Boost Your Brand With Cutting-Edge Digital Marketing

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DIGITAL

MARKETING
Presented by : Vipin digital Marketer freelancer
https://vipindigitalmarketerfreelancer.wordpress.com/
SOCIAL MEDIA PLATFORMS

Instagram Facebook Twitter


HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

TABLE OF CONTENT

01 Digital Marketing
Introduction 04 Digital Marketing
Strategies

02 Why Digital
Marketing? 05 Conclusion Digital
Marketing

03 Component of Digital
Marketing? 06 Any
Question?
HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

DIGITAL MARKETING
INTRODUCTION
Digital marketing refers to the use of online
channels, platforms, and technologies to
promote products, services, or brands to a
targeted audience. It encompasses various
strategies like search engine optimization (SEO),
social media marketing, email marketing,
content marketing, and paid advertising to reach
and engage potential customers.
HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

WHY DIGITAL MARKETING?

01
Wide Reach: With the internet, Measurable Performance: Compared to
you can reach a global audience
without geographical limitations. 03 traditional marketing, digital marketing
enables you to track and analyze
campaign performance in real-time.

Precise Targeting: Various digital

02
Cost-Effectiveness: Most digital

04
tools allow you to target specific
audiences based on demographics, marketing strategies have lower costs
interests, behaviors, and more. compared to conventional advertising
such as television or print ads.
HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

COMPONENT OF DIGITAL MARKETING?

Website: A website is the starting point of

01
SEM (Search Engine Marketing): SEM involves
digital marketing activities. It serves as your
online face and where prospects can find
information about your products or services.
03 the use of paid advertising to increase your
website's visibility in search results. This includes
PPC (Pay-Per-Click) campaigns and display ads.

02
SEO (Search Engine Optimization): SEO involves a Social Media Marketing: Social media is a
set of techniques to improve your website's ranking in
organic search results on search engines like Google.
It's crucial for enhancing your online visibility.
04 crucial platform for engaging directly with
your audience, building your brand, and
promoting your products or services.
HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

DIGITAL MARKETING STRATEGIES

Measurement and Analysis: Content Optimization:


Platform Selection: Choose
Track your campaign's Optimize your content for
the digital platforms that best
performance using analytics search engines and social
suit your audience and
tools and take actions based media platforms to increase
campaign objectives.
on the insights gained. visibility and engagement.

Market Research and Goal Adjustment and Optimization:


Setting: Understand your Based on the data obtained,
target audience and set continuously adjust and optimize
clear goals for your digital your strategies to improve
marketing campaigns. outcomes.
HOME INTRODUCTION WHY COMPONENT STRATEGIES CONCLUSION

CONCLUSION

Digital marketing is a marketing strategy that utilizes digital


platforms and media to promote products or services. In
today's digital age, digital marketing has become crucial due
to the shift in consumer behavior towards using the internet to
seek information and interact with brands.
ANY
QUESTION?
THANK YOU

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