices
Tertiary facilities
Children’s home
Sports stadiums
Health facilities
Primary school
Old-age home
Public squares
Police stations
Mobile clinics
Playgrounds
Sports fields
Fire stations
Petting zoo
Golf course
Post offices
Cemeteries
Aquariums
Hospitals
Libraries
Clinics
Educational facilities
Crèche/nursery school
Primary school
Secondary school
Tertiary facilities
Adult learning centres
Health facilities
Mobile clinics
Clinics
Hospitals
Structured semi-hard open space
Public squares
Promenades/esplanades
Recreation facilities
Playgrounds
Sports fields
Sports stadiums
Golf course
Nature parks/hiking trails
Camping sites/caravan parks
Places of amusement
Beachfront facilities
Aquariums
Petting Zoo
Cultural facilities
Libraries
Community centres
Religious centres
Cemeteries
Administrative facilities
Magistrates court
Municipal offices
Neutral Post offices
Police stations
KEY Fire stations
Compatible Old-age home
Neutral Children’s home
Incompatible Information centres
Source: CSIR Building and Construction Technology. 2000. Guidelines for Human Settlement Planning. Volume 1. Reprint
2005. Table 5.5.2: Adapted to reflect additional facilities typically found in metropolitan cities.
4.47
Levels of service and customer profiling MODULE 4
The following matrix views each community facility in terms of its location preference. The aim is to make spatial-structuring
choices that achieve a balance between liveable neighbourhoods and dense, vibrant nodes and higher-order movement networks,
and to optimise the use of land. Location preference is expressed as a spatial-structuring element or zone found in a city’s spatial
development framework.
MOVEMENT
KEY NODES ZONES
NETWORKS
Compatible
Arterials/collectors/activity corridors
Neutral
Neighbourhood/local nodes
INDICATIVE
FACILITY TYPE SIZE CBD/anchor node
Secondary node
Suburban zone
Primary node
Natural zone
Urban zone
Local street
High street
Rural zone
Cemeteries
Local basic cemetery 0.30 ha
Local high level cemetery 3.00 ha
Regional cemetery 15.00 − 17.20 ha
0.15/1 000 head of
Memorial park population
Clinics
Mobile clinic n/a
Basic/intermediate urban clinic 700 − 1 500 m2
Community health centre 5 000 m2
Community halls and centres
Neighbourhood community hall or centre 0.20 ha
Regional community hall or centre 0.50 ha
International convention centre n/a
Designed public open space (not parks)
Complete street n/a
Promenade n/a
Public square n/a
Emergency services
Fire and ambulance station n/a
Indoor sport and recreation facility
Multipurpose sport hall (2 courts) 450 − 600 m2
Multipurpose sport hall (4 courts) 900 m2
Sport complex (9 − 12 courts) 1 200 m2
Large sports complex/high performance sports 2 500 m2
complex
4.48
MODULE 4 Levels of service and customer profiling
MOVEMENT
KEY NODES NETWORKS ZONES
Compatible
Neutral
Incompatible
Arterials/collectors/activity corridors
Special function nodes/precincts
Neighbourhood/local nodes
FACILITY TYPE SIZE
CBD/anchor node
Secondary node
Suburban zone
Primary node
Natural zone
Urban zone
Local street
High street
Rural zone
Libraries
Mobile n/a
Community book units 35 m2
Container library 55 m2
Basic public library 225 m2
Branch public library 500 m2
Central public library 850 m2
Regional public library 1 200 m2
Municipal administrative services
Building plan offices n/a
Information centre/pay point n/a
Municipal administrative offices n/a
Vehicle testing and licensing centres n/a
Parks
Open space with basic improvements n/a
Local neighbourhood park 0.90 − 1.50 ha
Community park 0.30 ha
District park 2.00 ha
Strategic park n/a
Public transport facilities
Airport n/a
BRT station n/a
Bicycle parking and public cycle hiring facility n/a
Dedicated bicycle lanes n/a
Parking facilities, not covered n/a
Parking facilities, covered n/a
Taxi rank n/a
4.49
Levels of service and customer profiling MODULE 4
MOVEMENT
KEY NODES NETWORKS ZONES
Compatible
Neutral
Incompatible
Arterials/collectors/activity corridors
Special function nodes/precincts
Neighbourhood/local nodes
FACILITY TYPE SIZE
CBD/anchor node
Secondary node
Suburban zone
Primary node
Natural zone
Urban zone
Local street
High street
Rural zone
Recreational and tourism facilities
Amusement park (e.g. a water world) n/a
Aquarium n/a
