EXPERIMENT-3

DO IDEATION AND PRIORITIZATION

Ideation:-
Problem Statement
Simplifying Grocery Shopping for Busy Professionals
Key Pain Points
1. Time Constraints: Busy professionals often struggle to find time for
grocery shopping.
2. Meal Planning: Deciding what to buy and planning meals can be
overwhelming.
3. Health and Diet Concerns: Maintaining a healthy diet within a busy
schedule is challenging.
4. Availability of Fresh Produce: Ensuring the availability of fresh and
quality produce.
5. Convenience: The need for a convenient shopping process, including
delivery options.
Solution Ideas
1. Automated Meal Planning and Shopping Lists:
• An app that creates meal plans and shopping lists based on your dietary
needs and schedule.
2. Subscription Boxes:
• Curated grocery boxes delivered regularly, customized to your dietary
preferences.
3. AI-Powered Personal Shopper:
• An AI that learns your habits and preferences, suggests groceries, and places
orders for you.
4. Online Grocery Platforms with Flexible Delivery:
• An online service that offers various delivery options, including same-day and
scheduled deliveries.
5. Smart Kitchen Integration:
• Smart devices that track your kitchen inventory, suggest recipes, and
automatically order groceries.
6. In-Store Pickup Services:
• Order online and pick up pre-packed groceries at the store.
7. Workplace Delivery Services:
• Groceries delivered directly to your workplace.
Prioritized Solutions
1. Online Grocery Platforms with Flexible Delivery:
• Impact: High
• Feasibility: High
• Market Demand: High
 • Cost: Moderate
• Scalability: High
• Adoption: High
2. Automated Meal Planning and Shopping Lists:
• Impact: High
• Feasibility: High
• Market Demand: High
• Cost: Moderate
• Scalability: High
• Adoption: High
3. AI-Powered Personal Shopper:
• Impact: High
• Feasibility: Moderate
• Market Demand: High
• Cost: High
• Scalability: High
• Adoption: High
4. Workplace Delivery Services:
• Impact: High
• Feasibility: Moderate
• Market Demand: Moderate
• Cost: Moderate
• Scalability: Moderate
• Adoption: High
5. Smart Kitchen Integration:
• Impact: Moderate
• Feasibility: High
• Market Demand: Moderate
• Cost: Moderate
• Scalability: High
• Adoption: Moderate
These solutions aim to make grocery shopping easier and more convenient for busy
professionals by leveraging technology and smart services.
 EXPERIMENT-6
MODEL CREATION AND IDEA PITCHING
Detailed Model
1. User-Centric Platform
Online Grocery Platform with Flexible Delivery
• Features:
• Wide product selection
• Same-day and scheduled deliveries
• User-friendly interface for easy ordering
• Technologies Used:
• E-commerce framework (e.g., Shopify, Magento)
• Logistics and delivery management software
Automated Meal Planning and Shopping Lists
• Features:
• Personalized meal plans
• Automatic shopping list generation
• Integration with online grocery ordering
• Technologies Used:
• AI and machine learning for meal plan generation
• API integration with grocery stores
AI-Powered Personal Shopper
• Features:
• Learning user preferences
• Personalized shopping suggestions
• Automatic order placement
• Technologies Used:
• Natural language processing (NLP)
• Machine learning algorithms
Smart Kitchen Integration
• Features:
• Real-time inventory tracking
• Recipe suggestions
• Automatic grocery ordering
• Technologies Used:
• IoT (Internet of Things) for device connectivity
• Cloud-based data storage and processing
Mobile App and Website Interface
• Features:
 • Seamless user experience across devices
• Customizable settings for meal planning and delivery
• User feedback and support
• Technologies Used:
• Responsive web design
• Mobile app development (iOS, Android)
2. Functional Modules
User Profile Management
• Collects user data such as dietary preferences, meal times, and
shopping habits.
• Stores information securely and updates based on user interactions.
Meal Planning
• Uses AI to suggest meals and generate shopping lists.
• Allows users to customize meal plans based on preferences and
nutritional goals.
Shopping and Delivery
• Offers a broad selection of grocery items.
• Provides flexible delivery options to suit busy schedules.
AI Recommendations
• Continuously learns from user behavior to improve suggestions.
• Automatically places orders for frequently purchased items.
Smart Home Integration
• Monitors kitchen inventory through smart devices.
• Automatically reorders groceries when stock levels are low.
Feedback and Improvement
• Collects user feedback to enhance the platform.
• Regularly updates features based on user needs and preferences.
Benefits
• Convenience: Simplifies the grocery shopping process, saving time
for busy professionals.
• Personalization: Offers tailored meal plans and shopping
suggestions.
• Efficiency: Reduces the effort required for meal planning and grocery
shopping.
• Health: Promotes healthier eating habits through personalized meal
plans.
• Innovation: Utilizes advanced technologies for a seamless and
integrated shopping experience.
This model aims to create a comprehensive and user-friendly platform that
addresses the key pain points of busy professionals, making grocery
shopping effortless and efficient.

