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    Question Bank Unit 1-3

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    Bagiyalakshmi
    Question Bank digital marketing and commerce

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    Question Bank Unit 1-3

    Uploaded by

    Bagiyalakshmi
    19 views3 pages
    Question Bank digital marketing and commerce

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Question Bank digital marketing and commerce

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views3 pages

    Question Bank Unit 1-3

    Uploaded by

    Bagiyalakshmi
    Question Bank digital marketing and commerce

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    JCS1028 – DIGITAL MARKETING AND COMMERCE

    Question Bank

    UNIT I - INTRODUCTION TO ONLINE MARKET


    PART A
    1. Define Digital marketing
    2. Define online market space
    3. Describes the Characteristics of market space
    4. Describe the major components of market space
    5. Write the objectives of market space
    1. Write the advantages of online market space
    2. Write the disadvantages of online market space
    3. What is a digital marketing strategy?
    4. Why you need a digital marketing strategy
    5. Types of digital marketing strategy.
    6. Define ABM
    7. Define Chat bot and live chat marketing
    8. Write the steps to create a digital marketing strategy
    9. Definition of Website Creation and Planning
    10. Write the steps to Website Creation and Planning in Digital Marketing
    11. Write the Benefits of Website Creation and Planning
    12. What is Content marketing
    13. Why is Content Marketing important?
    14. Write any three example for content marketing.
    15. How Does content marketing works?

    PART B

    1. Describe in detail about Digital Marketing Strategy.


    2. Explain online market Space in detail
    3. Explain in detail about website creation and planning
    4. Write the challenges in website creation and planning
    5. How to create a Digital Marketing Strategy
    6. Describe in detail about types of Digital Marketing Strategy
    UNIT II - SEARCH ENGINE OPTIMISATION
    PART A
    1. What is SEO?
    2. How Search Engine Works?
    3. What is SEO Copywriting?
    4. What is On-Page and Off-page SEO?
    5. Define White Hat SEO
    6. Define Black Hat or Spamdexing
    7. Define metatag stuffing
    8. Why Is Off Page SEO Important?
    9. Define Backlinks
    10. Define crawling
    11. Define Guest posting
    12. Define Keywords in SEO
    13. Write the importance of Keywords in SEO
    14. Write the types of keywords in SEO
    15. Define Primary keyword
    16. Define LSI keyword
    17. Define Keyword Density
    18. Define Keyword Proximity
    19. Define SEM
    20. What Are the Advantages Of Search Engine Marketing (SEM)?
    21. Write any 4 benefits of PPC
    22. What is display advertising

    PART B

    1. Describe in detail about Search Engine Optimization.


    2. Explain in detail about Search Engine Marketing
    3. Explain in detail about Keywords in SEO
    4. How to measure the success of SEO
    5. Describe in detail about PPC marketing
    6. Explain in detail about Display marketing
    UNIT III – E- MAIL MARKETING

    PART A
    1. What is the definition of email marketing?
    2. Describe some of the methods you use to keep your email databases in good shape.
    3. What threats and possibilities do you see in email marketing?
    4. What’s the difference between a hard bounce and a soft bounce?
    5. What types of Email Marketing Campaigns are there?
    6. How do you calculate the email deliverability rate?
    7. What are the top five points to keep in mind while creating an email checklist?
    8. Explain the concept of email marketing segmentation.
    9. What are the Benefits and Drawbacks of Using Email Marketing?
    10. When it comes to email marketing, what role does automation play?
    11. What are the advantages of landing pages?
    12. Why do email marketers use landing pages?
    13. Write the disadvantages of Email Marketing’s
    14. In email marketing, what is the ideal method for email subject lines?
    15. Make a list of the laws that apply to email marketing.
    16. How do you write a powerful email?
    17. What are the different types of email marketing strategies?
    18. What role does automation play in email marketing?
    19. Explain Mobile Marketing
    20. What are the Advantages of Mobile Marketing?
    21. What are the Limitations of Mobile Marketing?
    22. What are the Most Important Things to Know before You Start Developing Your Mobile
    App?
    23. Explain Push Notification.
    24. Explain opt-in and opt-out.
    25. Explain MMS.
    26. Explain SMS Marketing.

    PART B
    1. Describe in detail about Email marketing
    2. Explain about lead generation in Email marketing.
    3. What are the Email Marketing Campaign Process?
    4. What is Mobile Marketing? Explain in detail.
    5. What are various MOBILE App Creation Strategy?
    6. Discuss about Benefits of Integrating SMS and Email into Your Marketing Strategy
    7. Explain about MOBILE COMMERCE
    8. Discuss about various Coupons, offers and SMS campaigns
    9. What is location based and context based mobile marketing?
    10. What are Mobile marketing channels /inventory?

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