Beachfront facilities n/a
Camping site/caravan park n/a
Golf course − 18 hole 60.00 − 90.00 ha
Nature park/hiking trail n/a
Skateboard facilities n/a
Urban jungle gyms n/a
Social care facilities
Crèche/nursery school
Old-age home
Outdoor sports and recreation facilities: fields and
stadiums
Grassed field n/a
Combi-court surfaces 1.60 ha
Sport complex n/a
Regional sport stadium 3.00 ha
International sport complex n/a
Outdoor sports and recreation facilities: swimming
pools
District swimming pool 0.18 ha
Neighbourhood pool n/a
Regional swimming pool n/a
Competition pool n/a
4.50
MODULE 4 Levels of service and customer profiling
4.51
Levels of service and customer profiling MODULE 4
Generating customer profiles requires accessibility analysis on GIS using the asset register, the customer database and the
levels of service adopted by a city. In the case of accessibility to fire services, it will additionally be necessary also to consider
land use and the spatial structure as different response times to fires are stipulated for various risk categories.
4.52
MODULE 4 Levels of service and customer profiling
Use the latest census year as base and Use the census “toilet facilities” categories for the
determine the predominant level of following levels of service:
service per census small-area layer • No formal service (no infrastructure) Number of residential customer units
• Produce maps indicating level of • Bucket system within a particular level of service
service • Ventilated improved pit (VIP)
• Update level of service to current year • Septic or conservancy tank
• Spatially intersect customer base with
Number of residential and
Sanitation level of service layer
For the remainder of service levels – use nonresidential customer units, with a
• Match municipal billing system with
applicable tariff code-billing system as indicator of specific tariff code indicating the size
customer database to determine
level of service of the connection and therefore the
certain levels of service
level of service
Spatial accessibility analysis to
determine the number of customers For tertiary roads − assume that all customer units
within a certain distance of each type within 30−60 m have access to that road
Number of residential and
of road (determined by the function of • For secondary roads – assume all customer units
nonresidential customer units with
the road as well as the road surface). within 500 m have access to that specific road
Roads access to a specific type of road
Classify each type of road by function • For primary roads, assume all customers within 2
and surface – assign the road type to km have access to that specific road
the closet customer unit
Use the census “energy used for lighting
purposes” categories for the following
• Use the latest census year as a base levels of service:
and determine the predominant level • No electricity service − basic energy
of service per census small area layer Number of residential customer units
• sources such as open fires paraffin/coal stoves,
• Produce maps indicating level of within a particular level of service
gas, wood and candles
service • No grid electricity service − natural and
• Update level of service to current year alternative energy sources such as solar, gas or
• Spatially intersect customer base with coal
Electricity level of service layer
• Match municipal billing system with Number of residential and
customer database to determine For the remainder of service levels – use applicable nonresidential customer units, with a
certain levels of service tariff code billing system as indicator of level of specific tariff code indicating the size
service of the connection and therefore the
level of service
Use the latest census year as a base and
determine the predominant level of
service per census small-area layer
• Produce maps indicating level of
Use the census “refuse disposal” categories,
service Number of residential and
applicable tariff codes from billing system as well
• Update level of service to current year nonresidential customer units within
as municipal counts to populate the specific levels
• Spatially intersect customer base with a particular level of service
Solid waste of service
level of service layer.