Idea Pitching
Pitch for Online Grocery Platforms with Flexible Delivery
"Imagine a grocery shopping experience where you can order everything you
need online, with the flexibility to choose delivery times that fit your busy
schedule. Our platform offers a wide range of products, user-friendly
interface, and options for same-day delivery, making it the ultimate
convenience for busy professionals. By leveraging existing technologies and
growing market demand for online shopping, this solution ensures that
grocery shopping is no longer a chore but a seamless part of your routine.
Invest in our platform to revolutionize the grocery shopping experience and
cater to the needs of time-strapped professionals."
Pitch for Automated Meal Planning and Shopping Lists
"Meet your new personal meal planner! Our app takes the hassle out of meal
planning by generating customized meal plans and shopping lists tailored to
your dietary needs and preferences. With direct integration to online grocery
stores, you can order all your ingredients with a few clicks. This solution not
only saves time but also promotes healthier eating habits. It's designed for
the busy professional who wants to eat well without the stress of planning.
Join us in making healthy, convenient eating accessible to everyone."
Pitch for AI-Powered Personal Shopper
"Say hello to your AI-powered personal shopper, a revolutionary assistant
that learns your preferences, suggests groceries, and places orders
automatically. This cutting-edge technology provides a highly personalized
shopping experience, ensuring you never run out of your favorite items. It's
like having a personal shopper at your fingertips, ready to cater to your needs
and save you time. Our AI-powered solution adapts to your lifestyle, making
grocery shopping effortless and efficient. Embrace the future of shopping
with us and transform the way you manage your groceries."
These pitches highlight the core benefits and unique features of each
solution, aiming to attract interest and investment from potential
stakeholders.
 EXPERIMENT-7
RAPID PROTOTYPING AND TESTING
Goal
Develop and test a prototype that simplifies grocery shopping for busy
professionals by focusing on core features.
Core Features for MVP
1. Automated Meal Planning and Shopping Lists
• Generate meal plans based on dietary preferences.
• Create shopping lists automatically.
2. Online Grocery Ordering with Flexible Delivery
• User-friendly platform for selecting and ordering groceries.
• Options for same-day and scheduled deliveries.
3. AI-Powered Personal Shopper
• Learn user preferences.
• Provide product recommendations and auto-ordering.
Prototyping Steps
1. Wireframe and Design
• Create visual designs of the app and website.
2. Develop Front-end and Back-end
• Build user interface and server-side logic.
3. Implement AI Algorithms
• Develop basic AI models for recommendations.
4. Integrate Delivery Services
• Set up APIs to connect with grocery stores.
5. Testing and Iteration
• Conduct initial testing, gather feedback, and iterate.
Testing Plan
1. Internal Testing
• Test with the development team for functionality.
2. Beta Testing
• Test with 20-30 users to gather feedback on usability and
functionality.
3. Feedback Analysis and Iteration
• Analyze feedback, prioritize fixes, and implement improvements.
4. Expanded Testing
• Conduct larger-scale testing with 100-200 users.
Expected Outcomes and Metrics
• User Satisfaction: Measure through surveys.
• Usability: Track task completion times and user errors.
 • Engagement: Monitor frequency of use.
• Conversion Rates: Track meal plan completions and grocery orders.
• Delivery Success: Measure on-time deliveries and satisfaction.
Next Steps After Prototyping
1. Refine and Enhance Features
• Improve features based on feedback.
2. Expand User Base
• Launch marketing campaigns and partner with more stores.
3. Continuous Improvement
• Regular updates and gathering feedback to stay aligned with
user needs.
By following this approach, we can quickly develop and validate a solution
that simplifies grocery shopping for busy professionals.
 EXPERIMENT-9
KNOW THE PRODUCT JOURNEY FROM DESIGN
THINKING PERSPECTIVE

