Find Yo ur Dream Market and Create a Feeding Frenzy Discover the Unstoppable Advertising System Proven for 60 Years to Succeed In Any Economy and Under Any Government Leader | Thereal reason they won't buy. You could be asking your copy todothis..See pages 3,19 and 29. [mL Doyou have above average marketing talent but struggle to get by? See why starting on page 20! 1m How to reinvent your headline after competitors copy and steal your idea. See page 39. |m Ifyouhave great ideas but cant come up with the right words see page Si. | Why PROOF isnot enough. They never believe ou until youshow them this.. See pages 86 and 134. |m How forgotten old schoo! technique lets you lower the price by charging more! See page 162. [ml Make advertorials that dott fe! ike ads with these nearly lost secrets from the glory days of mailorder. See page 186. ORDER TODAY! A Note From The Publisher Dear friend, Human behavior hasn't ch ‘Actually, you could plug in FromThe Desk Of rian Kurtz Gene Schwartz wasmy rind and mentor for mere than 20 yeas, |amhosored to have the exclusive rights to his masterpiece Breakthrough Advertising ad, along with his wie Barbara, make it avaliable toa new ‘generation. “This is book that every business neds - especialy if you workin marketing. Bt ianged since 1966. any year before 1966 (10662) and say the same thing. ‘And while many think Breakthrough Advertising is only about creative, copywriting and how we can predict it an id understanding why people make decisions at the deepest level. Gene Schwartz said over and over both publicly and to me in private: “The greatest mistake marketers make is trying to create demand.” ‘And one of the most fascinating things you should know about Gene is that he was never about trying to create mas ss desire, Rather, he saw his job as channeling and directing the mass desire in the market toward his product. He makesit sound so simple. Breakthrough Advertising contains the careful documentation of an Advertising System ‘that has been quietly producing millionaires since 1966, ‘And soon you'llsee, that when combined with the easy to follow training program Breakthrough Advertising Mastery you'll be implementing Gene's system at breakneck. speed. You'll learn more about Breakthrough Advertising Mastery below. ice that will et you in on how Gene thought and how he saw the ing the Breakthrough Advertising System will be like putting on a new pair of lasses - anew lens that lets you see the world differently. ‘And once you learn Gene's system, everywhere you look you'll start seeing Unlimited ideas for "impossible to ignore” marketing hooks How those headlines you love to swipe are actually created and © Howto breathe life Create new instant: ‘You will become what Ger back into your old offers and winners simply by learning to think ike Gene! ne describes asa “Market Make Stick with me and I'll prove all of this to you in just a second. In My 40 Year Career Running The Direct Marketing Company Boardroom, | Hired And Worked With Nearly Every A-List Copywriter You Can Think Of. Including Gen: Amazing marketers like [i cary Bencivenga | [RiDavid Deutsch iparris Lampropoulous [Bi Met Martin (arthur Johnson inl Jayme (Bisim Rutz Beri "hired and ‘And here's ‘And the true masters reviewed it atleast once a year. Betuel | worked closely with each one plus many others. what you should know. ‘There's areason people callit the “Direct Response Bible! ORDER TODAY! Commit to Learn from the Absolute Best Get to Know the Book that Mentored Your Mentors ofthe most sophisticated books on advertising ever one written, Virtually every master-leveldrect-response copywriter has rea this book once, and most read itevery year, ony to discover new insights. RAMIT SETHI |W Teach You tobe Rich ceakthrough Advertising ioe ofthe al-tine great ting ks yon hain reat nace [very aspiring marketer or copywnite should read it RYANDEISS. Dial Marketer S greatest business books ever written. And top 3 most ‘Top useful and practical business books ever written. I reference this book every week on our team calls and with clients (Great stuff Brian) ‘TODD HERMAN Herman Global Ventures You Don’t Even Have To Like Writ ‘ing To Make A Handsome Profit... Very Wealthy PI lumbers, Accountants, Stock Brokers, Carpet Cleaners, Roofers, Mattress Store Owners, Dentists and IT Professional Is Can Alll Confirm THE PROCESS WORKS Breakthrough Advertising is not simply a book about writing a good advertisement or compelling sles copy. It’s an advertising system that SHOWS you in great detail How to identify asingle dominant mass desire in your market and then Channel that desire, a will,toward your product or service, Inshort, it's a system that shows you how to THINK like the master himselt..Eugene Schwartz. ‘That's the true secret. It’s not about writing “In the know’ business owners have been applying Gene's system to their marketing for, ‘more than 50 years. ‘creating a life of freedom and wealth for themselves, their teams and their families. “These business owners weren't any smarter than you or I. ‘They did't come from vast