INSIGHT ON UNDERSTANDING COMPETITION.

The competition with Government provided housing in the social market (where
affordability is key) vs privately developed projects can profoundly impact overall
matters on supply and demand. Reconciling existing government supply with future
forecast private developer activity is therefore ultimately necessary to have a
meaningful impact on the housing shortage.
1. Policies and Programs of the Government on Housing.
 Subsidy Programs - Assess the extent to which government subsidies for social
housing projects work. This can involve money directly, possibly in the form of
land grants or tax breaks.
 Regulatory Environment - Analyze the regulatory framework in place that controls
social housing development, which would include zoning laws and building codes
as well permit requirements.
 Infrastructure development - Evaluate government spending on infrastructure
(transportation, utilities), which can determine the affordability and attractiveness
of social housing projects.
2. Incentives and Constraints for Private Developers
 Financial viability of private developers in the social housing market. Facets to
consider: construction costs, rental rates and possible local government
incentives or laws.
 Market demand: Study of social housing need in and population forecast
development, income distribution among others
 Land: Availability and affordability of land for social housing development.
Scope for Partnerships: Examine the possibility of public–private partnerships
(PPPs) and evaluate their influence on an aggregate provision of social
housing.
3. Economic Development and Demographics
 Growth: Reflect on economic condition in the area and its capacity to affect
housing affordability, as well demand.
 Population Dynamics: Examine population shifts, including migration patterns
and family sizes to estimate future housing demand.
 Revenue Inequality: Evaluate the extent of revenue inequality in our goal
vicinity and it is have an impact on at the social housing demands.
4. Forecasting Techniques
 Analyze Historical Data: Analyze historical data related to government
housing supply, private development activity and market trends to identify
patterns.
 Scenario Planning — Create social, economic and political scenarios mapped
from multiple future states of government policy changes, to macro/ micro-
economic conditions and market forces.
  Interviews with experts: Consultation of specialists from the housing industry,
government departments and private developers is necessary to collect more
data on points.
Here’s a detailed look at what this entails:
1. Identifying Competitors
 Insight: The first step is to identify who the competitors are. This includes other
real estate developers, existing properties, and new entrants in the market. For
instance, in a city like Bacolod, this could mean examining established residential
complexes, upcoming developments, and commercial projects.
2. Analyzing Market Positioning
 Insight: Assess how competitors position their offerings. This involves
understanding their target demographics, unique selling propositions (USPs),
and market segments. For example, if competitors are focusing on luxury
condominiums, identify if there is a gap in the market for affordable or mid-range
housing.
3. Evaluating Competitive Advantages
 Insight: Determine what makes competitors stand out. This could be their
location, amenities, pricing strategies, or brand reputation. For example, a
competitor may have a prime location or state-of-the-art facilities that attract high-
end buyers. Recognizing these advantages helps in identifying what unique
features or benefits your project can offer to stand out.
4. Assessing Market Saturation
 Insight: Analyze the level of saturation in the market. This involves
understanding how many similar properties are available and their occupancy
rates. In a saturated market, it might be challenging to gain traction, whereas an
under-served market could present opportunities for new developments.
5. Benchmarking Performance
 Insight: Compare performance metrics such as rental rates, sales prices, and
occupancy levels with competitors. This helps in setting competitive pricing and
identifying potential areas for improvement. For instance, if competitors have
high occupancy rates, it indicates strong market demand and effective marketing
strategies.
6. Understanding Consumer Preferences
 Insight: Analyze consumer preferences and behavior in relation to competitors’
offerings. This includes studying what features or amenities are most valued by
potential buyers or renters and how competitors meet these preferences. For
 example, if there is a high demand for eco-friendly features, incorporating these
into your project could be advantageous.
7. Strategic Response
 Insight: Develop strategies to address competition. This could involve
differentiating your project through unique features, adjusting pricing strategies,
or enhancing marketing efforts. For instance, if competitors offer premium
amenities, you might focus on affordability and practical benefits to appeal to a
different market segment.
8. Monitoring and Adapting
 Insight: Continuously monitor competitors and market conditions to stay
informed about changes. This includes keeping track of new developments,
changes in consumer preferences, and shifts in market trends. Adapt your
strategies accordingly to maintain a competitive edge.
Conclusion
Understanding competition in real estate involves a comprehensive analysis of
competitors, market positioning, competitive advantages, and consumer preferences.
By leveraging these insights, developers and investors can make informed decisions,
identify market opportunities, and develop strategies that effectively address
competition, ultimately leading to a successful and sustainable real estate project.

REFERENCES:
Books
1. "Real Estate Market Analysis: Methods and Applications" by John M. Clapp
and Stephen C. Ross
o Provides in-depth methods and applications for analyzing real estate
markets, including competitive analysis.
o Link to Book
2. "The Real Estate Game: The Intelligent Guide to Decision-making and
Investment" by William J. Poorvu and Jeffrey L. Cruikshank
o Offers insights into decision-making and competitive strategies in real
estate investment.
o Link to Book
3. "Principles of Real Estate Practice" by Stephen Mettling, David Cusic, and
Michael A. Becker
 o Covers fundamental concepts in real estate, including market analysis and
competition.
o Link to Book
4. "Real Estate Investment: Analysis and Strategies" by David M. Geltner and
Norman G. Miller
o Discusses strategies and analysis methods for real estate investment,
including competitive analysis.
o Link to Book
Industry Reports and Publications
1. CBRE Research Reports
o CBRE provides comprehensive reports on real estate markets, including
competitive analysis and market trends.
o CBRE Research
2. JLL Market Reports
o Jones Lang LaSalle offers detailed market reports and competitive
analysis for various regions.
o JLL Research
3. Colliers International Research
o Colliers provides market insights and competitive analysis reports.
o Colliers Research
Government and Industry Associations
1. Philippine Institute of Real Estate Service (PIRES)
o Offers industry insights and regulatory updates relevant to the real estate
market in the Philippines.
o PIRES Website
2. National Economic and Development Authority (NEDA)
o Publishes reports on economic and development planning, which may
include information on real estate and urban development.
o NEDA Website
3. Philippine Association of Real Estate Boards (PAREB)
 o Provides resources and information on real estate practices and market
trends in the Philippines.
o PAREB Website
Academic Journals
1. Journal of Real Estate Research
o A peer-reviewed journal that publishes research on real estate markets,
including competitive analysis and market dynamics.
o Journal of Real Estate Research
2. Real Estate Economics
o Scholarly articles on various aspects of real estate economics, including
market analysis and competition.
o Real Estate Economics