Sonali Paper and Board Mills LTD FINAL
Sonali Paper and Board Mills LTD FINAL
Sonali Paper and Board Mills LTD FINAL
Date: 03/08/10
Dear Sir, With due respect, we are submitting here with our report on Sonali Paper and Board Mills Ltd. It is the requirement of BBA Program from the faculty of North South University. In spite of a number of limitations, we have exerted our best effort to prepare this report & to make it a vivid & comprehensive one for accomplishing our academic requirement. We hope it will serve the purpose.
So, we request you to receive the report & give us a proper suggestion. We shall always be obliged to furnish our clarification regarding this report, if required. If we did any mistake, we are looking forward to your important advice.
Sincerely Yours,
Mehtaz Tazreen Shiny Raisa Tasneem Zaman Mohammed Rashedul Islam Md. Majharul Islam Syed Azizur Rahman Safayet Amin
Acknowledgement
We are greatly indebted to Shahid Hossain, faculty, North South University for his whole hearted co-operation & supervision. His constant suggestions & comments helped us a lot in preparing a standard report.
From the core of our heart we would like to express our gratitude to our fellow group members with whom we discussed the project countless times & exchanged our thoughts in preparing this report.
Last but not the least; we would like to thank the Almighty Allah for helping us to accomplishing the task within the scheduled time.
Mission Statement
Sonali Paper & Board Mills Ltd. believes in achieving intact rate of growth & being one of the best paper manufacturer organizations. Their aim is to keep their own position compact as well as to create national economic growth & value for their shareholders. Their primary objective of trade & commerce is to satisfy customers, investors, shareholders & employees; and to develop the society. Overall, their program is directed for these purposes. Manufacture & distribution of different types of quality grade papers at reasonable prices is their main focus. Business is directed through maintaining strong moral quality which enables them to create assets for the organization.
Executive Summary
Sonali Paper and Board Mills Ltd. was started in 1983 by Mr. Khan Md. Iqbal. It was the first paper mill factory in the private sector. Back at that time, Khulna Newsprint was the only paper mill factory existing in the government sector. Thus, Sonali Paper and Board Mills Ltd. being the only paper mill factory in the private sector, was enjoying a monopoly power. As a result, Mr. Khan Md. Iqbal was making huge profits, but this man never paid any of its taxes due. Hence, in 1998, the mill was closed down. Fortunately, in 2005, Younus Group took over the mill, invested a lot behind it, renovated it and finally, started it with complete enthusiasm in the year, 2006. From that year to todays date, this company has made enormous improvements. This was made evident from the annual report of Sonali Paper and Board Mills Ltd. of the year, 2009. As per the chairperson, Mahfuza Younuss article, the turnover of the company has increased by 13.6 %, from Tk. 580,052,453 to Tk. 658,983,337. On the other hand, gross profit has risen by 13.91%, from Tk. 115,573,917 to Tk. 131,647,463. This is a huge success since now Sonali Paper and Board Mills Ltd. has more cash to pay for its operating expenses.
In the year, 2009, although Sonali Paper and Board Mills Ltd. paid a hand sum amount of tax, it could still earn a profit after tax of Tk. 3,001,997. This is great news for the investors of Sonali Paper and Board Mills Ltd. since now they can achieve greater returns on their investments through dividends. Moreover, Sonali Paper and Board Mills Ltd. earned an increase of 83.33% in its earnings per share. The EPS rose from Tk. 0.12 to Tk. 0.33. The chairperson also stated that 5% of the companys profits will be distributed among the shareholders.
Mrs. Mahfuza Younus, herself, said that the credit behind earning such high profits and achieving rapid growth goes to the companys employees. According to her, the skills of the employees, their effortless contributions and their continuous struggle in making Sonali
Paper and Board Mills Ltd. the No.1 paper mill company, are the chief reason behind the companys success.
As we all are aware of the matter that the world is going a recession period. Even in this time of crisis, Sonali Paper and Board Mills Ltd. has been successful in keeping its mark in the hearts of millions of people of Bangladesh. Today, Sonali Paper and Board Mills Ltd. stands as one of the leading paper mill companies of our country, Bangladesh. The efforts and contributions are really worth appreciating by anyone and everyone.
