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Balance Scorecard

solved balance scorecard

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39 views3 pages

Balance Scorecard

solved balance scorecard

Uploaded by

mansi.jain.23mb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Vision: UNILEVER – DUAL MISSION ENTERPRISE || WINNING IN MANY INDIA

business units, and streamline operations within eac


Balanced scorecard Operational Excellence

1.Profit
margins in newly targeted regions.
2.Return on investment (ROI) for the WIMI
initiative.
Finance 3.Revenue growth in target clusters.
4.
Increase volumne by 4x.

1.
54% of business is from emerging market
making 2 billion customer /day.
2. Social media engagement and sentiment
Customer analysis in targeted regions.

1. Unique key recourse.


2.
Process Inventory turnover ratio improvement.
3.Adoption rate of technology solutions for
supply chain management.

1.
Reskilling & Upskilling of manpower.
2. Employee Satisfaction.
3. Employee Retention.
4. Open platform for new ideas acceptation
for product/process excellence.
Learning 5. Robust training & development for new
tech era
NTERPRISE || WINNING IN MANY INDIAs || Simplify structures, integrate
s, and streamline operations within each country.
Sales & Distribution Customer Experience

1. 12 1.Measuring the impact


sustainable living brands , contributing to 40% of marketing investments on enhancing brand
of total business. perception.
2.Cash flow generation from newly penetrated 2.Leveraging customer experience as a
markets. competitive advantage to drive financial
performance.

1. Customer 1.
satisfaction scores in targeted clusters. Invest in technology solutions such as customer
2.Customer retention rates in newly relationship management (CRM) systems and sales
penetrated markets. analytics tools to enhance sales effectiveness and
optimize distribution channels
2. Customer satisfaction in targeted clusters.

1. Two major acquisition to increase product


1. Supply synergy.
chain lead time reduction. 2. Average reponse time to customer queries
2.Order fulfillment accuracy 3. Service Delivery Time.
and speed.
3.Efficiency gains in production and logistics
operations. 4.Number of new
distribution channels established.

1. Employee
satisfaction and engagement scores within 1.Customer feedback on product availability and
sales and distribution teams assortment. 2.Empowering
2.Training hours per employee on cluster- employees with tools and training to better
oriented strategies. understand and anticipate customer needs.
3.Encouraging cross-functional collaboration to
develop innovative solutions that enhance the
customer experience.
4.Rewarding and recognizing employees who go
above and beyond to delight customers.
5.Monitoring market trends and customer
feedback to drive product and service
enhancements that align with evolving
preferences.
BRAND IDENTITY
1.Enhancing brand equity through revenue growth.
2.Gaining market share to solidify HUL's position as
a market leader.
3.Ensuring investments in marketing initiatives yield
brand value.
4.Strengthening financial resilience by expanding
into new markets.

1.Nurturing brand advocates to uphold HUL's


reputation.
2.Elevating customer experience to reflect HUL's
commitment to quality.
3.Deepening brand penetration in diverse
demographics.
4.Harnessing social media to foster authentic
connections with consumers.

1.Delivering products punctually to uphold HUL's


reliability.
2.Optimizing inventory management to uphold
HUL's efficiency.
3.Improving production and logistics processes to
maintain HUL's standards.
4.Embracing technology to innovate and uphold
HUL's reputation for advancement.

1.Retaining top talent to sustain HUL's legacy of


excellence.
2.Innovating products to reinforce HUL's
reputation for creativity.
3.Empowering employees with cross-functional
knowledge to enhance HUL's adaptability.
4.Leveraging market insights to uphold HUL's
reputation for foresight and relevance.

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