BUSINESS ENGLISH

UNIT 3:
UNIT 1: NEGOTIATION
UNIT 2:
NEW BUSINESS MARKETING

To set something aside

Concession
To temporarily ignore or not
Something that is
Business Meeting Terminology Agenda think about a
allowed or given up,
Thuật ngữ hội nghị kinh doanh A list of items to be particular fact
often in order to end
discussed at a meeting Để đặt một cái gì
a disagreement
Sentences Chương trình nghị sự đó sang một bên
Sự nhượng bộ
Balance of trade Meeting
Foreign investment CHAIRPERSON Date:
The difference in value
Money from overseas Beginning the meeting Asking for comments Meetings
between a country's imports Can we start please? What do you think?
and exports.
Đầu tư nước ngoài
Right, let’s begin. How do you feel about this?
A gathering of people
Cán cân thương mại for discussion or another
Stating the aim Changing the subject purpose
The main aim of the meeting is to…. Let’s move on now to ….
The purpose of this meeting is to …. The next item on the agenda is ….
Cuộc họp Compromise Minutes
An agreement reached by each side giving up A written record of what happened at
something they wanted a meeting
Clarifying Summarising
What do you mean by…..? OK, let’s summarise. Thỏa hiệp Biên bản họp Contention Leave sth hanging
Tax incentive
Sorry, I don’t quite understand. Right, let’s recap… The disagreement To fail to solve a difficult
A reduction in taxes that encourages
that results from situation, or to let someone
companies or people to do something Adversarial
PARTICIPANTS opposing arguments remain in a difficult situation
that will help the country's economy Involving people Counter-proposal
Giving opinions Agreeing Interrupting Sự bất đồng without solving it
Ưu đãi thuế I think … I think you’re right. Hold on (a moment). opposing or A return proposal
Trì hoãn
disagreeing with each made by one who
As far as I know …. I (totally) agree. Can I say something?
other has rejected a
Exchange rate Making suggestions Disagreeing Roleplay: Marketing Meeting for Kimbap Yummy's New Đối lập, đối địch proposal
The rate at which the Perhaps we should … I don’t know about that Flavor (Focusing on Price & Promotion) Đề nghị ngược lại
We could …. I’m afraid I don’t agree.

VOCABULARY
currency of one country
can be changed for the
currency of another Consensus To digress
country Terminology
General agreement within a group, without To stray from the main topic of
Tỉ giá hối đoái Chairperson (Start the consultation meeting): Can we get started? Today's meeting focuses on the marketing strategy for Kimbap Yummy's exciting necessarily everyone fully agreeing discussion
Monetary policy Compromise
Inflation rate Đồng thuận Đi lạc khỏi chủ đề
Actions taken by a new product: a delicious kimbap featuring sweet and sour stir-fried beef with bell peppers. This innovative flavor is sure to tantalize taste buds! How To give up some of your
The rate at which
government to control the do you feel about this one? demands after a
prices increase over
amount of money in an Unemployment rate disagreement with
time, causing the Trade-off
economy and how easily The percentage of (General agreement and excitement expressed by participants) somebody, in order to
Cashflow value of money to fall An exchange
available it is people in a country or reach an agreement
The amount of money Tỉ lệ lạm phát Chairperson (State the purpose): Let's move on to the crucial aspects of pricing and promotional programs to attract customers. **The next item on involving giving up
Chính sách tiền tệ area who do not have Thoả hiệp
moving into and out one thing to get
Dòng tiền jobs. the agenda is determining the ideal selling price for this new flavor.
something else
Tỉ lệ thất nghiệp
Participant B: I think we should offer an introductory price to generate initial buzz. Perhaps a launch week special at $5.99 could be attractive, Đánh đổi

followed by a regular price of $6.99.

