POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

COLLEGE OF COMPUTER & INFORMATION SCIENCES

DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

CASE ANALYSIS

SunTec India

SUBMITTED BY

MAY 10, 2024

I.Name & Profile of the Business Entity

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

SunTec India, is a multi-process IT outsourcing company that offers a

complete bouquet of services for mobile, web, data solutions, ePublishing,
eCommerce, and digital marketing. The company is also ISO certified for
their Information Security Management Systems and Quality Management
Systems. Now, the company has a dedicated team of 1500 + professionals
with different expertise to help the clients achieve their business objective.

II.Brief History / Background of the Business Entity

SunTec India was established in 1999 by the CEO and Founder
Rajesh Bhateja, he is an entrepreneur with over 30 years of experience in
the industry. The company started having a team that consists of seventeen
(17) people only. As the time went by, the company became successful
leading to be continuously competitive and one of highly sought IT
outsourcing companies. Some of their clients are from Lumens, dancause,
and etc. They also formed alliances with ISO, Microsoft, Google, Amazon,
and etc.

III. Situational Analysis / Business or Industry Environment

The Strategic Marketing Analysis 5 Cs’ is a situational analysis used
in strategizing which approach will be effective to market the company
(Rogers,.2023). With that, 5 Cs are implemented with the company and the
following are the analysis of it.

Company:
Suntec is a company that is already established in the industry for a
long time. It is also a multi-awarded company recognizing the excellent
quality service and the way they kept their credibility for such a long time.
With these, the company focuses on maintaining this established reputation
while giving good service to the client as well as diligent care on their
exemplary employees.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

Customers:
Since the vision of the company is “Clients at the centre of everything
we do”, Suntec is consistent and dedicated to make the vision be
implemented no matter what. Also, their target market are companies that
are start-ups up to large companies that will be needing assistance that are
related to the technology.

Competitors:
SunTec India is a well-known IT sourcing company globally. However,
as we approached the advance and technological demand of the global a lot
of outsourcing companies were founded like InfoSys, Wipro, Accenture and
many more which became the rivalries of SunTec. However, the company
should focus on identifying which unique service they may offer to attract
more clients to choose them, they could also check which strategies their
competitors used.

Collaborators:
Because of the good reputation history of SunTec India, they are
currently having collaborations with huge companies across the world like
Microsoft, Google, and Amazon which are well-known and most trusted
companies in the industry of technology.

Climate:
SunTec India has been operating thru dynamic business climate that
were influenced by factors such as regulatory changes, technological
demands, global competition, and etc. Being able to easily adapt and
understand the unending changes in the business environment is crucial to
them.

PESTLE analysis’ is a type of analysis used to know which external

key factors may affect the company. Also, it is used in helping to build
effective marketing strategies (CIPD, 2024). With that, PESTLE analysis is
implemented, and the following are the results.

Political Factors:
Since government policies, tax laws, and regulations are always
subjected to change where Suntec India operates, it may affect the
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

operations. Also, having unstable politics may cause disruption to other

countries they have allies with or serving.

Economic Factors:
Business Processing Outsources are one of the most sought
industries in India. According to an article published by Outsource2India, the
country is the most favorable country when it comes to BPO. In line with this,
the company shall take into consideration these kinds of things how the
economic growth will affect the company since minor changes to it may
affect the business prospects of SunTec.

Social Factors:
The growth of population may influence the demand for SunTec’s
services and its target market. In addition, socio-cultural behaviors and
norms may influence the marketing strategies and acceptance of the service
that the company does offer.

Technological Factors:
Rapid changes in technology may open opportunities as well as
challenges on how SunTec will be able to adapt with the current trends such
as cloud technology, machine learning, and artificial intelligence.

Legal Factors:
Data privacy regulations, and laws mandating technology should be
taken as essential as this could have a significant impact on the company’s
services. Also, agreements between the clients are critical as adherence to
these obligations shall maintain as this could affect the reputation and trust
of the clients once broken.

Environmental Factors:
Waste management, energy efficiency and sustainability shall be
looked at most of the time as companies like SunTec India have corporate
social responsibility. Failure in applying those practices may lead to offense.

IV.Entity’s Vision, Mission, and Main Objective & Core Values

SunTec India’s Vision:
“Clients at the centre of everything we do.”

SunTec India’s Mission:

"To align talent, technology and processes to support and drive client
engagement and delight."
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

SunTec India’s Main Objective:

 Leveraging skilled and competent employees
 Utilizing advanced technologies

SunTec India’s Core Values:

 Integrity - We deliver what we promise.
 Excellence - We strive for the best.
 Client Delight - We put our clients first.
 Employee Centric - We prioritize employee growth.

