SEVA MANDAL EDUCATION SOCIETY’S

SMT. MANIBEN M. P. SHAH WOMEN’S COLLEGE OF ARTS & COMMERCE

(Autonomous under S.N.D.T. Women’s University)
NAAC Re-accredited
UGC Status: College with Potential for Excellence
BEST COLLEGE AWARD 2017-18: Adjudged by S.N.D.T. Women’s University
338, R.A. Kidwai Road, Matunga, Mumbai – 400019

B. Com with Retail Management

Semester I Semester II

Sr. Sr.
No. No
A Core Courses A Core Courses
1 Introduction to Retail 1 Basics of Business
Operations Management
2 In Store Cashiering & 2 In Store Cashiering & Merchandising
Merchandising Operations – I Operations – II
3 Business Communication 3 Business Economics
Skill
B OJT B OJT
4 Retail Associate cum 4 Retail Associate cum
Cashier- I (RAS/Q0108)(540 Cashier- II (RAS/Q0108)(540
Hours) Hours)

1
 Semester I

Programme : B.COM
Medium : English
Paper :I
Paper Title : Introduction to Retail Operations
Semester :I
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

Introduction to Retail 45 03
Operations

Sr. Objectives
No.
1 To recognize the structure & functioning of retail sector.
2 To evaluate the process of retail stores operations.
3 To infer the processes associated with retail store practices.
Sr. Outcome
No.
1 The learners will be able to comprehend the process, procedures of Retail Sector.
2 The learners will be able to relate the systems & protocols of retail stores operations.
3 The learners will be able to deconstruct the procedures of retail store practices.

New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age

I  Describe the features of different formats 15 01

of retail stores and their significance*
Introductio
 Describe the significance of store location
n to Retails in Retail*
 Identify the career prospects in Retail
sector*
 Outline a typical organogram of an

2
 organization under all sub-sectors of retail.
*
 International Retailing:
 Explain international strategies in the
marketing field*
 Explain the need for internationalization of
retail
 Identify the business* models that are
chosen in the internationalization of retail*
II  Explain the key roles and their 15 01
responsibilities in store operations
Retail management at thelevel of the store and
Store Head Offices*
Operations  Explain the role of supply chain
management system in fulfilling the
needs of theRetail Store and the
Customer / consumer*
o Supply chain system of Retail, Product
distribution channels
o Stakeholders, Functions of elements of
Supply Chain system
o Role and of logistics and transportation in
supply chain system
o Types of logistics and transportation used
by Retailing Organisation
 Identify the different categories of product /
services that are dealt by Retail Business
houses*
Describe the stages of store operations – Pre-
Opening, Opening, During and Day end *
III  Identify the equipment and machineries used 15 01
in retail stores
Retail
 Explain the health, hygiene and safety &
Store security practices that needs to be followed
Practices at theplace of work.*
 Explain the importance of customer relationships
in enhancing the value of the business*
Describe the key terminologies used and practices
followed in retail stores*

3
 Programme : B.COM
Medium : English
Paper : II
Paper Title : In Store Cashiering & Merchandising

Operations I
Semester :I
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

In Store Cashiering &

Merchandising Operations 45 03
–I

Sr. No. Objectives

1 To comprehend the sales & marketing practices at retail stores.
2 To identify the system associated with stock management.
3 To interpret the process of merchandising & other auxiliary functions.
Sr. No. Outcomes
1 The Learners will be able to demonstrate prompt practices at retail stores.
2 The learners will be able to assimilate the knowledge into practice of maintaining
inventory , warehousing , etc.
3 The Learners will be able to demonstrate practical knowledge associated with Visual
Merchandising.

New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age
I  Describe the features of different formats 15 01 35 35
of retail stores and their significance*
Introductio
 Describe the significance of store location
n to Retails
in Retail*
 Identify the career prospects in Retail
sector*

4
  Outline a typical organogram of an
organization under all sub-sectors of retail.
*
 International Retailing:
 Explain international strategies in the
marketing field*
 Explain the need for internationalization of
retail
Identify the business* models that are
chosen in the internationalization of retail*

II  Explain the key roles and their 15 01 35 35

responsibilities in store operations
Retail
management at thelevel of the store and
Store Head Offices*
Operations  Explain the role of supply chain
management system in fulfilling the
needs of theRetail Store and the
Customer / consumer*
o Supply chain system of Retail, Product
distribution channels
o Stakeholders, Functions of elements of
Supply Chain system
o Role and of logistics and transportation in
supply chain system
o Types of logistics and transportation used
by Retailing Organisation
 Identify the different categories of product /
services that are dealt by Retail Business
houses*
Describe the stages of store operations – Pre-
Opening, Opening, During and Day end *

III  Identify the equipment and machineries used 15 01 30 30

in retail stores
Retail
 Explain the health, hygiene and safety &
Store security practices that needs to be followed
Practices at theplace of work. *
 Explain the importance of customer relationships
in enhancing the value of the business*
 Describe the key terminologies used and practices
followed in retail stores*

5
 Programme : B.COM
Medium : English
Paper : III
Paper Title : Business Communication Skill
Semester :I
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

Business Communication 45 3
Skill

Sr. No. Objectives

1 To make the learners competent better employment opportunity & also acquire self
employment skill.
2 To augment professional skills for the betterment of smooth communication at the
work place.
3 To explain various aspects of effective communication by emphasising on the concept
& theories of communication.
Sr. No. Outcomes
1 The learner will be able to apply communication skills with proficiency.
2 The learners will be well equip with effective communication skills within a
professional skill.
3 The learners will be able to understand various nuances of communication to a greater
extent.