Stage 1: Empathize
Objective: Understand the needs, pain points, and behaviors of busy
professionals.
Activities:
1. User Interviews: Conduct in-depth interviews with busy professionals
to understand their grocery shopping habits and challenges.
2. Surveys: Distribute surveys to gather quantitative data on shopping
preferences, dietary needs, and time constraints.
3. Observation: Observe how professionals manage their grocery
shopping and meal planning in real-life settings.
Insights:
• Time constraints make regular grocery shopping difficult.
• Meal planning is overwhelming and time-consuming.
• Maintaining a healthy diet is challenging within a busy schedule.
• Need for convenient and reliable delivery options.
Stage 2: Define
Objective: Clearly define the problem statement based on insights
gathered.
Problem Statement: Busy professionals need a simplified grocery shopping
solution that saves time, helps with meal planning, ensures healthy eating,
and provides convenient delivery options.
Stage 3: Ideate
Objective: Brainstorm and generate innovative solutions to address the
defined problem.
Brainstorming Session:
1. Automated Meal Planning and Shopping Lists
• App that creates personalized meal plans and shopping lists.
2. Subscription Boxes
• Curated grocery boxes tailored to dietary needs.
3. AI-Powered Personal Shopper
• AI assistant that learns preferences and automates orders.
4. Online Grocery Platforms with Flexible Delivery
• Platform offering various delivery options.
5. Smart Kitchen Integration
• Smart devices for inventory tracking and automatic ordering.
Stage 4: Prototype
Objective: Develop a tangible representation of the most promising
solutions.
Prototyping Steps:
1. Wireframe and Design: Create visual layouts of the app and website
interfaces.
2. Build MVP: Develop a basic version of the product with core features:
• Automated meal planning and shopping lists.
• Online grocery ordering with flexible delivery.
• Basic AI-powered personal shopper functionalities.
3. Mockups and Demos: Prepare interactive mockups for user testing.
Stage 5: Test
Objective: Validate the prototype through user feedback and make
necessary iterations.
Testing Plan:
1. Internal Testing: Test the MVP internally to ensure basic functionality.
2. Beta Testing:
• Conduct beta testing with 20-30 busy professionals.
• Gather feedback on usability, functionality, and overall
experience.
3. Feedback Analysis: Analyze user feedback to identify common issues
and areas for improvement.
4. Iteration: Make necessary changes and enhancements based on
feedback.
Product Journey Map
1. Initial Contact:
• Touchpoint: Marketing campaigns, app stores, and social
media.
• User Action: Discovering the app through promotions and
downloading it.
2. Onboarding:
• Touchpoint: App interface.
• User Action: Setting up profiles, inputting dietary preferences,
and learning to navigate the app.
3. Meal Planning:
• Touchpoint: App features.
• User Action: Generating and customizing meal plans.
4. Grocery Ordering:
• Touchpoint: Online platform.
 • User Action: Creating shopping lists, selecting products, and
placing orders.
5. Delivery:
• Touchpoint: Delivery service.
• User Action: Receiving groceries at convenient times and
locations.
6. Cooking and Eating:
• Touchpoint: App and kitchen.
• User Action: Using recipes from the meal plan and tracking
inventory with smart devices.
7. Feedback Loop:
• Touchpoint: App interface.
• User Action: Providing feedback on meal plans, grocery quality,
and overall satisfaction.
Iteration and Improvement
• Continuous Feedback: Regularly collect user feedback to understand
evolving needs.
• Feature Enhancements: Introduce new features and refine existing
ones based on user input.
• Usability Testing: Conduct periodic usability testing to ensure a
seamless user experience.
• Scalability: Expand services and delivery options based on user
growth and geographical demand.
By following the design thinking approach, we ensure that the product is
user-centric, addresses real pain points, and continuously evolves to meet
the needs of busy professionals.
 EXPERIMENT-10
CUSTOMER FEEDBACK ANALYSIS