V.Estimated Time Setting / Viewpoint and Sources of the data.

SunTec India, is one of the top and globally competitive IT
Outsourcing companies that is continuously growing and innovating. The
case study about the company was conducted last 30th of April and all
sources and materials that were used to the analysis were taken to the
posted details, written articles, and news updates on their own website. Also,
third party sites such as LinkedIn, Facebook, and other articles were used
for additional information.

VI.Current Situation of the Business Entity

As of now, SunTec India has been
continuously growing and exploring the current
trend of Technology which is Artificial Intelligence.
According to their written published articles in
their website, they are exploring the field of
Artificial Intelligence as this is the current trend
and may offer services for it in the future.
VII.Statement of Problem (Summarized, Simplified, In Question Form)
How will SunTec continuously explore the field of Artificial Intelligence,
and how will they be able to offer that to the client while ensuring the client’s
safety to unforeseen mishaps related to Artificial Intelligence?

VIII.Causes or Symptoms of the Problem

 Lack of AI Expertise
Cause:
 Since the technology continues to innovate, the need to adapt to
trends like Artificial Intelligence may cause a problem for SunTec.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

Symptoms:
 The need to adapt in the current trend of technology results in a
lack of workforce since most of it is still under research and
development.
 Opportunities to bag a huge client and be the pioneer in the field.
 Since SunTec is still in the phase of exploring the field, they may
depend more on the third parties resulting in higher costing.

 Complexity of Technology
Cause:
 Rapid changes and demands of newly found approaches in
technology.

Symptoms:
 Delays in implementation of services.
 Technical glitches.
 Issues in adapting innovative approaches.

 Data Privacy and Security Concerns

Cause:
 This may be caused by a breach that could happen from adjusting
one approach to another.
Symptoms:
 Losing the trust of clients.
 Cyberattacks
 Issues regarding data privacy regulations.

IX.Entity’s SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
The following are the SWOT analysis to provide insights regarding the
internal and external factors in SunTec:

STRENGTHS:
 SunTec has a deep expertise when it comes to the field of
technology, having an ISO certification for Data Security Management
Systems and Quality Management systems make them trustworthy
that entrusted data and procedures to them will be taken carefully.
 SunTec assures their clients with their consistent excellent quality
service. The company hired and employed a skilled workforce to
maintain and continuously apply the mission and vision of the
company.
 SunTec India extended their presence towards the Global Market. It
has become one of their strengths as they built a good and
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

competitive reputation towards the Global market helping them to

assure that the clients are in the skillful hands.
WEAKNESSES:
 Suntec may face problems in terms of acquiring skillful talents due to
highly competitive markets.
 Since the company is an outsourcing company, they are dependent
on the profit they would get to a client meaning if they do not have
clients there are chances that the resources they have will decline.
 Although it is already an established company, they may still
encounter problems in terms of operations that need a huge demand
for things that the company is only limited to.
OPPORTUNITIES:
 Since we are in the era of technology, the demand for digital services
is high, making SunTec have an opportunity to offer their innovative
services.
 An opportunity to explore and emerge their connections outside India
has a huge possibility especially that most of their clients are outside
the country.
 Having an established good reputation may pave their way into
forming strong alliances with big companies that could help for the
improvement of the digital services they are offering.
THREATS:
 Now that we are in the digital age, a lot of companies are also being
founded to meet the demand for the digital service, however because
of these, a lot of competitors are arising resulting in an intense
competition between the companies.
 Rapid advancement in technology may cause a threat to the company
since adaptation to newfound approaches requires upskill which could
cost a lot of resources.
 Changes in laws may affect the regulations and policies that are
being implemented in the company.

X. Alternative Formulation and Evaluation Form

. A. Alternatives Choices
 Investing in Artificial Technology
 The company could fund development in Artificial
Intelligence as investment and expansion of the
company.
 Forming strategic collaboration with AI specialists.
 SunTec could hire AI specialists to upgrade their
services and be able to explore more of the field.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

 Client consultations
 Consulting the clients if ever that the company
will add AI services, will they be able to avail it or
not.

B. Evaluation of Alternatives as to Advantages and Disadvantages

 Investing in Artificial Technology
Advantages:
 Additional services they could offer meaning
additional profit.
 Expanding their skills and may open
opportunities to expand the company and bag
bigger clients.
 Enhancing their intellectual property portfolio

Disadvantages:
 Could be costly and there’s no guarantee that the
investment will be returned immediately.
 A problem in hiring skillful and knowledgeable
talents that could live up and support the
development of AI.
 Have a risk that it may lead to failure.

