BUSINESS PLAN

La Belle Brand

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 Table of Contents

1.0 Executive Summary ........................................................................................ 3

1.1 Keys to Success .......................................................................................... 4

1.2 Financial Needs and Use of Funds ................................................................ 5

1.3 Financial Highlights ..................................................................................... 5

2.0 Company Overview ........................................................................................ 6

2.1 Registered Name and Corporate Structure .................................................... 6

2.2 Vision ......................................................................................................... 6

2.3 Mission Statement ....................................................................................... 6

2.4 Key Objectives ............................................................................................ 7

2.5 Core Values .............................................................................................. 11

3.0 Our Products ................................................................................................ 12

4.0 Strategy and Implementation Summary ......................................................... 14

4.1 Operational Strategy ................................................................................. 14

4.2 Pricing Strategy ......................................................................................... 14

5.0 Market Opportunity ...................................................................................... 15

5.1 Problems Statement .................................................................................. 15

5.2 Our Solutions ............................................................................................ 16

6.0 Team and Management ................................................................................ 19

7.0 Market Analysis ............................................................................................ 20

7.1 Market Trend ............................................................................................ 20

7.2 Competitor Analysis ................................................................................... 22

7.3 SWOT Analysis .......................................................................................... 24

8.0 Marketing Strategy ....................................................................................... 26

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 8.1 Marketing Objectives ..................................................................................... 26

8.2 Marketing Strategies and Implementation ......................................................... 26

8.3 Channels of Marketing .............................................................................. 27

8.3.1 Partnership and Network .................................................................... 27

8.3.2 Community Groups and Direct Marketing ............................................ 27

8.3.3 Internet and Online Presence ............................................................. 28

8.3.4 Content Creation and Marketing ......................................................... 28

8.3.5 Email Marketing ................................................................................. 29

8.3.6 Google Ads; Social Media Ads; Online Reviews .................................... 29

8.3.7 Print Materials; Signage ...................................................................... 30

8.3.8 Referrals ............................................................................................ 30

8.4 Strategic Marketing Initiatives................................................................... 31

8.5 Key Performance Indicators ...................................................................... 32

9.0 Investor Payback Period ............................................................................... 33

10.0 Financial Plan ............................................................................................. 34

10.1 Projected Profit and Loss Statement ......................................................... 35

10.2 Projected Balance Sheet .......................................................................... 36

10.3 Projected Cashflow Statemen ................................................................... 37

10.4 Sensitivity Analysis (Increase in Revenue) ................................................. 38

10.5 Sensitivity Analysis (Decrease in Revenue) ................................................ 39

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1.0 Executive Summary

This Business Plan is prepared for creating a roadmap for the prospective
commencement and establishment of a beauty and fashion products business (Lush
Life Brand) in Houston, Texas, USA. This document will serve as a strategic document
for achieving the short-term and long-term goals of the entity while also serving as a
principal document for the intended raise of capital from our prospective investors.

At Lush Life Brand, we want to offer women a chance to get the look they want without
breaking the bank. We believe if you look good, you’ll feel good. And it’s possible to
look expensive on a budget with us. We aim to satisfy customers with quality beauty
products and pricing along with valuable customer support. Lush Life Brand knows
that customers want authentic, long-lasting, and gorgeous beauty and fashion
products. We take our time hand selecting each batch of products to ensure we sell a
reliable and quality product. We aim to innovate, to lead, to enhance, to provide best-
value products and services to our customers, and to make a difference through our
branding to stay ahead of fashion trends and market changes and to enhance the
quality of life for our business partners, customers, employees, and community.

The business model of the company will be based upon Business to Business (B2B)
and Business to Customer (B2C). In B2B company will acquire its products from
businesses. In B2C company will provide its products to individuals. Lush Life Brand
recognizes its social responsibility and policies that will reduce different issues that
pertain to the beauty and fashion products industry. Further, our solution will be cost-
effective that will help us to increase our customer base and brand awareness.

