Colegio de San Gabriel Arcangel of Caloocan, Inc.

Phase 10 Pkg. 6 Blk. 1 Lot 1-5 Bagong Silang, Caloocan City

COURSE SYLLABUS FOR PURPOSIVE COMMUNICATION

(Based on CHED Prescribed Curriculum)

Vision:
An outstanding educational system that produces highly competent graduates equipped with lifelong skills and able to compete and contribute in a global society

Mission:
It is the school’s mission to produce highly competitive graduates who are educationally equipped, skilled, responsible and competent individuals who are
contributors to nation-building and international endeavors.

Course Title: Purposive Communication

Course Code: ENG 100

Credits: 3 units

Course Description:

This course covers writing, speaking and presenting to different audiences and for various purposes. The five skills of communication (listening, speaking, reading,
writing, viewing) are studied and simulated in advanced academic settings such as conversing intelligently on a subject of import, reporting on group work and/ or
assignments, writing and delivering a formal speech, writing minutes of meetings, and similar documents, preparing a research or technical paper, and making an
audio-visual or web-based presentation. In the process, the criteria for effective communication are discussed and used as the basis of peer evaluation of
communication exercises in the class as well as judging communication techniques used by public officials, educators, industry leaders, churches and private
individuals. The purpose of these combined activities is to enable students to practice strategies of communication with a clear purpose and audience in mind,
guided by the criteria of effective communication and the appropriate language.
At the end of the course, the students should be able to listen, comprehend, critique and to respond to live or recorded conversations, speak in public with
confidence, explain extended texts in their own words using examples and other aids to bolster their explanation, write texts ranging from a simple report to a full-
length technical or research paper (scientific, social science, or literary, depending on the student’s major) and prepare an audio-visual or web-based presentation on
assigned topic.

Contact hours/ week: 3 hours

Prerequisite: none
Course Outcomes:
At the end of the course, the students will be able to:
A. Knowledge:
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
5. Summarize the principles of academic text structure
B. Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences in local and global settings using appropriate registers
2. Create clear, coherent and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures
4. Write and present academic papers using appropriate tone, style, conventions and reference styles
C. Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

Course Outline and Time Frame

Time Frame Course Content/ Subject Matter
Week 1 Communication Processes, Principles and Ethics
Week 1 Communication and Globalization
Week 2 Local and global communication in multicultural settings:
Varieties and registers of spoken and written language
Week 2 Evaluating messages and/or images of different types of texts reflecting different cultures:
 1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?

Week 3 Communication aids and strategies using tools of technology

Week 4-6 Communication for various purposes
1. To obtain, provide and disseminate information
2. To persuade and argue

