Module in

Contemporary
Philippine Arts from
the Regions

Production Planning

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STRAND:

TEACHER:
Read and learn!
Have you ever wondered how artist came up to the idea of creating their
masterpiece? What inspires them to create the certain subjects? What are the
reasons behind every painting, sculptures, architectural plans, etc.? Well, in this
module you will learn how to come up to an idea that will soon others will look
up to.

SUBJECT
According to Sandagan and Sayseng (2016), subject refers to anything that
represented in an artwork. It can be an object, person scenery, colors and etc.
even though subject can be the center of an art some masterpiece do not have
subjects.
When we are talking about subject, there are two types of arts. Arts that
have subject are called Representational or Objective Arts. These arts present
stories, images, representations, symbols, etc. Examples are graphic arts,
literature, sculpture, painting, and theater arts. While art works without subjects
are called Non-Representational or Non-Objective Arts. These arts attract
straight through the senses. Examples are musical arrangement, architecture,
weaving and other functional art

MEDIUM
Medium refers to the materials used in an artwork. It is the instrument of
every artist to convey message in an artistic manner. It can be colors and
brushers for a painter; sounds for a musician; movements of the body for an
actress or dancer; it can also be the words for every writer; wood or clay for a
sculptor.
When creating an art, it does not mean an artist should have the expensive
medium for creating a masterpiece, it can be anything available. As long as it can
conveys the artists’ message it can be used.
FORM
Form refers to the physical characteristics of an art. It is about the
utilization of the elements of art such as line, shape, form, space, color, value,
and texture. And these elements are arranged based on the principles of design
in creating masterpiece.
After understanding the concepts artists considered in creating art, you
are now ready to leap to a bigger step of producing an art production. According
to Quipper (2018), there are 4Ms to consider:

Integrated Arts Production

In an integrated arts production, there are many aspects to consider. Production
comes with different resources to make it possible. Proper handling of these resources
will result in a successful production.
There are many different things to consider in putting up an art production.
This may vary according to the resources, type, and other things. In general, here are
the Four Methods (4Ms) to consider:

Methods
Methods will determine the standard procedure of a production. This is the
step-by-step procedure of the production. This provides the structure or framework
which will be its foundation. We also call it the production plan. The method shall
contain the following:

● Objectives or goals - the end-result or the outcomes of the production

● Materials - the main concept and/or storyline
● Procedures - the activities that need to be done
● Manpower assignment - the person assigned for a particular activity
● Target date of finish - the activity’s date of finish
Materials
This refers to the artwork to be produced and presented to the audience such as
the script, playwright, music, and choreography. A material must have a concept. A
concept is the main idea, message, context, or story that needs to be conveyed.
Machine
These are the materials, machines, or equipment to be used in the production.
These may refer to the physical materials in a production design such as the stage,
lighting, sound systems, or any technological medium.

Manpower
Manpower refers to the production team. Each will be assigned to specific
activities in the plan.
● Concept writers - create and write the storyline and/or script
● Researchers - research to ensure a properly contextualized and well-informed
production
● Director - the head of the production; the one whose vision manifests the most in the
production
● Producers - produce machineries and manages the manpower
● Choreographers - produce the act and the motions in the storyline to be executed by
the artists
● Performing artists - lead the roles in the storyline
● Crew - the associates in the production

