APPLE GAMERS LTD.

Dealers in; Macbook, Iphone, HP, Dell, Lenovo Laptops, Desktops.

Tfts, Computer Accessories, Mobile phones, Cameras etc.

COMPANY PROFILE
 Table of Contents
COMPANY CREDENTIALS .............................................................................................................3
Vision Statement ................................................................................................................................. 3
Mission Statement ............................................................................................................................... 3
Core Values ......................................................................................................................................... 3
Physical Address ................................................................................................................................. 3
BACKGROUND INTRODUCTION AND CURRENT INVESTMENT STATUS ..........................4
Our Vision to Excel ............................................................................................................................. 4
Our Aim ...............................................................................................................................................4
Why choose Apple Gamers? ............................................................................................................... 4
Quicker Time to Value .........................................................................................................................5
Superior Technology ............................................................................................................................5
Focused on Revenue Growth ...............................................................................................................5
Current Investment Status ................................................................................................................... 5
TECHNICAL EMPOWERMENT CAPACITIES .............................................................................. 7
Track Record History Evidence .......................................................................................................... 7
Supply of MacBooks to Kanha Limited @ 225,000 ....................................................................... 7
Supply of Lenovo Laptops to Solutech Ltd @120,000 ..................................................................7
Supply of HP Laptops to Elkay Ltd @ 162,000 .............................................................................7
FINANCIAL EMPOWERMENT CAPACITIES ............................................................................... 8
Financial control systems .................................................................................................................... 8
MANAGEMENT STRUCTURES AND ORGANIZATIONAL CHART .........................................9
Organizational Structure ......................................................................................................................9
THE TEAM ......................................................................................................................................... 9
The Directorate ................................................................................................................................9
INVESTMENT RISKS, MITIGATION STRATEGIES AND ECONOMIC BENEFITS ...............12
Apple Gamers’ Mitigation strategies for the above are: Mitigation strategies ..................................12
Socio-Economic Benefits .................................................................................................................. 13
Environmental Pollution ....................................................................................................................13
Company Directory ........................................................................................................................... 13
f Incorporation ............................................................................................................................... 13

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 COMPANY CREDENTIALS

Name

APPLE GAMERS LTD

Vision Statement

“To become the preferred technology solutions provider in Eastern Africa”

Mission Statement

“Every customer demand for technology is worth our technical capabilities and time”

Core Values

Diligence, Honesty and Innovation

Physical Address

HH Towers, 1st Floor, No 2, Moi Avenue, Nairobi

P.O. Box 52175-00100, Nairobi, Kenya
E-mail : [email protected]
Web: www.applegamersltd.com

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 BACKGROUND INTRODUCTION AND CURRENT INVESTMENT STATUS

Background
Apple Gamers is a private limited liability company registered in 2023. Prior to the conversion; it
used to operate as a Business Name and for the last proceeding over six year(s). The Directors
Share subscription ownership of Apple Gamers and are leading experts in the fields of
Information Technology and computer science. They are sponsors of credible computer and
computing solution, with working experience on business and corporate operations. The
company’s core commercial investment interests are to be found in the provision
of―Technology Sales & Consultancy Services. The sponsor’s college training background is
also in the same sector of Finance and Information Technology and so is their monthly payroll
human resource staff establishment.

Our Vision to Excel

Through our range of utilities, we aim to offer highly secure and trouble-free diagnosis and
solution to corporates by offering them our array of tried and tested technology and computing
solutions. With firm belief in our vision and with thorough perseverance, diligence, integrity and
innovation, we endeavor to generate greater return on investment for our customers through the
superlative range of enterprise level financial products that are secure as well as cost-effective.
Moreover, we endeavor to maximize value for our customers, by offering them innovative,
customized and cost-effective technology solutions for their business process accomplishments.

Our Aim
At Apple Gamers, we are committed to providing maximum value to our customers through
continuous innovation in technology and accessories. We achieve this by offering unique,
efficient, and cost-effective products tailored to the preferences of our consumers. This strategy
guides our investments, asset management, and other key organizational initiatives, ensuring
prudent spending to maximize value. We embrace challenges and continuously seek
opportunities to expand our industry knowledge, enabling us to deliver high-quality solutions.
Our vision is to be recognized as the premier provider of top-notch computer, phone, and
technology accessories.