Week 7-10 Communication for work purposes

Week 11-18 Communication for academic purposes

Learning Plan
Designed Course Textbook/ References Teaching Assessment Resource Materials Tim
Learning Content and of Tasks e
Outcomes Learning Fra
Activities me
Describe Communica Chase, R. & Shamo, S. (2013). Lecture and Quizzes and LCD Projector or manila paper Wee
the nature, tion Elements of Effective class seatwork on k1
elements Processes, Communication, 4 ed. Washington:
th
discussion identifying Audio and/or video clips of various media (e/g. TV 1½
and Principles Plain and Precious Publishing. on elements elements of commercials; movies; newscasts; etc.) hour
functions of and Ethics and types of communicati
verbal and communicati on (e.g. http:/www.healthknowledge.org.uk/ public-health-
non-verbal on sender, textbook/ organization-management/5a-understanding-
communica message, itd/effective-communication
tion in Group work channel,
various and on receiver, http://promeng.eu/downloads/training-materials/
multicultur identifying effect ebooks/soft-skills/effective-communication-skills.pdf
al contexts elements of
communicati
on in various
texts
Explain Communica “Communicating in a multicultural Class Reaction LCD Projector or manila paper Wee
how tion and world” discussion of paper and/or k1
cultural and Globalizatio essay, discussion Video “Connected but alone in TED talks 1½
global n Article “Flight from conversation” “Flight from forum on the https://www.ted. hour
issues from conversation impact of com/talks/sherry_turkie_alone_together
affect http://www.nytimes.com/2012/04/22 ” or video globalization
communica / opinion/sunday/the-flight-from- “Connected on how Video “How social media can make history” from
tion conversation.html?_r=0 but alone” people https:// www.ted.com/ talks/clay_shir
and “How communicate ky_how_cellphones_twitter_
Appreciate social media and vice facebook_can_make_history
the impact can make versa
of history” or Video “Writing a web for global good” from
communica “Wiring a https://www .ted.talks/gordon_brown
tion on web for
society and global good”
the world
Determine Local and https://celsalangues.wordpress.com/ Lecture and Quiz and LCD Projector or manila paper Wee
culturally global 2015/01/29/ it-aint-right-innit-about- class seatwork on k2
appropriate communicat language-register-in-english/ discussion using Invited students/ speakers from different cultures 1½
terms, ion in on using culturally hour
expressions multicultura http://www.really-learn- culturally appropriate Films of videos showing different speakers from
and images l settings english.com/language-register.html appropriate terms, various regions communicating in a multilingual setting
(sensitivity terms, expressions (e.g. Lost in Translation
to gender, Varieties https://www.uni-due.de/SVE/ expressions and images:
race, class, and and images: varieties and TED Talks “Popo Culture in the Arab World” from
etc.) registers of http://www.icaltefl.com/category/ varieties and registers of https://www.ted.com/talks/she
spoken and varieties-of-english registers of spoken and reen_el_feki_pop_culture_in_ the_arab_world
Adopt written spoken and written
cultural and language http://www.britishcouncil.org/blog/ written language
intercultura which-variety-english-should-you- language
l awareness speak Research and
and Class report on
sensitivity Dainton, M. & Zelley E. (2015). discussion of various
in Applying communication theory for cultural cultural and
communica professional life. A practical appropriaten intercultural
tion of introduction, 3 rd
ed. Sage ess in modes of
ideas Publications. communicati communicati
ng as tackled on (e.g.
Biber, D. & Conrad S. (2009). in film/ words/gestur
Register, genre, and style. video es used in a
Cambridge: Cambridge Univ. particular
Exercises on region or
using country to
culturally show respect)
appropriate and/or
terms, various issues
expressions in
and images communicati
on (e.g. use
Interview of politically
invited correct words
speakers/ in today’s
students world; gender
sensitivity
through
language)
Evaluate Evaluating Mooney, A, Pecci, J.S., La Belle, S., Lecture and Invitation for LCD projector or manila paper Wee
multimodal messages et.al (2010). Language, society and class people to join k2
texts and/or power: An introduction, 3 ed. rd
discussion cause- Authentic texts about cultural sensitivity from various 1½
critically to images of London: Routledge. on critical oriented media (text messages; email messages; social media hour
enhance different reading and events using messages; newspaper, magazine, and journal articles;
receptive types of listening various print and electronic advertisements)
(listening, texts media such as
reading, reflecting Exercises on email, social http://www.kwintessential.co.uk/cultural-sensiti
viewing) different analyzing media, print vity.html
skills cultures: content of and/or
 1. What is various texts electronic https://mindspaceintuition.files.wordpress.com/
Convey the advertisement 2015/01/cross-cultural.jpg
ideas message s
through ? http://i.telegraph.co.uk/multimedia/archive/014
oral, audio- 2. What is 40/burger_1440211c.jpg
visual the
and/or web- purpose http://atlantablackstar.com/2013/11/19/9-racist-ads-
based of the commerci als-that-promote-negative-ima ges-of-black-
presentatio message people/3/
ns for ?
different 3. How is
target the
audiences message
in local and conveye
global d by the
settings text
using and/or
appropriate image?
registers 4. Who is
the
Adopt target
awareness audienc
of audience e of the
and context message
in ?
presenting 5. What
ideas other
ways of
presenti
ng the
message
are
there?
Convey Communica http://creatingmultimodaltexts.com Lecture and Oral, audio- LCD projector or manila paper Wee