Technique is the way artists use and manipulate materials to achieve the
desired formal effect, and communicate the desired concept, or meaning,
according to his or her personal style (modern, Neoclassic, etc.). The distinctive
character or nature of the medium determines the technique. Technique involves tools
and technology, ranging from most traditional (for example carving, silkscreen,
analog photography, and filmmaking) to the most contemporary (digital
photography, digital filmmaking, music production, industrial design, and robotics).
1. Collage – is the technique of an art production used in the visual arts where
the artwork is made from on assemblage of different forms, thus creating a new whole.
Collage may sometimes include magazines and newspaper clippings, ribbons, paints,
bits of colored or handmade papers, portions of other artwork or texts,
photographs, and other found objects, glued to a piece of paper or canvas.
2. Decollage – is the opposite of collage; instead of an image is being built up all
or parts of existing images, it is created by cutting, treating away or otherwise
removing pieces of an original image. The French word “Decollage” in English means
“Take-off” or “To become Unglued” or “To become unstuck”. Example of decollage
include cut-up technique. Similar technique is the lacerated poster, a poster in which
one has been over another.
3. Graffiti – are writing or drawings that have been scribed, scratched, or
painted illicitly on a wall or other surface, often in a public space. Graffiti range from
simple written words to elaborate wall paintings. Graffiti may express underlying
social and political messages, and a whole genre of artistic expression is based spray
paint graffiti styles.
4. Land Art – earth works, or earth arts is an art movement in which landscape and
the work of art are inextricably linked. It is also an art form that is created in nature,
using natural materials such as soil, rock (bed rock, bolders, stones), organic media
(logs, branches, leaves), and water which introduced materials such as concrete,
metal asphalt, or mineral pigments.
5. Digital Arts – is an artistic work or practice that uses digital technology as
an essential part of the creative or presentation process. Digital art is work made with
digital technology or presented on digital technology. This includes images done
completely on computer or hand-drawn images scanned into a computer and
finished using a software program like Adobe Illustrator. Digital art can also involve
animation and 3D virtual sculpture renderings as well as projects that combine
several technologies. Some digital art involves manipulation of video images. After
some resistance, the impact of digital technology has transformed activities such as
paintings, drawing, sculpture, and music/sound art, while new form such as net art.
6. Mixed Media – It refers to a work of visual art that combines various traditionally
distinct visual art. For example, work on canvas that combines paint, ink and collage.
When creating a painted or photograph work using mixed media, it is important to
choose the layers carefully and allow enough dying time between the layers to
ensure the final work will have structural integrity, if many different layers are
imposed. Many effects can be achieved by using mixed media. Found objects can be
used in conjunction with the traditional artist to attain a wide range of self-
expression.
7. Print Making – is the process of making artworks by painting, normally in the
paper. Prints are created by transforming ink from a matrix ink from a matrix or
through a prepared screen to a sheet of paper or other material. Common types of
matrices include metal plates, usually copper or zinc, or polymer plates for
engraving or etching; stone aluminium of polymer for lithography; blocks of wood crafts
and wood graving; and linoleum for linocuts. Screen made of silk or synthetic fabrics are
used for the screen-printing process.
8. Frottage – is the technique of rubbing with crayon on a piece of paper which has
been placed over an object or an image. The impression of the image can be created
using leaves, woods, wire screen, or metal with embossed image or words.
9. Decalcomania – is the process of applying gouache to paper or glass then
transferring a reversal of the image onto canvas or other flat materials.
12. Trapunto painting – is the technique used by Pacita Abad where her canvases are
padded, sewn, and often filled with sequins, beads, shell, buttons, tiny mirrors, bits of
glass, rickrack, swatches of precious textiles and other things that she picks up
from her travels and journey.
Art is considered an “artifact’ when it is directly experienced and perceived. It can
be spatial and static or unmoving (e.g., a painting or building, or a novel) or
time based and in motion (e.g., a live theater production, mobile sculpture).

Assessment
DIRECTIONS: Read each question and choose the letter of your answer. Encircle the
letter of your answer on the answer sheet. (10 points)
1. Which of the following refers to the step-by-step procedure of the production?
A. Machine C. Manpower
B. Materials D. Methods
2. Which refers to the main concept of the production?
A. Machine C. Manpower
B. Materials D. Methods
3. Who creates the story line?
A. Choreographer C. Director
B. Concept Writers D. Producer
4. Whose vision is the most prominent in a production?
A. Choreographer C. Director
B. Concept Writers D. Producer

5. Which of the 4Ms does the lighting system belong to?

A. Machine C. Manpower
B. Materials D. Methods
6. Which of the classifications to back-up dancers belong to?
A. Machine C. Manpower
B. Materials D. Methods
12
7. You were a crew member in a musical play and your team was assigned to prepare
the materials for the said production, which of the following should your team
prepare?
A. Script, music, choreography
B. Stage, lighting, sound system
C. Objectives, procedure, target date of finish
D. Researchers, producers, choreographers
8. If you were the production head, which of the following should be your main
considerations when delegating tasks to your manpower?
I. Their skills III. Their weight
II. Their height IV. Their commitment
A. I and II C. I and IV
B. II and III D. II and IV
9. You are meticulous, bookish, and well-informed. You are also a frequent visitor of
libraries and your hobby includes reading random articles. Which jobs are the most
fitting for you in a production?
I. Choreographer III. Producer
II. Concept Writer IV. Researcher
A. I and II C. I and IV
B. II and III D. II and IV
10. You were assigned as the director of a production, what is the most important
characteristics should you possess?
I. Bossy III. Intimidating
II. Detail-focused IV. Visionary
A. I and II C. I and IV
B. II and III D. II and IV

II.
Find the missing words in the puzzle below. Write your answer in the box. An
example is provided for you. Write your answer on a separate sheet of paper.
DOWN
1 – An artist who uses wood, bamboo, stone, concrete and various building
materials.
2 – An artist who uses metal, wood, stone, clay and glass
3 – An artist who uses body and its movement
ACROSS
4 –An artist who uses sounds and instruments
5 –An artist who uses pigments on a usually flat surface
6 – An artist who uses words

References
Quipper Philippine Study Guides. (n.d.). Contemporary Philippine Arts from the

Regions. Makati, Metro Manila, Philppines.

Sandagan, Luzviminda D. and Sayseng, Ayesha H. (2016). Contemporary

Philippine Arts from the Region. (pp.129-136) JFS Publishing Services,

Pasay City, Metro Manila.