CHICK ‘n

POP
DELIGHTS
BUSINESS PLAN

PRESENTED BY

SHEMÉ COMPANY

DATE PREPARED

04/24/24

CONTACT:

Mulok, Hijamina

Dela Cruz, Esther Mae

Booc, Genie Shayne

Besin, Ella Jane

Pamaran, Hierra Marielle

Regado, Jeicel
G. Y. Dela Serna St. Poblacion

Lapu-lapu City, Cebu 6015

Page 2
TABLE OF CONTENTS
Executive Summary 3
Company Overview 4
Products & Services 6
Offerings 6
Sourcing 6
Market Analysis 7
Market & Industry Overview 7
Target Market 7
Competition 7
Marketing Plan 8
Marketing Strategy 8
Positioning 8
Promotion ` 8
Distribution 8
Implementation Plan 9
Personnel Plan 9
SWOT Analysis 9
Timeline 10
Financial Plan 11
Key Assumptions 11
Sales Forecast 11
Budget Overview 13
Financial Statements 14
Profit & Loss 14
Cash Flow 15
Appendix 16

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EXECUTIVE SUMMARY
The purpose of this business plan is to gain profit and expand our business. We want to ensure that our
operations are successful and generate enough revenue to cover our expenses and make a profit. By
focusing on profitability, we can reinvest in our business, open new locations, and introduce new
products or services to attract more customers. This plan will serve as a roadmap for our business and
help us make informed decisions to achieve our goals. Ultimately, the purpose is to demonstrate the
viability and potential success of our business, ensuring that we have a solid foundation for achieving
our profit and expansion goals.

Our Mission
Our mission is to delight our customers with delicious and satisfying food while providing excellent
service. We strive to use high-quality ingredients and prepare our dishes with care and attention to
detail.

Our Vision
Our vision is to become the top choice for delicious and satisfying food in our community. We aim to be
a trusted and beloved establishment that continuously exceeds the expectations of our valued patrons.

Hijamina Mulok, Genie Shayne Booc, Esther Mae Dela Cruz, Ella Jane Besin, and Hierra Marielle Pamaran
founded SHEMÉ COMPANY. These talented individuals were classmates in the ABM strand and shared a
passion for entrepreneurship and selling food. They noticed the demand for delicious snacks at school
and decided to start their own company. Each of them had previous experience selling food items,
which gave them valuable insights into customer preferences and market trends.

Our primary customers are from Poblacion Market, Lapu-lapu City. Based on demand, our booth will be
at the various locations throughout the week and adjust the schedule accordingly. Our target market
encompasses a wide range of customers to everyone. This aims to capture the attention of kids,
students, professionals, and even parents who are looking for tasty and convenient snacks.
Our menu will feature chicken popcorn. Our chicken popcorn will be bite-sized pieces of tender and
flavorful chicken, perfect for snacking or enjoying as a side dish. Our goal is to provide our customers
with high quality, freshly prepared food that is both tasty and refreshing drinks to enjoy.

Chick ‘n Pop Delights will be utilizing a combination of traditional and digital marketing methods to
promote. In terms of traditional marketing, we will create visually appealing flyers and distribute them
in the local community, particularly around schools and popular gathering spots. Additionally, we will
leverage the power of social media platforms such as Facebook and Instagram to display our tantalizing
chicken popcorn and engage with potential customers.

We anticipate that we will reach a projected ₱ 900,000.00 in annual sales by the end of the first 12
months. By the end of the third year, we plan to reach a projected ₱ 2,500,000.00 in annual sales. To
achieve our objectives, Chick ‘n Pop Delights is seeking funding through investments.

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COMPANY OVERVIEW

Company Background
The senior high school students of Asian Learning Center, Inc. and is currently a Grade 12 students
taking Accountancy, Business and Management (ABM) finally decided to start business “SHEMÉ
COMPANY” since February 2024. We ABM students venturing into the chicken pops business bring a
unique blend of academic knowledge and entrepreneurial spirit to the table.

After having an experience with selling “Tapioca”, we gained and learned a new foundation in business
management, leverage the understanding of marketing, finance, and operations to strategically launch
and grow our venture.

Our education equips use with the skills to analyze market trends, identify opportunities, and develop
effective business strategies. Additionally, our passion for innovation and commitment to delivering
quality products drive us to create flavorful and enticing chicken pops that resonate with customers.
With their education and determination, we ABM students are poised to carve out a successful niche in
the competitive food industry.

Upon starting operations, SHEMÉ Company will offer a variety of flavors to choose from. We ensure to
provide a high-quality product and outstanding customer services.