Our primary goal is to target the market of the United States because the beauty and
fashion products market is very attractive to invest in with revenue expectations. The
global beauty and fashion market size is expected to reach $1207.23 billion in 2025
at a CAGR of 16 percent over the period 2020-2025. So, by providing quality products,
the relationship with our customers can last longer. Our marketing strategy will be
based on market segmentation and market development.

Further, we also have a plan to market our products through the online medium that
is discussed in detail on the next pages.

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1.1 Keys to Success

Lush Life Brand has identified the following keys to success:

• Uncompromising commitment to the quality of the products.

• Our persona has to be real. It has to match who we are and what we believe.
People smell fake. We won't be.
• An accessible website that is entertaining to surf. Like a trip to your favorite
store where you always find something new that you want.
• Establishing a strong advertising campaign in a traditional media vehicle.

Lush Life Brand will be recognized as an exclusive, premium brand in all business
offerings of beauty and fashion products. The company will achieve success by utilizing
the experience of its professional and highly qualified owner through continuous
improvement in services and products so that it will provide the best products in the
market beauty and fashion products industry.

Due to this background, we have planned to establish a beauty and fashion products
business in the USA. Financial Highlights of our company are available on next page:

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1.2 Financial Needs and Use of Funds

1.3 Financial Highlights

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2.0 Company Overview

2.1 Registered Name and Corporate Structure

Corporate Name: Lush Life Brand

Primary Business: Beauty and Fashion Products

Legal Structure: Limited Liability Company

Location: Houston, Texas, USA

2.2 Vision

” Our vision is to provide quality products, and excellent service with competitive
prices. We will provide our customers with the best trendy fashion and beauty products
that will supersede the needs of our customers.”

2.3 Mission Statement

” Our mission is to build a strong authentic connection with every customer and
maintain a convenient affordable shopping experience with lots of choices.”

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2.4 Key Objectives

Our overall aim is to provide a range of trendy beauty and fashion products to our
customers, along with this objective some of our objectives are discussed below:

i. One-Stop-Shop

At Lush Life Brand, we aim to be the one-stop shop for our customers for all their
lifestyle needs. Our range of beauty products in different categories is in place to suit
the different tastes and preferences of our wide range of customers. That means we
need to be constantly on top of consumer trends and their constant and fluid changes.
When we know not only what consumers want now but also what they are likely to
want in the future, then we will be able to keep our demand high and our revenues
and profits flowing in. If we constantly unveil new products at the right time and in all
the right places, then people will always flock to our brand to get their fashion products
because they know they will be having the latest trends as a result.

ii. Timeless Quality Products

Quality is what everyone wants in their beauty and styling needs. Ensuring that all our
products are of top quality, which will help us to sell the business popularity. We aim
to sell durable, fashionable products aimed to improve daily life. Plus, we also aim that
our items are affordable, which is hard to find when it comes to high-quality brands.
Quality assurance means hand-selecting the products or acquiring the product from a
high-quality supplier which will help us ensure that our products are top quality. Thus,
an important objective for our business is to identify the products customers will
demand. At Lush Life Brand, we choose our suppliers carefully, ensuring that we are
acquiring the best quality products. We will carefully evaluate the competition and
acquire the best products possible.

iii. Reliable Shopping Experience

Online shopping has boomed over the past few years, as it makes it easy for customers
to get exactly what they want without having to leave their homes. At Lush Life Brand,
we aim to develop plans to focus on customer service. We will make each customer
feel that their wants and needs are important by taking the time to get to know each

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customer, understanding their needs, and asking about what the customer is
interested in. By developing relationships with customers, we will take steps to
improve the shopping experience for both the customer and the community.

iv. Supporting a Cause

At Lush Life Brand, we aim to develop our brand that cares by sponsoring causes that
matter to our target audience. We will launch a fund-raising effort linked to sales; a
portion of the proceeds is donated to a local nonprofit “Brenda’s Baby Inc” that raises
awareness for a cause. Consider sponsoring an event linked to a particular charity,
whether it's donating money or providing our merchandise to a charity auction in
exchange for publicity at the event.

