DR. B.C.
ROY ENGINEERING COLLEGE
CA 1
INFORMATION FILTERING
Presented By :
Name : Rupsa Mandal
University Roll : 12000120120
Department : Computer Science And Engineering
Semester : Eight Semester
Paper Name : E-Commerce & ERP
Paper Code : OEC-CS 802A
SLIDE PLAN
❑INTRODUCTION
❑INFORMATION FILTERING PROCESSES
❑APPROACHES OF FILTERING PROCESSES
❑TECHNOLOGIES
❑CONCLUSION
1 INTRODUCTION
❑ Refers to a wide range of strategies or solutions for refining data sets.
❑ The data sets are refined into simply what a user needs, without including other
data that can be repetitive, irrelevant or even sensitive.
❑ Concerned with the process of filtering information relevant to an individual’s
information needs, in order to come to terms with the ever increasing amount of
information.
❑ The individual’s long term needs are expressed and represented in a filter profile
that is matched with the distributed information in order to select that which is of
interest to the individual.
❑ Discussed in two aspects:
▪ Capturing and representation of the information needs
▪ The manageability of the filter profiles
2
INFORMATION FILTERING PROCESSES
❑ COGNITIVE FILTERING
▪ Based on a characterization of the content of the distributed information.
▪ The individual’s stated information needs are represented in a filter profile
consisting of keywords.
❑ SOCIAL FILTERING
▪ Based upon the relations that exist between individuals in an organization or
group.
▪ Based upon the judgment of other individuals.
❑ ECONOMIC FILTERING
Receivers of information often try to value the effort it would to take to read the
messages.
Concerns the distributor of information.
APPROACHES OF INFORMATION FILTERING
3
❑ CONTENT FILTERING
▪ Set of solutions that monitor and restrict access to web content
that can be deemed inappropriate, offensive, or risky.
▪ Operate by stipulating content patterns, including text strings or
image aspects.
▪ CONTENT FILTERING CHANNELS
o Email
o Web
o Program files
▪ TYPES
o Server-side filtration
o Client-side filtration
o ISP-level filtration
o Search engine filtration
❑ COLLABORATIVE FILTERING
4 ▪ Based on the assumption that people who agreed in the past will
agree in the future, and that they will like similar kinds of items as
they liked in the past.
▪ System generates recommendations using only information about
rating profiles for different users or items.
▪ TYPES
o Memory-based
o Model-based
o Hybrid
o Deep Learning
▪ IMPLEMENTATIONS
o Collaborative search engine
o Content discovery platform
o Decision support system
o Music genome project
❑ HYBRID APPROACH
5 ▪ Combination of collaborative filtering, content-based filtering, and
other approaches.
▪ IMPLEMENTATION
o By making content-based and collaborative-based predictions
separately and then combining them.
o By adding content-based capabilities to a collaborative-based
approach (and vice versa).
o By unifying the approaches into one model.
▪ TECHNIQUES
o Weighted
o Switching
o Mixed
o Feature Combination
o Feature Augmentation
o Cascade
o Meta-level
6 TECHNOLOGIES
❑ Session-based Information Filtering
❑ Reinforcement Learning Information Filtering
❑ Multi-criteria Information Filtering
❑ Risk-aware Information Filtering
❑ Mobile Information Filtering
7 CONCLUSION
❑ Information Filtering is a system where only important information is
selected and shown to users and unwanted information is
discarded.
❑ Involves taking out information that is useless to a reader or
information that can be confusing.
❑ Generated reports and query results from database tools often
result in large and complex data sets. Redundant or impartial pieces
of data can confuse or disorient a user.
❑ Filtering information can makes results more efficient.
Thank You
