Course Outline

Course Name: Purposive Communication

Days & Hours: - GClass Code:

Instructor’s Name: Gladys Joy “Shai” Reboton Location Room:

Contact: [email protected]

Course Description: Purposive Communication is a three-unit course that develops student‘s

communicative competence, and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to multicultural audience in local
or global contexts with focus on the effective use of the English Language, the
world‘s Lingua Franca.

IMPORTANT COURSE INFORMATION

I. STUDENT BEHAVIOR
A. STUDENT DISCIPLINE
TRACE observes a discipline program constituting clear rules and regulations to institute
order and to develop a sense of student obedience. This program is geared towards making
every TRACEnean participate meaningfully in the community. Its chief goals are:
1. The Formation of positive values and ethical conduct
2. Promotion of self-awareness and self-understanding
3. Development of moral courage and imagination
As students discover their membership in a broader community, it is hoped that they will
develop respect and concern for others, appreciate the role of authority, understand the
true spirit of the regulations and charity, and consider their actions towards others.

B. PERSON IN AUTHORITY
The administration, faculty members, and authorized school personnel, including
non-teaching staff, maintenance, and security, are recognized persons in authority and are
duty-bound to enforce the school’s policies and rules of discipline. The personnel ensures
the excellent order of student activities; hence, they shall have the right to apprehend
and/or refer school rules and regulations violations to proper school authorities for
appropriate action.
A Committee on Discipline composed of the Head of Discipline and Students Affairs Office,
College Dean or Principal, Assistant Principals, Class Adviser or Program Chair, and other
school authorities as may be required shall convene and decide on matters concerning
major and grave disciplinary cases. The Head of the Discipline and Students Affairs Office
shall have jurisdiction over minor disciplinary cases.
II. GENERAL NORMS AND CONDUCT
A. BEHAVIORAL EXPECTATIONS FROM STUDENTS
All students are expected to manifest the traits and values of God-fearing TRACEneans,
abiding by the school policies and rules, manifesting concern for others, and leading
exemplary modern Filipino lives. In all their undertakings, students should exude the
attributes of a TRACEnean graduate, which flow from the TRACEnean core values of
excellence, innovation, integrity, social responsibility, and commitment to service.

B. BEHAVIOR ON AND OFF CAMPUS BEFORE GOING TO CLASS

1. Enter the campus immediately upon arrival. Loitering outside and along the hallways,
stairways, and car park is strictly prohibited.
2. Respect must always be practiced by complying with the school regulations and
following the school authority’s instructions.