v. Competitive Pricing

We work efficiently to keep our prices competitive. At Lush Life Brand, we try to supply
our business with the best products whenever possible, decreasing the cost. We aim
to convince customers to buy from us. Due to this fact, we intend to ensure that while
we strive to provide quality products whose prices are at the same rate as that of our
competitors. However, to attract more customers, we intend to set the prices on our
products a bit lower than our competitors for the first few months. We will offer a
specialized discount to our customers frequently depending on the type and demand
of the products. This cost strategy aims to bring more customers to purchase a specific
item. After the customers aim to purchase the specific product, we will have the
opportunity to sell them more products. We will work efficiently to keep our prices
competitive. Setting a fair price for our products. Our prices will be very fair as we do
not intend to charge our customers with exorbitant prices that will allow our customers
to have an edge over us.

vi. Increase Sales

The main objective of our business is definitely to generate revenue. For the same,
strategizing a business objective of increasing sales revenue will require a holistic
approach of providing value to the customers. These rigorous methods are the sales
promotional techniques to draw the customers' attention to avail our services. Here at
Lush Life Brand, the customers will observe that our strategic marketing techniques

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will not only create awareness but will also sustainable revenue for our business, and
sustainable revenue is a very crucial requirement of a business to maintain working
capital.

vii. Acquiring the Right Products

At Lush Life Brand, we intend to ensure that we always have stock in hand; this is so
that our customers will not be forced to go to our competitors once they find that we
do not have certain products in stock. Our stock will depend hugely on our research
on popular as well as unique demands of our target market. A customer will only be
satisfied if they can purchase the right products to satisfy their needs. So, we aim to
seek suppliers who will supply products demanded by customers. Thus, an important
objective for our business is to identify the products customers will demand.

viii. Offer More to Customers

Our High-end beauty products shop will provide more to their customers to show
loyalty, so they should make this an objective of their business. It could be as simple
as offering special discounts. Other specialized services include special orders and
complimentary wrapping. At Lush Life Brand, we want to offer our customers more
than just products we want to be their lifestyle.

ix. Customer Services

At Lush Life Brand, we will have the finest customer service in the whole industry as
our customer service executives are proficient at attending to complaints of customers
promptly, and also replying to inquiries, and ensuring that customers get their
orders. We will make a significant positive impact on customer satisfaction, driving
improved loyalty to our business. Real-time visibility into product inventories, pricing,
and shipping status, faster order delivery, fewer calls to customer service centers,
anytime anywhere accessibility for self-service ordering will all lead to a better
customer experience, ultimately elevating our sales. Asides, ensuring that we have
those who understand the industry working for us, we also intend to ensure that our
customer service is the best that can be gotten in the industry, having excellent
customer service will mean that our customer retention rate is higher than that of our

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competitors; especially as customers stick with those who listen to their complaints
and promptly attend to them.

x. Encouragement to Buy our Products

Encouraging customers to buy our products who have not purchase from Lush Life
Brand recently by persuading customers through:

• Offering discounts on different products

• Know the difference between a benefit and a feature.
• Keep the list of benefits comprehensive and short.
• Emphasize what's unique to you or your products.
• Make your benefits concrete.

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2.5 Core Values

➢ Customer commitment.
Develop positive relationships.
➢ Quality
Provide premium value.
➢ Integrity
Hold high standards of integrity.
➢ Teamwork
Cross boundaries to work together.
➢ Respect for people
Encourage development and reward performance.
➢ Good citizenship
Be good citizens in our communities.
➢ A will to win
Aim to win in the marketplace and business.
➢ Personal accountability
Deliver on commitments.

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3.0 Our Products

The Primary business of Lush Life Brand is to sell a range of beauty and fashion
products to customers. We believe in providing our clients with excellent customer
service along with specialized products.

Lush Life Brand is a business that offers quality fashion products. Lush Life Brand is
the go-to source for styles influenced by the latest fashions with an added flair. We
aim to inspire our customers to be the best version of themselves and to be confident
in their skin - and of course, their outfits. Our vision is fast-paced, forward-thinking,
and fashion-centered at its core, and all of our products reflect these ideas. Customers
can browse our site to find just what they have been looking for. Our motto is “look
good, feel good.” We sell high-quality virgin hair extensions and popular clothing (seen
by celebrities) at an affordable cost on one website. We order the item once an order
is placed and package it at home and ship it to the customer.