6
 New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age
I  Identify the need for business 15 01
communication*
Introductio
 Explain the methods to practice
n to the Business communication
Business skills at theworkplace*
Communic  Writing Skills – Resume & job
ation Skills application writing, email
writing, lettersof
communication to different
stakeholders / inter
departments, preparing
proposals and quotations,
raising complaints, replies to
complaints*
 Meetings – Plan,
Prepare, Organize,
Conduct & Report.
(Online &Physical
meetings)
 Report writing* - business reports,
project reports
 Reading Skills *
 Report Reading* - analyze business
reports, proposals
Oral Communication* - one to one, one to
many, delivering businesspresentations.

II  Identify the need for professional 15 01

Skills*
Profession
 List the elements of professional skills
al Skills required at the workplace*
 Explain the features and benefits of
the elements of professional skills*
 Explain the methods to practice the
professional skills at workplace*
 Decision Making*
Critical thinking*
 Interpersonal Skills*
 Personal presentation and grooming
etiquettes *

7
 Discuss the importance / significance of
communication skills in personal and
professional life

III  Describe the principles & 15 01

characteristics of effective
Effective
communication*
Communic
 Identify and state the reasons for
ation barriers in communication*
 List the solutions to typical
communication barriers*
 Describe the importance of effective
listening skills *
Explain elements of effective verbal
communication skills - when asking
questions, providing and receiving
information*

8
 Semester II

Programme : B.COM
Medium : English
Paper :I
Paper Title : Basics of Business Management
Semester : II
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

Basics of Business 45 3
Management

Sr. No. Objectives

1 To help the learners interpret various business environments.
2 To apply the various regulatory framework.
3 To interpret the various sales & marketing aspects of managing retail.
Sr. No. Outcomes
1 The learners will be able to comprehend know how of the business environment.
2 The learner will be able to operate the framework for effective retailing.
3 The learner will be able to predict various sales & marketing strategy for retail.

New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age
I 1. Explain the functions and scope of 15 1 33 33
Business*
Introductio 2. Explain the following factors of
n to Business Environment*
Business  Nature and Significance of Business
Environme Environment
nt  Types of Business Environment
 Environmental Analysis–Process,

9
 Importance and Limitations
Environmental Factors affecting
Business Decisions.
 Techniques of Environmental
analysis- SWOC / SWOT, PESTLE,
QUEST.
Business organizations and their goals

II  Explain the role of Government in 15 01 33 33

setting up & functioning of Retail
Regulatory Stores inIndia*
Framework  Identify the legal compliances that
are necessary for the operation of a
RetailStore. *
 Basics of Licenses Process &
Scope- Liaison and interact with
local corporations/authorities for
smooth conduct of business and
procurement ofapplicable
permissions / licenses
 legal compliances, quality
norms with respect to selling
of products andservices
 Update self on handling of goods,
equipment, hazardous material to
improvesafety conditions at
workplace
 Determine legal structure of the
business
 Secure rights to products and services
 Explain the evolution of retail sector
in India *
o Evolution of retail
o Factors leading to growth of
retail in India
o Role of International retailing
and international players in
retail sector
o FDI and its impact on retail
sector
o Organized & Unorganized
retail
o Sub sectors of retail
 Brick Mortar Stores
 FMCG / D sales &
Distribution
 E-Commerce / E-
retailing
 Direct sales

10
 Features of B2B and B2C business models in
Retail sector with examples
III  State the meaning of marketing & sales* 15 01 34 34
 Meaning and concepts of Sales and
Retail Sales
 Marketing - Production concept, Selling
&
 concept, Societal, Marketing concept.
Marketing
 Selling Vs marketing, Marketing Mix,
 4 Ps of Marketing,
 Demand & supply Need & its types
 Retail Marketing Environment in India.
 Explain the elements of consumer
behavior that affect marketing strategies–
*
o Consumer / customer behavior
o Customer decision making /
buying process
o Impact of different types of
customer behavior on retail sales
& marketingstrategies
 Explain the significance of market
segmentation *
o Target segment and need for
market segmentation
o Bases for segmentation of market
and its significance in retail sector
o Targeting & product positioning.
In retail
o Product life cycle
 Explain the importance of distribution
channel*
o Meaning and significance in retail
sales,
o Types of Distribution channel -
Direct & Indirect.
o Role of intermediaries and
o distribution channel management.
o Management of returns and
reverse logistics in retail.
 Explain the various functions of
marketing & sales & in a Retail
organization andthe store *
 Introduction, Target Market & market
segmentation
 Gauging Growth Opportunities,
 Building a Sustainable Competitive
Advantage,
 The Strategic Retail Planning Process,
 Differentiation Strategies, Positioning

