Mission

A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, mission statement should define who are the primary customers , identify the products and services produce, and describe the geographical location in which the company operate. It is a short sentence or paragraph used by a company to explain, in simple and concise terms, their purposes for being. These statements serve a dual purpose by helping employees to remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving towards an increasingly productive achievement of company goals. It is not uncommon for the largest companies to spend many years and millions of dollars developing and refining their mission statement, with many of these mission statements eventually becoming household phrases. For example vision statement of General Motors is as below: "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."

Vision
A vision statement is sometimes called a picture of any company in the future but its so much more than that. Vision statement is the inspiration, the framework for all strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, Where do we want to go? What one is doing when creating a vision statement is articulating the dreams and hopes for business. It reminds of what you are trying to build. While a vision statement doesnt tell how the company going to get there, it does set the direction for your business planning Thats why its important when crafting a vision statement to let your imagination go and dare to dream and why its important that a vision statement captures your passion. Unlike the mission statement, a vision statement is for the management and the other members of the company, not for your customers or clients.

For example vision statement of Microsoft Corporation is To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace, is passionate about technology and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive behaviors are valued.

Values
Organizational values define the acceptable standards which govern the behaviour of individuals within the organization. Without such values, individuals will pursue behaviours that are in line with their own individual value systems, which may lead to behaviours that the organization doesn't wish to encourage. In a smaller, co-located organization, the behaviour of individuals is much more visible than in larger, disparate ones. In these smaller groups, the need for articulated values is reduced, since unacceptable behaviours can be challenged openly. However, for the larger organization, where desired behaviour is being encouraged by different individuals in different places with different sub-groups, an articulated statement of values can draw an organization together. Clearly, the organization's values must be in line with its purpose or mission, and the vision that it is trying to achieve. So to summarize, articulated values of an organization can provide a framework for the collective leadership of an organization to encourage common norms of behaviour which will support the achievement of the organization's goals and mission.

Strategy
Strategy is a well defined roadmap of an organization. It defines the overall mission, vision and direction of an organization. The objective of a strategy is to maximize an organizations strengths and to minimize the strengths of the competitors. Strategy, in short, bridges the gap between where we are and where we want to be. Features of Strategy Strategy is Significant because it is not possible to foresee the future. Without a perfect foresight, the firms must be ready to deal with the uncertain events which constitute the business environment. Strategy deals with long term developments rather than routine operations, i.e. it deals with probability of innovations or new products, new methods of productions, or new markets to be developed in future. Strategy is created to take into account the probable behavior of customers and competitors. Strategies dealing with employees will predict the employee behavior.

Principles & Values Our Principles Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable business over the long term that is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. It employs over 75,000 people, nearly half of whom are women, The Group's employees are of 125 nationalities, of which about 70 are represented

What we stand for Strategic intent To be the world's best international bank Leading the way in Asia, Africa and the Middle East

Brand promise Values Courageous Responsive International Creative Trustworthy Here for good

Approach Participation Focusing on attractive, growing markets where we can leverage our relationships and expertise

Competitive positioning Combining global capability, deep local knowledge and creativity to outperform our competitors

Management Discipline Continuously improving the way we work, balancing the pursuit of growth with firm control of costs and risks

Commitment to stakeholders Customers Passionate about our customers' success, delighting them with the quality of our service

Our People Helping our people to grow, enabling individuals to make a difference and teams to win

Communities Trusted and caring, dedicated to making a difference

Investors A distinctive investment delivering outstanding performance and superior returns

Regulators Exemplary governance and ethics wherever we are

Commitment to stakeholders Customers Passionate about our customers' success, delighting them with the quality of our service

Our People Helping our people to grow, enabling individuals to make a difference and teams to win

Communities Trusted and caring, dedicated to making a difference

Investors A distinctive investment delivering outstanding performance and superior returns

Regulators Exemplary governance and ethics wherever we are

Mission: Our vision is to achieve leadership of the global tobacco industry in order to create long term shareholder value. Leadership is not an end in itself, but a company that leads its industry, is the preferred partner for key stakeholders and is seen to have a sustainable business, should be valued more highly

Vision: To achieve leadership of the global tobacco industry. Our strategy Our strategy is designed to deliver our vision and build shareholder value. It is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times. we summarize the key elements of our strategy.

Vision: To achieve leadership of the global tobacco industry.

Growth: Our strategy for growth aims to increase our market share, with a focus on our Global Drive Brands.

Productivity: Our commitment to productivity provides the resource we need to invest in our brands and grow share in our key markets, helping us increase profit.

Winning organization Being a winning organisation ensures that we attract, develop and retain the people we need to deliver growth.

Responsibility Our companies and people act responsibly at all times and we seek to reduce the harm caused by our products.