Lush Life Brand offers a straightforward approach with a dependable, highly efficient,
and dedicated team working to meet and supersede the expectations of our
customers. Customers will be able to buy or order products from our online store. At
Lush Life Brand, we are committed to always delivering the best customer service and
inspire our patrons to release your inter baddie and expressed themselves to your
wardrobe.

We will provide the following products

Products

➢ Clothing
• Dresses
• Jackets
• Matching Sets
• Pants
• Tops
• Skirts
➢ Hair Collection
➢ Bodysuits and One-Pieces

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 • Loungewear
➢ Accessories
➢ Swimwear
➢ Hoodies

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4.0 Strategy and Implementation Summary

4.1 Operational Strategy

The operational strategy of Lush Life Brand encompasses how the company will
acquire its products and then provide premium quality products to its potential
customers. The Operational strategy of the Lush Life Brand consists of three
components:

Product Management – We will be very selective in our approach to select a

supplier for our products. The company will acquire its inventory from a good quality
supplier that has over years of experience and brand name while maintaining the
quality and pricing.

Supply Chain – The company will manage its whole supply chain with competency
and efficiency, because once a company has established a cost-effective supply chain
of its products and services then it can get a competitive advantage in the market.

Product Delivery – To deliver products to the customers, Lush Life Brand has
managed to channel delivery through multiple channels. Customers can buy/order
products from our online website and the company will provide the best services and
premium quality products to customers through reliable and efficient shipping
methods.

4.2 Pricing Strategy

The pricing strategy for Lush Life Brand will be to price our products competitive to
the market, however, the brand will instill premium and quality. Prices will not be the
lowest on the market, they will be competitive to the market offerings, however,
customers will associate quality and premium pricing behind the products.

Products will be priced at a premium. We will offer high-quality, industry-approved

products to our customers. Our products will have a wide range of prices but will
ultimately be special and unique offerings that demand premium prices. Customers
will associate quality with all the beauty and fashion products collection offerings.

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5.0 Market Opportunity

5.1 Problems Statement

Quality Issues

The most severe problem customers face while purchasing things is that they have no
assurance of a product’s quality. Fake dealers who deliberately delude clients to build
deals are the primary reason behind defective/disappointing products being sold
online. Increasingly deceitful sellers are selling low-quality or fake products for the
sake of unique and marked products. Crummy products are sold by these merchants
to trick clients and increment their business. The quality of a product cannot be known
until the consumer examines it with his hands. Most consumers are used to this
difficulty and therefore expecting to find certain guarantees when shopping especially
online.

Absence of Security

Digital security, or all the more unequivocally its absence, is a significant issue on
online platforms today. Online businesses record meaningful client information like
name, telephone number, address, and bank subtleties. In case these destinations
don’t execute stringent digital safety efforts and customers’ information is in danger
of falling into inappropriate hands that would then be able to unleash ruin on financial
balance. Customers tend to avoid eCommerce sites when they feel are not safe
enough to make a purchase.

Coordination related issues

An issue faces by customers in online shopping is issues with conveyance and

coordination. Products are regularly lost or harmed while in travel and order following
frameworks can’t precisely find the product. Individuals pick same-day, one-day, or
two-day conveyance, paying additional cash to get their product dispatched. In any
case, these products frequently don’t get conveyed to the customers within the
stipulated time, and purchasers need to sit tight for a considerable amount of time
before they at long last get their product. These issues make customers very
frustrated.

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Misty Policies

Many shopping sites don’t have clear and brief site details for returns and discounts.
Purchasers get frustrated because of unclear stipulations about a refund and return.
This is among the most significant difficulties that numerous clients face on the web.
A great deal of these sites has no unmistakable layout on the guarantee and assurance
of products. Customers avoid these types of shopping sites.

Unclear information on the product files

It doesn’t matter if an online store has a good description. However, if product files
contain poorly written text, poor quality images, or imprecise specifications, the
consumer may wonder about the quality of products when they do shopping online.

