Assignment 4.1

BUSINESS PLAN
TABLE OF CONTENTS
Your business plan is divided into the following sections:
BUSINESS OVERVIEW
Description of the Business ........................................................................................................................................... 2
Major demographic, economic, social and cultural Factors ........................................................................................... 2
Major Players ................................................................................................................................................................. 2
Trends in the Industry .................................................................................................................................................... 2
Government Regulations ............................................................................................................................................... 2
THE MARKET
Market Segment ............................................................................................................................................................ 3
Products & Services ...................................................................................................................................................... 3
Pricing and Distribution .................................................................................................................................................. 3
Market trends ................................................................................................................................................................. 3
Implications or risk factors ............................................................................................................................................. 3
THE COMPETITION
Competitors and type of competition ............................................................................................................................. 3
Competitors' Strengths and Weaknesses ...................................................................................................................... 3
Competitive advantage .................................................................................................................................................. 4
SALES & MARKETING PLAN

Customers ..................................................................................................................................................................... 5
Suppliers ........................................................................................................................................................................ 5
Advertising & promotion ................................................................................................................................................ 5
Pricing & distribution ...................................................................................................................................................... 5
Customer service policy ................................................................................................................................................ 6
OPERATING PLAN
Business location & requirements / advantages / lease details ..................................................................................... 7
Equipment / technology / R&D / environmental aspects ............................................................................................... 7
HUMAN RESOURCES PLAN

Key employees .............................................................................................................................................................. 9
Policies & procedures .................................................................................................................................................... 9
ACTION PLAN
Action plan & timetable ................................................................................................................................................ 10
EXECUTIVE SUMMARY
A brief description of the project, the financing required,
and additional information that help explain the business plan ................................................................................... 11
APPENDIX: FINANCIAL PLAN

The company’s financial performance both historical and projected (available in the kit Excel spreadsheet). Includes
sales cost of goods sold expenses income statement balance sheet cash flow budget financial requirements
performance indicators and personal status. ............................................................................................................... 14
HOW TO PRINT THESE INSTRUCTIONS
FINANCIAL PLAN (EXCEL SPREADSHEET)
BUSINESS PLAN
Business Overview
Section 1
Legal name:
Trading name:
Business address:
Phone: Fax:
E-mail:
Description of the Business ?
Major demographic, economic, social and cultural Factors
Major Players
suppliers, distributors, clients
Nature of the Industry
Trends in the Industry
Government Regulation
2
BUSINESS PLAN
Business Overview
Section 1
THE MARKET
Market Segment ?
Products & Services
Pricing and Distribution
Market Trends
Implications or Risk Factors
Planned Response
THE COMPETITION
Competitors and type of Competition ?
Competitors' Strengths and Weaknesses
3
BUSINESS PLAN
Business Overview
Section 1
Competitive Advantage
4
BUSINESS PLAN
Section 2 Sales and Marketing Plan

Customers ?
NAME \ ADDRESS TERMS PRODUCT / SERVICE
1
2
3
4
ADDITIONAL INFORMATION
Suppliers ?
NAME \ ADDRESS TERMS PRODUCT / SERVICE
1
2
3
4
5
Advertising & Promotion ?
Pricing & Distribution
Customer Service Policy
5
BUSINESS PLAN
Section 3 Operating Plan

Location ?
?
Size and Capacity
?
Advantages or Disadvantages
?
Lease or Ownership Details
Equipment, Furniture & Fixtures
Future Expenditures / Technology Requirements
Research and Development
Environmental Compliance
Additional Information
6
BUSINESS PLAN
Section 4 Human Resources Plan

Key Employees ?
NAME OR TITLE KEY

QUALIFICATIONS
(Nº OF POSITIONS) RESPONSIBILITIES
1
2
3
4
POLICIES AND PROCEDURES

?
Hours of Operations
Number of Employees
Vacation Program
Performance Assessment
Training & Development
7
BUSINESS PLAN
Section 4 Human Resources Plan
Remuneration and Benefits ?
8
BUSINESS PLAN
Section 5 Action Plan

Action Plan ?
ACTION BY WHEN
1
2
3
4
5
6
7
9
BUSINESS PLAN
Section 6 Executive Summary

Objectives / Description of the Project ?
Business History / Nature of Operations K
Products and Services
Project Financing
Management / Advisors
Director 1
Director 2
Risk Assessment & Contingency Plan
Financial Institution
Supporting Documents
10
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Assignment 4.1

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BUSINESS PLAN

SALES & MARKETING PLAN

HUMAN RESOURCES PLAN

APPENDIX: FINANCIAL PLAN

Description of the Business ?

Major demographic, economic, social and cultural Factors

Nature of the Industry

Trends in the Industry

Products & Services

Pricing and Distribution

Implications or Risk Factors

Competitors and type of Competition ?

Competitors' Strengths and Weaknesses

Section 2 Sales and Marketing Plan

NAME \ ADDRESS TERMS PRODUCT / SERVICE

NAME \ ADDRESS TERMS PRODUCT / SERVICE

Advertising & Promotion ?

Pricing & Distribution

Customer Service Policy

Section 3 Operating Plan

Equipment, Furniture & Fixtures

Future Expenditures / Technology Requirements

Research and Development

Section 4 Human Resources Plan

NAME OR TITLE KEY

POLICIES AND PROCEDURES

Training & Development

Section 4 Human Resources Plan

Remuneration and Benefits ?

Section 5 Action Plan

Section 6 Executive Summary

Business History / Nature of Operations K

Products and Services

Risk Assessment & Contingency Plan

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