sums of money. ‘They simply understood he ‘And itis this process that Breakthrough Advertisit 10W to follow a process. is described in the pages of Breakthrough Advertising and 1g Mastery. Best ofall t's a process that is backed by more than 50 years of compounding prot. BUM rote M eae lare ls] The Breakthrough Advertising System Let's walk through the basic strategy of persuasion found inside Breakthrough ‘Advertising and Breakthrough Advertising Mastery. ‘There are three essen tial steps at the heart of Gene's system. ‘Step i: Identify the dominant desire that creates your market, Every person who buys from you is looking fora transformation. ‘They desire to move from where they are currently into anew reality. ig this dominant desire is your first step and the focus of Chapter 1 of Breakthrough Advertising and Breakthrough Advertising Mastery. ‘Step 2: Identify how your product's performance creates the ‘You need to show the: ‘market that the transformation they desire is the natural ‘outcome of using your product. ‘The market needs to see that the solution te their problem runs through your product. ‘You willstart learning Breakthrough Adverti {Gene's process for doing thisin chapters two and three of ising and Breakthrough Advertising Mastery. ‘Step 3: Segment your market based on their state of awareness, fan sophlatication level States of Awareness and Levels of Market Sophistication are probably the two most quoted concepts from Breakthrough Advertising. Unfortunately, they're also the most misunderstood. ‘And that's due to the number of marketers who teach their own interpretations of these concepts, watering them down and diluting their true power. ‘The States of Awareness and Levels of Market Sophistication are first introduced toyouin Chapters 3. ‘every chapter that fol 1nd 4 of Breakthrough Advertising. But they are woven into lows. The important thing for you to grasp right now s this: ‘At each State of Awar prospect is asking.a dif “One size fits all” mar ‘eness and each Level of Market Sophistication, your ferent set of questions that your marketing must answer. eters waste their time and money when they show Product Aware messaging to a Problem Aware audience. These two market segt ments are asking completely different questions. Inside Breakthrough Advertising and Breakthrough Advertising Mastery you will ‘see how to identity the questions that your market s asking at each level ‘And this will alow your marketing to build a deeper bond with your audience because it will feel mo Fe personal. Don’t Just Read Breakthrough Advertising...MASTER It! S akthrough | Breakthroug ‘Tomake it even easier for you to follow the Breakthrough Advertising System, I've created a companion study guide and training program that walks you through everything, Breakthrough Advertising Mastery isa one of a kind resource that will serve as your treasure map to the world of opportunity that Gene opened for us all. twill show you step by step how to implement Gene's system. twill be the steady companion, at your side, guiding you through every page and concept. twill walk you through ea 1ch chapter of Breakthrough Advertising with custom exercises, training videos and worksheets. Youwill see firsthand how ‘your business. yyou can implement the Breakthrough Advertising System into Inside Breakthrough Advertising Mastery you'll ge is 1p by step instructional videos that walk you through each chapter of Breakthrough Advertising Fil thal inthe blank worksheets for each chapter t prompt you to apply Gene's creative thinking style to your offer Il haoiecsurmariesthat help you gt the man pee eee yee quickly without having to comb through the re eee Advertising. PLUS you'll see.. EVERY ad that Gene mentions in the book, printed in full color on glossy paper and orgs zanized by page number... ORDER TODAY! This is HUGE! See The Ads That Inspired Gene While Writing Breakthrough Advertising ‘We tracked down nearly every ad mentioned in Breakthrough Advertising and printed them in full color for you inside Breakthrough Advertising Mastery. ‘Then we organized them by page number so that when Gene mentions an ad in passing, ‘you can quickly look it up. ees nig uch psig yo “bliss! Leena theta” 7 STELN WAY, You'llbe able to see the ads that Gene references as he saw them, You'll even see different versions of the same ads which will show you how the advertisers at the time changed their messaging to increase response. Here's an example... Take a look atthe page bel You can see that #7 is crcl low from the chapter on "Headline Patterns.” led and the first headline is "HERES ani Extra $50.Grace=1 ‘Making Big Moniey Now!" that's circled below. ANOUK classe TN HECINS “Here's an Extra $50, Grace —I'm making real money now!” With Breakthrough Advertising Mastery you will earn from more than just the headline! You'll also learn from: © The images used in the ad The layout used for: thead ‘The different fonts and sizes of the copy © Whether the advertiser used color or black and wl ‘These are ll intentional decisions the advertiser made that contributed