Poor customer service

This is the main problem customers face when shopping online. When they want to
ask for more information about the product to the seller, they get a too slow reply.
This situation is similar for customers who have purchased and are having questions
or problems with the product.

5.2 Our Solutions

Quality Products

At Lush Life Brand, we will make sure that every one of our items is of top quality,
which will assist us with fixing the business prevalence. Furthermore, we likewise point
that our products are reasonable, which is elusive with regards to top-notch brands.
Quality confirmation implies hand-choosing the items or procuring the item from a
top-notch provider which will assist us with guaranteeing that our items are top
quality. We pick our providers cautiously, guaranteeing that we are gaining the best
quality items.

Secure

At Lush Life Brand, we will never sell products without offering a guarantee – it will
seem suspicious and plant uncertainty in the would-be customer’s mind of a serious
security breach. Given the number of people that reuse the same password on multiple

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sites, passwords will be encrypted. We aim to offer two-factor authentication to
provide an added layer of protection. We will design our platform to prevent hack
attacks. We will use security plugins for our systems and platforms that include
firewalls, two-factor authentications, and more. We will make sure that we update it
regularly with official patches, plugins, and other software developed by its creators.
Their teams work actively on identifying current threats and create solutions to stop
them in their tracks.

Logistics

At Lush Life Brand, we will make sure that our products delivery process is smooth
and detailed. We will let a customer knows how many days are left until their package
arrives when it will be delivered, where it currently is, they are much more likely to be
satisfied with this purchase and become repeat customers. Customers will be able to
track our products directly through our website. We will make sure that all products
reach to destination without any damage.

Clear Policy

At Lush Life Brand, we will make sure customers can find detailed info on return policy
very easily on our product pages and we will make sure the policies are clear. We will
make our return policy as flexible as we can. If our product and services are reliably
good, we will rarely ever have to handle returns.

Presentable Website

Visuals always provide the first, and often most important impression, either when we
see a person for the first time, or visit a website. A negative impression can often
deter customers from making a purchase. To avoid ticking our shoppers off, we will
help them assess our product properly and give them all the information they need to
feel comfortable purchasing our product. We will entice our shoppers with compelling
product descriptions that highlight the benefits of each feature and appeal to their
imagination. The best product descriptions go beyond telling shoppers what the
product is and instead explain why it’s great for them. At Lush Life Brand, we will
describe how the product feels, how it helps them solve a problem, save time, or how

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it makes them happier. We will complement the text with photos and graphics. We
will entertain, not just inform.

Customer Support

At Lush Life Brand, we will provide support for our customers. We will also help those
who already purchased something from us. Customer support is a far-reaching term.
It encompasses the things we will do to help customers find what they’re looking for,
our approach to problem-solving, and the type of post-purchase experience we will
provide. By keeping track of customer interactions and conversations, we will be able
to direct conversations based on their conversation history and reply to them
contextually. Providing a better user, and customer, experience will be the key to
increasing sales volume and revenue – and most of it boils down to thinking like our
customers.

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6.0 Team and Management

Our company will be organized and managed creatively and innovatively to create a
very high level of customer satisfaction and to create a working climate. Our
management and team consist of the leadership and direction of the Chief Executive
Officer accompanied by enthusiastic staff. Lush Life Brand will have the following team
to manage its operations.
• Owner
• Procurement and Packing Staff
• Admin Manager
• Accountant

Owner

Procurement Admin
and Packing Accountant
Staff Manager

Each staff member will contribute to achieving the long-term strategic objective and
vision of the company.

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7.0 Market Analysis

7.1 Market Trend

The global apparel market reached a value of nearly $527.1 billion in 2020. The market
is then expected to recover and grow at a CAGR of 9.8% from 2020 and reach $842.7
billion in 2025, and $1,138.8 billion in 2030. 1

Rising per capita income, favorable demographics, and a shift in preference to branded
products are projected to drive the demand for the market. The increasing fashion
trends, coupled with the evolving retail landscape across brands, have been the key
factor for the booming apparel market, despite being a matured market. Due to the
driving factors such as rapidly changing fashion, increasing influence of western
culture, growing internet penetration, as well as the continuous launch of altering
fashion at lower prices supported by aggressive branding.