Management Team
Hijamina Mulok, Co-founder and Owner
Hijamina Mulok is the head founder of Shame Company. Hijamina Mulok, a passionate entrepreneur
and ABM student, founded Chick 'n Pop Delights with a mission to offer delicious and innovative
chicken-based dishes. As the owner, Hijamina brings her expertise in recipe development, marketing,
and business management to create a unique dining experience for customers.

Esther De la Cruz, Operating Manager

Esther De la Cruz, an experienced operations executive with a background in the food industry, serves as
the COO of Shemé Company. She oversees the day-to-day operations of Chick and Pop Delights,
leveraging her expertise in supply chain management and process optimization to ensure efficient and
effective operations.

Genie Shayne Booc, Financial Manager

Genie Shayne Booc, a seasoned finance executive with extensive experience in the food and beverage
industry, serves as the CFO of Shemé Company. She leads the finance department and provides strategic
guidance to Chick 'n Pop Delights, leveraging her expertise in financial management and analysis to
support the company's growth and profitability goals.

Ella Jane Besin, Marketing Manager

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Ellen Jane Besin, a dynamic marketing leader with a background in consumer goods and retail, serves as
the CMO of Shemé Company. She spearheads the marketing strategy for Chicke'n Pop Delights,
leveraging her expertise in brand building and customer engagement to drive awareness and sales.

Hierra Marielle Pamaran, Project Manager

Hierra Marielle Pamaran, an experienced project manager with a background in the food and beverage
industry, leads the menu development initiatives at Shemé Company. Marielle's attention to detail and
strong organizational skills play a vital role in the success of Shemé Company menu expansion efforts.

Jeicel Regado, Production Manager

Jeicel Regado, a results-oriented Production Manager with a proven record of accomplishment of
implementing lean manufacturing principles, streamlining production processes, and improving overall
efficiency.

Required Funds
We will use the start-up capital we obtain through investments and loans for equipment, kitchen
supplies, food purchases, and associated permits and licensing.

Equipment will cost approximately ₱50,000.00. We estimate the remaining costs to be approximately
₱60,000.00. At the starting date, Hijamina, Genie, Esther, Jeicel, Ella, and Marielle will also invest
₱58,000.00 in order to have cash on hand.

6
PRODUCTS AND SERVICES

Offerings

“SHEMÉ’s Chick ‘n Pops Delight” will offer a wide range of food options, including the following items:

Chicken Pop
• Barbeque
• Sour Cream
• Mustard

Beverages
• Lemonade
• Water
• Soft drinks

Sourcing

Chick 'n Pop Delights plan to source its ingredients from local farmers markets and small businesses in
Lapu-Lapu City, We will also use the ingredients that we bought in Poblacion Mercado, Lapu-lapu City.
We guarantee that our food will contain the highest quality of ingredients. Using the fresh and best
ingredients, we will provide our customers with our delicious Chick 'n Pop Delights.

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MARKET ANALYSIS

Market and Industry Overview

Market stalls, also known as booths, have been essential to human civilization since they have been
hubs for trade and business. The practice of building booths in marketplaces has persisted from the
dawn of civilization and continued until the middle Ages. Lapu-Lapu City's Poblacion Public Market is a
hive of activity with a sizable number of vendors. It is anticipated that market stalls will need to adjust to
shifting consumer tastes and technological breakthroughs based on current trends.

There are currently many stalls at the Poblacion Public Market in Lapu-lapu City and the neighborhood.
These stands sell a range of products at exaggerated rates, with few eating options. They also have
restricted office hours.

Customers in Poblacion Public Market, Lapu-lapu city, want more reasonably priced food options, bigger
portion sizes, a greater range of culinary offers, and more flexible business hours—all at one location,
according to our market study. Being able to meet such demands in the marketplace will set us apart
from the competitors.

Target Market

Our target buyers reside, shop, and work in Poblacion Public Market, Lapu-lapu City. Based on demand
and traffic, our food stall will be in various locations throughout the week and adjust the schedule
accordingly. We anticipate that 11-to-54-year-old customers will account for 85% of our revenue.

As mentioned, we anticipate that 11-to-54-year-old customers will account for 85% of our revenue. This
demographic will consist of business professionals who earn an income ranging from ₱20,000.00 to
₱250,000.00. We estimate that our food stall’s monthly income for the first year will be approximately
₱60,000.00.