to the success of thead. You get the complete picture with Breakthrough Advertising Mastery. With the exception of afew hard to find ads, we've done this for every ad mentioned in the Breakthrough Advertis (Over 600 ads in all! See ising! Firsthand How the Breakthrough Advertising System Works About Page 165 of Breakthrough Advertising... Let's look now at the process in action. Here are two examples of| Breakthrough Advertising Scenario Can Use to Find how you'll actually USE Breakthrough Advertising and Mastery to transform your approach to marketing. How a Marketing Agency Breakthrough Advertising Their Unique Mechanism Imagine you run a digital marketing agency. ‘You know you need competitors. tofind away to differentiate yourself from your You fee! stuck making the same ho-hum claims as every other agency. Claims tke: + We help you i + Weget more: increase sales trafficto your website + We're your one stop shop for web design + We build funnels that scale These are the kind of claims that lump you in with all the other agencies. ‘And you know you want something better. ‘You have to find the thing that makes YOU special and unique. You need tofind your Unique Mechanism. But how do you dot The first step in findi less about what you and more about H hat? How to Find Your Unique Mechanism ing what makes your agency unique, isto start thinking, do. (OW you get results. "HOW" you get results and then naming that process is where you'l ind your Unique Mechat After divingin, here: tostart looking: nism, are some of the places in your agency that you're likely © Maybe you have a specific system for setting up ads for your clients -or maybe there's a process you use with your team to come up with promotion ideas for your clients © Oryoucould just be really good at writing emails but you dor't yet know how to Uniqueness is often describe your technique ina compelling way found in what we think is mundane. Don't ignore the tiny details of how your business creates consistent results. Documenting the ws makes you different fay you work isthe frst step in identifying the thing that ‘and unique. ‘Sometimes the methods we use that seem simple to us are the same methods that can set us apart from our competitors once we learn how to talk about them in unique wa y. ‘Your unique mechanism is most likely sitting there, hidden in plain sight waiting to be discovered. Build Your Copy Assembly Line and Turn Ordinary Offers Into Extraordinary Assets ‘Are you starting to see how Gene's system willhelp you? It’s NOT about learning how to write. It’s about learning how to competitors cant see. THINK and spot the entry points into the market that your It’s about seeing what others can't. Let's look at another exam ple. Scenario 2: How an Organic Skincare Product Can Use Breakthrough Advertisi ing to Redefine Aging and Turn it Into a Positive Imagine you're selling a high-end, organic skincare product to women, The market is saturated, and your competitors are all bragging about the same product benefits: © Natural ingres dients © Noharmful chemicals and Promises of BLAH, BLAH. BLAH, It’s boring. realthier, younger looking skin, It’s surface level copy that’s easy to ignore. But here is how "Breakthrough Advertising” and the "Breakthrough ‘Advertising Mastery" will help you see beyond these surface-level talking poi ‘As you dive into the book, you start to understand the true nature of human desire; where it comes trom and how you can channel it. Going through the tr raining exercises and worksheets inside Breakthrough ‘Advertising Mastery help you connect theory with the real world. ‘And you begin to un derstand that your customers aren't just buying skincare products; they're buying © Ateeting Anexperience © A promise of self-care and self-love. But More Than That You Realize The Women In Your Market Have A Hidden, Secret Desire That Your Competitors Are Ignoring. They want to be accepted for who they are...where they are. ‘They're tired of being told they need to look younger. Infact, they secretly resent these messages from every other brand. Allof asudden you see a way to stand out from everyone else. ‘THISis the entry point into the market you've been looking for! Instead of having a product ine that sees aging as a bad thing, Your product line encourages women to embrace themselves as they are, ‘Your business will be the one to REDEFINE what it means to age. ‘Turning it from a negative to a positive. You're no longer sel ling an organic skincare product. You sell a way for women to take care oftheir skin while accepting themselves for who Soyou refer back to they ae. Gene's formulas to help you create a message that grabs your customer's attention and wor'tlet go. “These are the kinds: of insights you get inside. Breakthrough Advertising and Breakthrough Advertising Mastery will show you how to think about what you marketing needs to do and spot the opportunities that everyone else misses. ‘You will become a Market Maker. Breakthrou: A Matcl Ok..It'stime to address the Al elephant in ‘the room, ‘Why even study advertising when Al‘can