FO Midterm Lecture 1
FO Midterm Lecture 1
ARRIVAL TO
OCCUPANCY
Hotel occupancy rate, ADR, and
ALOS: basic operational metrics
Despite its simplicity, the occupancy rate is an important
KPI that shows how full your hotel is. Monitoring it over time
lets you understand how your hotel is performing in different
periods. It might show you that your property is most popular
on the weekends or during a holiday season, or when some
sporting events take place nearby. In any case, you will know
better what to focus your marketing efforts on to get that
desired “No vacancy!” sign on your door.
ADR is one of the essential performance indicators that basically
shows how much money each room brings you. You can monitor
it throughout time (it’s great if its value increases) and compare it
to your competitors to make decisions about your pricing
strategy.
ALOS is higher since shorter stays mean increased
guest turnover resulting in larger labor costs. You
can influence ALOS by adjusting your revenue
management strategy and offering discounts for
longer bookings
During check out process(basic):
• Call the guest 1 hour before check out time
• Call Bell Attendant, if guest has a luggage
• When guest arrives at the front office, ask for the ROOM KEY/CARD
• Tell the guest politely as he/she needs to wait for the room check
• Call housekeeping
• Call the guest to inform the status of his/her room, let her pay or sign
the form and thank the guest.