Competition

In Poblacion Public Market, Lapu-Lapu City, Chick ‘n Pop Delight faces competition from a variety of food
outlets offering similar chicken-based dishes. These competitors may include:

• established fast-food chains

• Local eateries
• Street food vendors
• In addition, other chicken-themed restaurants in the area.

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MARKETING PLAN

Marketing Strategy

Our marketing strategy is to employ an integrated marketing approach, utilizing social media to
showcase our flavorful offerings, implementing targeted local advertising to reach our community, and
fostering customer loyalty through promotions and engagement, all while maintaining a commitment to
exceptional quality and service. In addition to, highlighting our unique blend of locally sourced
ingredients and secret seasoning to target families and individuals seeking convenient and delicious
chicken meals through local advertising, social media engagement, and community involvement.
Chick 'n Pop Delights will introduce a "Chicken Passport" loyalty program, allowing customers to earn
stamps for each menu item tried, with completed passports unlocking special discounts, exclusive
events, and even the opportunity to create their own custom chicken dish, fostering engagement,
loyalty, and a sense of culinary adventure among our patrons.

Positioning

Chick 'n Pop delights is the customer's first pick for Poblacion Public Market, Lapu-lapu City-based
business professionals aged 11 to 54. Customers at Chick 'n Pop Delights can order a meal made from
high-quality ingredients and served in a substantial portion for a low price. Chick 'n Pop Delights is an
intriguing option for professional colleagues on a lunch break, as it is a one-stop, quick option with a
broader selection.

Promotion

Our promotion of Chick ‘n Pop Delight, we can highlight the delicious, crunchy texture, its versatility for
meals and snacks, and any special flavor or ingredient. Also in Social media, reviews by food bloggers,
and offering special deals or discounts can also attract attention for the customers.

Distribution

Currently, our point of distribution is our Chick 'n Pop Delights, which we will build it at public market.
During the weekdays, we will put our Chick 'n Pop Delights in public market and where many people
passed by. If demand outpaces apply, we will plan to have and open our second Chick 'n Pop Delights.

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IMPLEMENTATION PLAN

Personnel Plan

At this time, the personnel plan calls for a minimum of one cook, one cashier, and one stall operator
who will greet customers, take orders, and assist the chef. Currently, Jeicel Regado operates as the cook;
Esther Mae Dela Cruz takes order and payment, while Hierra Marielle Pamaran assist customers.
In the first year, we are operating under the assumption that there will only be three workers in the
food stall to execute and manage operations. As demand increases, we will build another stall and hire
an additional assistant to support the cook.

Table: Personnel Plan

PERSONNEL Year 1
Cook 1 ₱97,000.00 ₱122,000.00 ₱158,600.00
Cashier 1 ₱85,400.00 ₱97,000.00 ₱109,800.00
Stall Operator 1 ₱85,400.00 ₱97,000.00 ₱122,000.00
Cook 2 0 ₱97,000.00 ₱122,000.00
Cashier 2 0 ₱85,400.00 ₱97,000.00
Stall Operator 2 0 ₱85,400.00 ₱97,000.00
TOTAL PAYROLL: ₱1,110.00 ₱2,410.00 ₱2,900.00

SWOT Analysis

Strengths
• Secret dip recipe to make the dish more delicious
• Affordable food product
• Freshly cook

Weaknesses
• No dedicated seating area
• Competition
• Poor Sales

Opportunities
• Opening an actual food store
• Adding more menus
• Growing food industry

Threats
• Losing consumer to other competitors
• Inflation of Chicken

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Timeline

The timeline below shows the specific activities that are scheduled to take place during the first year,
including task ownership, status, milestones, and budgeting totals. Throughout the year, we will keep
track of the plan’s progress and report on the timely completion of each activity and milestone.

January 2024
Research and Concept Development ₱1,500.00

Business Plan
Febuary 2024
₱350,000.00
Invsetments and Funds

Location and Permits

March 2024
₱50,000.00
Business Food Stall

April 2024
Branding and Marketing ₱50,000.00

May 2024
Menu Development
₱70,000.00
Suppliers Selection

June 2024
Grand Opening
₱30,000.00
Staff Hiring

Total Expenses:201,500.00

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FINANCIAL PLAN

Key Assumptions

Revenues will increase at an annual rate of 40%. During November and December, sales will increase
25% during those months. We expect this increase to remain continual throughout the following year, as
we anticipate a stream of new customers to the Chick ‘n Pop Delights.

To show a good-case scenario, we have deliberately calculated sales projections using unusually low
numbers.

Sales Forecast

In our sales forecast, we expect the highest performance during the month of November and December
because the month of love that gives with crunchy and juicy snacks.