C. INSIDE THE CLASSROOM

1. Silence shall be observed at all times.
2. There is no seating arrangement for college students. However, the teacher holds the
right to have the student transfer to a different seat if said student’s behavior is
inappropriate.
3. Eating, drinking, and sleeping during classes are strictly prohibited.
4. Students may get the attention of the teacher by raising their hands.
5. When asked by the teacher to answer, stand promptly and answer audibly. When the
student does not know the answer, he/she is to inform the teacher politely.
6. When admonished, keep calm and accept what is being told. A student may approach
the teacher respectfully and privately should there be any corrections or clarifications.
7. In the absence of the teacher, if there is no activity left for the students during the
teacher’s absence, one student representative shall proceed to the Office of the Dean
or the Vice President of Academic Affairs to report the absence of the teacher.
8. The cleanliness and orderliness of the classroom are the student’s responsibility.
9. Lights and electric fans are to be turned off when not in use and/or leaving the
classroom.
10. The class shall be held responsible and accountable for any damage or vandalism that
may occur in the classroom.
11. Students must ensure that their things are ready and complete before heading to
school. The 3Ps (Padala, Paabot, Paiwan) shall not be allowed at any given time
including recess and lunch.
12. Students should follow the format prescribed by the teacher in the submission of any
requirements; otherwise, the teacher may opt not to accept a completed task.
D. ATTENDANCE AND PUNCTUALITY
1. Student attendance shall be checked during the first ten (10) minutes of the class. Each
student shall sign the attendance monitoring sheet as proof of his/ her presence in
class.
2. An excused absence is an absence not credited against the student and no grade
deduction shall be made. The following are the only valid reasons for excused
absences:
a. When a student represents his/her college in institutional activities within TRACE
College as recommended by the Office of the Discipline and Student Affairs Head
and approved by the Principal/College Dean/Program Chairperson; and
b. When a student is asked to represent TRACE College in any out-of-campus activity
as recommended by the Office of the Discipline and Student Affairs Head and
endorsed by the Principal/ College Dean/ Program Coordinator.
3. In both cases, the student shall submit a letter of request noted by the Office of the
Discipline and Student Affairs Head addressed to the Principal or College Dean before
the scheduled activity. The OSA Head shall then endorse/ seek permission and approval
from the Principal/ College Dean/ Program Coordinator before the conduct of such.
4. Absences due to sickness duly certified by a doctor. Thus, a medical certificate shall be
presented. Only dates written on the medical certificate will be considered valid.
5. The maximum number of allowable absences is 20% of the total number of class hours
for a course or subject. One lecture unit is equivalent to eighteen hours in College.
6. A student is considered tardy from class if he/she enters the classroom 20 minutes
after the time started. If a student arrives late and a quiz has already been given,
he/she may still take the remaining items of the quiz. Two (2) instances of tardiness
make one (1) unexcused absence.
7. If the student arrives beyond the third fraction of the scheduled class period (40
minutes), he/she shall be considered absent. A student who is already considered
absent due to tardiness may still attend the class but must first secure an Admission
Slip from the Vice President of Academic Affairs. However, he/she still gets a score of
zero (0) for any quiz and/ or academic tasks given during such time.
8. The student shall be responsible for all lessons and academic tasks he/she misses
during his/her absence. Likewise, he/she is expected to keep track of his/her absences
and tardiness.
9. Faculty In-charge shall inform the Vice President of Academics of students who incur
three (3) cumulative unexcused absences. The Head of the Office of Discipline and
Student Affairs shall issue a written warning to the student and extend necessary
interventions.
10. If a College student exceeds the maximum allowable number of absences stated in No.
3, then he/she shall be given a grade of 5.0 with the “Failure Due to Absences” remark.
III. EXAM POLICIES
A. EXAMINATION POLICY AND PROCEDURE
1. Examination schedules are posted in the Google Classroom before each term
examination. A student with examination schedule conflicts shall notify their teacher or
the Vice President of Academics.
2. In case of inability to take the examination because of serious illness, death in the
family, or an equally compelling reason, the student must proceed to the Office of the
Vice President of Academic Affairs and secure a Special Examination Form. The Office
may ask or require a student to present a letter from the Parent or Guardian, Medical
Certificate, or any proof as an attachment.
3. A Special Examination shall be given for students who failed to take the examination for
the reasons stated above. If a student misses an exam for other reasons, they can only
be given a special exam if they have paid for the tuition fee plus a special exam fee of P
150.00 per Course. The Special Exam is given only once and only within the period
given by the Registrar’s Office.
4. The school strictly implements the “NO PERMIT, NO EXAMINATION” policy. Examination
permits must be secured at the Accounting Office on the scheduled date of issuance.
No promissory letter shall be entertained on the day of the examination.
5. The student must present the examination permit to the assigned proctor. The permit
shall be signed by the proctor as proof that a student has taken the exam for a
particular course.
6. The proctor must staple the exam permit on the answer sheet of every student if it is an
installment. If the student is fully paid, the proctor must indicate that the student paid
their tuition in cash at the upper right side of the answer sheet of the student.
7. Faculty members who let the students take the exam without a permit will be liable for
the outstanding balance of the said student/s.
8. Likewise, the school strictly requires the students at all times to wear their IDs and
complete their uniform during examinations.
9. Proctors should be accorded the proper courtesy and deference. Acts of disrespect, in
words or in deed shall be dealt with disciplinary sanction by the Head of the Office of
Student Affairs. The examination shall start and end at the exact time. A student shall
be denied taking the exam if they come beyond the grace period of 15 minutes.
10. Proctors will submit all the examination papers together with the Attendance Sheet and
Proctor’s Report at the Registrar’s Office.
11. To ensure honesty and credible examination results, all students are required to
observe the following
a. No cell phones are allowed;
b. Gadgets such as calculator, conversion table, and the like are not allowed to be
used unless permitted by the course instructor and announced before the start of
the exam by the Proctor;
c. Students are not allowed to leave their assigned places without the permission of
the proctor otherwise their exam shall be forfeited;
 d. Talking during the examination, giving and receiving information, or any other acts
such as deliberately looking at another’s examination papers, copying or allowing
another to copy from one’s examination papers is considered cheating and shall
render the examination void.
e. A student who completes their examination should submit their paper only to the
proctor.
f. Cheating is prohibited and considered a major offense. Any student caught cheating
shall be subject to the appropriate disciplinary sanction.