Our Core Values

Our Core Values Consumer led: The most successful tobacco company will be decided by the consumer. To win, we must win the consumer. We are consumer led.

National battlefields: Our battlefields are national. This is where our consumers, trade partners, stakeholders and people are. This is where we sell cigarettes, generate cash and develop talent. This is where our brands live or die. This is British American Tobacco.

Globally aligned: We are a global business with a global vision. We have global strategies and hard-won global scale. We must use and leverage these in order to win against global competition. To do so, requires global cohesion and discipline. A matrix organisation is the best means to ensure this. We recognise that there is a tension in a matrix organisation. This is as it should be: business needs different viewpoints to build conviction and purpose.

Diverse teams: We believe in the value of teams and diversity within those teams. We cherish individuality in the pursuit of the team goal. We believe individual creativity and contribution can and must flourish for us to succeed.

Good leaders: People remember their leaders. The ones who had time for them, listened to them, coached them, developed them, trusted them. The leaders who helped make them the success that they are. We like good leaders. They tend to be very successful themselves. Our leaders bring our beliefs to life. We must all be leaders.

Fun and welcoming: We like working with our colleagues and we trust them to deliver. Theyre smart, keen to make a good contribution and fun to be with. They are what makes British American Tobacco so special. We are a welcoming and hospitable organisation. We want people to enjoy their experience with us. People feel at home here.

Fit to fight: Our competitors are powerful and determined. We value our organisational intimacy and familyfeel, yet recognise we must be no less determined or demanding of ourselves. To head the industry will take more than thought-leadership and scale, we must be fit for the fight ahead, we must be quick and agile. We must each take ownership for our actions.

Consciously responsible:

We act responsibly and transparently. Not because we have to, but because we want to. We take comfort and pride in knowing that we will do the right thing and behave in the right way. We accept the costs this will incur.

Our Mission ACIs mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through worldclass products, innovative processes and empowered employees to provide the highest level of satisfaction to its customers.

Our Vision To realize the mission ACI will: Endeavor to attain a position of leadership in each category of its businesses. Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies. Develop its employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth of its employees. Provide products and services of high and consistent quality, ensuring value for money to its customers. Encourage and assist in the qualitative improvement of the services of its suppliers and distributors. Establish harmonious relationship with the community and promote greater environmental responsibility within its sphere of influence.

Our Values

Quality Customer Focus Fairness Transparency Continuous Improvement Innovation

American International University - Bangladesh (AIUB) is a government approved private university founded in 1994 by Dr. Anwarul Abedin. The university is an independent organization with its own Board of Trustees.

Vision AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH (AIUB) envisions promoting professionals and excellent leadership catering to the technological progress and development needs of the country. Mission AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH (AIUB) is committed to provide quality and excellent computer-based academic programs responsive to the emerging challenges of the time. It is dedicated to nurture and produce competent world class professional imbued with strong sense of ethical values ready to face the competitive world of arts, business, science, social science and technology. Goals Sustain development and progress of the university Continue to upgrade educational services and facilities responsive of the demands for change and needs of the society Inculcate professional culture among management, faculty and personnel in the

attainment of the institution's vision, mission and goals Enhance research consciousness in discovering new dimensions for curriculum development and enrichment Implement meaningful and relevant community outreach programs reflective of the available resources and expertise of the university Establish strong networking of programs, sharing of resources and expertise with local and international educational institutions and organizations Accelerate the participation of alumni, students and professionals in the implementation of educational programs and development of projects designed to expand and improve global academic standards

McDonald's vision McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. McDonald's Missions Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; and Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.

McDonald's Values

We place the customer experience at the core of all we do Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. Our goal is QSC&V for each and every customer, each and every time. We are committed to our people We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement is essential to our continued success. We believe in the McDonalds System McDonalds business model, depicted by the three-legged stool of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key. We operate our business ethically Sound ethics is good business. At McDonalds, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We give back to our communities We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably McDonalds is a publicly-traded company. As such, we work to provide sustained, profitable growth for our shareholders. This requires a continuing focus on our customers and the health of our System. We strive continually to improve We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.

Vision: To create future Business Leaders. Mission: Become and maintain the position of the best business school in the country by providing highest educational standards that distinguishes IBA among the educational institutes in Bangladesh and the world. Values: A tradition of excellence Dedication to quality education Research

Strategy: IBAs strategy is to focus on the following points in search of excellence A rigorous admission selection process which ensures superior quality of students; A unique curriculum designed in line with North American business schools tailored to meet the requirements of the local market; Effective teaching methods where a blend of experimental and experiential learning is pursued; A highly trained and experienced faculty who bring into the classroom their vast knowledge and experience; A learning approach where student participation is encouraged; and A supportive culture and facilities for research and learning.