Graph: Sales Forecast

Unit Sold Per Month

Soft Drinks BBQ Flavor Sour Cream Mustard Flavor Bottled Water Iced Tea

0
20,000
40,000
60,000
12 80,000
100,000
120,000
11
10
9
8
7
7
6
5
4
3
2
1

Table: Sales Forecast

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OPERATING DAYS: 244 DAYS

CUSTOMERS YEAR 1 YEAR 2 YEAR 3

Est. Customers passing by each day 6,500 7,800 9,000

% of Customers buying from stall 3.6% 4.5% 6.4%

TOTAL CUSTOMERS PER DAY 234 351 576

SALES
% of Customers who Purchase 38% 41% 39%

TOTAL NUMBERS OF SALES PER DAY 89 144 225

REVENUE

Average Sales Value ₱45 ₱55 ₱65

Revenue Per Day ₱4,001.40 ₱7,915.50 ₱14,601.60

REVENUE PER TOTAL YEAR ₱976,341.6 ₱1,931,382.00 ₱3,562,790.40

Other Revenue
Other Source 1 ₱1,500.00 ₱2,000.00 ₱3,000.00

OTHER REVENUE TOTAL ₱1,500.00 ₱2,000.00 ₱3,000.00

TOTAL REVENUE: ₱977,841.60 ₱1,933,382.00 ₱3,565,790.4

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BUDGET OVERVIEW

Table: Budget Overview

YEAR 1 BUDGET YEAR 2 BUDGET

Total Income ₱1,355,020.00 ₱1,935,742.86
Total Expenses ₱538,361.60 ₱976,761.60
Net Income ₱166,642.40 ₱308,965.86

Income

Salaries and Wages ₱268,400.00 ₱536,800.00

Dividends ₱181,103.33 ₱233,157.14

Total ₱1,355,020.00 ₱1,935,742.86

Expenses
Salaries ₱268,400.00 ₱536,800.00
Utilities ₱183,000.00 ₱273,000.00

Taxes ₱86,961.60 ₱166,961.00

Total Expenses: ₱538,361.60 ₱976,761.60

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FINANCIAL STATEMENT

Table: Profit and Loss

TIME PERIOD COVERED
YEAR 1

REVENUE
SALES
BBQ Flavor ₱323,400.00
Sour Cream Flavor ₱238,260.00
Mustard Flavor ₱228,250.00
Soft Drinks ₱189,090.00
Bottled Water ₱173,220.00
Iced Tea ₱202,800.00
TOTAL SALE: ₱1,355,020.00
COST OF GOODS SOLD
Chicken breast ₱136,640.00
Flour ₱24,400.00
Salt ₱4,880.00
Seasoning Mix ₱5,856.00
Egg ₱32,940.00
Ground Pepper ₱3,660.00
Garlic Powder ₱3,660.00
BBQ Sauce ₱40,260.00
Mustard ₱54,900.00
Sour Cream Sauce ₱48,800.00
Iced tea ₱31,720.00
Soft drinks ₱109,800.00
Bottled water ₱109,800.00
Oil ₱42,700.00
TOTAL COST OF GOODS SOLD: ₱650,016.00
GROSS PROFT: ₱705,004.00
EXPENSES
Labor Expenses:
Salaries and Wages ₱268,400.00
Other Expenses:
Utilities Expenses ₱183,000.00
Taxes ₱86,961.60
TOTAL EXPENSES: ₱538,361.60
Net Income: ₱166,642.40

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 Chick ‘n Pop Delights
Statement of Comprehensive Income
As of Year 2024

Sales ₱1,355,020.00
Cost of Goods Sold ₱650,016.00
Gross Profit ₱705,004.00
Operating Expense
Salaries and Wages ₱268,400.00
Utilities Expense ₱183,000.00
Taxes ₱86,961.60

Total Operating Expense ₱538,361.60

Net Income ₱166,642.40

16
APPENDIX

Competitor’s Information

• McDonald’s Restaurant

McDonald’s is a fast-food restaurant where it is the most recognized fast-food restaurant. It has a lot of
variety of foods that includes chicken nuggets 10pc that costs 175.00 pesos. It is located in Mactan
Newtown, Lapu-Lapu City.

• KFC Restaurant

KFC is a popular fast-food restaurant chain known for its fried chicken. It has a lot of choices of foods
that includes chicken cheeseburger that costs 75.00 pesos. It is located in Park Mall Dr, Road, and
Mandaue City.

Illustrations and Pictures

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