IV. GRADING SYSTEM

A. COMPUTATION OF GRADES
Three kinds of assessment shall be used to measure students’ performance. These are:
1. Traditional Assessment- it refers to the use of pen-and-paper objective tests.
2. Alternative Assessment- it refers to the use of methods other than pen-and-paper
objective tests which include performance tests, projects, portfolios, journals, and the
like.
3. Authentic Assessment- it refers to the use of an assessment method that simulates
true-to-life situations. This could be objective tests that reflect real-life situations or
alternative methods that are parallel to what we experience in real life.
B. GRADING COMPONENTS
The following is the grading component for midterms and finals
Midterms

Component Percentage
Activities 70%
Midterm Exams 30%
TOTAL 100%

Finals

Component Percentage
Activities 30%
Final Exams 30%
Project/Output 40%
TOTAL 100%

C. GRADING FORMULA
The College Department uses the Zero-Based Rating System (also known as Percentage
Grade) as reflected in the TRACE College Official Grading Spreadsheet. Manual computation
for equivalent rating uses the following formula:
 The equivalent rating shall be computed after getting the summation of all the raw scores in
a particular assessment criterion
Sample Computation

Total Score Total Score Obtained

Grading
(for the entire by a Student (for the Computation
Component
term) entire term)

Quizzes 120 90

D. GRADE INTERPRETATION
Grades indicated in the Final Grading Sheet and in Students’ Class Cards shall use the
following grading scheme:

Grade Equivalent
1.00 97-100
1.25 93-96
1.50 89-92
1.75 85-88
2.00 80-84
2.25 75-79
2.50 70-74
2.75 65-69
3.00 60- 64
Below 60
5.00
Failure due to Unofficial Dropping or Excessive Absences
6.00 Officially Dropped
*7.0 Incomplete

An Incomplete Grade of 7.0 may only be given to a student whose class standing is Passing
but fails to take the Term Examination or fails to submit a major Course Requirement. The
following are the only reasons for giving such consideration:
1. Sickness during the examination period. In such a case, a medical certificate shall be
submitted to the Office of Student Affairs as soon as the student returns to school.
2. Representation of the school in a major activity during the examination period or
during the submission of a major requirement with prior approval from the Program
Coordinator, Dean, Office of the Student Affairs, and the Vice President for Academic
Affairs.
3. Failure to finish the Practical Training Program or Related Learning Experience due to a
change in schedule and/or unavailability of clinical instructors/trainers. This
consideration, however, is subject to the Dean’s and the Vice President for Academic
Affairs’ assessments and approval.
 The student is given the following number of weeks to comply and complete all the
necessary requirements:
1. For Missed Term Examination – you are no longer allowed to take examinations unless
otherwise approved by your college deans or the VPAA. No special exams will be
scheduled.
2. For Research/Thesis/ Feasibility Study/ Capstone Project/ Design Project- not later than
four weeks after the last day of the Final Examination
3. For Practical Training Program/ Related Learning Experience- not later than four weeks
after the last day of the Final Examination
Upon completion of requirements, students’ incomplete grades due to the aforementioned
reasons shall be recomputed using the zero-based system and shall be given the equivalent
rating
Failure to complete the requirements within the prescribed period will mean that students
shall automatically obtain a grade of 5.0