GLOBAL APPAREL MARKET TREND

900

850

800

750

700

650

600

550

500
2020 2021 2022 2023 2024 2025

1
https://www.businesswire.com/news/home/20210406005828/en/Global-Apparel-Market-2020-to-
2030---Key-Opportunities-and-Strategies---ResearchAndMarkets.com

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Hair Extension Market Analysis

The hair extension market was valued at US$ 3,561.76 million in 2020 and is projected
to reach US$ 4,929.13 million by 2028; it is expected to grow at a CAGR of 4.15%
from 2020 to 2028.2

Hair extensions help in adding length and volume to the natural human hair. Rising
demand for self-grooming products and increasing per capita disposable income
propel the growth of the global hair extensions market. The demand for hair
extensions is surging owing to the growing awareness about celebrity fashion trends
and elevated grooming and beauty activities. Caucasian consumers usually use hair
extensions to create a specific fashion image. Further, rising disposable income and
urbanization, changing lifestyle as well as the high purchasing power of the consumers
are boosting the market growth.

GLOBAL HAIR EXTENSION MARKET

5500 TREND

5000

4500

4000

3500

3000
2020 2021 2022 2023 2024 2025 2026 2027 2028

2
https://www.businesswire.com/news/home/20210601005523/en/Global-Hair-Extension-Market-
Forecast-to-2028---COVID-19-Impact-and-Analysis---ResearchAndMarkets.com

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7.2 Competitor Analysis

I. LUVME Hair

LUVME Hair provides the highest quality hair products in the industry, while
guaranteeing professional and informed expert assistance for a pampering online
shopping experience. LUVME Hair has excellent sales and after-sales teams. The
members do their best to provide customers with the best solution for purchasing &
using hair. High-efficiency and patience are their features. LUVME Hair supplies top
human hair to customers around the world and has won the trust and recognition of
customers. And honesty is the greatest tag of LUVME. LUVME Hair supplies
top human hair to customers around the world and has won the trust of customers
and recognition.

They offer the following products

Products:

• Undetectable Lace
• Glueless Lace
• Curly Wig
• Shortcut
• Blonde 613
• Home Wig

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II. Fashion Nova

Fashion Nova is the world’s leading quick-to-market apparel and lifestyle brand. They
are renowned for delivering the season’s most-wanted styles to millions of people
worldwide, which earned the title of the #1 Most-Searched Fashion Brand on Google
in 2018. As a Los Angeles-based company with 5 retail stores throughout Southern
California, they sell collections for women, men, curves, and kids. They are a pop
culture phenomenon, reaching staggering social media followings of over 25 million,
of which includes celebrity fans and collaborators. Today, Fashion Nova’s mission
remains the same—making affordable fashion accessible to customers around the
world.

They offer the following Products

Products:

• Jeans
• Shoes
• Jumpsuits
• Coats and Jackets
• Sweaters
• Tops
• Dresses
• Bottoms
• Accessories

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7.3 SWOT Analysis

A SWOT analysis is a strategic planning tool that dives into an organization’s internal
strengths and weaknesses and external opportunities and threats. The elements of
SWOT (if done effectively) should form the core of an organization’s strategic plan.
Here’s a breakdown of what SWOT stands for:

Strengths – internal characteristics of the entity that give it an advantage over others

Weaknesses – internal characteristics of the entity that give it a disadvantage

compared to others

Opportunities – external elements that the entity could use to its advantage (this
could also even be done at a program level)

Threats – external elements in the environment that could cause trouble for the entity

Why is this important?

A SWOT analysis gives an organization confidence and a better idea of what strategic
direction to go in, as well as an idea of what issues, will need to be dealt with. This
strategic planning tool should be used to empower the organization and make it more
sustainable. Leverage an organization’s strengths and opportunities, and learn from
and prepare for weaknesses and threats. The most important thing to remember when
drafting out SWOT is to dive deep. This analysis should not be a solo exercise.
Different perspectives can be enlightening. If one wants to set an organization up for
success, one should be as honest as possible during this process.