ideas tion aids class visual and/or k3
through and “The world’s worst research discussion web-based Texts, video/ audio clips from various sources 3
oral, audio- strategies presentation” from on preparing presentations hour
visual using tools https://www.youtube.com/watch? audio-visual to promote s
and/or web- of v=nSGqp4-bZQY and web- cultural
based technology based values (e.g.
presentatio Adler, R, Elmhorst, J.M. & Lucas, presentations respect for
ns for K. (2012). Communicating at work: elders,
different Strategies for success in business Group work bayanihan
target and the professions. NY: McGraw- and class spirit, etc.)
audiences Hill. discussion
in local and on
global identifying
settings problems
using with the
appropriate research
registers presentation
in the video
Adopt
awareness
of audience
and context
in
presenting
ideas
Convey Communica Lecture and Public LCD projector or manila paper Wee
ideas tion for Searles, G. (2014). Workplace class announcemen k4
through various Communication: The Basics, 6 ed. discussion
th
ts Sample texts (inquiry letter, police reports, political to 6
oral, audio- purposes Boston: Ailyn & Bacon. on (audio/video, speeches, letters of appreciation, etc.)
visual 1. To informative, social media)
and/or web- obtain, Dainton, M. & Zelley E. (2015). persuasive about disaster http://www.omafra.gov.on.ca/english/rural/facts /03-
based provide Applying communication theory for and preparedness 033.htm
presentatio and professional life: A practical argumentativ
ns for dissemi introduction, 3 ed. Sage
rd
e Editorial http://www.capmembers.com/media/cms/t2l_
different nate Publications. communicati about mod2_ch8_effective_communicatio_63afca897
target informat on environmenta 0d43.pdf
audiences ion Lucas, S. (2011). The Art of Public l issues
in local and 2. To Speaking. NY: McGraw-Hill. Lecture and http://hplengr.engr.wisc.edu/Prof_Comm.pdf
global persuad Video of “The Most Important discussion of Formal one-
settings e and Cannot be Said”: Eddie Calasanz at types of minute http://www.pearsonhighered.com/samplechapter
using argue TEDxADMU (youtube) speeches and speech based /0205524214.pdf
appropriate public on current
registers speaking issues
(read, (extemporane
Create memorized, ous)
clear, impromptu/
coherent extemporane
and ous)
effective
communica Short
tion exercises:
materials asking for
information
Present through
ideas inquiry letter
persuasivel or interview,
y using response to
appropriate queries,
language incident
registers, reports
tone, facial
expressions
and
gestures
Adopt
awareness
of audience
and context
in
presenting
ideas
Create Communica Dainton, M. & Zelley, E. (2015). Lecture and Workplace LCD projector or manila paper Wee
clear, tion for Applying communication theory forclass documents k7
coherent work professional life. A practical discussion Sample communication materials from different to 10
and purposes introduction., 3 edition. Sage
rd
on effective Written workplace settings (e.g. minutes, memo, requests,
effective (e.g. Publications. communicati and/or oral business/ technical/ incident reports, letters)
communica healthcare, on and oral presentation
tion education, Searles, G. (2014). Workplace presentations (group Video of ”Giving Presentations Worth Listening to”:
materials business Communication: The Basics, 6 ed. in the
th
reporting) of Gordon Kangas at TEDx Talks (you-tube)
and trade, Boston: Ailyn & Bacon. workplace a medical
Present law, media, case/ http://www.yuu.edu/Uploads/files/SampleMeeting
ideas science and Analysis of business Minutes.pdf
persuasivel technology) different proposal/
y using communicati media http://www.monash.edu.au/lls/llonline/writing/
appropriate on materials campaign medicine/reflective/5.xml
language proposal or
registers, Writing program http://tawanmandi.org.af/knowledge-portal/Media/
tone, facial exercises on addressing a Workplace
expressions communicati health issue/ _communication_chapter_in_communications.pdf
and on materials problem
gestures for the (using http://www.dol.gov/odep/topics/youth/softskills/
workplace communicati Communicati on.pdf
Adopt (e.g. on aid and
awareness minutes, strategies/
of audience memo, tools of
and context requests, technology)
in business/
presenting technical/
ideas incident
reports,
letters)
Write and Communica Bullock, R. & Goggin, M. (2013). Lecture and Analysis LCD Projector or manila paper Wee
present tion for The Norton Field Guide to Writing, class Papers (e.g. k 11
academic academic 3 edition. W.W. Norton and discussion
rd
literary See http://english28-payte. to 18
papers purposes Company. on analysis, weebly.com/uploads/3/8/2/9/3
using (e.g. communicati political 8294063/nortonfieldguide2.pdf
appropriate research- on for science
tone, style, based academic analysis http://www4.stat.ncsu.edu/-reich/st810A/oral.pdf
conventions journal or purposes paper) and/or
and magazine Technical http://pne.people.si.umich.edu/PDF/howtotalk.pdf
reference article, etc.) Independent Papers (for
styles research journal article
(topic or magazine
Adopt proposal, article) on
awareness literature political,
of audience review, data social,
and context gathering, cultural,
in data economic, or
presenting analysis) health,
ideas environment
issue
Convey
ideas Academic
through presentation
oral, audio- (e.g. paper
visual presentations
and/or web- for a local/
based international
presentatio forum) of
ns for analysis/
different technical
target paper
audiences
in local and Final Project:
global Multimodal
settings Advocacy
using campaign
appropriate (print, audio,
registers visual, web-
based)
addressing
current issues
tackled in
previous
tasks (e.g.
good
governance,
responsible
citizenship,
disaster
preparedness,
environmenta
l
preservation,
poverty
reduction,
etc.)

