Gucci

GUCCI
Intellectual Property Rights
01 Maitri Gandhi
Today's agenda
Company Profile
History
Various IP protection seeked
IPR infringement case
About Gucci
Gucci is an Italian luxury brand of fashion and
leather goods. The brand is of Italian descent
and unarguably one of the biggest fashion
labels in the world today. The brand is aged,
have come a long way and has its sprawling
influence on every continent under the sun. It’s
known for quality and excellence. This
reflected in all of its product which as you
know screams of luxury and class. Gucci has a
global presence in about 550+ locations and
278 operated stores, that was in 2009 and you
know one thing with growth, that number
would have tripled by now. The brand also
operates via franchisees and upscale
departmental stores globally. The Gucci brand
is valued at $7.2 Billion as at 2017 and is the
38th most valuable brand in the world.
History
So the brand Gucci is the name of the owner
who was born in the year 1881 in
Florence,Tuscany, Italy. His father was an
Italian leather goods maker who came from the
North. Initially, Gucci cared little about his
father’s line of trade and so would travel to
other European nations like London and Paris
so look for jobs. He would wait on customers,
do the dishes and concierge. These and other
menial jobs characterized the early beginnings
of this son of an Italian leather goods
merchant.
LOGO
Let’s take a look at the Gucci logo and some
history behind the company.
The Gucci logo is immediately recognized as
two letters put together, which makes it a good
design. It’s a design that has an aesthetic
appeal beyond the significance of the two
capital Gs.
The meaning of the word “Gucci” represents,

Excellence, Greatness, Fashionable, and Fine.
The two Gs remain an essential tribute to the
man who started it all. Undoubtedly, Aldo
Gucci had in mind designing the logo to include
his father’s initials.
The Gucci logo is often displayed in gold, a nod
to the Gucci brand’s luxury and extravagance.
The logo also has the Gucci name spelled
clearly out above the double-G emblem,
ensuring the logo’s reorganization and
showcasing the importance of the brand’s
name.
THE MAKING OF THE BRAND – GUCCI
So in 1921, Guccio Gucci opened the first Gucci shop in

Florence and that marked the beginging of one of the
world’s most prodigious and most celebrated luxury goods
brand. This shop began with the sale of fine leather goods
but later expanded into manufacturing. He had on his
payroll, artisans and fine workers who were well skilled in
Florentine leather crafts and are rapt to finishings. With
time, machine stole the jobs of these skilled craftsmen and
began doing the stitches.
Gucci says that the content on their Website, such as
text, graphics, images, photographs, illustrations,
trademarks, trade names, service marks, trade
dress, logos, software for design, implementation
and use of the Website, layout, structure and
organization of the content of the Website, the
collection and organization of data and information,
video clips, musical compositions, audio clips,
designs, devices, or any other material (collectively,
“Contents”) is protected under domestic and foreign
intellectual property laws. Gucci owns all rights
and/or license in and to the Contents. Any use of the
Contents not expressly permitted by these Terms of
Use is a breach of these Terms of Use and may
violate copyright, trademark, trade dress, patent and
other laws. You understand and agree that, except
as stated herein, none of the Contents may be
copied, reproduced, distributed, republished,
downloaded, displayed, posted, transmitted,
modified, or created into derivative works in any
form or by any means without the prior written
permission from Gucci. Any special rules for the use
of other items provided on the Website may be
included elsewhere within the Website and are
herein incorporated into these Terms of Use by
reference. The use of the Contents on any other
website or in a networked computer environment for
any purpose is prohibited. All rights not expressly
granted herein are reserved to Gucci.
Patents Assigned to Guccio Gucci
S.p.A.
Guitar
Pattern for leather sheets Patent number: D461489
Patent number: D520248 Type: Grant
Type: Grant Filed: January 8, 2001
Filed: July 25, 2003 Date of Patent: August 13, 2002
Date of Patent: May 9, 2006 Assignee: Guccio Gucci S.p.A.
Assignee: Guccio Gucci S.p.A. Inventors: Monica Maestrelli Dituri,
Inventor: Michele Guidi Isabella Kron
S.p.A.
Adornment article Handles for bags or the like

