Republic of the Philippines

Department of Education
Region XII
Division of Cotabato
Amas, Kidapawan City

DAILY DETAILED LESSON PLAN

School: MATALAM HIGH SCHOOL Subject: English

Teacher: RECHE P. CAPISTRANO DATE: October 03, 2023
CLASS/SECTION/TIME:
QUARTER 1
TTH: 8D- 1:00-3:00
I. OBJECTIVES
The learner demonstrates understanding of: Southeast as a mirror to a shared
A. Content heritage; coping strategies in processing textual information; strategies in examining
Standar features of a listening and viewing material; structural analysis of words and
ds propaganda techniques; and grammatical signals for opinion-making, persuasion,
and emphasis.
B. Performa The learner transfers learning by composing and delivering a persuasive speech
nce based on an informative essay featuring the use of properly acknowledged
Standard information sources, grammatical signals for opinion-making, persuasion, and
s/ emphasis, and appropriate prosodic features, stance, and behaviour.
C. Learning
Compete
Determine the meaning of the words and expressions that reflect the local culture
ncies/ by noting context clues. (EN8V-If-6)
Objectiv
es
1.Define Propaganda.
2. Identify the different propaganda techniques.
3. Demonstrate understanding of propaganda by making a presentation showing
the different propaganda techniques.
4. Realize the importance of propaganda techniques in consumer response.
II.
CONTENT/SUBJE Propaganda Techniques
CT MATTER
III. LEARNING RESOURCES
A. References
1. Teache
r’s
NA
Guide
pages
2. Learner
’s
NA
Materia
l pages
3. Textboo NA
 k pages
4. Addition
al
Material
s from
https://www.youtube.com/watch?v=EAmuwj9r4Z4
Learnin
g
Resourc
e Portal
https://www.youtube.com/watch?v=Sc8dU5jZ9nA
https://youtu.be/sgOR2SY2sGU
B. Other https://youtu.be/mFDGPu0hosk?list=PLC1C5hxn_j98zPhWW3y4TDymjOX_lxEpI
Learning https://youtu.be/TF3eXcrvpS0
Resources https://www.youtube.com/watch?v=YkF-NGThzx4
https://www.youtube.com/watch?v=7jw2jXZeBZg

IV. PROCEDURE
A. Review

A. Reviewing What was your topic last meeting?

Previous Lesson 1. What is an adjective?
or Presenting 2. What is a complement?
the New Lesson 3. What is an adjective complement?
4. What are the two forms of adjective complement?
5. Write the two patterns of adjective complement on the board.

A. MOTIVATION:
ACITIVITY #1: 4 PICS 1 WORD
Directions: The teacher will divide the class into 4 groups. Their task is to guess
the complete word based on the 4 pictures.

B.
Establishing a
Purpose for
the Lesson

Answers:
- PRO
- PAGANDA
 - TECH
- NICK

- PROPAGANDA TECHNIQUES

ACTIVITY #2: YOUR TAGLINE SOUNDS FAMILIAR!

Directions: With the same group, the students will guess the name of the
brand based on the tagline flashed in the screen and they will write their
answer in a 1 whole sheet of paper. The first group to guess and raise the
correct answer will earn 1 point.

TAGLINE BRAND

“We find ways.”

“The Milkiest Ever”

“Batang May Laban...”

“Better Stain Removal in 1 Wash.”

 “Bida ang Saya!”

B. Spelling
Directions: Write the correct spelling of the word dictated by your teacher.
1. persuade: to move by an argument.
2. consumer: one that utilizes economic goods.
3. commercial: the activity of buying and selling especially on a large scale.
4. product: a thing or person that is the result of an action or process.
5. tagline: a catchphrase or slogan for advertisement.

C. UNLOCKING OF TERMS
Directions: Find the meaning of the underlined words in the sentence. Choose the
letter of your answer.
1. Kind words are more likely able to persuade customers.
a. try c. feel good
. b. shake d. convince
2. More consumers will buy if the products are popular.
a. interest c. costumers
b. money d. family
3. The perfume’s commercial made me purchase it.
a. chant c. vlog
b. song d. advertisement
4. I purchased the product because of the commercial.
a. item b. junk
b. leftovers d. extra
5. The commercial’s tagline is catchy.
a. tags c. presentation
b. catchphrase d. joke

D. PRESENTING OBJECTIVES.

1. Define Propaganda.
2. Identify the different propaganda techniques.
3. Demonstrate understanding of propaganda by making a presentation showing
the different propaganda techniques.
4. Realize the importance of propaganda techniques in consumer response.
C. Presenting ACTIVITY#3: BRAIN STORMING ABOUT PROPAGANDA
Examples /  The teacher will show different pictures related to propaganda.
Instances of
the New
Lesson

 What is Propaganda?
 Set a clue: “sell me this pen”. (and the students will start convincing)
 Give me your observation in the pictures that is presented in the screen.
 Does it have a product?
 Does it promote something?