E. SUBMISSION OF GRADES
1. The Course Outline should indicate the Criteria for Grading with Corresponding
Percentages as well as the list of specific Course Requirements. This should be given to
the students during the first day of classes at the start of every semester.
2. The faculty member shall have his/her own class record (softcopy and hard copy) which
shall be used in monitoring student performances.
3. The official TRACE College Grading Spreadsheet shall be used in computing students’
grades.
4. The student may appeal the assigned grade not later than two (2) days after the
release of class cards. Any appeal beyond this time will not be considered.
5. At the end of each term, the faculty member shall submit the grading sheet with
attached details of raw scores obtained by the students and signed by the Program
Chairperson, Dean, and Vice President for Academic Affairs to the College Registrar. The
raw scores should also be reflected in the Student’s Performance Card. A softcopy of
the grading spreadsheet should also be forwarded to the College Registrar.
6. Accomplished Students’ Class Cards shall be submitted to the College Registrar at the
end of every semester. Grades in the Class Cards shall reflect the grades indicated in
the Grading Sheet.

UNITS OF INSTRUCTION

Week Day 1 Topic Day 2 Topic Output

1 ● Introductory Course The Process and Elements ● Quiz 1

 ● Discussion of the Course of Communication ● Quiz 2
Outline ● Communication as a ● Assignment 1
● Nature, Definition, and Process ● Assignment 2 - Comics
Components of ● Components of on the process of
Communication Communication communication
● What is ● The Communication ● Recitation
communication? Process
● Types of ○ Shannon Weaver
Communication Model of
According to Mode Communication
● Types of ○ Berlo’s SMCR Model
Communication of Communication
According to ○ Aristotle’s Model of
Context Communication

2 Principles of Ethics and Communication ● Quiz 3

Communication ● Ethics in ● Quiz 4
● Principle and Nature of Communication ● Assignment 3
Communication ● Ethical Principles of ● Assignment 4
● Four Basic Principles of Communication ● Recitation
Communication

3 Local and Global Evaluating Messages and ● Quiz 5

Communication Images of Different Text ● Quiz 6
● Diversity and the Global Types ● Assignment 5
Communication ● The Power of Words ● Assignment 6
● Cultural Awareness and and Images ● Recitation
Sensitivity ● Multimodality
● Communication Styles
● Varieties and Registers
of Spoken and Written
Language

4 MIDTERM EXAMS

5 Evaluating Messages and The Rise of New Media ● Quiz 7

Images of Different Text and Technology Aids in ● Quiz 8
Types Communication ● Assignment 7
● The Power of Words and ● Social Media Use ● Assignment 8
Images ● Language and the New ● Recitation
● Multimodality Media
● Communication
Planning
● Communication
Strategies in
Tech-based
Communication

6 Communication for Work Communication for ● Quiz 9

Purposes Academic Purposes ● Quiz 10
● Preparing the Cover ● The Stylistic Elements ● Assignment 9 - sending
Letter and Curriculum of Good Academic an email
Vitae Writing ● Assignment 10
● Online interviews, ● Socio-political Analysis ● Recitation
physical/virtual Paper
meetings and etiquette ● Position Paper
 ● Preparing ● Research-based
Correspondence via Documented Essay
print or email
● Preparing Letters and
Email Messages with
netiquette

7 FINAL EXAMS

REFERENCES/READING LIST: Purposive Communication by Dr. Kristoffer Conrad M. Tejada, Dr. Maria
Luisa A. Valdez, and Dr. Ronel Sapungam

MARIEL DAE D MAGA

BSBA 1st year

November 30 2023