Objective
To analyze customer feedback gathered during the beta testing phase of the
grocery shopping solution for busy professionals.
Methodology
1. Feedback Collection: Gathered feedback through surveys, interviews, and
user testing sessions.
2. Categorization: Organized feedback into categories based on common
themes and topics.
3. Analysis: Examined feedback to identify strengths, weaknesses, and areas
for improvement.
4. Actionable Insights: Extracted actionable insights to guide product
development and enhancement.
Key Themes in Customer Feedback
1. User Experience (UX)
• Positive Feedback:
• Intuitive interface for meal planning and grocery ordering.
• Smooth navigation and user-friendly design.
• Areas for Improvement:
• Some users found certain features slightly confusing.
• Requests for additional customization options in meal
planning.
2. Meal Planning and Recommendations
• Positive Feedback:
• Appreciation for personalized meal plans based on dietary
preferences.
• Satisfaction with recipe suggestions and ingredient
recommendations.
• Areas for Improvement:
• Suggestions for a wider variety of recipes and meal options.
• Desire for more flexibility in modifying meal plans.
3. Grocery Ordering and Delivery
• Positive Feedback:
• Praise for the convenience of online grocery ordering and
flexible delivery options.
• High satisfaction with the quality and freshness of delivered
groceries.
• Areas for Improvement:
• Some users experienced delays in delivery times.
 • Requests for expanded product offerings and better
organization of items.
4. AI-Powered Personal Shopper
• Positive Feedback:
• Positive reception to personalized product recommendations.
• Appreciation for the auto-ordering feature based on past
purchases.
• Areas for Improvement:
• Suggestions for improving accuracy and relevance of product
recommendations.
• Desire for more transparency in how AI algorithms make
suggestions.
Actionable Insights
1. Enhance User Interface: Address any confusion or usability issues in the
app interface to improve the overall user experience.
2. Expand Meal Options: Add more diverse recipes and meal options to cater
to different dietary preferences and tastes.
3. Optimize Delivery Experience: Work on minimizing delivery delays and
ensuring timely and reliable delivery of groceries.
4. Refine AI Recommendations: Fine-tune AI algorithms to provide more
accurate and relevant product recommendations, enhancing
personalization.
Next Steps
1. Iterative Development: Implement changes and enhancements based on
customer feedback.
2. Continuous Feedback Loop: Continue gathering feedback from users to
monitor improvements and identify further areas for enhancement.
3. User Education and Support: Provide resources and assistance to help
users fully utilize the features and capabilities of the grocery shopping
solution.
4. Marketing and Growth: Leverage positive feedback and improvements to
drive user acquisition and retention, expanding the user base.
By analyzing customer feedback and taking actionable steps to address their
needs and preferences, we can ensure that the grocery shopping solution for busy
professionals evolves into a highly effective and user-centric product.
 EXPERIMENT-11
SERVICE BLUEPRINTING

Objective
To purchase a Dell laptop from a third party retailer.
 EXPERIMENT-12
SOLVING A REAL-WORLD CHALLENGE