What is Propaganda?
Propaganda is a form of communication that is aimed at influencing the attitudes,
perspectives and emotions of people or communities toward some cause or
position by presenting only one side of an argument. It is usually repeated and
presented over a wide variety of media in order to attract the interests of a greater
majority.

Furthermore, based on the what we did in our activity, we noticed that

propaganda uses propaganda techniques by creating taglines that could catch
the attentions of the audience or the consumers that would likely make us buy
their products or use their services.

D. Discussing There are number of ways that can be use in propaganda to persuade and
New convince the consumers. The following are some of the techniques used in
Concepts and propaganda:
Practicing Every propaganda technique uses intentional words and expression to get the
New Skills favor of their customers. How do you decide which product to buy or what idea to
support? Looking for facts to make informed choices is an excellent idea, but
equally important that you also need to understand the words and expressions
used and recognize the intention behind those words. Are they facts, or are they
merely false claims disguised as facts intended to convince you? Let’s see the
instance below and identify what propaganda techniques were used.

1. Bandwagon - is a technique that persuades people by

showing them that everyone else are doing the same thing.
Example:
Maria has doubts about joining investment schemes that
promise a high return of interest for a short period of time.
Because her family and friends are doing it, she decided to
invest her money, anyway.

2. Testimonial - is a technique wherein a famous or seemingly authoritative

person recommends a product or service, and vouches for its value.
Example:
A famous singer drinks a bottled water, then she smiles and
yell, “Things never change. Ever since I started singing, this
drink
has always been best for me, for my voice, and for my
family!”

3. Name-calling is the use of names that may evoke fear or hatred among the
viewers. The name-calling technique links a person or idea, to a negative symbol.
The most obvious type of name-calling involves bad names such as racist,
dictator, terrorist, rebel, protester, idiot, liar etc.

Example:
The picture shows a person holding a placard stating derogatory
words such as racist and spineless complicit pigs.

4. Repetition - using repeated messages or images to

persuade or when the product names are repeated in the ads.

5. Emotional Words – a propaganda technique uses words

in
attempting to influence an audience by using emotional
appeal.

The teacher will show some example videos of propaganda techniques and set
the students to identify its type:

 1."OK" | NESTEA- https://youtu.be/sgOR2SY2sGU

- . Emotional Words
 2. Jollibee - I love You Sabado https://youtu.be/mFDGPu0hosk?
list=PLC1C5hxn_j98zPhWW3y4TDymjOX_lxEpI
- Repetition
 3. Stik-O- https://youtu.be/TF3eXcrvpS0
- Testimonial
 4. Joy - https://www.youtube.com/watch?v=YkF-NGThzx4
- Bandwagon
 5. Dove - https://www.youtube.com/watch?v=7jw2jXZeBZg
 - Name-calling
E.
Discussing New
Concepts
and

Practicing Skills
F. ACTIVITY #4. QUIZ BEE (PROPAGANDA TECHNIQUES)
Developing
Directions:
Mastery 1. With the same group (of 4).
(leads to 2. Each group will prepare a whole sheet of paper for their answers.
Formative 3. A picture of advertisement will be shown on the screen.
Assessmen 4. Each group will identify what propaganda techniques were used and write their
answer on their 1 whole.
t)

ACTIVITY #5. “MAKE A COMMERCIAL”

Directions:
1. With the same group, the students are tasked to create a live-commercial
showing propaganda technique in endorsing the following products:

 Alchohol
 Softdrink
 App in the phone (ex. TikTok)
 Lipstick
 2. Each group will have a draw lots for their assigned products to endorse on
their live-commercial.
3. Each group are tasked to create a short script about their product.
4. They will be given 5 minutes for preparation and 3 minutes maximum for
their presentation.

