Rough Notes For Assignment 1

Rough Notes for Assignment 1

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Rough Notes For Assignment 1

Rough Notes for Assignment 1

Uploaded by

azriela.777

We take content rights seriously. If you suspect this is your content, claim it here.

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Amazon Kindle's long-tail business model involves:

1. Niche content: Offering a vast selection of books, including niche titles and
genres that appeal to specific reader interests.
2. Self-publishing: Allowing authors to publish their work directly to the Kindle
platform, catering to diverse writing styles and genres.
3. Long-tail book sales: Selling a large number of niche books in small quantities,
rather than focusing solely on bestsellers.
4. Digital distribution: Leveraging digital distribution to reduce costs and reach a
global audience.
5. Personalized recommendations: Using algorithms to suggest books based on
individual reading preferences.
6. Subscription services: Offering services like Kindle Unlimited, which provides
access to a vast library of books for a flat monthly fee.
7. Device sales: Selling Kindle e-readers and tablets, designed specifically for
reading, to cater to diverse reading preferences.
8. Global reach: Expanding Kindle services to multiple countries, targeting
diverse language preferences and reading habits.

By embracing the long-tail approach, Amazon Kindle:

- Taps into the collective demand of niche markets

- Offers a vast selection of content, including hard-to-find titles
- Supports independent authors and publishers
- Provides personalized reading experiences
- Expands the overall market for books and reading services

The Kindle's long-tail strategy has disrupted the traditional publishing industry,
creating new opportunities for authors, publishers, and readers alike.

When Amazon was taking shape, Jeff Bezos used a similar playbook. He
started Amazon as an online book store as it was easier to manage and ship
books online - books weren’t perishable items and most books come in
standard sizes. Once he had built the infrastructure required for shipping
books, he could easily start selling and shipping other items. Today, couple
of decades later, Amazon sells everything.
 Long-tail business model — Falguni recognized that she would have to approach
building Nykaa from a long-tail business model. Long tail business strategy involves selling
low volumes of hard-to-find products to many customers.

 So, instead of 1000 people using the same generic lip balm brand available in the
local retail store, you'd target to sell 50 different lip balm brands to these 1000 people.
 These 50 brands would have different price ranges and functionality.
 According to spending power and need basis, the 1000 people in question would have
the option to buy products from these 50 brands.

https://www.investkaroindia.co.in/p/nykaadeepdive

https://www.cim.co.uk/content-hub/quick-read/the-7ps-of-marketing/
#:~:text=The%207Ps%20of%20marketing%20are,having%20your%20marketing
%20fundamentals%20completed