Officers Name Mrs. Mahfuza Younus Mr. Mohammed Younus Mr. Javed Noman Mr. Md. Kalim Ullah (Representative of IDB) Mr. Ashim Kumar Roy Mr. Shahudul Hoque Mr. Kowser Azizur Rahman Brig.Rtd. S.M. Iqbal Hossain
Salary (annually) Tk. 1,988,700 Tk. 1,457,400 Tk. 1,457,400 Tk. 1,457,400
Organogram
Supervisor
Supervisor
Supervisor
Supervisor
Employee
Employee
Employee
Employee
Situational Analysis
There are some internal & external factors within on organization. Sonali Paper & Board Mills Ltd. also has some internal & external factors.
Internal Factors:
Internal factors identifies the settings where managers work, the day-to-day activities that utilizes much of their time, & some generalized skills necessary to cope up. In other words, the internal factors include the day-to-day forces within the organization in which managers perform their functions. There are many internal factors within Sonali Paper & Board Mills Ltd. It includes:
Level of Management:
Most organizations function on three district but overlapping levels, each requiring a different managerial focus & emphasize. They include the strategic level, the technical level & the operations level. Managers at each of these three levels must plan, organize, lead & control. Strategic Level:
The strategic level determines the long range objectives & direction for the organization. CEO, CFO & COO who constitute the top management level are responsible to perform the job in this level of the organization. They do the planning functions which include setting up the mission of Sonali Paper & Board Mills Ltd. Further the strategic level must make sure that the technical level operates within the bounds of the society. Executive Director, Director Technical & Director Admin of Sonali Paper & Board Mills Ltd. empower the managers at the technical level so that they can make decisions on their own regarding all the technical activities.
Technical Level:
As an organization increases in size, someone must coordinate the activities at the operation level as well as decide which products or services to produce. These problems are the focuses of the technical level. Here, managers of Sonali Paper and Board Mills Ltd. perform the organizing function of the company. It usually includes the allocation of resources & acts as a liaison between lower & top level management. Technical managers provide assigned tasks to lower level managers. In this level, senior executive officers are responsible to do the job. Sometimes electrical, mechanical & foreign specialists are also involved. Operations Level:
The operations level focuses on effectively performing whatever the organization produces or does. The managers in this level are engaged in performing day-to-day activities, e.g. ensuring the best allocation of resources producing paper according to the desired output, etc. Hence, operations functions are at the core of Sonali Paper and Board Mills Ltd.
Technology is another very important factor. In order to ensure reduced cost Sonali Paper and Board Mills Ltd. could have used machines imported from China which costs only 20-30 crore but to bring qualitative papers in the market, the paper mill imported expensive machineries which cost them 10 times more. Using such high technology based machines was a thriving act, implemented by the managers of the company.
Human Resource:
Human Resource is perhaps the most important factor within an organization. The people who work within an organization play a vital role in operating the company. Although Sonali Paper and Board Mills Ltd. does not employ the best employees like Bashundhura Group but they know how to get the best from their employees. They do not look for high education skills on papers rather they look for hardworking efficient people. That is why they even employ retired army people who are not educated in this field but Sonali Paper and Board
9
Mills Ltd.trains them & makes them capable of handling the paper mill operations. Thus, they may not have the most brilliant employees, but they do have hardworking & trustworthy employees. In addition, they maintain an excellent interpersonal relationship within the management level.
External Factors:
External factors are the forces that act on the organization from outside. Sonali Paper and Board Mills Ltd.also has some external factors. These factors may be direct, exerting an immediate & direct influence on the organization, or they may be indirect, influencing the climate in which the organization operates.
