Analytics 5

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SurveyMonkey research - Apple Vision Pro: .. Generations

Generations
Questions Answer options Total Boomers/S.. Gen X: 43-.. Gen Z: 26 .. Millennials..

Do you currently own any Yes 16% 7% 17% 25% 22%


virtual reality (VR) or
augmented reality (AR) No 82% 92% 81% 72% 77%
devices? (e.g. Oculus,
Playstation VR) No answer 2% 1% 2% 3% 2%

How optimistic or skeptical are NET optimistic 49% 39% 48% 67% 54%
you about the future of virtual
reality devices and Very optimistic 14% 9% 12% 20% 19%
experiences?
Somewhat optimistic 35% 30% 35% 46% 35%

NET skeptical 47% 58% 49% 31% 42%

Somewhat skeptical 30% 36% 31% 20% 26%

Very skeptical 17% 22% 18% 10% 16%

No answer 4% 4% 4% 3% 4%

Which of the following None of the above 32% 43% 33% 21% 24%
companies do you trust most to
build a virtual reality Apple 26% 26% 24% 38% 23%
experience?
Methodology
This SurveyMonkey study was conducted June 16-20, 2023 among a national sample of 2,176 U.S. adults 18+. Respondents for this
survey were selected from the more than 2 million people who take surveys on our platform each day. The modeled error estimate
for this survey is plus or minus 2.5 percentage points. Data were weighted for age, race, sex, education, and geography using the ..

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