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The following SWOT analysis captures the key strengths and weaknesses within the
organization and describes the opportunities and threats facing Lush Life Brand
Strengths

• One-stop-shop for beauty and fashion needs.

• Affordable products compared to the market.
• The team has multi-years of experience, knowledge, and expertise.
• Growth of the fashion industry.
• Ability to finance future growth organically.
• Use of Viral Marketing Technique.
• High-Quality Products.
• Excellent Customer Service.

Weaknesses

• Using the current shipping method our delivery times are slower than average.
• Fluctuating Revenues.
• Smaller advertising budget.
• Limited flexibility in pricing.
• Seasonal sales of the products.

Opportunities

• The beauty industry is a Multi-billion-dollar industry with room for expansion.

• Delivering the first mobile beauty and boutique bus/truck across the USA with
Hair Extensions, an Onsite Stylist, and Clothing.
• Repeat business.
• Ability to expand the business.

Threats

• Market Saturation.
• Customer Comprehension.
• Strong Competition.
• Economic Recession in the industry due to pandemics.

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8.0 Marketing Strategy

8.1 Marketing Objectives

➢ To build strong brand awareness and improve brand equity.

➢ To improve customer service and increase customer retention rate.
➢ To increase our annual growth.
➢ To grow and expand our line of business

8.2 Marketing Strategies and Implementation

Offline

➢ Partnership and Network

➢ Referral
➢ Event Marketing
➢ Direct marketing
➢ Print Media
➢ Community group
Online

➢ Website
➢ Search Engine Optimization (SEO)
➢ Social Media Marketing
➢ Content Marketing
➢ Google and Facebook Ads
➢ Email Marketing
➢ Blogging

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8.3 Channels of Marketing

8.3.1 Partnership and Network

Action Plan

➢ Organizing events and attend relevant events

➢ Publicize events within the community
➢ Engage attendees interactively

Expected Results

➢ Get an Authentic Buyer Perspective

➢ Brand campaign and publicity
➢ Business visibility
➢ Enhance Customer Loyalty with Real-Time Experiences
➢ Boost our Social Media Engagement
➢ Increase Organic Traffic with an Event Calendar
➢ Available platform for business transactions, promotions & marketing
➢ Increase sales volume

8.3.2 Community Groups and Direct Marketing

Action Plan

➢ Interact with a community of existing customers

➢ Community outreach
➢ Receive valuable feedback from service delivery
➢ Working with affiliates, partners, or agents will help us get established in new
➢ Harnessing personal networks to grow a business

Expected Results

➢ Generate leads and retain customers

➢ Build relationships with new customers
➢ Test the appeal of our service
➢ Increase the volume of sales

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8.3.3 Internet and Online Presence

Action Plan

➢ Maintain the company website with great and succinct features and Contents
➢ Integrate it with appealing designs and features
➢ Introduction of expansion of business on Social Media Accounts Facebook,
Instagram, Twitter, YouTube, Pinterest.
➢ Improve Company's blog tab.
➢ Listing the company on online directories and listings.

Expected Results

➢ Brand campaign publicity

➢ Business visibility
➢ Builds authority in the industry
➢ Improves conversion rates
➢ Generate inbound links
➢ Rank for long-tail search queries
➢ Business followership
➢ Available platforms for business transactions, promotions & marketing.

8.3.4 Content Creation and Marketing

Action Plan

➢ Adjust to target online businesses

➢ Creative use of keywords that resonate with having a breakthrough thinking
or actin.
➢ Regular update of Contents.
➢ Creative use of hashtags.

Expected Results

➢ Better ranking of the website.

➢ Better visibility through organic searches on search engines
➢ Increased traffic on the website

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8.3.5 Email Marketing

Action Plan

➢ Gathering database and emails of website visitors and customers.

➢ Automatically follow up an email campaign for up to 12 months from the date
of service delivery.
➢ Reach out to each client via email at the end of each day or service delivery
➢ Automated review requests

Expected Results

➢ Market recognition with the target audience

➢ Targeted and personalized Content.
➢ Build brand credibility and better brand recognition.
➢ Stronger customer relationships.
➢ Boost sales
➢ Increased traffic to our website
➢ Sync Up with the Customer Purchase Cycle

8.3.6 Google Ads; Social Media Ads; Online Reviews

Action Plan

➢ Creating Ads
➢ Pay for Ads
➢ Post Ads on platforms
➢ Place Ads where the target audience are likely to be

Expected Results

➢ Increased brand awareness

➢ Increased followership.
➢ Increased engagement
➢ Improved visibility of the brand.