• Match municipal billing system with
customer database to determine
certain levels of service
4.53
Levels of service and customer profiling MODULE 4
4.54
MODULE 4 Levels of service and customer profiling
4.55
Levels of service and customer profiling MODULE 4
Assume walking speed of 4.2 km/hr. Note that walking Number of residential customer
Walking time analysis along or across national roads and railway lines is not units within a specified distance of
included in the modelling the facility
Parks
4.56
MODULE 4 Levels of service and customer profiling
Having applied the methodology presented above, asset management planners are now able to profile customer service provision.
Following are some examples of customer service profiles.
FIGURE 4.17: Customer service access profile: clinics and care centres, Ekurhuleni
LEGEND
Urban edge
National roads
Major roads
Existing clinics
4.57
Levels of service and customer profiling MODULE 4
In this case the spatial accessibility analysis pointed out that 149 612 customers do not have adequate access to clinic services. This
constitutes a backlog in service access to be addressed in the asset management plan.
Another benefit of spatial accessibility analysis is that it is now possible not only to determine the backlog at each level of service
expressed in number of customer units or people, but also to locate on a rational basis how many additional facilities should be
constructed, and where.
LEGEND
Urban edge
National roads
Major roads
Existing clinics
FIGURE 4.18: Spatial identification of additional clinics and care centres required, Ekurhuleni
4.58
MODULE 4 Levels of service and customer profiling
A first round of customer profiling using spatial accessibility analysis very often reveals backlogs of a magnitude unaffordable to
cities. In such a case, the following process is proposed:
1. Carefully analyse the results, and in particular investigate the • Consider land use trends and the spatial plans of the
following: city. There may, for example, be areas that are changing
• Do all areas where there is inadequate service provision in function from, say, residential to business or light
have the necessary minimum population threshold to industrial, and such a shift has been anticipated and
justify new facility establishment? Where there are not supported in the SDF.
enough people to justify the expense, consider alternative 2. Discuss the outcomes of the spatial accessibility analysis
levels of service. An example is rather to provide trolley or with spatial planning officials and other decision makers
container library services than to construct new libraries. or at relevant committees, and obtain further guidance on
• Are all areas where backlogs have been identified the approach to facility establishment. Urban planners may
areas earmarked for formal development? Some areas require greater levels of clustering, or may wish to prioritise
experiencing backlogs may be informal settlements not certain areas for new facility establishment (e.g. in primary
suitable for in-situ upgrading, and plans may be in place nodes, key corridors or other intervention areas).
to relocate such communities. In such cases it would be 3. Revisit levels of service, inclusive of norms such as
inappropriate to construct new facilities in those locations. accessibility (distance or time travelled) and density or
• Consider the demographics of the area. The minimum minimum catchment sizes, and for different areas and spatial
population threshold may exist to justify the construction structuring elements, and cost the revised targets. This may
of, say, sports and recreation facilities. Closer inspection of be a reiterative process, and will likely involve a series of
the demographic profile may indicate that the majority of consultations.
the local community may be elderly people, who have no 4. Once achievable and sustainable targets have been agreed
need for outdoor sport facilities such as combi-courts or upon, update the asset management policy and strategy
soccer fields. accordingly.
Having profiled the state of access to all municipal services and having estimated the costs of addressing backlogs, the city should
be able to generate a profile such as the following – this can be narrowed down per spatial priority area or per customer type:
FIGURE 4.19: Consolidated customer profile and costs of addressing service access backlogs – Buffalo City (R’ million)
4.59
Levels of service and customer profiling MODULE 4
More detailed customer profile views can be generated such as the number of customers per level of service or the costs of addressing
service access backlogs per spatial priority area.
