Synopsis

On

“TOPIC OF PROJECT”

Submitted for partial fulfillment of the requirements for the award of the
degree of

BACHELOR OF BUSINESS ADMINISTRATION

BY

NAME
ROLL NO.

Under the guidance of

Dr. /Mr.
Assistant Professor
Faculty of Management
Invertis University, Bareilly.

INVERTIS UNIVERSITY, BAREILLY (U.P.)

SESSION 2021-22
 Table of Contents

Introduction -----------------------------------------------------------------------------3-

Review of Literature ------------------------------------------------------------------5-

Need of the Study ---------------------------------------------------------------- 6-

Objective of Study ---------------------------------------------------------------------7

Research Methodology-------------------------------------------------------------------8
Scope of Study -----------------------------------------------------------------------------------9
Justification of selection of sample------------------------------------------------------------9
Sources of data-----------------------------------------------------------------------------------9
Statistical tools-----------------------------------------------------------------------------------9
Statistical tools-----------------------------------------------------------------------------------9

Chapter plan----------------------------------------------------------------------------10

References--------------------------------------------------------------------------------10
 INTRODUCTION

REVIEW OF LITERATURE

The first five-year plan (1951–1956) gave emphasis to the growth of agriculture, but it did
not leave enough room for the development of other sectors, such as cotton and woollen.

and are restricted to fabrics. Cotton, jute, agro-based, metal-based, and chemical industries
were given precedence over textiles in the fourth five-year plan (1969–1974). The sixth five-
year plan, which ran from 1980 to 1985, placed more emphasis on using domestic and
foreign marketers to sell goods than on improving irrigation and the agricultural sector. The
elimination of regional imbalances, increased exports, job creation in small and micro
industries, and increased global competitiveness were the main goals of the eighth and tenth
five-year plans. The 11th Five-Year Plan placed a strong emphasis on jobs, infrastructure,
and industry (Sociology Group, 2017). But irrigation was provided.

Some of the focal points for the development of Indian textiles have been identified by the
National Textile Policy 2000. Even after 15 years, the primary goals were not accomplished.

Technology advancement, increased productivity, quality awareness, strengthening of the raw

material base, product diversification, financial arrangements, maximising employment
opportunities, and integrated human resource development are some of the 439 aspects of the
textile industry in the new India (Ministry of Textiles, 2000). By the use of total quality
management systems, the difficulties faced by small and medium-sized businesses in India
and their consequences on product quality can be reduced (Waghmare et al., 2017).

NEED OF THE STUDY

Conducting a study of marketing opportunities for a new startup in the garment sector in
India is essential for several reasons:

 Identifying Market Gaps and Opportunities: A thorough study of the Indian garment
industry helps startups identify gaps and opportunities in the market. This knowledge
can help a startup create products that meet the needs of their target audience and
 stand out from the competition.

 Understanding the Target Audience: A study of the Indian garment industry helps
startups understand their target audience's needs, preferences, and purchasing
behavior. This information is critical in developing a product line that resonates with
customers and in creating marketing campaigns that effectively reach and engage the
target audience.

 Developing a Marketing Strategy: Conducting a study of marketing opportunities for

a new startup in the garment sector in India helps to develop a comprehensive
marketing strategy that takes into account the market trends, target audience, and
competition. This strategy will help startups create a strong brand image and
effectively reach and engage their target audience.

 Improving Overall Performance: A study of marketing opportunities for a new startup

in the garment sector in India helps in tracking and analyzing the results of marketing
efforts, which can help to optimize the overall performance of the startup. This helps
in making data-driven decisions that can lead to increased customer engagement,
improved sales, and overall success.

 In conclusion, a study of marketing opportunities for a new startup in the garment

sector in India is essential in identifying market gaps and opportunities, understanding
the target audience, developing a marketing strategy, and improving overall
performance. It can be the foundation for the success of the startup in the long run.

OBJECTIVES OF THE STUDY

The primary objective of the study of marketing opportunities for a new startup in the
garment sector in India is to identify the potential market opportunities and develop effective
marketing strategies to launch and promote a new startup in this sector. Specifically, the
study aims to:

 Analyze the existing players in the market, their products, marketing strategies, and
customer base, and identify their strengths and weaknesses.

 Understand the target customers, their demographics, psychographics, and behavior,

and identify their needs and preferences.

 Identify the most effective channels for distributing the products, including online and
offline channels, wholesalers, and retailers.

 Understand the legal requirements and regulations for launching a new startup in the
garment sector in India, including obtaining licenses and permits.
  Conduct a feasibility study to assess the financial viability of the startup, including the
cost of production, pricing, revenue projections, and profitability.

Overall, the objective of the study is to provide a comprehensive understanding of the market
opportunities and challenges in the garment sector in India and develop effective strategies to
launch and promote a new startup in this sector.

SCOPE OF THE STUDY

The study of marketing opportunities for a new startup in the garment sector in
India could involve various fields, including :

 Market Analysis: Conducting a thorough market analysis of the garment

sector in India, including the current trends, consumer behavior, and
preferences, and identifying potential gaps and opportunities .

 Competition Analysis: Analyzing the existing players in the market, their

products, marketing strategies, and customer base, and identifying their
strengths and weaknesses

 Product Analysis: Conducting a detailed analysis of the garment products

that the startup intends to launch, including their design, quality, pricing,
and marketability.

 Consumer Analysis: Understanding the target customers, their

demographics, psychographics, and behavior, and identifying their needs
and preferences.

 Distribution Analysis: Identifying the most effective channels for

distributing the products, including online and offline channels,
wholesalers, and retailers.

 Promotion Analysis: Developing effective marketing and advertising

strategies to create brand awareness and promote the products to the
target audience.

 Legal Analysis: Understanding the legal requirements and regulations for

launching a new startup in the garment sector in India, including
obtaining licenses and permits.
  Financial Analysis: Conducting a feasibility study to assess the financial
viability of the startup, including the cost of production, pricing, revenue
projections, and profitability.

Overall, the scope of the study would involve a comprehensive analysis of

various aspects of the garment industry in India and developing effective
strategies to launch and promote a new startup in this sector.

RESEARCH METHODOLOGY

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JUSTIFICATION OF SELECTION OF SAMPLE

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SOURCES OF DATA

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STATISTICAL TOOLS

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 CHAPTER PLAN

Chapter No. Title of chapter

1 Introduction

2 Review of Literature

3 Research Methodology

4 Data Analysis & Interpretation

5 Research Finding / Conclusion / Limitation

References

Appendix
 REFERENCES

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Name of student :

Remarks:

Name of Supervisor
Assistant Professor

Remarks:

Mr. Rajeev Singh Bhandari

HOD - BBA

Remarks:

Dr. Amit Kumar Srivastava

Coordinator