Why choose Apple Gamers?

Our Values bind us to uniqueness

At Apple Gamers, we hold a competitive edge in meeting our customers' technology needs,
driving us to develop feasible and innovative solutions. Our company strives for excellence,

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 fostering strong and lasting relationships with our clientele. Our deep industry experience,
expertise, and knowledge base enable us to create a wide range of high-quality, result-oriented
products. Our success is built on continuous innovation. We listen to our customers and
consistently deliver the next generation of technology and accessories they need.
Quicker Time to Value

Experience has taught us how to build robust technology products that our customers can use
quickly and easily. This means you can start realizing the benefits of our powerful solutions in just
days or weeks. With Apple Gamers consulting, you can develop any model for your business and
run it efficiently with any technology function. Apple Gamers products, developed by young,
enterprising, and innovative tech enthusiasts, can integrate into the very core of your business
process. Our response time is quick, and we always prioritize our clients highly.

Superior Technology
Because of our advanced technology, Apple Gamers customers are always a step ahead of their
competition. Apple Gamers systems were the first to develop innovative tech solutions for the
working environment at an affordable cost. We have consistently handled clients with emerging
needs and offered them unparalleled solutions in the market. Our young team is experienced in
the tech industry, and we excel in navigating the rigors of an ever-competitive market economy
using information technology and market research as the backbone of our innovative products.
We continue to set the pace in forecasting innovation, as demonstrated by our patented systems,
which are widely recognized as the most accurate solutions available today for service parts and
other hard-to-forecast products. We can't wait for you to see what's next.

Focused on Revenue Growth

Apple Gamers is focused exclusively on enhancing customer satisfaction and minimizing waste
associated with frivolous budgeting and expenditure. Every dollar counts, and as our CEO
consistently tells our clients, “Even the smallest investment can lead to great success; it's a
matter of time and prudent management.” Technology is our specialty, and customer satisfaction
becomes inevitable. We do not choose clients for their purchasing power but for their ability to
impact the changing market environment and embrace innovation for sustainability. Our
experience and insights into the needs of our customers enable us to provide superior products,
training, and consulting services. We've been doing it longer than most other companies, and we
do it better.

Current Investment Status

The company is in Possession ownership of the following Asset inventories: -

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  A fully developed Head office and with nucleus representative units.
 A fully trained and experience monthly payroll Human Resource staff establishment.
 Human Resource staff automobiles for efficient delivery of services.
 Referral working Technology Services Consultant Associates in China/Japan and Europe
(ISO Certified).
 A relatively adequate business investment working capital.
 Credible Technology Services Provision Accomplishments within and outside the country.

In view of the above, Apple Gamers sustains has both the Technical and financial capacities to
provide “Excellent Technology Sales and Consulting Services to all clients”

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 TECHNICAL EMPOWERMENT CAPACITIES

Statutory Obligations:

Apple Gamers is in full compliance with all the statutory obligations. Her incorporation
certificate by the registrar of companies was on October 25, 2023. As regards taxation
compliance, her VAT and PIN registration certificates are enclosed at the bottom of this
business investment profile.

“Notwithstanding the above compliance obligations, Apple Gamers Ltd is characterized by

commercial track record efficiencies of providing customized and Tailor-made Technology
solutions”.

Track Record History Evidence

As stated earlier, Apple Gamers is on a credible track record of providing technology and
accessory solutions for over ten years. Indeed, our sponsors and sister company, Knowledge
Capital, have been involved in several major tech system implementations and training
programs. This was the graduating point into large-scale commercial service provisions. The
track record of our service provisions is found in individual cases, but their combined scope
translates into large-scale institutional offerings. A few of the most significant ones are:

 Supply of MacBooks to Kanha Limited @ 225,000

 Supply of Lenovo Laptops to Solutech Ltd @120,000

 Supply of HP Laptops to Elkay Ltd @ 162,000

 Supply of Techno Phones to KMTC @ 15,000

NB: All the above institutions enjoyed the benefit of knowing their investment status in each
transaction with them, including compliance with iTax and ETR regulations. Two, it had the
overall effect of enhancing their business process solutions by providing the necessary
technology enhancements to solve the prevailing needs, with the latest technology in the
market. We always offer solutions that are in line with regulation requirements,
environmental protection, and cost-effective.