WATER LEVEL OF SERVICE LOS <2 LOS 2 LOS 3 LOS 4 LOS 5 LOS 6
TABLE 4.29: Number of customer units at each LOS for water per priority area – Buffalo City
4.60
MODULE 4 Levels of service and customer profiling
LEGEND
An example of such an index, prepared for Ekurhuleni, is shown areas to the south of Vosloorus and Tokoza (an area known as
in Figure 4.20. Areas enjoying high access to amenities are Palm Ridge) rate on the “medium-to-low” end of the accessibility
coloured yellow. Low access to amenities are indicated in blue. scale – meaning that residents have to travel significant distances
The index clearly indicates the “cost” of continuous residential to reach amenities. The process for preparing a spatial social
development around the periphery of the town. Residential amenity accessibility index is as follows:
01 PERFORM ACCESSIBILITY
ANALYSIS PER AMENITY TYPE 02 SPATIAL OVERLAY OF
ACCESSIBILITY SURFACES 03 REDEFINITION
The first step in the process is to perform During this step of the process, each of The final step in the process is to
an accessibility analysis for each of the accessibility surfaces is overlaid with “redefine” the legend of the combination
the amenities using the methodology each other, a process known as “union”. map to read as an index ranked from low
described earlier in this module. The accessibility to high accessibility.
result for each should be an adjoining
geographic “surface” that depicts access to
each of the amenities in the specific class.
4.61
Levels of service and customer profiling MODULE 4
LEGEND
Accessibility index
High accessibility
High - medium
Medium accessibility
Medium to low
Low accessibility
4.62
MODULE 4 Levels of service and customer profiling
It is often assumed that all customers and areas in a city should receive high levels and standards of service. However,
subspaces in cities go through cycles of investment and disinvestment (see figure below). This is a natural process, part of the
urban economic cycle.
4.63
Levels of service and customer profiling MODULE 4
In most cities, governments do not have sufficient funding to halt the decline of all areas in the city all the time. As noted in Module
1, given limited fiscal and financial capacity, cities need to adopt an approach of spatial prioritisation, and focus their resources in
areas and spatial-structuring elements to benefit the whole city. As a result, the asset management strategy of a city should mirror
its spatial strategy, and adapt levels and standards of service based on the status of, and objectives for, each node or area.
FIGURE 4.24: Nuanced asset life-cycle approach for nodes of various orders and in different stages of urban maturity
New, upgrading
Maintain at and maintain to
minimum high SOS
acceptable SOS
New and
CBD Urban upgrading, high
renewal: renewal, SOS
reconfiguration,
new, upgrade and
maintenance to
highest affordable Formalise
standard and retrofit,
reasonable SOS
New, upgrading
and maintain to
high SOS Maintain to high
SOS
This approach is visually presented in Figure 4.24. Accordingly, capital investment for new asset creation, upgrading and renewal
is typically prioritised for the CBD, primary nodes, emerging nodes of importance to the city, and for the upgrading of informal
settlements. In stable, mature nodes and declining areas the emphasis is mostly on maintenance, with limited capital investment.
4.64
MODULE 4 Levels of service and customer profiling
4.5 SUMMARY
This module presented conventions and methodologies for segmenting, quantifying and spatially profiling customers. It offers level
of service hierarchies to assist in profiling the services that customers receive, to determine service access backlogs, and to plan for
the upgrading of services to meet customer or legal requirements for higher levels of service.
Civil and electrical infrastructure provide the backbone of society as we know it. Increasingly though, the value of social amenities is
playing a bigger part in well-functioning, productive and socially integrated cities. The placement and clustering of social amenities
are key levers in the spatial structuring or restructuring of cities, and can be used to great effect in driving urban renewal or to
strengthen nodes or corridors.
The development and agreement on levels and standards of service naturally requires consultation and public participation.
Guidance on public participation is extensively dealt with in a number of publication such as the IDP Guide Pack published by the
Department of Cooperative Governance, and hence is not dealt with in this toolkit. This toolkit, however, provides the necessary
profiles, service level options and cost implications to support informed participation.
Future versions of this toolkit will likely increasingly focus on standards of service and relating these to city-level strategic objectives,
the production of customer service charters, and using standards of service as a sales tool to attract fixed capital investment and
support economic growth. Additionally, levels and standards of service for municipal operational facilities such administration
buildings, depots, stores and yards will likely also be addressed.