Rubric

EXCELLENT (10 FAIR (5 pts.) NEEDS

pts.) IMPROVEMENT (2
pts.)
Delivery of The information The information The information
Information about about the product about the product about the product is
the product. is clear and is clear. not relevant at all.
relevant.
Tagline The tagline is The tagline is The tagline is plain
impactful and catchy. and doesn’t ring a
catchy. bell.
Identified The commercial The commercial The commercial
Propaganda shows many shows a few didn’t show any
Technique identified propaganda propaganda
propaganda techniques. technique at all.
techniques.
Creativity and The delivery is The delivery is The delivery is not
Performance creative, organized and organized at all.
organized, and well-executed.
well-executed.
Overall score: 40
pts.
G. Finding
Practical
1. As a consumer, who buys goods and other products, what do you think is the
Applications
importance of knowing propaganda techniques?
of Concepts
2. As a consumer, how can you avoid buying fake products?
and Skills in
Daily Living
Fill in the blanks
Directions: Choose the correct answer from the box below.

Bandwagon taglines famous repetition communication

H. Making
Generalizatio Propaganda is a form of ______ that is aimed at influencing the attitudes,
ns and perspectives and emotions of people. It uses ____that could catch the attentions
Abstractions of the audience. Meanwhile, ____ is a technique in propaganda that persuades
about the people by showing them that everyone else are doing the same thing. While
Lesson Testimonial is a technique wherein a ____ people recommends a product or
service, and vouches for its value. Furthermore, _____ uses repeated messages
or images to persuade or when the product names are repeated in the ads

Answer: communication, taglines, bandwagon, famous, repetition

I. Evaluating ASSESSMENT
Learning/
Test I. Matching Type
Directions: In a ¼ sheet of paper, match the column A to its correct definition in
column B. Write the correct answer on the space provided.
Column A Column B
___________1. A technique wherein a famous or a. Name-calling
seemingly authoritative person
recommends a product or service,
and vouches for its value.
___________2. It uses repeated messages or b. Bandwagon
images to persuade or when the
product names are repeated in the
ads.
 ___________3. It uses words in attempting to c. Testimonial
influence an audience by using
emotional appeal.

___________4. It persuades people by showing them d. Repetition

that everyone else are doing the
same thing.
___________5. It is the use of names that may evoke e. Emotional Words
fear or hatred among the viewers.
The name-calling technique links a
person or idea, to a negative symbol.
The most obvious type of name-
calling involves bad names such as
racist, dictator, terrorist, rebel,
protester, idiot, liar etc.

Test II. Identification

Directions: With the same ¼ sheet of paper, the teacher will flash each picture on
the screen. The students will identify what type of propaganda technique it is.

Propaganda Technique Picture

1. Emotional Words
1.

2. Testimonial

3.Bandwagon
 4. Name-calling

5. Repetition

Assignment:
With the same group, create your own product and tagline and draw it on a
long bond paper.

EXCELLENT (10 GOOD (7 pts.) FAIR (3pts.)

pts.)
Creativity of the The artwork is The artwork is The artwork is
J. Additional artwork drawn creatively, drawn creatively. drawn and
Activities for colorful, and outlined
Application or
Remediation outlined properly.
properly.
Tagline The tagline is The tagline is The tagline is
catchy and catchy. plain.
creative.
Overall: 20 pts.

V. REMARKS
VI. REFLECTION
A. No. of
learners
who
earned
80% in the
evaluation
B. No. of
learners
 who
require
additional
activities
for
remediatio
n who
scored
below 80%

C. Did the
remedial
lesson
work? No.
of learners
who have
caught up
with the
lesson
D. No. of
learners
who
continue
to require
remediatio
n
Strategies used that work well:
_____ Group Collaboration
E. Which of _____ Games
my _____ Solving Puzzle/Jigsaw
teaching _____ Think-Pair-Share
_____ Rereading of Paragraphs/Poem/Stories
strategies
_____ Role Playing Drama
worked Why?
well? Why _____ Complete IM’s
did these _____ Availability of Materials
work? _____ Students eagerness to learn
_____ Group member’s cooperation in doing their tasks

F. What
difficulties
did I _____ Bullying among students
encounter _____ Students’ behavior/attitude
_____ Colorful IM’s
which my
_____ Unavailable Technology Equipment (AVR/LCD)
principal _____ Internet Availability
or _____ Additional Clerical Works
supervisor
can help
me solve?
G. What Planned Innovations:
innovation _____ Localized Videos
or _____ Localized story/poems/et.al
_____ Making big books from views of the locality
localized
_____ Recycling of plastics to be used as instructional Materials
materials _____ Local poetical composition
did I
use/discov
 er which I
wish to
share with
other
teachers?

Prepared by: Checked and observed by:

RECHEL P. CAPISTRANO REMIE
LYNN P. ALCALDE, MT-II
Subject Teacher
Department Head