Participant C: That's a good suggestion for the launch week. However, for the regular price, $6.99 might be a bit high compared to our other kimbap
Apologies for absence
Often the first item in a meeting, concerning peopke who
cannot be present
Any other business (AOB)
Often the last item in a meeting, when
participants discuss issues not on agenda
Deal point
An individual item or
VOCABULARY
Government options. Maybe we could aim for $6.49? Xin lỗi vì vắng mặt Vấn đề khác element in a
negotiation Tip
bureaucracy
Participant D: $6.49 sounds reasonable. We could also consider offering a combo meal option with the new kimbap, including a drink and a side dish, Điểm thoả thuận A useful piece of
Official rules/
information or advice
regulations/ paperwork at a slightly higher price point. This could incentivize larger purchases. Lời khuyên
Thủ tục hành chính
Entrepreneur Chairperson (Clarifying): Interesting idea with the combo meal. What do you mean exactly by a side dish? Would it be a new offering or something Finalize
Someone who starts To complete the last
existing on our menu? part of a plan, trip,
their own business
Doanh nhân Participant D: We could offer a choice of a small salad or a portion of kimchi as a side dish. This would complement the sweet and savory flavors of project, etc.
Interest rate Hoàn tất
The percentage amount the new kimbap nicely. Finding
Respond
that you pay for borrowing A piece of information discovered
Chairperson (Summary): Okay, let's recap the pricing strategy so far. A launch week special of $5.99 followed by a regular price of $6.49 for the new To answer a question or request Anticipate
money, or get for lending through research
Trả lời To expect something
money, for a period of kimbap. We'll also explore the possibility of combo meals with side dishes at a slightly higher price point. Now, let's discuss promotional programs. Phát hiện
Target Lường trước
time
Lãi suất Participant B: Social media marketing is a must! We could run a contest where people share photos of themselves enjoying the new kimbap with a To aim something
Mục tiêu Dispute
specific hashtag. The winner could receive a free year's supply of kimbap! Perceive
Labour force An argument or a
All the people in a particular Participant C: I totally agree! Social media is key, but we shouldn't neglect traditional marketing either. We can consider some eye-catching posters To understand or interpret something disagreement between
country who are of the right age Nhận thức Negotiation two people, groups or
Representative
to work, or all the people who
or flyers in high-traffic areas near offices and universities, highlighting the launch of the new flavor. Additional Terms Formal discussion countries
Being a good example
work for a particular company Participant D: Absolutely! In addition to social media contests, we could offer a loyalty program where customers earn points for each purchase of the Điều khoản bổ sung Đại diện between people who Tranh luận, tranh chấp
Lực lượng lao động are trying to reach
Attitude
new kimbap. These points could be redeemed for discounts or free items. an agreement
A person's feelings or beliefs about
Đàm phán Neutral
Chairperson (Change the subject): Those are all fantastic ideas! We seem to have a comprehensive pricing and promotion strategy taking shape. something Segment
Random sample Not supporting or
GDP (gross domestic product) Thái độ
Let's delve deeper into specific social media contest details and potential loyalty program structures in the next part of our meeting. A selection of individuals chosen from a To divide a market into smaller groups
The total value of goods and helping either side in
randompopulation Phân khúc
services produced by a country in a a disagreement,
Mẫu ngẫu nhiên Open-ended competition, etc
year
With share characteristics
Tổng sản phẩm quốc nội question Trung lập
Having similar characteristics
A question that
Có chung đặc điểm
cannot be answered Inquisitive
with a "yes" or "no" Asking too many questions
response, or with a and trying to find out about
static responset what other people are
Câu hỏi đảo doing, etc
Warranty Tò mò
A product will be repaired or replaced if
it malfunctions Scenario

LANGUAGE SKILL
Bảo hành A description of a
Label possible event in the
Promotion A piece of paper with information on a future.
The activity that increases the sales product Kịch bản/viễn cảnh
of a product Nhãn mác Dustbin survey
Kick off
After-sales service To start Customer-supplier negotiations
Quảng cáo An uncommon method that analyzes household Individual interview
The support provided to customers after Bắt đầu Đàm phán giữa KH và Nhà cung cấp
waste to understand consumer behavior A one-on-one interview with a respondent to
purchase
Poster Khảo sát qua thùng rác gather detailed information
Dịch vụ sau bán hàng
A large notice or advertisement for sticking on Phỏng vấn cá nhân
P.R (Public Relation) a wall
Managing public perception of a company Áp phích