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Levels of service and customer profiling MODULE 4
REFERENCES
Council for Scientific and Industrial Research (CSIR) Building Republic of South Africa. 1999. The Statistics Act 6 of 1999. Cape
and Construction Technology. 2000. Guidelines for human Town: Government Gazette.
settlement planning and design. Pretoria: CSIR Building and
Construction Technology.Council for Scientific and Industrial Republic of South Africa. 2000. Local Government: Municipal
Research (CSIR). 2005. Guidelines for Human Settlement Systems Act No. 32. Cape Town: Government Gazette.
Planning and Design, Reprint. Capture Press. Pretoria.
Shramm, C. 2013. It's Time For City Planners To Adapt A New
CSIR Built Environment. 2012. CSIR Guidelines for the provision Model. Retrieved from Forbes. Available at: http://www.forbes.
of social facilities in South African Settlements. Pretoria: CSIR. com/sites/carlschramm/2013/05/14/its-time-for-city-planners-
to-adapt-a-new-model/ (accessed on 6 May 2014).
Department of Arts and Culture. 2013. Project Report for Costing
the South African Public Library and Information Services Bill. Statistics South Africa. 1998. Methodology Reports. Retrieved
Pretoria, South Africa: Government Printer. from Definitions: Statistics South Africa. Available at: http://
www.statssa.gov.za/census01/census96/html/metadata/Docs/
Department of Environmental Affairs and Development Dfntns.html.
Planning. 2005. Provincial Urban Edge Guideline. Cape Town:
Government Printer. Todes, A. 2008. Rethinking Spatial Planning. Retrieved from
World Bank. Available at: http://siteresources.worldbank.org/
Department of Health. 2014. Primary Healthcare Facilities, INTSOUTHAFRICA/Resources/Todes_bladgereedSSno_532008_
Proposal V.2, 1 July 2014; Gazetted, 30 June 2014. Infrastructure revised3.pdf.
Unit Support Systems (IUSS) Project N and S Task Group A:11.
UN-Habitat. 2013. Urban Planning for City Leaders. Kenya:
Department of Rural Development and Land Reform. 2013. Siemens.
Spatial Planning and Land Use Management Act No. 16. Pretoria:
Government Gazette.
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MODULE 4 Levels of service and customer profiling
BEACHFRONT FACILITIES
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
FACILITY SIZE FUNCTION INFRASTRUCTURE
Natural
Not • Beaches not developable − inaccessible for human needs because of rocks and steep slopes
00 inaccessible
developable • Ecologically open beaches
beaches
• Beaches identified as admiralty reserves
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Beach predominantly used for angling Mostly only some safety signage (e.g.
Not
Basic 0 • Beach predominantly used for snorkel no swimming, presence of sharks,
developed N/A
diving demarcation of
• Beach used for walking or jogging conservation areas)
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Beach predominantly used by • Access road
Basic public swimmers • Parking facilities
Intermediate 1 improved • Beach predominantly used by families • Walkway to beach
beaches N/A with small children • Ablution facilities
• Beach used for outdoor leisure (e.g. • Some beach furniture (e.g. fixed
ball playing, surfing, bogey boarding, dustbin, some benches)
sun bathing, kite flying, board surfing) • Basic signage
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Access road
• Parking facilities
• Walkway to beach
• Ablution facilities
• Beach furniture
Blue flag
High 2 Beach used for a wide variety of • External lighting
beaches N/A
outdoor sport and leasure activities • Kiosk
• Lifeguard shelter
• Braai areas
• General signage and specifically
safety signage
• Landscaping as appropriate
BUILDING-PLAN OFFICES
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
No FACILITY SIZE FUNCTION INFRASTRUCTURE
None 0 infrastructure
-
service
Office in FACILITY SIZE FUNCTION INFRASTRUCTURE
municipal Scope of services required (service
Basic 1
management 200m2 package) include:
region • Record keeping of building plan
• Waiting room area
approvals
• Building- plan office attendants
• Receiving building plans, check and
behind counter
120m2 advise
• Providing up-to-date building
specifications
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Levels of service and customer profiling MODULE 4
CEMETERIES
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Have little or no amenities that do not meet requirements for a basic local cemetery
Substandard 1 Places of burial • Generally open land earmarked or used for burial purposes
• Graves typically not numbered
• Formal burial register mostly absent
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Access road
Local cemetery • Internal distributor roads
− Basic (capacity • Security fencing
2a(1) Provide burial capacity for a suburb,
constrained or 0.3 ha (MIG) • Parking
township or town
consumed) • Public toilets
• Security gate
• Shower for workers (where applicable)
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MODULE 4 Levels of service and customer profiling
FIRE STATIONS
Refer to SANS 10090:2003 Standard for Community Protection against Fire.
