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BCG Matrix

BCG Matrix

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kingiskiller2000
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49 views2 pages

BCG Matrix

BCG Matrix

Uploaded by

kingiskiller2000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BCG Matrix.

The BCG Matrix consists of four quadrants:

1. Stars: High market growth, high market share.

2. Cash Cows: Low market growth, high market share.

3. Question Marks: High market growth, low market share.

4. Dogs: Low market growth, low market share.

Coca-Cola BCG Matrix

Stars:

 Diet Coke: Strong brand presence with increasing health consciousness leading to high
market growth.

Cash Cows:

 Coca-Cola Classic: The flagship product with a dominant market share and steady demand.

Question Marks:

 Coca-Cola Energy: Newer entrant into the energy drink market, high potential but lower
current market share.

Dogs:

 Coke Life: Faced mixed reactions and hasn't captured significant market share.

Pepsi BCG Matrix

Stars:

 Pepsi Max: Growing preference for low-calorie options boosts market growth.

Cash Cows:

 Pepsi: Core product with a stable, significant market share.

Question Marks:

 Mountain Dew: Popular but market share fluctuates with strong competition from other
energy drinks.

Dogs:

 Pepsi Blue: Discontinued due to poor market performance and low share.

Analysis from the Document

 Product Introductions and Marketing Strategies: PepsiCo's introduction of products like Diet
Pepsi and Pepsi Light shows their attempts to innovate and capture new markets, which can
be seen as efforts to turn Question Marks into Stars .
 Coca-Cola's Expansion and Strategic Moves: Coca-Cola's strategy to extend its brand with
products like Sprite and Diet Coke aligns with maintaining its Cash Cows while fostering Stars
through diversification .

 Competitive Dynamics: The rivalry and competitive advertising campaigns between Coca-
Cola and Pepsi highlight the aggressive strategies to either defend or grow market share in
various segments .

In conclusion, the BCG Matrix for Coca-Cola and Pepsi helps in understanding their product portfolio
strategies and making informed decisions about resource allocation to maximize growth and
profitability.

Here's the BCG Matrix for Coca-Cola and Pepsi products. The products are categorized into the four
quadrants based on their relative market share and market growth rate:

- **Stars**: High market growth, high market share (e.g., Diet Coke, Pepsi Max)

- **Cash Cows**: Low market growth, high market share (e.g., Coca-Cola Classic, Pepsi)

- **Question Marks**: High market growth, low market share (e.g., Coca-Cola Energy, Mountain
Dew)

- **Dogs**: Low market growth, low market share (e.g., Coke Life, Pepsi Blue)

This diagram visually represents the strategic positioning of each product within the BCG Matrix
framework.

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