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    409 MKT

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    teaching plan

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    409 MKT

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    Yash bhagwate
    9 views4 pages
    teaching plan

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    409 mkt

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    teaching plan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views4 pages

    409 MKT

    Uploaded by

    Yash bhagwate
    teaching plan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    C. H. M. E.

    Society's

    Dr. Moonje Institute of Management & Computer Studies, Nashik

    Teaching Plan (A.Y. 2024-25)

    Name of the Faculty: [Your Name]


    Name of the Program (MBA/MCA) and Pattern: MBA
    Name and Code of the Subject: 409MKT – Customer Relationship Management
    Semester: IV

    Lesson Plan

    Sessi Uni Subtopic Teaching Credit Reference CE Remark


    on t Methodol Compon Book/Websi Planned
    No. No ogy ent te (if any)
    . (L/T/P)

    1 1 Introduction Lecture L CRM None Overview of


    to CRM, and Concepts CRM and its
    Definitions, Discussion importance
    and
    Fundamenta
    ls

    2 1 Internal and Lecture L CRM None Paradigm


    External and Case Fundamenta shift to
    Relationship Study ls customer
    Managemen focus
    t

    3 1 Strategic vs. Lecture L CRM Levels None Understandi


    Operational and ng different
    CRM Discussion CRM models

    4 1 CRM Lecture L+T Data Tutorial on Data


    Mechanics: and Warehousin CRM Data managemen
    Data Tutorial g Managem t in CRM
    Managemen ent
    t

    5 2 Customer Lecture L Customer Group Analysis of


    Acquisition: and Acquisition Activity customer
    Concepts Discussion acquisition
    and KPIs strategies
    6 2 Customer Lecture L Customer Case Study Examining
    Retention: and Case Retention successful
    Economics Study retention
    and strategies
    Strategies

    7 2 Customer Lecture L+T CLTV CLTV Practical


    Lifetime and Calculatio application
    Value (CLTV) Tutorial n Exercise of CLTV

    8 3 CRM Lecture L Data Mining None Data mining


    Mechanics: and in CRM
    Data Discussion systems
    Integration
    and Mining

    9 3 Customer Lecture L CPM Case Study Portfolio


    Portfolio and Case Strategies managemen
    Managemen Study t techniques
    t

    10 3 Customer Lecture L+T Customer Tutorial on Role of CRM


    Experience and Experience Experience in managing
    Managemen Tutorial Managem customer
    t ent experience

    11 4 CRM in B2B Lecture L B2B CRM Case Study B2B CRM


    Markets and practices
    Discussion

    12 4 CRM in B2C Lecture L B2C CRM None B2C CRM


    Markets and approaches
    Discussion

    13 4 CRM Tools Lecture L CRM Tools Group Overview of


    and and Case Presentati CRM tools
    Applications Study on

    14 5 CRM Lecture L CRM Project Implementa


    Implementa and Implementa Work tion
    tion Process Discussion tion challenges
    and
    solutions

    15 5 Future Lecture L CRM Trends None Exploring


    Trends in and emerging
    CRM: Social Discussion trends
    CRM, AI,
    Mobile CRM
    Rubrics for Evaluation

    Performance 1 2 3 4 5

    Remembering Able to list Able to Can identify Can describe Provides


    basic CRM define CRM key CRM CRM in B2B and detailed
    concepts components models B2C understanding
    of CRM
    systems

    Understanding Explains Describes Understands Can Analyzes CRM


    CRM CRM's role in CRM's differentiate in various
    concepts acquisition impact on CRM strategies industry
    retention contexts

    Applying Uses CRM Applies CRM Illustrates Applies CRM Implements


    definitions models to CRM data CRM strategies
    in examples case studies principles in management in project
    B2B/B2C techniques work

    Analyzing Analyzes Classifies Examines Evaluates CRM Analyzes CRM


    CRM CRM CRM data effectiveness trends and
    components strategies future
    directions

    Evaluating Evaluates Assesses Analyzes Assesses CRM Evaluates


    CRM CRM CRM in implementation emerging CRM
    definitions strategies' industry challenges technologies
    effectiveness scenarios

    Creating Develops Designs CRM Creates CRM Develops CRM Designs


    CRM strategies for plans for frameworks for innovative
    definitions acquisition retention industries CRM solutions

    CO-PO Mapping

    CO PO PO2 PO3 PO PO5 PO6 PO7 PO PO9 PO10


    1 4 8

    CO1 3 2 1

    CO2 2 1 2 2 2

    CO3 3 2 3 2 2

    CO4 2 3 2

    CO5 3 2 1 2

    CO6 1 3 1

    3 – High; 2 – Medium; 1 – Low; 0 = No Matching


    Faculty: [Your Name]
    HOD: [HOD Name]
    Director: [Director Name]

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