Direct Factors:
The major direct forces of an organization are the customers the organization must satisfy, the competitors with whom the organization must effectively compete for customers & the suppliers that provide the organization with essential resources. Customers:
Customers purchase an organizations products or services. Sonali Paper and Board Mills Ltd. does not maintain direct contact with its final users. Rather they contract the manufactured papers among different agents & dealers who in turn sell the papers to the consumers. But whatever is the case, the main focus is in maintaining quality at low costs to ensure reasonable price at all time. Competitors: Competitors are an organizations opponents, the companies against which the organization compete for customers & needed resources. The biggest competitor of Sonali Paper and Board Mills Ltd. is Bashundhara Group. Next are TK paper mill & Capital paper mill. In order to maintain market share Sonali Paper and Board Mills Ltd. not only have to maintain
10
quality but they have to ensure better quality in comparison to its opponents, that also at lower price. Suppliers:
All organizations require resources- pulp, funds & equipment to produce paper that succeeds in the market place. Suppliers are organizations that provide these resources. Since the suppliers output of pulp is in turn, the input of Sonali Paper and Board Mills Ltd. they acquire the pulp from suppliers of China & Canada. This helps them to ensure better quality, reduced costs & timeliness of delivery.
Indirect Factors:
The major indirect factors of the organization are government regulations, economic forces and technology. Government Regulations:
Government has set up rules & regulations that every organization must abide by. Sonali Paper & Board Mills Ltd. respects the rules & regulations set by the government & promise to maintain them. They are quite good at keeping their promises to the government. However, when the government changes any of its rules & regulations, they are in trouble. In case of paper, government has imposed VAT in twofold: one is when the raw materials are imported & second is when the finished goods are sold. As a result, it becomes hard for Sonali Paper & Board Mills Ltd. to maintain reduced costs & lower prices. However, the paper mill is committed to follow the government regulations.
Economic Forces:
Economic forces are changes in states economic condition such as GDP, unemployment rates, inflation rates, tax rates, tariffs, etc. Sonali Paper & Board Mills Ltd. successfully tries to keep with the changes in the economic conditions of Bangladesh. There are times when the
11
company has to bear losses due to an economic downturn, while there are times when the economy is booming & they get the opportunity to maximize profits. Whatever the situation might be, Sonali Paper & Board Mills Ltd. goes on with their ongoing process.
Technology:
Technological forces are developments in technology. Sonali Paper & Board Mills Ltd. always has to ensure that they are not using backward technology in compared to their competitors. Otherwise, the competitors can take away their market share at any time.
12
SWOT Analysis
SWOT analysis is the detailed study of an organizations exposure & potential in perspective of its strength, weakness opportunity & threat. This facilitates the organization to make their existing line of performance and also foresee the future to improve their performance, in comparison to their competitors. As through this tool, an organization can also study its current position, it can also be considered as an important tool for making changes in the strategic management of the organization.
Strengths Superior quality Deinking Brand image Efficient Machineries Economies of Scale Low input cost
Threats Competitors Government rules & regulations Competitors hiring trained workers Economic Fluctuations
13
Strengths:
Strengths are those internal factors that give an organization a competitive edge.
Supervisor Quality:
Sonali Paper and Board Mills Ltd. provides better quality papers in the form that the manufactured papers are smooth & uniform all over. This is turn delivers greater customer satisfaction.
Deinking:
Generally the used papers are thrashed away. But Sonali Paper and Board Mills Ltd. buy those used papers & recycle them. They do this by implementing a German theory called Deinking. It is a process by which the ink can be removed from the papers. After recycling, the papers are resold. Hence, they can make an extra profit through the use of this technique.
Brand Image:
Sonali Paper and Board Mills Ltd. has already established a favorable reputation in the paper industry of the country. It is one of the leading public limited company of Bangladesh known today. Through delivering better quality, it is struggling to be the best.
Efficient Machineries:
Sonali Paper and Board Mills Ltd. imports its machineries which costs them 10 times more just because of its superior functioning & greater efficiency. This ensures superior quality.
14
Economies of Scale:
Economies of scale are gained when average cost decreases as output increases. Due to its effective machineries & huge production capabilities, Sonali Paper and Board Mills Ltd. enjoys economies of scale. This results in low cost of production which can be passed on to consumers as lower prices, increasing market share or it can be kept as profit.
Sonali Paper and Board Mills Ltd. employ low paid workers which helps them to ensure low input costs. This can again be used to charge lower prices.
Weaknesses:
Weaknesses are those internal factors which can cause an organization to lose its market share.
