Introduction To Communication
Introduction To Communication
The word 'communication' is derived from the Latin word 'communis' which means 'Common or
sharing'.
● A message sent out becomes communication only when it & understood, acknowledged,
reacted to or replied to, by the receiving party.
● Communication need not be by words (written or spoken) only, but can be by actions,
body languages, dress gestures, secret codes, signals, facial expression & even by
silence.
Definitions
● Allen Louis A. - "Communication is the sum of all the things one person does when he
wants to create understanding in the mind of another. It is the bridge of meaning. It
involves a systematic and continuous process of telling, listening and understanding"
Needs of Communication.
1) We communicate to persuade.
3) We communicate to express our emotions →Unlike animals, humans need to clear their mind
by expressing their feelings or emotions. Man nude to communicate to express because he is a
social being.
Communication Process
● Communication is a two way process which involves sending and receiving messages
through a medium for a response.
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● In communication theory, this is termed as encoding, decoding & feedback.
● The process begins with an idea in the mind of the sender. He then decides on the
medium to send the message.
● When the receiver get the message, he interprets the message based on his
understanding of the message.
FEEDBACK
Types Of Feedback
1. Positive/Negative: Positive feedback tells the sender that everything is okay and he
should continue with the conversation. Negative feedback tells the sender that what he's
doing or saying is wrong and it needs modifications.
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3. Obtained: Feedback can also be obtained. When we ask questions to ourselves, the
same person becomes the sender and the receiver. Hence, the decoding and the
encoding is done by the same person and feedback is obtained.
7 C's of Communication
Effective Communication
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6. Select your medium with care
→ Whether the message is conveyed orally or in writing. We select instruments or
medium to pass the message So this medium should be selected with utmost care
keeping in mind the purpose of the message and the receiver.
7 C's of Communication.
1. Clarity
→ Effective communication must be clear about what the sender wants to say. It can by
proper planning. Communication does not take place by chance. The purpose of
communication should be very much clear to the receiver. The sender should avoid
unnecessary use of words and symbols, lengthy sentence structure.
2. Completeness
→ Completeness of the message is equally important. In business communication a
complete message is always full of information, which enables the receiver to
understand the central idea of the message.
3. Conciseness
→ You should be brief and to the point in your communication. You should practice the
economy of words and try to convey maximum in minimum words.
4. Correctness
→For effective communication, the sender should not transmit any message unless he is
sure of his correctness. The sender should send his message at the correct time and in
correct style providing all the correct content.
5. Concreteness
→ It means providing every detail and facts to the receiver. Facts make the message
more meaningful and persuasive.
6. Coherence
→ Coherent Conversation makes sense and flows logically. All the ideas should be
well-organized and well- connected to relevant and critical points. When all the ideas are
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connected to one another in a proper sequence, the overall communication becomes
easier to follow and to recall.
7. Courtesy
→ Courtesy means a friendly and helpful behavior towards others. Politeness,
humbleness, kindness- required for any kind of message.