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Shopify

About shopifys history its income its ceo etc...

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0% found this document useful (0 votes)
30 views5 pages

Shopify

About shopifys history its income its ceo etc...

Uploaded by

xtremeplayz462
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Business assignment 2024-25

SHOPIFY
A. Its information.
Shopify Inc., stylized as shopify, is a Canadian multinational e-
commerce company headquartered in Ottawa, Ontario. Shopify is
the name of its proprietary e-commerce platform for online stores
and retail point-of-sale systems. The platform offers online retailers
a suite of services including; payments, marketing, shipping and
customer engagement tools.
As of 2023, Shopify hosts 4.6 million stores across 175 countries.
According to the company's yearly financial report for 2023, its total
revenue reached $7.1 billion. The Gross Merchandise Volume (GMV)
for the fourth quarter alone saw a 23% increase, amounting to $75.1
billion. With a market capitalization of $92.12 billion, Shopify is now
the third largest publicly traded Canadian company.

B. History.

1.When was Shopify founded?


Shopify was created and launched in 2006, making it a 16-year-old
platform in 2022. But though Shopify the ecommerce platform started in
2006, its origins stretch back further.

2.About Shopify’s rocky history


A. Shopify's involvement in e-commerce blossomed quickly. In
2009, they created their application programming interface (API),
which allowed for applications specific to Shopify to be sold on their
App Stor

e. In 2010, they went even further by bringing Shopify to mobile, adding a


Shopify app to the Apple App Store. From there, business owners were
able to view and manage their Shopify stores on their favourite devices.
B. Promoters or owners.The
Shopify founder story
In 2004, friends Tobias Lütke, Daniel Weinand, and Scott Lake took to the
internet to begin selling snowboarding equipment by opening a store
called Snowdevil. Existing e-commerce platforms for the online store
weren’t satisfactory, and Lütke, a computer programmer, took it upon
himself to build an e-commerce platform of his own. After two months of
development, Snowdevil was launched. Two years later in 2006, the
platform hosting Snowdevil was launched as Shopify, ultimately filling the
niche for the type of platform its founders once sought.

Who owns Shopify now?(extra)


While Tobias Lütke is still with Shopify as the CEO, the company has been
publicly traded since April 2015, when they filed for an initial public
offering on both the New York Stock Exchange and the Toronto Stock
Exchange. This means the company is owned by shareholders and
managed by a board of directors.

C. Promoters and owners.


Tobi Lütke, Founder & Chief Executive Officer
In 2004, Tobi began building software to launch an
online snowboard store called Snowdevil. It quickly
became obvious that the software was more valuable
than the snowboards, so Tobi and his founding team
launched the Shopify platform, where he has served as
CEO since 2008.

D. Product Offered.
One of the most common things to sell on Shopify is handmade
goods. If you have a hobby like jewelry making or baking, chances
are you may be able to monetize it. Turning your hobby into a
business means finding an audience, streamlining your production
processes, and preparing your products to sell online.
E. mode of payment
Credit cards and co-branded debit cards
You can pay your Shopify bills, whether they're one-
time or recurring, using valid credit cards from
Mastercard, Visa, or American Express. It's important
to ensure that your credit card allows for recurring
payments.

F. Special offers
1.Discount Codes:

 Percentage Discounts: Offer a percentage off the total purchase or specific


items.
 Fixed Amount Discounts: Provide a fixed amount off the total purchase or
specific items.
 Free Shipping: Offer free shipping either store-wide or on orders over a
certain amount.

2. Automatic Discounts:

》Cart-Based Discounts: Apply discounts automatically when certain


conditions are met, like a minimum purchase amount.
 》Product-Based Discounts: Automatically apply discounts to specific
products or collections without needing a discount code.process of
making a transaction

3. Bundles:

 》Product Bundles: Offer discounts on a set of products when


purchased together.
 》Volume Discounts: Provide discounts based on the quantity of items
purchased.

4. Flash Sales:

1. 》Limited-Time Offers: Create promotions that are valid for a short


period to create urgency.

5. Loyalty Programs:
2. 》Points and Rewards: Implement a rewards system where customers
earn points for purchases and redeem them for discounts or free
products.

6. Referral Programs:

3. 》Referral Discounts: Offer discounts to customers who refer new


shoppers to your store.

7. Seasonal Sales and Events:

4. 》Holiday Sales: Create promotions around holidays or special


events, like Black Friday or Christmas.

Q. What are the steps to be taken care of while doing online

transaction?

A.

1. Use Secure WebsitesCheck for HTTPS: Make sure the website URL
starts with "https://" rather than "http://". The "s" indicates that the
site uses SSL/TLS encryption to secure data.
 Look for a Padlock Icon: This is usually found in the address bar of
the browser and signifies a secure connection.

2. Verify the SellerResearch the Seller: Look up reviews and ratings of


the seller or website on independent review sites or forums.
 Check Contact Information: Ensure the seller provides a
physical address and phone number. Verify these details if
possible.

3. Use Strong Passwords


Create Complex Passwords: Use a combination of letters (both
uppercase and lowercase), numbers, and special characters.

4. Enable Two-Factor Authentication (2FA)


Extra Layer of Security: Enable 2FA on your accounts, which requires
a second form of verification (such as a code sent to your phone) in
addition to your password.

5. Monitor Your Accounts


Regular Statements Review: Frequently check your bank and credit
card statements for any unauthorized transactions.
6. Avoid Public Wi-Fi
Use Secure Networks: Perform transactions over a private, secure
network. Public Wi-Fi can be less secure and more susceptible to
interception.

7. Log Out After Transactions


 End Your Session: Always log out of your account when you
finish your transaction, especially on shared or public
computers.
 Clear Browser History: Consider clearing your browser's cache
and cookies to remove traces of your online activity.

8. Be Aware of Social Engineering


 Verify Requests: If you receive a call or message asking for
personal information, verify the identity of the requester
through a known contact method before providing any details.

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