USPC JAIN PUBLIC SCHOOL

SUBJECT-ENGLISH
CLASS – XI
WRITING SECTION

FORMAT & SOLVED EXAMPLE:

WHAT IS AN ADVERTISEMENT?
An advertisement is a public announcement made through a popular medium like
newspapers, magazines, television, radio and the cinema. An advertisement may be displayed
on a placard as well. It is non-personal, oral or visual message regarding a product, a service
or an idea.
Purpose: An advertisement attracts immediate attention of the public. It is a very potent tool
for promoting sales or services. It is used to influence the minds, tastes and even motives of
the masses. Remember, an advertisement is a play of words. It must be very attractive to
catch the eye of the reader.

Classified Advertisement:

PURPOSE
TYPE OF
ADVERTISEMENT
SITUATION VACANT This advertisement is written by an employer who is looking for the
services of a person in his organisation.

SITUATION WANTED This is written by a job-seeker.

FOR SALE & PURCHASE This is written in an attempt to sell property, assets, office goods,
etc.

TO LET This is written by a person looking for tenants for his/her property.

ACCOMODATION WANTED Written by the ones looking for a place for accommodation.

MATRIMONIALS This is written while looking for prospective marriage candidates

MISSING This is written in case any object/person/pet goes missing giving

descriptive details for the same.
 Format of Advertisement – Classified

Format of Advertisement Situation Vacant

Wanted a smart lady personal secretary for Director. Convent Educated, Handsome Salary and
Perks. Contact: Full Marks Pvt. Ltd., Darya Ganj, New Delhi-110002 55216-SK
Main Characteristics of Classified Advertisements:

 They are categorised into columns according to different classes. The category is stated
at the top.
 They are written in short catchy phrases and words.
 The language used is simple, factual and formal.
 They are short, concise and to the point.
 All the relevant information is provided.
 Contact name and address is given.
 They are written in a box to attract attention.
 Practice a lot of advertisements because, “Practice makes the man perfect”.

Let us study various types of classified advertisements with the help of solved examples and
note the essential details which must be included in each category.

1. SITUATION VACANT

Include these Essential Details:

 Begin with ‗Wanted‘ or ‗Required‘.

 State the name of the Company.
 Mention the post and the number of vacancies.
 State minimum qualifications and experience desired.
 Give age, sex and preferential qualifications.
 Mention pay scale and perks.
 State the mode of applying clearly.
 End with contact address and Phone numbers.

Solved Examples

Format of Advertisement

Situation Vacant

Include these Essential Details:

 Begin with ‗Wanted‘ or ‗Required‘.

 State the name of the Company.
 Mention the post and the number of vacancies.
  State minimum qualifications and experience desired.
 Give age, sex and preferential qualifications.
 Mention pay scale and perks.
 State the mode of applying clearly.
 End with contact address and Phone numbers.

Question 1:
You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area,
Faridabad. You need an efficient PA. / stenographer for your office. Write an advertisement
for the ‗Situation Vacant‘ column of a local daily.
Answer:

SITUATION VACANT
Wanted a smart, efficient P.A./stenographer for a leading manufacturing company.
Qualifications-Graduate, age 25-30 years. Typing speed 60 w.p.m., shorthand 120
w.p.m. Preference to those who can handle computers. Salary negotiable. Apply with
complete bio-data within 10 days to Personnel Manager, Green Bio-Products Ltd.,
Industrial Area, Faridabad-18.

2. SITUATION WANTED

VALUE POINTS:

 Qualifications and experience.

 Age and sex.
 Nature of the job sought.
 Minimum salary acceptable.
 Contact address and phone numbers.

SOLVED QUESTIONS
Question 1:
You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven
years of experience as an expert executive. You seek an immediate change to some
prestigious export house in Mumbai! Bangalore. Draft a suitable advertisement for the
‗Situation Wanted‘ column of a National Daily.
SITUATION WANTED

A highly experienced young export executive in top export house needs change to some
prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing
administration advance license etc. Minimum salary expected:
? 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195
3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD GOODS

Essential Details (General)

 Begin with for Sale/Purchase or Available/Wanted.

 Mention the type of accommodation/Vehicle/Household item.
 Give a brief physical description.
 End with contact address & phone numbers.

(a) Property: (Specific details)

 Specify size, floor, number of rooms etc.

 Mention fixtures and fittings.
 Give the location and surroundings
 Price expected/offered.

SOLVED QUESTIONS

Question 1:
You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary
details in about 50 words.
Answer:

FOR SALE

For Sale Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/Dining with full
interiors, Car parking available. North / park facing, located near main market. Reasonable
price. Contact: M.L. Goyal, 27263412

Question 2:
You want to purchase a flat. Draft an advertisement in about 5o words for a newspaper,
detailing your requirements and your capacity to pay.
Answer:

FOR PURCHASE

PropertyFor purchase DLF Flat in South City / DLF Colony with three bed-rooms, D/D with
family lounge. Comer flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers
to contact. M.K. Bhasin, 12, Pandara Road, New Delhi-110001. Phone 23285062.
 4. TO LET

Essential Details:

 Begin with ‗Available‘ or ‗Wanted‘.

 State the type of accommodation to let or required on rent.
 Give brief description of the accommodation.
— size, floor, No. of rooms etc.
— fixtures and fittings.
— location and surroundings.
 Rent expected etc.
 Contact address and phone number.

