Lesson-1
Lesson-1
LESSON 1:
Quantitative Research, is the process of collecting and analyzing numerical data. It can be used to find
patterns and averages, make predictions, test causal relationships, and generalize results to wider
populations. It is the opposite of qualitative research, which involves collecting and analyzing non-
numerical data (Bhandari, 2020).
Quantitative Research maybe defined as the systematic empirical investigation of social phenomena
using tools of mathematics and statistics.
The term “quantitative” emphasizes that this type of research involves quantification or measurement
and usually involves numbers. The term empirical means this type of research is concerned with the
things or characteristics that are observable. The term “social phenomena” emphasizes that it is
concerned with people, their communities, their organizations, and even their behavior.
Quantitative Research uses quantitative methods and these terms are often used interchangeably.
Quantitative methods pertain to the various quantitative techniques for the collection, analysis and
interpretation of data.
2. Objectivity. Data gathering and analysis of results are done accurately, objectively, and are
unaffected by the researcher’s intuition and personal guesses.
3. Concise Visual Presentation. Data is numerical which makes presentation through graphs,
charts, and tables possible and with better conveyance and interpretation.
4. Faster Data Analysis. The use of a statistical tools gives way for a less time-consuming data
analysis.
5. Generalized Data. Data taken from a sample can be applied to the population if sampling is
done accordingly, i.e., sufficient size and random samples were taken.
6. Fast and Easy Data Collection. Depending on the type of data needed, collection can be quick
and easy. Quantitative research uses standardized research instruments that allow the
researcher to collect data from a large sample size efficiently. For instance, a single survey form
can be administered simultaneously to collect various measurable characteristics like age,
gender, socio-economic status, etc.
7. Reliable Data. Data is taken and analyzed objectively from a sample as a representative of the
population, making it more credible and reliable for policymaking and decision making.
8. High Replicability. The Quantitative method can be repeated to verify findings enhancing its
validity, free from false or immature conclusions.
2. The correlational design identifies the relationship between variables. Data is collected by
observation since it does not consider the cause and effect, for example, the relationship
between the amount of physical activity done and student academic achievement.
3. Ex post facto design is used to investigate a possible relationship between previous events
and present conditions. The term “Ex post facto” which means after the fact, looks at the
possible causes of an already occurring phenomenon. Just like the first two, there is no
experimental manipulation in this design. An example of this is “How does the parent’s
academic achievement affect the children obesity?”
4. Causal-Comparative Research
compares one or more measurable characteristics of two or more groups to find the
similarities and the differences between them.
the result of a comparison can be used to generate insights about the characteristics of both
groups. As well, it can be used to determine the possible underlying causes of these
similarities or differences.