Solution Overview:
1. Personalized Meal Planning App:
• Develop a mobile application that allows users to input their dietary
preferences, nutritional goals, and time constraints.
• Implement an AI algorithm that generates personalized meal plans
based on the user's input, considering factors like dietary restrictions
and preferred cuisines.
• Include features for creating and modifying meal plans, as well as
generating shopping lists for required ingredients.
2. Integrated Online Grocery Platform:
• Partner with local grocery stores or chains to create an integrated
online platform for grocery shopping.
• Offer a wide range of products, including fresh produce, pantry
staples, and specialty items, on the platform.
• Implement flexible delivery options, such as same-day delivery and
scheduled deliveries, to accommodate users' busy schedules.
3. AI-Powered Personal Shopper:
• Integrate AI technology into the platform to create a personalized
shopping experience for users.
• Utilize machine learning algorithms to analyze users' purchase
history, preferences, and behavior to provide tailored product
recommendations.
• Enable features like automatic reordering of frequently purchased
items and proactive notifications for relevant deals and discounts.
Implementation Steps:
1. Research and Planning:
• Conduct market research to understand the needs and preferences
of busy professionals.
• Identify potential partners for grocery supply and delivery services.
2. Development:
• Design and develop the personalized meal planning app, focusing on
intuitive user interface and seamless user experience.
• Build the integrated online grocery platform, ensuring scalability and
reliability.
• Implement AI algorithms for the personal shopper functionality,
leveraging existing AI technologies and frameworks.
3. Testing and Iteration:
• Conduct extensive testing of the app and platform to identify any
bugs or usability issues.
 • Gather feedback from beta testers, including busy professionals, and
iterate on the design and features accordingly.
4. Launch and Marketing:
• Launch the solution with a targeted marketing campaign aimed at
busy professionals.
• Highlight the convenience and time-saving benefits of the app and
platform in marketing materials and promotions.
Expected Outcomes:
1. Convenience: Busy professionals will have access to a convenient and
efficient way to plan meals and purchase groceries, saving them time and
reducing stress.
2. Healthier Eating: By providing personalized meal plans and
recommendations, the solution will help users make healthier food choices
and maintain a balanced diet.
3. Increased Productivity: With simplified grocery shopping, professionals
can focus more on their work and personal life, leading to increased
productivity and overall well-being.
By addressing the real-world challenge of simplifying grocery shopping for
busy professionals through a comprehensive and user-centric solution, we can
significantly improve the quality of life for this demographic while promoting
healthier eating habits and reducing stress.
Design Thinking Case Study 1: Airbnb

Airbnb’s one of the popular Design Thinking Case Studies that you can aspire
from. Airbnb disrupted the traditional hotel industry by applying Design
Thinking principles to create a platform that connects travellers with unique
accommodations worldwide. The founders of Airbnb, Brian Chesky, Joe
Gebbia, and Nathan Blecharczyk, started by identifying a problem: the cost
and lack of personalisation in traditional lodging.

They conducted in-depth user research by staying in their own listings and
collecting feedback from both hosts and guests. This empathetic approach
allowed them to design a platform that not only met the needs of travellers
but also empowered hosts to provide personalised experiences.

Airbnb's intuitive website and mobile app interface, along with its robust
review and rating system, instil trust and transparency, making users feel
comfortable choosing from a vast array of properties. Furthermore, the
"Experiences" feature reflects Airbnb's commitment to immersive travel,
allowing users to book unique activities hosted by locals.
Design Thinking Case Study 2: IBM
IBM is a prime example of a large corporation successfully adopting
Design Thinking to drive innovation and transform its business.
Historically known for its hardware and software innovations, IBM
recognised the need to evolve its approach to remain competitive in the
fast-paced technology landscape.

IBM's Design Thinking journey began with a mission to reinvent its

enterprise software solutions. The company transitioned from a
product-centric focus to a user-centric one. Instead of solely relying on
technical specifications, IBM started by empathising with its customers.
They started to understand customer’s pain points, and envisioning
solutions that genuinely addressed their needs.

One of the key elements of IBM's Design Thinking success is its

multidisciplinary teams. The company brought together designers,
engineers, marketers, and end-users to collaborate throughout the
product development cycle. This cross-functional approach
encouraged diverse perspectives, fostering creativity and innovation.

IBM's commitment to Design Thinking is evident in its flagship projects

such as Watson, a cognitive computing system, and IBM Design Studios,
where Design Thinking principles are deeply embedded into the
company's culture.