Training Cost:
Since Sonali Paper and Board Mills Ltd. employs low skilled workers to ensure lower wages, they have to train them in order to make them produce the desired quality. As a result, the paper mill has to bear huge training costs. Sometimes, this training cost can become unimaginably greater than the benefits which may result in losses.
15
After training the workers to the desired level, it might happen that the workers leave their jobs. As a result, the training cost instrumented behind each worker goes in vain.
Forecasting:
Sonali Paper and Board Mills Ltd. takes decisions on a weekly and sometimes on a monthly basis. They generally plan according to whatever situations they are facing currently. As a result, they are not very efficient in forecasting. On the other hand, the competitors are game makers, so they are really good at forecasting. They not only plan to make profits but they also plan how to take away profits from its opponents. Thus competitors remain one step ahead of Sonali Paper and Board Mills Ltd.
Opportunities:
Opportunities are those external factors which helps an organization to grow in the near future.
Expansion Capabilities:
Due to efficient machineries, Sonali Paper and Board Mills Ltd. always has room for expansion. When the economy is booming, the paper mill can easily increase its production level & utilize its spare capacity & earn huge profits.
16
Financing Opportunities:
Since Sonali Paper and Board Mills Ltd. is the only public limited company in the paper industry, they have scope to raise finance easily whenever required. This is because the amount of authorized share is very large whereas the amount of issued share in the market is a small proportion of the authorized share. So, if Sonali Paper and Board Mills Ltd. require fund, they can issue another portion of their authorized share in the market.
Diversification:
Diversification means having a greater variety of product lines. Since using paper many things can be made, Sonali Paper and Board Mills Ltd. can diversify itself by investing in paper-oriented goods.
Threats:
Threats are those external factors which act as a risk for the existence of an organization.
Competitors:
Since the existing competitors are game makers, they can implement predatory pricing policy to drive away opponents including Sonali Paper and Board Mills Ltd. This is a threat for the existence of the paper mill company.
17
Currently government charges VAT in twofold. If there are any changes in these VAT systems, there could be a negative impact on the paper mill industry. Inclusion of any new taxation or paper work system can act as a threat for the company. Competitors hiring trained workers:
Once the workers are trained by Sonali Paper and Board Mills Ltd. completely, some strategies of manufacturing paper are open to them. Now if competitors hire these workers at a higher salary, these workers may leave the jobs & may join the competitors. As a result, there is a risk of unveiling strategies in front of competitors.
Economic Fluctuations:
Economic fluctuations refer to booms & downturns of an economy. It is not really easy to predict when the economy would be booming or vice versa. This acts as a threat if the predictions are wrong to a very great extent.
18
Goal
Sonali Paper and Board Mills Ltd. wants to be recognized around the whole country as the No. 1 for customers, investors, shareholders and employees, through minimizing costs and maximizing profits at reasonable price referred by company insiders.
Objectives:
Objectives are the specified future conditions that an organization hopes to achieve. It is a refined statement which must answer 3 questions:
What the firm wants to do? When it wants to do? How it wants to do?
Profitability Objectives:
Profitability objectives usually measure the efficiency of an organization. For the time being, Sonali Paper and Board Mills Ltd. has an objective to earn profit which not only helps to meet its operational expenses but also satisfy its shareholders with good amount of dividends.
Strategy:
It focuses on increasing production to an optimum level where production cost is minimized through a strategy of lower input which gains higher output.
19
Marketing objectives:
Marketing objectives usually measure performance related to products, markets, distribution & customer service objectives. Sonali Paper and Board Mills Ltd. wants to grow its market share in the near future.
Strategy:
In order to do so, it plans to implement the strategy of GSM which means maintaining an uniform thickness of paper from every area.
Productivity objectives:
Productivity objectives measure how well an organization is using its resources. During the production process, Sonali Paper and Board Mills Ltd. plans to attain maximum output with minimum input.
Strategy:
They perform these activities using different strategies. They use the deinking policy to recycle used papers. In addition, they do not allow the water used in manufacturing to flow directly into the rivers. Rather, they retrieve the short fibers from the water & then let it flow. This saves around TK. 50,000.
20
Financial Objectives:
Financial objectives reflect the firms capacity to acquire resources sufficient to acquire its objectives.