PURPOSIVE COMMUNICATION Course Map

GE Learning Outcomes Purposive Communication
A. INTELLECTUAL COMPETENCIES (Knowledge)

1. Analyze texts (written, visual, oral, etc.) critically L

2. Demonstrate proficient and effective communication (writing, speaking and using new technologies) L

3. Use basic concepts across the domains of knowledge L

4. Demonstrate critical, analytical, and creative thinking L

5. Apply different analytical modes in problem solving L

B. PERSONAL AND CIVIC COMPETENCIES (Values)

1. Appreciate the complexity of the human condition O

2. Interpret the human experience from various perspectives O

3. Examine the contemporary world from both Philippine and global perspectives O

4. Take responsibility for knowing and being Filipino O

5. Reflect critically on shared concerns O

6. Generate innovative practices and solutions guided by ethical standards O

7. Make decisions based on moral norms and imperatives O

8. Appreciate various art forms O

9. Contribute to aesthetics O

10. Advocate respect for human rights O

11. Contribute personally and meaningfully to the country’s development O

C. PRACTICAL SKILLS (Skills)

1. Work effectively in a group O

2. Apply computing tools to process information effectively L

3. Use current technology to assist and facilitate learning and research L

 4. Negotiate the world of technology responsibly P

5. Create solutions to problems in various fields P

6. Manage one’s knowledge, skills and values for responsible and productive living O

7. Organize one’s self for lifelong learning O

Legend:
L – Learned
P – Practice
O – Opportunity to Learn

Required Readings and Other Materials

Adler, R., Eimhorst, J.M., & Lucas. (2012). Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw-Hill.
Bullock, R. and Goggin, M. (2013). The Norton Field Guide to Writing. 3 ed. W.W. Norton and Company.
rd

Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4 ed. Washington, Utah: Plain and Precious Publishing.
th

Dainton, M. and Zelley, E. (2015). Applying Communication Theory for Professional Life: A Practical Introduction. 3 ed. Sage Publications.
rd

Lucas, S. (2011). The Art of Public Speaking. NY: McGraw-Hill.

Mooney, A., Peccei, J.S., La Belle, S. et.al. (2010). Language, Society and Power: An Introduction, 3 ed. London: Routledge.
rd

Searles, G. (2014). Workplace Communication: The Basics, 6 ed. Boston: Allyn & Bacon.
th

Suggested Readings
Abrams, R. (2010). Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop.
Anderson, K. & Tompkins, P. (2015). Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge.
Axelrod, R. & Cooper, C. (2013). The St. Martin’s Guide to Writing, 10 ed. Bedford/ St. Martin’s.
th

Biber, D. & Conrad, S. (2009). Register, Genre and Style. Cambridge: Cambridge University Press.
Lehman, C. & DuFrene, D. (2011). Business Communication. Mason, OH: South-Western Cengage Learning.
Miller, K. (2004). Communication Theories: Perspectives, Processes and Contexts. 2 ed. NY: McGraw-Hill.
nd

Wallace, C. (2005). Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan.

Course Requirements
1. Major Exams – 40%
2. Quizzes/ Major Project – 20%
3. Class Standing – 40% to be reflected on the following:
a. Class attendance and participation in class activities, including recitations and engagement in quickie surveys and group discussions – 40 pts.
 For every unexcused absence, 5 points shall be deducted while 3 points shall be taken for tardiness beyond 10 minutes grace period.
 Class demeanor is expected and shall be observed at all times. Points can be deducted depending on the gravity of a misdemeanor.
b. Submitted assignments, reactions/ feedback papers, group work reports – 60 pts.

Grading System

99% - 100% = Excellent = 1.0

96% - 98% = Superior = 1.25
93% - 95% = Very Good = 1.5
90% - 92% = Very Good = 1.75
87% - 89% = Good = 2.0
84% - 86% = Good = 2.25
81% - 83% = Fair = 2.5
78% - 80% = Fair = 2.75
75% - 77% = Passed = 3.0
72% - 74% = Incomplete = 4.0
60% - 71% = Failed = 5.0
INC = Incomplete
DRP = Dropped
AW = Authorized Withdrawal
UW = Unauthorized Withdrawal
P = Passed
F = Failed