BRAND

BUILDING
From the previous research, we were enlightened with the history of existing world-wide famous chocolate brands and
their services along with their visual identity which includes the logo of the brand, product making, packaging and
graphics.

This helped us in conceptualising our own hypothetical brand for chocolates- “CHOCC”
 ABOUT

Name:- Chocc
Tagline:- “Relish you chocc-late hours”

Luxury Chocolate producing brand with variety of chocolate flavours.

At Chocc, we don't just make chocolate, we craft an experience. We are passionate about creating delectable treats
that tantalize your taste buds and indulge your senses.
We believe that real chocolate deserves real ingredients. We use he best and fresh cocoa beans from around the
world and pair them with high-quality natural flavours to create unforgettable experiences.
PROCESS
For the initial step, we discussed and brainstorm about the name of the brand. We came up with different suggestions
and shortlisted few names- “Cocation”, “Entice”,”Chocc”
From the selected names we collectively agreed upon “Chocc” conveying the sense of chocolate.
For the next task we individually created different logo designs with different approaches and styles. We discussed
upon each design and with the help of proper examination and voting from our batchmates we finalised the logo
design.

Our task was to create the visual identity of the brand and design it’s packaging for the product. We firstly decided the
products our brand will be manufacturing and then decided about the structure of the product. We tried and viewed
different shapes which could fit with the criteria and purpose of our product. We finalised three design and a mock up
for the same.
In next step we manually drew the illustrations and decided for the graphics that would enhance the appearance of
the product which could tempt the consumers to buy it. We then moved to digital illustrations and designed a digital
template for our product.
At the end we made the prototype of the product with the packaging illustrations for the display.
SCRIBBLES
Final Logo & Explanation:

This logo have a rich, classy and luxury look with combination of
golden metallic feel with color coffee foam, the color coffee implies
someone or something that is lively and active, the way one feels from
consuming the caffeine in coffee. Our chocolate brand that indicates
the mixture of cocoa, milk, and various ingredients according to the
variation of the product has this perfect combination representing the
color. The font with sharp edges shows the clear vision of the brand
with soft color tone and the curve of the font style basically represents
the melting feature of the chocolates. The golden metallic strokes
above the font with the same style give it a 3D look with the luxury and
rich effect as the brand claims. It has two color variation due the use of
color pallets in the background with several flavours of the product like
milk creme, rich cocoa, and the exotic dark. This overall is a
combination with the luxury look and softness in the logo.
Color Code:

Color Name: Coffee Foam*

Color Name: Coffee Foam*

Hex Color Code: #D6C6B7

Hex Color Code: #D6C6B7

RGB Color Code: RGB(214, 198, 183)

RGB Color Code: RGB(214, 198, 183)

CMYK Values*: 0.0%, 7.5%, 14.5%, 16.1%

CMYK Values*: 0.0%, 7.5%, 14.5%, 16.1%

Color Name: Aztec Gold*

Color Name: Aztec Gold*

Hex Color Code: #C0985E

Hex Color Code: #C0985E

RGB Color Code: RGB(192, 152, 94)

RGB Color Code: RGB(192, 152, 94)

CMYK Values*: 0.0%, 20.8%, 51.0%, 24.7%

CMYK Values*: 0.0%, 20.8%, 51.0%, 24.7%

Color Name: White

Color Name: Burnt Umber*

Hex Color Code: #FFFFFF

Hex Color Code: #7D5322

RGB Color Code: RGB(255, 255, 255)

RGB Color Code: RGB(125, 83, 34)

CMYK Values*: 0.0%, 0.0%, 0.0%, 0.0%

CMYK Values*: 0.0%, 33.6%, 72.8%, 51.0%
PACKAGING
Product:1 Chocc’s Bar Chocolates
Product:2 Chocc’s Chocolate Candies
Product:3 Chocc’s Premium Pack
Color Code:

Color Name: Coffee Foam* Color Name: Aztec Gold*

Hex Color Code: #D6C6B7 Hex Color Code: #C0985E

RGB Color Code: RGB(214, 198, 183) RGB Color Code: RGB(192, 152, 94)

CMYK Values*: 0.0%, 7.5%, 14.5%, 16.1% CMYK Values*: 0.0%, 20.8%, 51.0%, 24.7%

Color Name: Cafe Noir (Espresso)* Color Name: Platinum* Color Name: Burnt Umber*

Hex Color Code: #513418 Hex Color Code: #E7E4DD Hex Color Code: #7D5322

RGB Color Code: RGB(81, 52, 24) RGB Color Code: RGB(231, 228, 221) RGB Color Code: RGB(125, 83, 34)

CMYK Values*: 0.0%, 35.8%, 70.4%, 68.2% CMYK Values*: 0.0%, 1.3%, 4.3%, 9.4% CMYK Values*: 0.0%, 33.6%, 72.8%, 51.0%

Color Name: Dark Olive Drab* Color Name: White

Hex Color Code: #372E15 Hex Color Code: #FFFFFF

RGB Color Code: RGB(55, 46, 21) RGB Color Code: RGB(255, 255, 255)

CMYK Values*: 0.0%, 16.4%, 61.8%, 78.4% CMYK Values*: 0.0%, 0.0%, 0.0%, 0.0%
Product:2 Chocc’s Chocolate Candies
Product:3 Chocc’s Premium Pack
MAKING
PROTOTYPES
TEAM MEMBERS:

JAHANVY VERMA
PRIYANSHA JHA
SHREYA