1. This looks a really nice place Quan hệ công chúng Survey

A method of gathering information from a
Market Research Method
Hệ thống nghiên cứu
Street survey questionnaire
A questionnaire administered to people in public
Wage negotiations
Đàm phán về lương
sample of people places to gather information

2. I hope you like it Khảo sát Khảo sát đường phố

Focus group REACH AN AGREEMENT

3. I’m absolutely starving
Blind testing A small group of people brought together to discuss
A product testing method which Merger or takeover negotiations
their opinions and experiences about a product or
participants don't know what is being Đàm phán giữa nhà sáng lập với người tiếp quản
service

4. I’m afraid they don’t have menus in English here.

tested Thảo luận chuyên sâu
Khảo sát mù

5. How many courses are we having, Carlo?

USEFUL SENTENCES
End-users
The final
consumers
People Postal survey
A survey sent by mail to a sample Online survey
TYPES OF NEGOTIATION
6. What do you recommend?
Người dùng group of people A survey conducted electronically through
cuối Khảo sát qua thư tín the internet
Khảo sát trực tuyến Contract dispute
Tranh chấp hợp đồng

7. It comes with asparagus followed by the pasta.

Manufacturer

8. I’ll have the soup and small potatoes roasted in the oven.
Rival
A company that Telephone survey
A competitor in Channel of distribution
produces goods Place A survey conducted over the phone
business The route a product takes to reach the
Nhà sản xuất with respondents
The distribution center
9. What would you like to drink?
Đối thủ cạnh end user
Phỏng vấn qua điện thoại Labour disputes
tranh Kênh phân phối Vị trí
Tranh chấp lao động
Profitability
A good is producing a profit

10. Let’s see if we can catch the waiter’s attention. Market Research
Investigation of the
Lợi nhuận
SETTLE DISPUTES
Retail outlet Mail order
A shop selling goods to the public Buying goods by post or online, with
habits and preferences
Cửa hàng bán lẻ delivery of the public in choosing Market segment
Đặt hàng qua thư what goods to buy A group of customers with similar needs and wants
Trade disputes
Nghiên cứu thị trường Phân khúc thị trường
Tranh chấp thương mại

Market share
The percentage of a market that a particular company or
REACHING AGREEMENT
A: I was promoted to the role of manager last week Hire purchase
product controls
Thị phần
Let me just run over the main points. On engine quantities,
B: Oh, congratulations ! Price
Buying something with a deposit and then
making regular payments
Trả góp
Value of goods

A: My husband is a meteorologist
Giá cả

B: Really? That’s an interesting job! we agreed that you would supply us with 120 units over
Credit facilities
Financial services offered by a bank,
Niche Market
four years. As far as performance is concerned
like loans A small part of a larger

A: Last year I won a prize for one of the products I designed. Dịch vụ tín dụng market that has its own
specific, which are different
Product endorsement
The use of a well-known person to advertise product
from the larger market in Quảng cáo sản phẩm bằng người nổi tiếng

B: You must have felt very pleased. USEFUL CONVERSATION

Marketing Mix
Brand image some way
Brand loyalty

we agreed that you would improve the power of the engine

Perception of a Thị trường ngách
A customer's tendency to brand by A set of marketing
keep buying a specific consumers tool or tactics to sell

by ten per cent

brand Hình ảnh thương product or service
A: The project deadline is next week and we’re not going to Lòng trung thành thương
hiệu
hiệu
Product launch
Tiếp thị hỗn hợp
Introducing a new product to the

make it. Brand stretching

Expanding a brand
market
Ra mắt sản phẩm

We still have the question of the currency for

into new product

B: That must be very stressful.

categories
Mở rộng thương
hiệu
Product
A goods or services
Hàng hóa

A: My daughter has just got a place at one of the best

universities in the country. Brand
Brand name
The name of a
Product life cycle
Stages a product goes through from
Product placement
Marketing products into media content
payment to settle, and there is also still the outstanding
Brand awareness introduction to decline Tiếp thị sản phẩm gián tiếp qua phim ảnh, TV...

