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Graphic Design Lesson 3 Slides

Graphic Design

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145 views39 pages

Graphic Design Lesson 3 Slides

Graphic Design

Uploaded by

note2ilze
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GRAPHIC

DESIGN
GRAPHIC DESIGN
The Design Cycle
Lesson
Objectives

Logo types
Concept creation
The design cycle
Logo creation
Logo Types
Logo types
Don’t ask yourself what you can add to make your logo appealing, ask yourself
what you should remove. Keep it simple!

Symbol/Icon

Wordmark

Letter mark

Combination mark

Emblem
Symbol (icon)
• Symbolic meaning representing the
company’s values
• Tricky option for new companies
• Very simplistic
Symbol (icon)
• Symbolic meaning representing
the company’s values
• Tricky option for new companies
• Very simplistic
Wordmark
• Typeface based logo
• Consider using a unique and
original looking typeface
• Create your own typeface (if you
have the knowledge)
Letter mark
• Typeface based logo
• Usually consists out of the first
letter or initials of a company name
Combination mark
• Combines an icon and wordmark
• Allows flexibility to use either only
the icon or the wordmark
Emblem
• In the form of a crest
• Combines letters, words & icons
• Consists out of many elements
• Legibility is difficult to achieve
• Adds a sense of quality & formality
Challenge
▪ Create a rough logo concept
▪ Write down words that resemble a
coffee shop
▪ Identify possible icons
▪ Identify possible colours
Did your concept
include any of the
following?
• Cup of coffee
• Steam or aroma
FRED’S COFFEE
• Coffee beans
• Coffee stain
• Brown
• Cream
• Black or white
Did your logo contain any of these elements?

Coffee cup or steam Coffee beans Coffee stain


Coffee shop logo
Concept Creation
Concept creation
• Great design concepts don’t just happen!
• What does a mermaid have to do with
coffee?
Starbucks logo
• The mermaid is a Siren
• She is the epitome of “enticing
coffee”
• Starbucks was established in
Seattle situated on the coast
The design cycle
The design cycle
Briefing

• Don’t design before properly consulting


your client
• Don’t waste time and money
• Reconsider doing things for free
Client brief
Briefing
Company Background & Objectives

• Obtain all company details


• Company’s values & objectives
• Company’s vision and mission
Briefing
Company Design needs

What type of designs will the company


require?
Briefing
Ideas & Inspiration

• The company might provide you


with ideas & inspiration
• If not, use your creative freedom as
this means that they trust your
judgement
Briefing
Competition

Don’t create similar designs as the


company’s competitors
Briefing
Target Market

Who is the company’s target market?


Briefing
Delivery Date & Time

• Dependent on client feedback


• Add additional time to your due
date
• Charge a rush fee if the client is in a
hurry
Briefing
Company budget

• Create a basic pricelist


• Determine all your monthly
expenses & work that into your
pricing
• Everything takes at least 1 day to
make, charge accordingly
• Charge more when you gain
experience
The design cycle
Research &
Brainstorming

• Get inspiration and personalise


your ideas
• Keep a booklet at hand to doodle
ideas
Thumbnails
Refine your ideas in this phase
Production

Digitise your thumbnails


Present
• Make your presentation appealing
• It’s not about the concept but
presentation as well
• Be prepared to go back to
research & brainstorming if
necessary
Logo creation in
Adobe Illustrator
Demo here
Challenge
▪ Create your own coffee shop logo
using Adobe Illustrator
CONGRATULATIONS
FOR COMPLETING YOUR LESSON!

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