• Perimeter protection
Community hall • Typically serves local community
• Parking
Basic 1 −medium/smal 0.2 ha (CSIR) site • Utilised for mass meetings
• Outside bollard-type lighting
l (fringe areas) size • Occasional hiring for private functions
• Ablution facilities
• Use as voting stations
• Some kitchen installations
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Levels of service and customer profiling MODULE 4
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MODULE 4 Levels of service and customer profiling
LIBRARIES
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
No
None 0 infrastructure -
service
FACILITY SIZE FUNCTION INFRASTRUCTURE
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Levels of service and customer profiling MODULE 4
OUTDOOR SPORTS
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
No
None 0 infrastructure -
service
FACILITY SIZE FUNCTION INFRASTRUCTURE
Very little
Informal 1 infrastructure • Might have soccer goal posts
services • Might have rugby uprights
• Perimeter protection
• Parking
0.56 ha per 1
2a Grassed field Would accommodate basic sporting and • Change rooms
000 people
recreational activities • Ablution facilities
(SRSA)
Basic • Some steel stands
• Irrigation
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MODULE 4 Levels of service and customer profiling
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
• Land not developable
Natural open
Open space 1 • Generally inaccessible for human needs
space
• Ecological open space
FACILITY SIZE FUNCTION INFRASTRUCTURE
Open space
• Treescaping
Rudimentary 2 with basic
Discretionary • Some playground equipment
improvements
• Perimeter protection (palisade)
FACILITY SIZE INFRASTRUCTURE
As for LOS 2 plus:
Local
• Lawn area
Basic 3 neighbourhood 0.5 ha − 0.7 ha
Functions will depend on the • Some playground equipment
park (SRSA)
characteristics and intrinsic value of • Ablution facilities
the green space, and on local needs • Some park furniture
FACILITY SIZE assessment INFRASTRUCTURE
As for LOS 3 plus:
Ideally, parks should provide multiple • Walkways
Community 0.3 ha (CSIR) per functions, including: • Signage of educational nature as
4
park 1 000 people • Ecological functions such as appropriate
served stormwater and carbon trapping • Parking
• Protection of flora, and where • Irrigation
Intermediate appropriate, fauna • Bollard-type lighting
FACILITY SIZE • Recreation INFRASTRUCTURE
• Leasure
As for LOS 4 plus:
• Opportunities for education, learning
2 ha (BCMM) • Access road, where appropriate
5 District park and social integration
(12 ha – 20 ha • Braai areas
(CSIR)) • Sophisticated landscaping featuring a
range of hard and soft elements
FACILITY SIZE INFRASTRUCTURE
High 6 Strategic park
Discretionary As for LOS 5
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Levels of service and customer profiling MODULE 4
PAY/ENQUIRY POINTS
LOS LOS
REFERENCE LOS CRITERIA (FOR THE FACILITY)
LEVEL DESCRIPTOR
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Access control
Municipal • Serves as a rates hall • Hall or customer serving area
Basic 1 precinct pay • Safekeeping of cash received • Security and cash-handling facilities
point 500 m2
• Serves as enquiry point • Serving counters
• Serves as a referral system • Terminals
• Office space
FACILITY SIZE FUNCTION INFRASTRUCTURE
• Access control
Local offices • Serves as a rates hall • Hall or customer serving area
High 2 pay point in • Safekeeping of cash received • Security and cash-handling facilities
150 m2
town • Serves as enquiry point • Serving counters
• Serves as a referral system • Terminals
• Office space
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MODULE 4 Levels of service and customer profiling