SOLVED QUESTIONS

Question 1:
You want to let out a flat. Prepare an advertisement to this effect for publication in a
newspaper, giving location of the building, nature of accommodation, rent expected etc.
Answer:

TO LET

Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully
furnished, well-ventilated. Walking distance from main market & taxi stand. Rent expected
5000 (fixed). Company lease preferred. Contact Subodh 2B/31, Sushant Lok, Ph. 27521012.

5. MISSING PERSONS/PET ANIMALS

Essential Details (Common):

 Begin with ‗Missing‘.

 Give brief physical description.
 Mention name, age & identifying features.
 Since when/from where missing.
 Reward offered.
 Contact address and phone number.

(a) Person (specific)

– height, complexion, build.

– clothes

(b) Pet (specific)

– breed, colour of fur/skin, etc.

SOLVED QUESTIONS

Question 1:
Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured with a. scar on left
forehead and dressed in blue jeans and white shirt has been missing for a week. Draft a
suitable advertisement for the. ‗Missing Persons‘ column of a newspaper in about 50 words.
Answer:

MISSING PERSONS

Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair complexion, blue eyes,
short hair and a scar on left forehead. He was in blue jeans, white shirt and black shoes.
Finder will be suitably rewarded. Inform SHO Dehradun. Phone- 2410000.

Question 2:
You are P.K. Bansal of 57 Rajendra, Park, New Delhi. Your pet dog Scabbie is missing.
Write an advertisement for the ‗Missing Pet Animals‘ columns of a newspaper.
Answer:

MISSING PET

Missing a dark brown, male labrador, 20″ high since last Friday. Scabbie is 2 years old, has
white stripes. He has a hole on his left ear and a strap of black leather round his neck.
Informer will be suitably rewarded. Contact P.K Bansal, 57, Rajendra Park, New Delhi.
Phone-25246789.

6. LOST AND FOUND

Essential Details:

 Begin with ‗Lost‘ or ‗Found‘.

 Specify the item.
 Give brief physical description.
 Mention when/where lost or found.
 Reward, if any.
 End with contact address and phone number

SOLVED QUESTIONS

Question 1:
You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost your briefcase while
travelling by bus from Laxmi Nagar to Connaught Place, New Delhi. The briefcase contains
some valuable documents, including your Board‘s certificate for Ml India Secondary School
Examination. Draft a notification in not more than 50 words to be published in The Indian
Express under their column ―Lost & Found‖. Include all necessary details about the lost
briefcase to establish your claim.
Answer:

LOST AND FOUND

I lost my brown VIP ‗classic‘ brand briefcase with ‗Prashant‘ written near the handle, while
travelling by DTC bus route no. 89 from Laxmi Nagar to Connaught Place. It contains some
valuable documents. Finder will be suitably rewarded. Contact: Prashant, 202 Laxmi Nagar,
New Delhi or Phone 27190048

7. TRAVELS AND TOURS

Essential Details:

 Begin with ‗Package Available‘, etc.

 State name of travel agency.
 Specify destination and duration.
 Supply details of package—food/boarding/lodging, sight-seeing etc.
 Give estimated cost and special discounts.
 End with contact address and phone number.

SOLVED QUESTIONS

Question 1:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights/4 days in Mauritius
for f 10,000 per person. Draft an advertisement for publication in a national daily in about 50
words. Give necessary details.

TRAVELS AND TOURS

Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-
star hotel, sight seeing included. ? 10,000 per person. Special discount for early birds.
Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000.

8. MATRIMONIALS

Essential Details:
  Begin with Wanted/Alliance or Proposal invited.
 State boy/girl.
 Educational/Professional qualifications.
 Service/Profession — income.
 Age, height, complexion, build.
 Caste/subcaste — religion.
 Qualities sought in partner.
 End with Box No C/o the daily.

SOLVED QUESTIONS

Question 1:
A highly placed IT professional settled in London seeks alliance with an exceptionally
beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable
advertisement for the ‗Matrimonial‘ column of a national daily.
Answer:

BRIDE WANTED

Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall
NRI settled in London as CEO of a reputed firm. Exceptionally beautiftd, highly educated
and cultured girl between 21 and 25 and at least 5‘-4‖ tall. Only status Punjabi families. Box
867 B, The Times of India, New Delhi.

PRACTICE QUESTIONS:
 You are the General Manager of Primrose Software Solutions, Agra Cantt, Agra. You
need faculty members for your centre with knowledge of e-commerce. Draft an
advertisement to be published in The Times of India‘ under ‗Classified columns‘
(Word limit—not more than 50 words).
 A lady secretary having five years‘ experience in a Placement Agency seeks change
in a reputed business / Industrial House. Draft in 50 words an advertisement for
publication in a local daily.
 You plan to sell your old car. Draft a suitable advertisement in not more than 50
words to be inserted in a reputed national daily giving all necessary details of the car.
 Your pet cat Tabby has been missing for two days. Giving full particulars draft an
advertisement to be published in the classified columns of The Times of India. (Word
limit = 50 words)
 You have found some documents in a hard plastic cover in the local electric train.
Write a suitable advertisement for the ‗Lost and Found‘ columns of a national daily in
about 50 words. Specify details needed to make delivery.