 Forming strategic collaboration with AI specialists.

Advantages:
 Firsthand access to AI specialists.
 Can share what kind of potential risks that the
company may face.
 Can help in strategies that the company could do
for it.

Disadvantages:
 The company may depend on them only.
 Intellectual property issues and concerns.
 The compatibility of the specialist and the
company.

 Client consultations
Advantages:
 The company will know their thoughts and
insights about it.
 Could enhance the trust bond between them.
 Mitigate risks.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

Disadvantages:
 There could be conflict in the schedule and time.
 The client’s suggestion may not be effective.
 It will require additional resources.

XI. Conclusion or Recommendation

Suntec India is one of the most sought outsourcing companies in
India and in the global industry. They are one of the companies that takes
initiative to grow and accept risks by investing in newly developed
technologies. Since 1999, the company has maintained a good reputation
and stuck to the company’s mission and vision which is to make the client
the center of everything. As modernity approached and artificial intelligence
became the trend of the digital age, the company decided to consider the
trend and take a step to explore the field as it has a potential to become one
of the services they may offer in the future. As the situation is analyzed, it is
recommended to hire more AI specialists and conduct several trial-and-error
developments to evaluate whether the company has an ability to exceed
their limits and open new opportunities.

XII. Relevance to the Topic

The business case analysis of SunTec has been found to be relevant
to Lessons 5 and 2. Since the business case analysis revolved around the
exploration phase of SunTec in the field of Artificial Intelligence and was
given recommendations that may fall under the concept of planning
functions specifically the operational planning since there is a potential that
the policies may change in the company once they start to deep dive in the
development of artificial intelligence. In addition, this analysis used different
methods of marketing and situational analysis such as 5Cs, SWOT, and
PESTLE in determining different internal, and external factors that may
affect the company.

XIII. Two (2) PMO Principles advocated in your Case Analysis related to earlier.
If we revisit the analysis, most of it was taken into consideration
according to the 5 primary functions of management of Henri Fayol,
specifically the Planning and Organizing principles which resonated in terms
of steps that the company shall take as they welcome new trends in the field
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024

of technology. In addition, staffing is also considered in this analysis as some

of the recommendations above included recruitment of AI specialists in
helping developing strategies and knowing the potential risks of new
investments. Another principle that has become relevant to the analysis is
the continuous improvement, the paper focused on the perspective of the
company widening and expanding the services they may offer as well as
taking risk to open possible new opportunities not only for the company but
also for the future employees of it.

XIV. Reference list

 CIPD | PESTLE analysis. (n.d.). CIPD.
https://www.cipd.org/en/knowledge/factsheets/pestle-analysis-factsheet/#:~:text=A
%20PESTLE%20analysis%20studies%20the,managers%20in%20strategic
%20decision%20making.
 Growjo. (n.d.). SunTec India: Revenue, Competitors, alternatives.
https://growjo.com/company/SunTec_India
 India, S. (n.d.). Global IT Outsourcing Services and Solutions | SunTEC India.
SunTec India. https://www.suntecindia.com/
 Rogers, K. (2023, November 21). 5 C’s of Marketing | Analysis, importance &
Examples. Study.com. https://study.com/academy/lesson/the-5-cs-of-
marketing.html#:~:text=The%205%20C%27s%20of%20marketing%20include
%20company%2C%20customer,collaborators%2C%20competitors%2C%20and
%20climate
 Staff, C. (2023, October 27). SunTec India matches up to the wave of generative AI
with AI-Written content editing services. CMSWire.com.
https://www.cmswire.com/the-wire/suntec-india-matches-up-to-the-wave-of-
generative-ai-with-ai-written-content-editing-services/
 SunTec Web Services Pvt. Ltd. (n.d.-a). SunTec India’s transformation as
‘Humans-in-the-Loop’ of AI in 2023. SunTec India.
https://www.suntecindia.com/suntec-india-transformation-as-humans-in-the-loop-
of-ai-in-2023.html
 SunTec Web Services Pvt. Ltd. (n.d.-b). The impact of AI search on information
ownership. SunTec India. https://www.suntecindia.com/diving-deep-into-the-future-
of-information-ownership.html
 The BPO industry in India - Outsource2India. (n.d.).
https://www.outsource2india.com/india/bpo-industry-india.asp
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMPUTER & INFORMATION SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
A.Y. 2023 - 2024