AY2024-T4 Unit 2 BUS 5511 Written Assignment - Job Analysis and The Job Description

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HRM Case study: Job Analysis and Job Description Development
Anonymous Student
Department of Business, The University of The People
BUS 5511 Human Resource Management
Dr. Kshitiz Sharma
April 24, 2024

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Abstract
This paper presents a strategic approach to designing job descriptions for Red Lobster's
Restaurant Manager position, aimed at aligning management hires with the company's new
business strategy. Red Lobster, a leading casual-dining seafood chain, embarked on a
transformational journey to emphasize value and enhance its brand image. However, the
company identified a need to better reflect its strategic vision and values in the qualities
exhibited by its managers. To address this challenge, the paper outlines a structured process
encompassing job analysis, competency mapping, and job description development. By
leveraging insights from stakeholders and industry best practices, this strategy aims to articulate
the expectations and responsibilities of the Restaurant Manager role, fostering alignment with
Red Lobster's mission and values. The resulting job description reflects the organization's
commitment to excellence in food quality, customer service, and team leadership. Through
effective implementation and communication, Red Lobster can attract and retain managers who
embody the passion, creativity, and hospitality central to its brand identity, thereby strengthening
the alignment between management talent and strategic objectives.
keywords: Red Lobster, restaurant manager, job description, job analysis,

competency mapping, business strategy, alignment, values, hospitality,
leadership, customer service, recruitment, casual dining, seafood chain,
organizational culture, strategic objectives, job requirements, talent
management
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In response to Red Lobster's initiative to align its management hires with its new business
strategy, this paper presents a comprehensive strategy for designing job descriptions for the
Restaurant Manager position. Red Lobster, a prominent casual-dining seafood chain operating
across the US and Canada, embarked on a transformational journey aimed at emphasizing value
and enhancing its brand image. However, the company identified a discrepancy between its
strategic vision and the qualities exhibited by its current managers. To address this challenge, the
paper outlines a structured process encompassing job analysis, competency mapping, and job
description development. By leveraging insights from stakeholders and industry best practices,
this strategy aims to articulate the expectations and responsibilities of the Restaurant Manager
role, fostering alignment with Red Lobster's mission and values.
1. INITIAL CONSULTATION:
I would meet with key stakeholders at Red Lobster to understand their new business strategy,
vision, and values in detail. This would include discussions with senior management, HR
representatives, and current restaurant managers to gain insights into the company's culture,
expectations, and challenges.
2. JOB ANALYSIS:
Conduct a thorough job analysis to understand the requirements of the Restaurant Manager
position. “Job analysis is the process of gathering and analyzing information about the content
and the human requirements of jobs, as well as the context in which jobs are performed” (UN,
n.d. para. 1).
This would involve:
 Observations: Spending time in Red Lobster restaurants to observe the current

operations, interactions between staff and customers, and managerial duties.
 Interviews: Conducting interviews with current restaurant managers to gather

information about their day-to-day tasks, decision-making responsibilities, challenges,
and suggestions for improvement.
 Surveys: Administering surveys to gather feedback from employees at various levels

within the organization to understand their perceptions of effective management and
leadership qualities.
 Review of Documentation: Analyzing existing job descriptions, performance

evaluations, and any other relevant documents to identify gaps and areas for
improvement.
3. COMPETENCY MAPPING:
Identify the key competencies required for success in the Restaurant Manager role. This would
include both technical skills (e.g., knowledge of restaurant operations, financial management)
and soft skills (e.g., leadership, communication, customer service orientation). “Competency
mapping is a process that helps in identifying and analyzing the specific skill set, knowledge,
abilities, and behaviors needed to perform a specific job effectively” (Zavvy, 2023, para. 8).
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4. JOB DESCRIPTION DEVELOPMENT:
Job Title: Restaurant Manager
Overall, Purpose Statement:

The Restaurant Manager is responsible for overseeing all aspects of restaurant operations,
ensuring the highest standards of food quality, customer service, and team performance are
maintained to achieve business objectives.
List of Duties or Tasks Performed Critical to Success:

1. Supervise and coordinate daily restaurant operations, including staff scheduling,
inventory management, and adherence to health and safety standards.
2. Recruit, train, and motivate restaurant staff to deliver exceptional service and achieve
sales targets.
3. Develop and implement strategies to optimize profitability, such as cost control measures
and promotional activities.
4. Foster a positive work environment by providing coaching, feedback, and recognition to
employees.
5. Resolve customer complaints and ensure guest satisfaction through effective problem-
solving and conflict resolution.
Decision-Making Requirements:
The Restaurant Manager is empowered to make decisions regarding daily operations, staffing,
customer service issues, and financial matters. Major decisions with significant impact on the
business may need to be referred to higher management.
Description of Relationships and Roles Within the Company:

 Reports to: Regional Manager or Area Director
 Supervisory Positions: Assistant Managers, Shift Supervisors, Kitchen Staff
 Working Relationships: Collaborates with various departments (e.g., Marketing,
HR)
to support overall business objectives.
Minimum Qualifications:
 Bachelor’s degree in hospitality management, Business Administration, or related field.
 Minimum of 3 years of experience in restaurant management, preferably in the casual
dining industry.
 Strong leadership, communication, and interpersonal skills.
 Proficiency in Microsoft Office and restaurant management software.
Ideal Candidate:
 Master’s degree in hospitality management or MBA.
 5+ years of progressive experience in restaurant management with a proven track record
of success.
 Certification in food safety and sanitation.
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 Demonstrated ability to drive sales and improve operational efficiency.

 Passion for delivering exceptional guest experiences and building high-performing teams.
5. REVIEW AND FEEDBACK:
2021
Present the draft job description to Red Lobster's management team for review and feedback.
Incorporate any necessary revisions based on their input to ensure alignment with the company's
We are recognized on the Forbes list of America’s Best Large
goals and expectations. Employers 2021, and our My Red Lobster Rewards Program
is named to Newsweek’s list of America’s Best Loyalty
Programs 2021.
6. FINALIZATION AND IMPLEMENTATION:
Finalize the job description and develop a plan for its implementation, including communication
with current and prospective employees. Ensure that the job description reflects Red Lobster's
new business strategy and values and supports the recruitment of managers who can contribute to
the company's success.
To bring things to a close, the proposed strategy offers a roadmap for Red Lobster to enhance the
fitness between its management hires and its evolving business strategy. By conducting a
thorough job analysis and competency mapping exercise, the company can gain valuable insights
into the requirements of the Restaurant Manager position. The resulting job description reflects
the organization's commitment to excellence in food quality, customer service, and team
leadership. Through effective implementation and communication, Red Lobster can attract and
retain managers who embody the passion, creativity, and hospitality central to its brand identity.
This approach not only strengthens the alignment between management talent and strategic
objectives but also contributes to the creation of vibrant restaurant environments where both
employees and customers thrive.
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References:
Phillips, J. & Gully, S. (2009) Strategic Staffing. Pearson: New York.
UN. (n.d.). Job Analysis.

https://hr.unl.edu/compensation/nuvalues/jobanalysis.shtml/#:~:text=Job%20analysis
%20is%20the%20process,in%20which%20jobs%20are%20performed.
Zavvy. (2023, December 21). 7-Step Guide to Effective Competency Mapping (+ L&D
Experts Insights & Template). https://www.zavvy.io/blog/competency-
mapping#:~:text=Competency%20mapping%20is%20a%20process,Improve
%20employee%20performance.

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HRM Case study: Job Analysis and Job Description Development

Department of Business, The University of The People

BUS 5511 Human Resource Management

Dr. Kshitiz Sharma

April 24, 2024

keywords: Red Lobster, restaurant manager, job description, job analysis,

This would involve:

 Observations: Spending time in Red Lobster restaurants to observe the current

 Interviews: Conducting interviews with current restaurant managers to gather

 Surveys: Administering surveys to gather feedback from employees at various levels

 Review of Documentation: Analyzing existing job descriptions, performance

4. JOB DESCRIPTION DEVELOPMENT:

Job Title: Restaurant Manager

Overall, Purpose Statement:

List of Duties or Tasks Performed Critical to Success:

Description of Relationships and Roles Within the Company:

 Demonstrated ability to drive sales and improve operational efficiency.

Phillips, J. & Gully, S. (2009) Strategic Staffing. Pearson: New York.

UN. (n.d.). Job Analysis.

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