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8.3.7 Print Materials; Signage

Action Plan

➢ Printing of materials with the company's name, logo. Contact information,

and business description.
➢ Mailing of print materials to the target audience.
➢ Distribution and placement of materials at strategic points.

Expected Results

➢ Improved brand popularity.

➢ Business visibility.
➢ Increased sales volume.
➢ Increased website traffic.

8.3.8 Referrals

Action Plan

➢ Customers and website visitors will be requested to make referrals.

Expected Results

➢ Increased customer loyalty.

➢ Improved brand popularity.
➢ Increased sales volumes.

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8.4 Strategic Marketing Initiatives

Website Revamping

The company website will be revamped to handle higher volumes of traffic with
high-quality and original Content. We will adopt a rating system, feedbacks/reviews
to measure the level of client satisfaction.

Social Media

We will engage clients with thought-provoking Content to increase brand awareness

and loyalty, connect with more clients, boost inbound traffic among others.

Signage

We will take advantage of high-quality signage to improve brand exposure and keep
our mental health business at the top of the mind of customers.

AdWords

Facebook and Google Ads will be utilized round the year to improve visibility.

Email Marketing

Email contacts generated from web form will be sent automated review requests,
discount packages, etc. This will be run round the year.

Blog Contents

We will leverage the effectiveness of blogs in our business to develop and

strengthen relationships with existing and new customers with optimized and
thought-provoking content.

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8.5 Key Performance Indicators

Customer Satisfaction and Retention

This metric, however, will help us to determine the level of customer satisfaction
and how we can exceed their expectations subsequently. We will make
conscientious efforts to increase our weekly impressions, get good reviews and
feedback from clients, and an impressive rating system via the company website.

Organic Traffic

This is closely linked to SEO and it shows that clients are finding the company
through searches; hence this indicator will be properly monitored and refined
accordingly.

Referral Ratio

This will be monitored as well to show which of our clients were referred to us. This
is important as it shows that current customers are satisfied with our services.

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9.0 Investor Payback Period

This is the fundamental question of every investor: how much time will it take for the
startup to generate enough cashflows to ensure that the original investment can be
returned. Investors also want to know what will be the return on investment. The
investor's fundamental question also includes that when the project will be converted
into profit. We have answered these fundamental questions with our Financial Model.
The payback period (time for recovery of original investment) is about 03 Years and
03 months.

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10.0 Financial Plan

For the development of a financial plan, some assumption needs to be assumed so

we can make a reliable estimate of future cash flows and get prospective figures that
are close to our real activities. We have prepared the financial plan of Kart&Karry
based upon some assumptions and normal market trends. These are complex and
judgmental, so can’t be assumed as real-time cashflows but provide expected cash
flows that are close to reality.

These assumptions can be summarized as follows:

• The sale of Year 01 and its classification is assumed according to the normal
industry trend.
• We expected that our growth rates of 25% each year.
• Proforma Income Statement shows that net profit and loss according to our
assumptions.
• We have assumed that there will be no bill receivables and payables at each
year-end.
• We have assumed that there will be a 10% increase in all other expenses.
• To enhance the reliability of this business plan, we have prepared a sensitivity
analysis to show that how Net Profit will be impacted by a 15% increase or
decrease in revenue.
• The Valuation of an organization represents the real value of the organization
as this is calculated by discounting the inflated cashflows with a discount rate
that is the normal borrowing rate of the central bank. For that purpose, we
have used the 6.00% discount rate.

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10.1 Projected Profit and Loss Statement

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10.2 Projected Balance Sheet

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10.3 Projected Cashflow Statemen

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10.4 Sensitivity Analysis (Increase in Revenue)

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10.5 Sensitivity Analysis (Decrease in Revenue)

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