In the long term, Sonali Paper and Board Mills Ltd. wants to raise capital for new investment or any other expansion policies.
Strategy:
In the short term, Sonali Paper and Board Mills Ltd. wants to acquire resources for production purposes.
Strategy:
Other objectives:
Sonali Paper and Board Mills Ltd. have objectives to work towards maintaining good relationship with its employees & to be environmental friendly.
21
Strategy:
It tends to be effective in building good relationship with its employees by listening to their thoughts, by appreciating their work & by rewarding them with incentives whenever necessary. It tends to be environmental friendly by implementing ETP i.e. Environment Treatment Plant.
22
Management issues:
Department Bases:
Sonali Paper and Board Mills Ltd. is a pioneer of the paper industry in the country. It has two bases for departmentalization.
Functional: It refers to the internal activities of the paper. Here, managers combine jobs according to the functions of the organization. Every organization must undertake certain activities in order to do its work. These necessary activities are the organizations functions. The necessary functions of Sonali Paper and Board Mills Ltd. include acquiring resources e.g pulp, producing paper, distributing among dealers & agents & financing activities. Basically it is a very efficient process.
Product: It refers to the external activities. Managers group jobs according to the basis of products. All the jobs associated with producing & selling the product will be placed under the direction of one manager. Although Sonali Paper and Board Mills Ltd. does not have a huge product line, they use product departmentalization for papers of different size & thickness.
Organizational Structure:
Organizational structure is the formally defined framework of tasks & authority relationship. The organizing structure of Sonali Paper and Board Mills Ltd. is highly decentralized. The board of directors in the top management level empowers the managers in technical level who in turn empowers the supervisors in the operational level.
23
Leadership:
Sonali Paper and Board Mills Ltd. believes in a leader who is least formal towards the employees as explained in the organizational structure. Most of the decisions are made in active a consultation with the staffs where there is less suspicion of illegal & immoral decisions being made in sneaky circumstances. As with community participations, the end result is that participatory management yields many benefits.
Employee empowerment is considered an important & crucial affair for the wellness of the company. Sonali Paper and Board Mills Ltd. has developed a very friendly environment across all the departments. The top management ensures interdepartmental cooperation so that there is no stone left unturned. While the directors still retain final decision making authority when participatory management is practiced employees are encouraged to voice their opinions about their working conditions in a safe environment, protected from the potential defensiveness of middle managers who they might criticize.
Trust is an important factor of leadership. Participatory approaches usually mean that decision making is more transparent. That, in turn, increases the trust of their staff & the leadership of the managers. And transparency itself is an added benefit to this approach.
Sonali Paper and Board Mills Ltd. also follows the open door policy which is a policy in which a manager, CEO, President or Supervisor leaves their office door open in order to encourage communication among the lower employees of that company. Such a practice is viewed as a morale booster by letting employees feel as if they are able to openly speak with their boss about numerous issues face to face rather than by other means, such as e-mail, voicemail. By helping to solve problems, managers benefit by gaining valuable insight into possible problems with existing methods, procedures and approaches. While there may not be an easy answer or solution to every concern, employees of Sonali Paper and Board Mills Ltd. have the opportunity at all times through the open door policy, to be heard.
24
Sonali Paper and Board Mills Ltd. has some good things & some bad things that we found while doing the project report. We would like to discuss the key management issues that they emphasize more to achieve intended goals. Some of the good things about Sonali Paper and Board Mills Ltd. include
Social Commitment:
Sonali Paper and Board Mills Ltd. remains committed to the society by implementing ETP & Deinking. ETP, environment treatment plan ensures that the water used during the production process is not directly drained away into the rivers. Rather, the water is oxidized & then allowed to flow back to the rivers. This helps in keeping the rivers clean & pollution free. Deinking ensures recycling of used papers which in turn helps the society through reduced cutting of trees needed to acquire pulp. Thus they try to be environment friendly.
Employees Morale:
Although Sonali Paper and Board Mills Ltd. employee low skilled workers, they train them to become efficient at the particular job they perform. As a result these employees become highly qualified in their particular fields. Employees at all level are willing to work hard for the company & bring best output for them. In addition, due to the opportunity to work freely & with authority employees tend to do their work effortlessly.