Patent number: D562719 Patent number: D322209
Type: Grant Type: Grant
Filed: April 14, 2006 Filed: October 13, 1988
Date of Patent: February 26, 2008 Date of Patent: December 10, 1991
Assignee: Guccio Gucci S.p.A. Assignee: Guccio Gucci S.p.A.
Inventor: Frida Giannini Inventors: Francesco Turchi, Maurizio
Gori
S.p.A.
Handbag Handbag
Filed: December 29, 1993 Filed: December 29, 1993
Date of Patent: June 13, 1995 Date of Patent: August 27, 1996
Inventor: Thomas C. Ford Inventor: Thomas C. Ford
S.p.A.
Spring-catch Top surface of a fabric

Filed: April 25, 1995 Filed: November 23, 1994
Date of Patent: October 14, 1997 Date of Patent: November 3, 1998
Inventor: Cecilia Romigialli Inventor: Domenico De Sole
IPR INFRINGEMENT CASE 09
GUCCI VS F21
GUCCI VS F21
At the beginning of the year the Italian fashion icon sent an injunction suit to
Forever 21. The US company was asked to stop selling clothes with Gucci’s
signature stripes. But the directors of the fast fashion company did not sign the
injunction and even filed a complaint against Gucci in court – on the grounds that
the luxury label has no monopoly on green-red-green or blue-red-blue stripes.
Gucci’s first use of the iconic “blue-red-blue” and “green-red-green” stripe
webbing was in 1963. The US trademark registrations for the striped webbing
followed in 1979 and 1988.
To the affected pieces in the assortment of the fashion chain known for taking
inspiration from designer brands include a silver bomber jacket, a floral bomber
jacket, a butterfly jumper, a green tiger motif jumper and a choker. And all of
them got the typical Gucci stripe webbing. But currently the affected articles are
no longer listed in the Forever 21 online shop.
GUCCI VS F21
SUPPLEMENT (10.11.17): GUCCI WINS AT COURT
A United States District Judge has now dismissed

Forever 21’s complaint against Gucci. The Judge
states that “the court is skeptical that [Forever
21] has sufficiently alleged facts to support its
claims for cancellation based on lack of
secondary meaning, aesthetic functionality, and
genericism.” But Forever 21 has now the chance
to file an amended complaint until November
17.
Forever 21: long history of legal conflicts
Gucci is not the first fashion label to deal with
Forever 21 a legal conflict. At the beginning of
the year Puma has filed a lawsuit against Forever
21 for copying shoe designs of the Fenty Puma
by Rihanna collection. Other well-known
trademarks with allegations of trademark and
copyright infringement against Forever 21 are
Adidas, Anthropology, Anna Sui, Diane Von
Furstenberg and Mara Hoffmann.
04
It is of no doubt that a such a thorough research will

only lead to deep knowledge. I learnt a lot about the
Gucci brand itself. Its history and how it has come
from Italy to become such a well known brand.
Since Gucci is an extremely well established brand
LEARNING since a long time, they have spent enough years in

the industry to know about trademark or copyright
OUTCOME
infringement which is why every year they spend
enormous amount of money to protect every little
product that they make.
But being a very well known brand comes with its

many pros & cons. Gucci now identifies itself as a
luxury brand which is why it has to deal with end
number of cases every year. But however, again
since it has a great history, it always has higher
chances of winning the case since large number of
people identify it with themselves.

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Intellectual Property Rights

The meaning of the word “Gucci” represents,

So in 1921, Guccio Gucci opened the first Gucci shop in

Adornment article Handles for bags or the like

Spring-catch Top surface of a fabric

A United States District Judge has now dismissed

It is of no doubt that a such a thorough research will

Since Gucci is an extremely well established brand

LEARNING since a long time, they have spent enough years in

But being a very well known brand comes with its

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