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 FINANCIAL EMPOWERMENT CAPACITIES

Apple Gamers is a medium-sized investment, and which is adequately capitalized within the
context of her economic status. This has been through disciplined financial control strategies.
The most significant of all being:

Financial control systems

 Net end year profit being partly appropriated into Balance sheet accumulation of working
capital reserves.
 Rationalization structures of debtors and creditors as to paring it with the financial
inflows and outflows.
 Strict compliance with her Budgetary Management Provisions.
 Through funded Research accounting systems development with her global working
associates.
 Through competitively factored market contract pricing structures (Economic financial
benefits to each party).
 Through service provision products of quality accounting systems, long-lasting,
embracing operational efficiencies and customer upgraded as to their commercial or
social interests of investments.
 Competitive staff monthly salary payroll as to recruiting the best and for long term
engagement. This entails quality working experience and thereby providing the best of
software development services provisions

 Full financial compliance with the entire contract tendering provisions and warranty
guarantees as well as routine backup services.
 Training the contracting Authorities staff establishments on all aspects of managing the
financial products.
 Being globally ICT abreast through self-financing the market arenas.
 Through improved operational Asset inventories and thereby sustaining an efficient and
effective micro-monitoring of their contracted universe of clientele.

NB: Apple Gamers has a technical capacity and financial empowerment capacity to
undertake projects for institutions that handle financial transactions from 1 Million to
over 50 Million.

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 MANAGEMENT STRUCTURES AND ORGANIZATIONAL CHART

Management Structures

Apple Gamers maintains a regular human resource whose expertise, operational efficiencies and
competence commensurate to the service demands of the sector investment.

Alongside the regular employees, we have some strategic alliances and working relationship
with other entities and individuals. This is created deliberately to meet the capacity demands
when the need arises.

The current and prospective organizational chart is as shown below:

Organizational Structure

The company’s organizational structure is best depicted by the organogram shown below; -

THE TEAM

Apple Gamers Ltd prides of highly a qualified and dedicated team that passionately delivers value
to its highly esteemed clientele. See below a brief profile of each member.

The Directorate

The directorate at Apple Gamers was carefully chosen to impact their skill, knowledge and
experience. All the members of the directorate are current and former professionals in different
field within which Apple Gamers’ services and products are offered. Our 10-member board team
is as follows; -

The Executive Team

Michael Wambua Mutuku

Designation/Role: CEO

Over 10 years’ experience

Key Strengths: Financial Consulting, Management Accounting, IT Solution

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  Certifications: CCNA, CISA, Comptia A+
 Undergraduate: Bachelor of Commerce (University of Nairobi)

Key Competencies
 Policy Design: Human Resource, Finance, Credit
 Proposal Drafting: Business Viability, Business plans
 Tax Advisory: Advice on legal tax avoidance policies
 Financial Statement preparation: P&L, Financial Position, Balance sheets

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  Audit: Internal and external audit services

Zakayo Charles Kioko

Designation: COO

Role
Senior Project Manager and IT Consultant

Key Strengths
• Market Research, Customer Relations, Content creation, Data Recovery, System
analysis and design, Software Requirement Specification.
Education Background
BSc. Computer Technology (JKUAT)
Diploma in Information Technology Management System
Networking N+
• Databases: MySQL, SQLServer, Data Center, Oracle 11g
• System Administration: Vmware, UNIX& Linux, Java, Windows Server
2012, Nagios, Red Hat Enterprise Linux.
• Network Administration: Cisco Routers and Switches, VoIP, Troubleshooting
• Programming: Java, Python, HTML, JavaScript, Joomla and PHP
• Others: Agile Methodologies, Microsoft Office (2010,2016, Office 365)

Working Experience
 Systems Engineer at Safetek Limited
 Research team lead at DigiPlus Limited
 IT Manager at FirstIT Systems Ltd
 Product development manager at Gratia Limited
 Web Master at Sevenstar Group Ltd

Levi junior Karimi

Levi is the Head of Procurement at Apple Gamers Ltd.

