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Guidelines & Templates - Ideate

tu duy thiet ke tai lieu

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uyenho.31231024720
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12 views11 pages

Guidelines & Templates - Ideate

tu duy thiet ke tai lieu

Uploaded by

uyenho.31231024720
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SESSION 4.

IDEATE

PRACTICES
How to generate
lots of ideas???
• Brainstorming
• 6-3-5 Method
• …
BRAINSTORMING
BRAINSTORMING RULES
6-3-5 METHOD
How to apply 6-3-5 Method
Step 1: Form groups of 6 persons each and explain the problem.

Step 2: Give each participant a sheet of paper with a grid consisting of three columns and six rows (18
boxes in total) or have the participants draw the grid themselves.
Variant: Take a sheet of 6 columns, so that 6 ideas can be developed, and 6 rows (36 boxes in total);
this arrangement allows for the development of completely new ideas.

Step 3: The participants write three ideas in the first row of the sheet within a defined period of time
(3-5 minutes). The whole thing is done without speaking.
Variant: Ideas can also be written on Post-its instead of on the sheet.

Step 4: When the set time is over, the sheet is passed clockwise to the next group member.

Step 5: Give participants some time to look at the ideas already written down. Then ask the
participants to complete the next row on the sheet with more ideas, again within the defined time
period. Ideally, the existing ideas are developed further.
The ideas may (but need not) build on or supplement the ideas of other participants.
Step 6: The process of passing on and completing the sheet is repeated until all rows, or boxes, have
been filled.
Step 7: Cluster and evaluate the ideas with the team and agree on the next steps.
How to select
good ideas???
• 2x2 Matrix
• NABC
• …..
2X2 MATRIX
How to apply 2x2 Matrix
Step 1: Draw the template and designate the axes Step 3: Select ideas for further
according to the requirements wanted. See table on the processing.
left as a reference. Use “high” and “low” or opposite – If there are several ideas in the field
attributes. Tip: When evaluating ideas, focus more on at the top right, select the top 3 for
the benefits for the user and the feasibility and use discussion.
measurable and tangible criteria for the opportunity – If there are fewer than 3 ideas in the
analysis. quarter at the top right, check the
development fields for ideas that
can be implemented.
Step 2: Start with the positioning by reading the ideas
– Also check whether there are empty
aloud on the team:
quadrants; they signify potential for
– Start with a broad classification and the question in
further opportunities and unfulfilled
which quadrant the idea should be placed.
needs.
– Place the idea in relation to the other ideas. Pay
attention to the opinions on the team and try to find
a consensus.
– Alternatively, first one axis and then the second axis
can be evaluated.
– Repeat until all the ideas are positioned on the
matrix.
NABC
How to apply NABC
• Step 1: Draw an NABC cross or use the template.

• Step 2: Begin with N as in need (problem) and describe


– the problem that the customer has;
– the typical customer who has this problem;
– the typical everyday situation in which the problem crops up;
– the need that results from it.
• Step 3: Go to A as in approach (to a solution) and explain
– how to solve the problem, that is, what the approach to a solution/the performance
promise looks like;
– the product, service, or process;
– how the business model looks or how it earns money.
• Step 4: Continue with B as in benefit and formulate in terms of both quality and quantity:
– the benefit for the customer;
– the benefits for you/your company.
• Step 5: Add C as in competition, that is, the alternatives and competitors existing today and
in the future. In addition, list the unique selling points of the solution.

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