B: You must be very proud of her. Knowledge of the

name of a company
A maker’s name
or trademark
product or company
Tên thương hiệu
Vòng đời sản phẩm
issue of documentation.
and the products it Thương hiệu
sells

A: Before I got this job I was unemployed for two years.

Sự nhận biết Product range
thương hiệu The set of products made by a
company
Phạm vi sản phẩm
We’ll send you a written proposal on these last two issues.
B: Oh, I’m sorry to hear that. I imagine that was a difficult time
for you Trade-off

If you agree to the proposal, we’ll draw up a contract

A: I went to Peru on holiday last year. Marketing based on those points
B: That must have been very exciting. The processes by which
anything may be sold
Tiếp thị I think that covers everything.

UNIT 5:
BUSINESS
UNIT 4:
CORRESPONDENCE
Opening/ Introduction
If reply to an enquiry: MONEY
FINANCE
thanks for reader’s
letter
Introduce; subject of
letter; purpose of
letter
The middle
The points that need to be
made (clearly, fully, STRUCTURE
logically sequence)
CLOSING A PRESENTATION
The closing
Thank the person (if the letter
is a reply, and you have not do
so at the beginning)
GIVING PRESENTATIONS
Encourage further
correspondence

REPORTING FINANCIAL SUCCESS

FINANCIAL Bar chart (n)