He is the Lead Partner at Levi Karimi & Associates and is a Certified Public Accountant (CPAK)
and a member of the Institute of Certified Public Accountants. He has over 9 years of

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professional experience. Levi has worked with middle-level to medium sized audit firms serving
various Non-Governmental Organizations(NGO), manufacturing entities, hospitality industry,
and agricultural sectors.

Karimi also possesses a wealth of corporate finance experience, particularly in the field of due
diligence, corporate restructuring, valuations and business plans, having successfully executed
various assignments for various organizations among them Goode Africa Ltd & Thellesi Media.

Karimi has hands on tax expertise, a tax controversy expert, Internal Control Assessment and a
business processes enthusiast

Fridah Kahindi is the Accountant at Apple Gamers Ltd

She has a Bsc. in Applied Accounting, CFA (EA)/CSIA, ACCA and a Diploma-Business
Administration. She has over 7 years of professional experience in audit, tax,
investigation, financial accounting and reporting.

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 INVESTMENT RISKS, MITIGATION STRATEGIES AND ECONOMIC BENEFITS

Investment Risks

The investment adage that there is no business without direct and inherent Risks is commercially
alive to all. The least significant ones associated to the sector investment and which the sponsors
are in full knowledge and experience of are:

 Global revolutionary change of information and information technology.

 Untrained and inexperienced monthly payroll Finance consulting staff.
 Inadequate Business Investment working capital.
 Overpricing market structures for market contract tenders.
 Lack of market investment clientele service investment opportunities.
 Lack of full compliance with the market tender contracting authorities.
 Casualty of natural calamities,

Apple Gamers’ Mitigation strategies for the

above are: Mitigation strategies
 Apple Gamers invests in global technology and it is abreast with any revolutionary
changes.
 Apple Gamers is in possession ownership of well trained and experienced monthly
payroll staff establishment.
 The company has a relatively adequate investment working capital and above all, has
cordial financial relationships with the Commercial Bank Loan Providers.
 Apple Gamers factors competitive tender market pricing structures and which are devoid
of financial exploitation.
 ICT is the current mode of safeguarding investment, and its, market necessity demand on
an increasing scale.
 Apple Gamers’ tender contract prospecting policy is based on integrity service provision
for either a clientele comeback or reference recommendation to others.
 Apple Gamers’ insurance cover ensures recovery of the provided provisions occasioned
by Natural calamities.

Notwithstanding Apple Gamers’ financial profit gains accruable from her service provision
investment, the sponsors are socio-economic philanthropists, and share some to the public. This

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 is through the country’s socio-economic blue print of vision 2030 and the United Nations
Millennium Development Goals.

Socio-Economic Benefits

- Creation of employment opportunities to the gender inclusive Kenyan youths.

- Creation of wealth to the gender inclusive Kenyan youth.
- Training and skills enhancement to the gender inclusive Kenyan youth.
- Arresting of institutional corruption through software installation.
- Theincreasesinstitutionaloperationalefficienciesandtherebyenhancingthecountry’s
Tax/Levy levels.

Environmental Pollution

At Apple Gamers, we are committed to environmental protection and sustainability. We

understand the impact that technology production can have on our planet, and we strive to
minimize our environmental footprint through responsible practices. Our initiatives include
sourcing eco-friendly materials, reducing waste in our manufacturing processes, and promoting
the recycling of electronic products. We continuously innovate to create energy-efficient
products and reduce our carbon footprint. Apple Gamers believes in a sustainable future, and
we are dedicated to protecting the environment for future generations while providing high-
quality technology and accessories to our customers.

Company Directory
The company’s directory and contacts on our official letter heads are as follows;

Website: www.applegamers.com Tel No: +254 724 642 163

fEmail: [email protected]
Incorporation Address: 1st Floor, HH Towers, Moi Ave, Nairobi

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