supposedly do it all for you? ‘Well. when it comes to copywriting, whether you Write it yourself Hire someone else t igh Advertising and ChatGPT. h Made in Robot Heaven ow itor Use Al tools like ChatGPT.. ‘You have to know what good copy looks ke. ‘You have to be able to judge the copy that an Al tool gives you. ‘And todo that you have to THINK about your market. know how to ‘You have to spot the opportuniti ‘So why not learn from the. absolute best? ‘There's a reason today's top marketers have studied every word of Breakthrough Advertising..and still refer ‘You can either: Learn to think like Ge youas their own, oR.. to it regularly. jene from today's marketers who recycle Gene's ideas to sell You can go directly to the source for the pure, unfiltered wisdom from the master himself. Breakthrough Advertising and Breakthrough Advertising Mastery isa complete program that will show you how to embed the complete Breakthrough Advertising ‘System i ‘The Breakthrough Advert products. yyour business. ising System will become the Fountain of Youth for your current ‘And create a proverbial Gold Rush for your new ones. ‘Your competitors will never seeit coming. kthrough Advertising is the core strategy we use inside te hg earn eS spend, I's the strategy we use to convert cold traffic, ata positive ROAS for agency clients. The frst three chapters shouldbe repetitiously studied. if you desire success in ‘marketing and business ‘ZACROMERO Love this book and I ove that you're promoting! Froma ‘marketing standpoint, ifyou haven’ talready you NEED to read WES BRIGGS this book t's an MBA in marketing. Instant classic. Time tested and proven methods tobetter run your business and life If you're interested in reaching new heights and doing it with fewer problems this samust reed book. Iedescrbes the fulfilling career DARYL URBAN principles plus fundamentals to long, lucrative and asa successful entrepreneur. NSKI per year. Its proven tobe the most valuable gift've received mi W's one of only books I read again and again several times from you Brian Kurtz It's like an upgrade to your brain everytime you consume it. DARREN CASEY ‘Tveeverbought It's also the most VALUABLE. Ithas helped B ‘Breakthrough Advertising is easly the most expensive book ‘me revitalize stale products tum around my companies, and create marketing that works, JAKE RANDALL = Fis: appli for kthrough Advertising has completely shifted how I ook 1y marketing Each chapters solid gold and worth 10x the ‘ofthe book, but the section on the Levels of Market sreness has got tobe one ofthe best thingsi've ever lied to my business and marketing, and easly responsible several hundreds of thousands of dollars in my business. KIMBARRETT can read thousands of matketng and business books va & esate erate et ee ecce Erathrugs Adve! ping be once nod theo ugh BA. has helped me grow my business and it wll help anyone grow theirs as long as they apply the nowledge, DAVE STREEN Breakthrou, aeeasthonan stery. items Ready To Place Your Order? You Have Two Really Great Options | have 90 days to read Breakthrough Advertising AND the ‘YES! 'm ready tomake the promises of Breakthrough Advertising true for me. understand that ‘companion study guide Breakthrough Advertising Mastery cover to cover. | also understand that if fam unhappy for any reason, Brian will personally help me implement the book in my business until get the breakthrough I deserve, Please choose the option that works best for you below... RSPLy aren directly to your door. Noth changedinsde the chapter original 1966 release. BREAKTHROUGH BREAKTHROUGH ADVERTISING ADVERTISING PLUS [With Option 1 youget the hardcover copy ‘dvertising PLUS: ‘of Breakthrough Advertising shipped ‘You pay $125 plus shipping! ‘Advertising Mastery - How to brilliance of Eugene Schwartz so Co) toys Bree) ‘you are never forgotten the Official Companion Study Guide Breakthrough Advertising Mastery! od Dott just read Breakthrough Advertising "Master it with option 2 you tthe hardcover copy of Breakthrough inghasbeen stromthe @ Acopy of Breakthrough Implement the timeless @ Easy touse"How To" exercises {or each chapter that teach you how toimplement what vou learn and build your Marketing Muscle Memory © Custom worksheets youll use again and again forall your ‘current and future promotions. (@ Neatly summarized chapters so ‘you can quickly gt the main ‘concepts. Great for fast references ora quick refresher Private brary of traning videos . showing how the exercises and wortseetsare used in real ie along witnaccess tone trainings and materilstor te ‘AND..howeould we forget? @ Youalso get nearly every original ad mentioned in Breakthrough ‘Advertsing printed in fullcolor and referenced by page number! reakthrough Advertising Masteryiea tty anda collects itemallincne! Pace your order for this amazing Breakthrough Advertising bundle today for just $199 plus shipping! fol): aro)0).\ G, omenet nse teore cot = OMOnr-o Cot mpare Your Options Breakthrough ‘Advertising Only Breakthrough Advertsing Breakthrough Advertsing Mastery Custom exercises tohelp Eaeresheniere