11
 decisions
 Impact of different types of customer
behavior on retail sales
 Role of sales promotion
 Basics of promotion mix-
o Advertising, sales promotion,
personal selling, and sales
management.
o direct and online marketing,
multilevel marketing
o the new marketing models
o Marketing Communication &
Social Media Marketing
Importance of sales performance reviews and
review based future plan ofaction*

12
 Programme : B.COM
Medium : English
Paper : II
Paper Title : In Store Cashiering & Merchandising

Operations – II
Semester : II
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

In Store Cashiering &

Merchandising Operations 45 03
– II

Sr. No. Objectives

1 To be able to identify the basics of POS.
2 To demonstrate planograms at retail stores.
3 To distinguish the organizing the POS.
Sr. No. Outcomes
1 The learners will be able to understand the basics of POS.
2 The learners will be able to distinguish the mechanism of defining products in a retail
stores.
3 The learners will be able to analyze & interpret various activities linked to sales
management.

New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age
I  Identify statutory requirements that need 18 01 40 40
to be followed at POS during the sale.
Basics of
 Identify customer service requirements at
POS POS
Describe how to process customer
transactions at Point of sale – Sale,
Promotions,delivery orders, exchanges,

13
 returns, markups, markdowns

II  Identify fixtures used in retail stores 10 01 20 20

 Describe the significance of planograms
Basics of
and their significance
Planogram
s
III  Describe the importance of 17 01 40 40
organizing the products for sale –
Organizing
Product displayprocess, product
POS quality conformance, waste
management
 Describe the elements of
customer loyalty schemes -
Types, significance,features and
benefits
 Outline the importance of
working effectively with a team
in an organization

14
 Programme : B.COM
Medium : English
Paper : III
Paper Title : Business Economics
Semester : II
Subject Code:
Year of Implementation: 2022-23

PAPER TITLE L Cr P/T D (EE) EE IE T

Business Economics 45 03

Sr. No. Objectives

1 To understand the concepts and applications of Managerial Economics.
2 To interpret the cost dimensions in a business venture.
3 To recognize the role of pricing in markets and market structures.
Sr. No. Outcomes
1 The learners will be able to understand the role of managerial economist in a firm.
2 The learners will be able to apply the knowledge of costing in decision making.
3 The learners will be able to identify and analyse market practices and process in real
life.

New Syllabus

Instruction Evaluation
Weight Time (No.
Module Specific age of lectures Credits
Module Content IE EE
Objectives
of 50 Min
each) WeightWeight
age age
I 1. Explain the elements, concepts and 15 01 33 33
application of managerial economics
Introductio  Meaning, Nature,
n to  Scope, relationship with other
Managerial sciences & its Significance, E
Economics  Economics applied to Business
Decisions,
 Theory of firm & industry Demand
Analysis – Law of demand,
determinants of demand, demand
curve, consumer surplus, Elasticity

15
 of demand & Demand forecasting.

II  Explain the following elements of 15 01 33 33

Cost
Elements
 Average, Marginal & total cost, Basic
of Costs
cost curves,
 Relation between production & cost,
Break Even Analysis – Break Even
point,
 Managerial use of B.E.P. and its
limitation.
 Factors influencing P/V decisions. 3.
3.

III  Explain the following elements of 15 01 34 34

pricing, profit planning &
Elements
management
of Pricing
 Price output decisions, classification
of markets.
 Structures and their making
features, Pricing under Perfect
Competition andMonopoly.
 Profit Planning & Management –
Types of Profit, some concepts
related to profit, factors
determining, profit in short- &
long-term Dynamics of surplus,
Theory & residual claimant theory of Profit.

16
 Semester I & II
Retail Associate cum Cashier- I & II (RAS/Q0108)

Sr. No. Objectives

1 To get acquainted with retail cashiers & retail trainee associate aspects.
Sr. No. Outcomes
1 The learners will be able to perform retail cashiers & retail trainee associate role
within the organization.

Sr. No. Module

On the Job Training Modules
1  Goods Receipt and Storage Operations
2  Cashiering Practices at the store
3  Help maintain health & safety and Cleanliness & hygiene
4  Store Security
5  Display stock to promote sales
6  Plan, prepare and dress visual merchandising displays
7  Dismantle and store visual merchandising displays.
8  Prepare products for sale
9  Promote loyalty schemes to customers
10  Provide information and advice to customers
11  Work effectively in a retail team & organization

17