Scribd
Upload
53 views27 pages

Workshop - Presentation

UI UX

Uploaded by

awantikabhattarai23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
53 views27 pages

Workshop - Presentation

UI UX

Uploaded by

awantikabhattarai23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 27

INTRODUCTION TO

UI/UX DESIGN
UNDERSTANDING THE BASICS
Table of Content

Introduction to UI/UX Design

Differences Between UI and UX

Importance UI/UX Design

Core Principles of UI Design

Core Principles of UX Design

The UI/UX Design Process Overview

Wireframing in UI/UX Design

Prototyping in UI/UX Design

Common UI/UX Mistakes to Avoid

Key Takeaways
Introduction to UI/UX Design

User Experience (UX ) :

Focuses on the overall experience a user has while interacting with a product.

Aims to make products easy, efficient, and enjoyable to use.

User Interface (UI) :

The visual aspect of a product—colors, typography, layout, and interactive elements.

The goal is to create an intuitive and aesthetically pleasing interface.


Differences Between UI and UX

User Experience (UX ) :

Focuses on functionality and user journey.

Examples: Ease of navigation, user satisfaction.

User Interface (UI) :

Focuses on look and feel.

Examples: Buttons, icons, and other interactive elements.


Differences Between UI and UX
Importance of UI and UX

Increased User Satisfaction

Brand Reputation, Improved Brand Loyalty

User Trust

Accessibility

Emotional Connection
Core Principles of UI Design

Visual Hierarchy:

Organizing elements to guide the user's attention.

Examples: Emphasizing primary buttons, headers, etc.

Consistency:

Ensuring uniformity across the product to reduce cognitive load.

Examples: Consistent use of fonts, colors, and navigation patterns.


Principles of Visual Hierarchy

Size and Scale:

Larger elements draw more attention.

Color and Contrast:

Bright colors and strong contrast can emphasize certain areas.

Proximity:

Group related elements together to indicate relationships.


Typography in UI Design

Font Family Selection:

Choosing readable fonts that align with the product’s tone.

Font Size and Hierarchy:

Differentiating between headings, subheadings, and body text typeface.

Alignment and Spacing:

Group related elements together to indicate relationships.


Color Theory in UI Design

Color Psychology:

Understanding how colors evoke emotions and convey meaning.

Color Harmony:

Using complementary, analogous, or monochromatic color schemes.

Accessibility Considerations:

Ensuring sufficient contrast for readability and accommodating color-blind users.


Color Theory in UI Design
UI Design Patterns

Common Patterns:

Navigation Bars, Call-to-Action Buttons, Forms.

Why Patterns Matter:

Familiar patterns make interfaces intuitive and easy to use.

Accessibility Considerations:

Ensuring sufficient contrast for readability and accommodating color-blind users.


Core Principles of UX Design

User-Centered Design:

Designing with the user's needs and goals in mind.

Example: Tailoring features based on user feedback.

Usability

Ensuring that the product is intuitive and easy to navigate.

Examples: Simplified navigation, clear instructions.


Understanding Usability

Effectiveness:

How well users can achieve their goals?

Efficiency:

How quickly users can complete tasks?

Satisfaction:

How enjoyable the product is to use?


Feedback and Affordances in UX Design

Feedback:

Providing immediate and clear responses to user actions.

Examples: Button animations, success messages.

Affordances:

Designing elements that suggest how they should be used.

Example: A button should look clickable.


UI/UX Design Process Overview

1. Research:
User Research: Insights through interviews, surveys, observation.
Competitive Analysis: Study similar products and market trends.

2. Define
Personas: Create user profiles.
User Journeys: Map out steps users take.
Problem Statements: Identify problems to solve.

3. Ideate
Brainstorming: Generate ideas and solutions.
Wireframing: Low-fidelity layouts for structure and functionality.

4. Prototype
UI Design: Visual aspects—color, typography, layout.
Prototyping: Interactive models for testing concepts.
UI/UX Design Process Overview

5. Test and Iterate


Usability Testing: Gather user feedback.
Iteration: Refine design based on feedback.
Wireframing in UI/UX Design

Wireframing: The Blueprint of Your Design


Definition:
Wireframing is the process of creating a basic visual guide or schematic of a web page or application interface.
It outlines the structure, layout, and functionality of the design without focusing on visual aesthetics.
Purpose:
To establish the framework and flow of a digital product.
Helps in visualizing the arrangement of elements and user interactions.
Facilitates early feedback and iterative design improvements.
Key Elements:
Layout: Placement of navigation, content areas, and interactive elements.
Functionality: Basic user interactions, buttons, and form fields.
Content Hierarchy: Organization of information and priority of elements.
Types of Wireframes:
Low-Fidelity: Simple sketches or basic digital drawings focusing on layout and structure.
High-Fidelity: Detailed and interactive wireframes that resemble the final design with more specific elements.
Wireframing in UI/UX Design

Tools:
Digital Tools: Figma, Adobe XD, Sketch, Balsamiq.
Physical Tools: Pen and paper for quick sketches.
Prototyping in UI/UX Design

Prototyping: Bringing Your Design to Life


What is Prototyping?
Prototyping is the process of creating interactive models of your design to simulate user interactions and functionality.
It allows designers to explore design solutions and test ideas before final development.
Purpose:
Validate Design Concepts: Test usability and functionality early in the design process.
Gather Feedback: Get input from stakeholders and users to refine the design.
Explore Interactions: Demonstrate how users will interact with the product.
Types of Prototypes:
Low-Fidelity Prototypes:
Basic, often static representations (e.g., paper sketches, simple wireframes).
Useful for initial feedback on structure and layout.
High-Fidelity Prototypes:
Detailed and interactive models (e.g., clickable mockups, interactive screens).
Closely resemble the final design with interactive elements and realistic content.
Prototyping in UI/UX Design

Tools:
Digital Tools: Figma, Adobe XD, InVision, Axure.
Physical Tools: Paper and pen for quick, tangible prototypes.
Benefits:
Early Detection of Issues: Identify and address usability problems before development.
Effective Communication: Clearly convey design ideas and interactions to stakeholders.
User-Centered Design: Ensure the final product aligns with user needs and expectations.
Common UI/UX Mistakes to Avoid

Overcomplicating the Interface:


Avoid clutter and unnecessary features.
Ignoring User Feedback:
Always iterate based on real user experiences.
Neglecting Mobile Design:
Ensure designs are responsive and mobile-friendly.
Inconsistent Design:
Maintain consistency in colors, typography, and interactions.
Key Takeaways

UI and UX are Interconnected:


Both are essential for creating a successful product.
User-Centered Design:
Always prioritize the needs and goals of your users.
Iterate and Improve:
Design is an ongoing process that requires continuous testing and feedback.
Choose with reason

A B
Choose with reason

A B
Choose with reason

A B
THANK YOU

Awantika Bhattarai

You might also like