Starting a letter
BUSINESS A mathematical picture in which different amounts are 1. Signalling the end of the presentation:
TERMS represented by thin vertical or horizontal rectangles that
Further to our meeting last Friday...
Further to your enquiry, we are pleased to
LETTERS have the same width but different heights or lengths Well, this brings me to the end of my presentation.
Biểu đồ cột Thank you all for listening.
enclose...
Thank you for your latter of June 14... As a final point, I’d like to...
Consumer spending (n) I’m now nearing the end of my talk...
The money people spend on goods and OK, I think that’s everything I wanted to say...
services
LET’S EXPLORE 3 TYPES OF BUSINESS LETTERS Chi tiêu của khách hàng 2. Summarising the main points
Explaining the reason for writing Bankruptcy (n) Turnover (n) I’ll just run through the three different options...
I’m just writing to confirm... The state of not having enough money to pay what you The total amount of goods or services sold by a Table (n)
owe company during a particular period of time An arrangement of facts or numbers in rows or columns, Before I stop, let me go through my main points again.
Phá sản Doanh số especially in printed material, on computer screens, etc. To sum up, we...
Bảng biểu
I’d like to run through my main points again...
Just to summarise the main points of my talk...
Giving bad news USEFUL
Cultivate (v)
3. Recommending and suggesting something
I’m regret to inform you that...
LANGUAGE To try to develop and improve something We’d suggest...
Chuyên tâm cải thiện
Shareholder (n)
We’d therefore recommend that we...
Consolidate (v)
To join things together into one; to be joined into one An owner of shares in a company or business In my opinion, we should...
Cổ đông Technical drawing (n)
Hợp nhất What I’d like to suggest is...
A precise and detailed drawing of an object, as
Giving good news employed in architecture or engineering 4. Inviting questions or asking for feedback
We are pleased to announce... Bản vẽ kĩ thuật (kiến trúc,…) Now I’ll be happy to answer any questions you may have.
ENQUIRY LETTER We just have time for a few questions.
REPLY TO AN AN ORDER LETTER International division (n)
Are there any questions?
Part of a company which deals with or is
ENQUIRY located overseas
Consolidated profit Stock market (n)
Giving information The total profit that is made by all the companies The activity of buying and selling shares in particular
Bộ phận/phòng Quốc tế
With reference to your enquiry of 13 May, I am belonging to a business group, when all the individual companies, and the people and organizations involved Flow chart (n)
enclosing details of... profit is added together in this A type of diagram that represents a workflow or process
Thank you for your letter of ... Tổng lời Thị trường chứng khoán Lưu đồ (process, workflow)
regarding/ concerning/ in
connection with...
Acknowledging previous
I refer to your enquiry about/ relating Acknowledgement
Apologising to... Acknowledging the enquiry
correspondence
We deeply regret any inconvenience caused by... I have received your letter of... and expressing grattitude for Merchandise (n)
regarding information about... their interest Goods that are for sale in a shop/store
Hàng hoá
Debt (n) Revenue (n)
A sum of money that somebody owes The money that an organization receives from its Map (n)
Ending a letter Please find our enclosed/ attached State your reactions to the Nợ business A diagrammatic representation of an area of land or sea
Doanh thu showing physical features, cities, roads, etc.
Do not hesitate to contact us again if you need catalog, price list and current prices, discounts, samples, Bản đồ
further assistance. Introduction discount programs of our company.
Response to enquiry etc.
If you have any further questions, please contact (Polite) state the purpose. Please find the attachments of our
Detailed information in
us. catalog, price list and current response to enquiry (product
We look forward to hearing from you discount programs of our company details, prices, discounts,
with this letter. payment terms, delivery Optimism (n)
I would be grateful if you could inform me... I attached the catalog, price list and information) A feeling that good things will happen
(for things that are not normally offered) current discount programs of our Dividend (n) Gross profit (n) Sự lạc quan
I am writing to enquire whether... (to see if sth company with this letter. Place the order An amount of the profits that a company pays to people The total sales of the firm minus the total cost of the (line) graph (n)
who own shares in the company goods sold. an arrangement of facts or numbers in rows or columns,
USEFUL WORDS is possible)
Cổ tức Lợi nhuận gộp (mức chênh lệch giữa doanh thu và especially in printed material, on computer screens, etc.:
I would especially like to know (+a more Detail of the enquiry
chi phí của hàng hoá bán Biểu đồ đường
detailed request) Specific detail of the
I hope this suggestion/ information
Could you also (+ an additional enquiry or product you are interested Expression of interest
in.
will be useful to you.
request) I hope that this information will help Express interest in
Get Receive establishing a business Confirm terms of payment
you to make decisions on your order.
I look forward to hearing from you.
relationship and encourage OR suggest terms of
Buy Purchase further communication Price pressure (n)
... payment Decreasing or freezing the price of goods
Issue (v) and services in order to gain an
Help Assist EPS – earnings per share (n)
To produce new stamps, coins, shares, etc. for sale to
A company's profits over a particular period divided by advantage over competitors
Pie chart (n)
the number of its shares the public Áp lực giá cả
Choose Select Lợi nhuận (thu nhập) tính trên 1 cổ phiếu Phát hành
A type of graph in which a circle is divided into sectors
that each represent a proportion of the whole
Biểu đồ tròn
Answer Reply Set deadline for delivery (if
Please have a look and let me know
Be sorry Apologize Closing if you have any questions or require appropriate)
I look forward to hearing from you. Closing
Conclude the letter by further information.
I am looking forward to hearing from you. Conclude the letter
Tell Inform expressing gratitude and Please feel free to contact us for
Thank you for your assistance providing contact professionally, provide
further clarification or if you require contact information for Tax refund (n)
Thank you very much for your kind assistance information for further
Check Verify communication.
additional information. additional questions.
Gross margin (n)
Recession (n) Money given back at the end of the
The difference between revenue and cost of goods sold
A difficult time for the economy of a country, when there financial year
divided by revenue
Close the letter and add a is less trade and industrial activity than usual and more Hoàn thuế
Need Require Biên lợi nhuận gộp/tỷ suất lợi nhuận gội (chênh
people are unemployed
formal ending lệch giữa doanh thu và giá vốn hàng bán chia cho Organizational chart/ organigram (n)
Suy thoái kinh tế
doanh thu) A diagram that shows the roles, responsibilities, and
Ask for Request relationships of individuals within a company
Sơ đồ tổ chức

Turnaround (n)
A situation in which something changes
from bad to good
Forecast (n, v) Investment (n)
Bước ngoặt
1. (n) a statement about what will happen in the future, based on information that is available Money which people or organization put into a business
now to make profit
2. (v) to say what you think will happen in the future based on information that you have now Đầu tư
Dự báo