One of the bad things about Sonali Paper and Board Mills Ltd. includes:
25
Job Dissatisfaction:
Some employees at the lower level are not quite satisfied with their job. This is one of the serious problems that Sonali Paper and Board Mills Ltd. is facing currently. They have to find a solution of this problem in order to accomplish its goals. This is because job dissatisfaction can adversely affect the performance level, motivation & the attitudes towards the organization.
26
Conclusion
Sonali Paper and Board Mills Ltd. is one of the leading paper manufacturing organizations. It is committed to provide high quality grade papers to contribute to the growth of GDP of the country through stimulating trade & commerce accelerating the pace of industrialization, creating employment opportunity for the deserving candidates, alleviating poverty, raising standard of living & overall sustaining socio economic development of Bangladesh. The presence of such a giant company like Sonali Paper and Board Mills Ltd. is always appreciated by any country in the world.
It gave Bangladesh the opportunity to use quality grade papers. Also it is a quality employer ensuring good working conditions for its employees. It wants to provide the best possible quality papers at affordable prices to its customers & maintain a leading position in this sector. It also understands the responsibility that is vested upon it for being one of the most prestigious business entities in Bangladesh & therefore takes social, ethical & environmental issues into account in every step of its operations. Finally, Sonali Paper and Board Mills Ltd. will always try & work to be the number one choice for customers providing them with superior value.
27
28
29
30
31
32
33
34
Group Photo
From The Left: Syed Azizur Rahman, Md. Majharul Islam, Mehtaz Tazreen Shiny, Raisa Tasneem Zaman, Safayet Amin .
35
Bibliography
1. James H. Donnely, Jr ; James L. Gibson; John M. Ivancevich, Fundamentals of Management, 10th edition, Irwin McGraw Hill, San Francisco California. 2. Annual Report of Sonali Paper and Board Mills Ltd. (Balance sheet, Profit & Loss Statement & Cash Flow Statement, 2008 & 2009). 3. Interview of Managing Director (CEO), at July 20th 4. Competitors of Sonali Paper and Board Mills Ltd. http://www.lyfa-international.com/customer.htm 5. Principles of marketing by Kotler Armstrong 6. Hofstede, Geert (1977). C u l t u r e a n d O r g a n i z a t i o n s : S o f t w a r e o f t h e M i n d New York: McGraw-Hill. 7. Lewin, K., LIippit, R. and White, R.K. (1939). "Patterns of aggressive behavior in experimentally created social climates." J o u r n a l o f S o c i a l P s y c h o l o g y , 10, 271-301 8. Newstrom, John W. & Davis, Keith (1993). O r g a n i z a t i o n a l B e h a v i o r - H u m a n B e h a v i o r a t W o r k . New York: McGraw-Hill. 9. Schriesheim, Chester A. The Great High Consideration- High Initiating Structure Leadership Myth: Evidence on its Generalizability. T h e J o u r n a l o f S o c i a l P s y c h o l o g y , April 1982, 116, pp. 221-228. Return 10. U.S. Army Handbook (1973). M i l i t a r y L e a d e r s h i p . 11. Tannenbaum, R. & Schmidt, W. How to Choose a leadership Pattern. H a r v a r d B u s i n e s s R e v i e w , May-June 1973, No. 73311 (originally published in March-April 1958 issue). 12. MGT 210 Faculty Shahid Hossain.
36
Peer Evaluation
Working as a group was a wonderful experience for all of us. It was because of our team work that we could finish the project on time. From the very beginning of the project, tasks were divided between the six of us, in order to minimize the work load. Everyone contributed equally and did their part of assigned tasks. The final result is the report on Sonali Paper and Board Mills Ltd. In addition, we got the opportunity to learn a lot of things from each other, during this 1 month of interaction. Even in the near future, we are looking forward to work together. For all pairing us up together in a group, we would like to thank our faculty, Shahid Hossain, from the bottom of our hearts.
Sincerely Yours,
Mehtaz Tazreen Shiny Raisa Tasneem Zaman Mohammed Rashedul Islam Md. Majharul Islam Syed Azizur Rahman Safayet Amin
37