Reviewer GEN001 2.

Be complete with the message you

deliver. Make sure that your claims are
Communication is a fundamental process
supported by facts and essential
involving verbal and nonverbal messages
information
between individuals. It is a dynamic
3. Be concise. You do not need to be
interaction that does not have a distinct
verbose or were they with your statements.
beginning or end or follow a predetermined
Brevity in speech is a must.
sequence of events Communication can be
4. Be natural with your delivery. Punctuate
defined as the intricate exchange of
important words with appropriate gestures
information, thoughts, and feelings
and movements. Exude a certain degree of
between individuals or groups through
confidence if you do not feel confident
various channels and mediums. It involves
enough.
not only verbal exchanges but also non-
5. Be specific and timely with your
verbal cues such as facial expressions,
feedback inputs are most helpful when
body language, and tone of voice
provided on time
The following are examples of
communication situations
The ethics of communication refers to the
a. A professor (source) delivering a lecture moral principles and standards that govern
(message) to his or her students (receiver) how individuals
b A coach (source) talking to his or her
Interact and exchanging information with
players (receiver)
others it involves considering the impact of
c. A parent (source) advising his or her child
our communication on others and adhering
(receiver) over the phone (channel)
to values such as honesty, Integrity,
d A video blogger (source) shares his or her
respect, and fairness
opinion (message) to his or her subscribers
(receiver) Ethics of Communication
It is inaccurate to think communication is
1. Establish an effective value system that
easy because we talk or interact daily. Even
will pave the way for the development of
though we communicate often, the real
your integrity as a person
issue is whether others truly understand
the ideas we convey. 2. Provide complete and accurate
information, the data should always be
Good communication can disrupt peace,
contextualized and correct 3. Disclose vital
start revolutions, and change governments.
information, whether it is needed or not.
However, to communicate well, it's not
Never hide or conceal vital information
enough to just speak or express ourselves.
necessary for transparency.
We also need to learn how to organize our
thoughts and manage our feelings. choose Communication -process that involves
the right words to explain ideas, and exchanging verbal and nonverbal messages
express ourselves effectively between individuals
Since communication is a two-way process, -exchange of information, thoughts, and
you must know the principles to be feelings between individuals or groups
observed to make it effective. The through various channels and mediums
principles of communication are
foundational concepts that guide effective -It involves two or more persons conversing
interaction and exchange of information about a topic.
between individuals or groups. For both oral -There is a sender, message, channel,
and written communication, you should be receiver, and response.
able to apply the following communication
principles Knowing what communication is and how to
communicate effectively is essential for
1. Be clear about your purpose: You should building relationships
know by heart your objective in
communicating Example:
A video blogger (source) shares his or her relationship with others anchored on
opinion (message) to his or her subscribers confidence and trust.
(receiver).
-The agent provided the entire terms of the
A parent (source) advising his or her child contract.
(receiver) over the phone (channel). -The student provided real information
about exam scores when asked.

Communication Models
1. Shannon Weaver's Model of
Communication
-involves several elements: a sender
expresses a message. which can be
information. emotions, or actions, intended
Communication Principles- foundational for a recipient. This message is conveyed
concepts that guide effective interaction through various channels like language,
and exchange of information between signs, or body language. The Gender
individuals or groups encodes the message to make it
understandable, while the recipient
Be clear about your purpose decodes it to interpret its meaning. This
Be complete with the message you deliver model describes communication as a one-
Be concise way process of receiving and sending
Be natural with your delivery messages.
Be specific and timely with your feedback 2. Wilbur Schram's interactive model of
communication
-Understanding communication principles is
important to equip individuals with the - is an improvement over the linear model,
skills and strategies needed to emphasizing the importance of feedback
communicate effectively. and the two-way flow of communication. In
this model, communication is seen as an
-You should know by heart your objective in interactive, cyclic process involving the
communicating sender, the receiver, and the feedback
-Make sure that your claims are supported loop.
by facts and essential information.
-Punctuate important words with 3. Dean Barnlund's Transaction Model of
appropriate gestures and movements Communication
-Inputs are most helpful when provided on
The roles of the sender and the receiver in
time.
the Transactional Model of communication
differ significantly from those in the other
models. Instead of labeling participants as
Communication Ethics -moral principles and senders and receivers, the people in a
standards that govern how individuals communication encounter are referred
interact and exchange information with to as communicators. Unlike the
others interaction Model, which suggests that
-Develop integrity as a person participants alternate positions as sender
-Provide complete and accurate information and receiver, the Transaction Model
-Disclose vital information whether it is suggests that you are simultaneously a
needed or not sender and receiver. The field of experience
in this model refers to the backgrounds,
cultures, and experiences that each
Ethical communication is important in
building trust. When we communicate participant brings to the communication
honestly, we are creating a long-standing process. These affect how messages are
encoded, sent, received, and decoded.
 2) Persuade: Persuasive -attempting to
change the beliefs of others.
Globalization the process of increased
3)Narrate: Narrative -sharing a sequence of
interconnectedness among countries,
events, usually to tell how a problematic
economies, and cultures, is propelled by
situation is resolved. Telling a story with
effective communication across borders.
complete elements.
This phenomenon has transformed how
4) Express emotion: Affective - sharing
people, businesses, and nations interact
positive or negative feelings and opinions
and exchange ideas, goods, and services.
about things, events, ideas, one's self, and
others.
5) Entertain and create: Imaginative -
Communication serves as the lifeline of making up ideas and stories.
globalization
Globalization is the process of increased 3 Context
interconnectedness and interdependence Personal
among countries. economies, cultures, and Academic
societies worldwide. It involves the Business
exchange of goods, services, ideas,
information, and technologies across 1) Personal -where you communicate with
borders, facilitated by advancements in your friends, relatives, family members,
communication, transportation, and trade. and closest person around you
Globalization affects various aspects of -you may use informal words, slang, light
human life, including economics, politics, words, being natural with the way you
culture, and social interactions, leading to a deliver your message. Maintaining raptor
more integrated and interconnected global (maintaining relationship)
community -the focus is on building and maintaining
relationships, often characterized by
Multicultural - lots of different kinds of informal language and emotional
people living together; with different exchanges.
backgrounds, languages, and traditions.
2) Academic -on the other hand,
emphasizes clarity, formality, and
evidence-based information, aimed at
Purposive Communication is about writing,
educating or conveying scholarly ideas
speaking, and presenting to different
audiences and for various purposes (CMO
20 S.2013).
-flow of information or exchange of
messages guided by an awareness of intent 3) Business - use by the professional.
and context Communication with the professionals.
Work field
-prioritizes professionalism, efficiency, and
goal orientation, utilizing concise and clear
language to facilitate decision-making,
3 Divisions of Purposive Communication
collaboration, and operational success.
 Purpose Understanding these contextual differences
 Context is crucial for effective and appropriate
 Skills communication in each domain

5 Purposes of Communication
2 Skills
1)Inform: Informative- sharing knowledge in
Verbal
an objective and unbiased manner.
Nonverbal
Information with evidence/fact. You inform,
discuss, explain.
Verbal - Listening, reading, oral, written
Nonverbal -body signals, gestures,
multimedia, appearance