Sales Planning 202X - PIPELINE Business School
Sales Planning 202X - PIPELINE Business School
Sales Planning 202X - PIPELINE Business School
Disclaimer of Use: This is a legal disclaimer that I have to share. All it says is to use all templates developed by Global Influence LLC for
personal use. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced or distributed for
commercial use. Only use licensed materials from Global Influence LLC. Take this template and customize it for your business, just don’t
share it outside your org or sell it to other people. To use this template to its maximum effect, take 5 minutes to follow the step by step
instructions below.
What's included:
This template includes the following tabs:
Growth Scenario Planner: a way to project high level growth rates and determine top of the funnel inputs required to achieve your
goals.
Sales Budget Summary: a summary view of your total sales budget, which includes headcount, tools, paid campaigns and comissions.
Sales Forecast Template: a template for how leads will flow through to your sales team, how they convert them into revenue and how
many reps you'll need to hire.
Growth Scenario Planner
Last 12 month starting date: 7/30/23
Ending MRR
MRR from Trials $ 50,000 $ 210,000 $ 630,000 $ 1,260,000 $ 2,520,000
MRR from Sales $ 50,000 $ 90,000 $ 270,000 $ 540,000 $ 1,080,000
Total Ending MRR $ 100,000 $ 300,000 $ 900,000 $ 1,800,000 $ 3,600,000
% yoy total growth NA 200% 200% 100% 100%
% MRR Contribution
% MRR from Trials 50% 70% 70% 70% 70%
% MRR from Sales 50% 30% 30% 30% 30%
Annualized Revenue
Revenue from Trials $ 600,000 $ 2,520,000 $ 7,560,000 $ 15,120,000 $ 30,240,000
Revenue from Sales $ 600,000 $ 1,080,000 $ 3,240,000 $ 6,480,000 $ 12,960,000
Total Annualized Revenue $ 1,200,000 $ 3,600,000 ### ### ###
Monthly Breakdown
# Leads per Rep per Month 67 67 67 67
Avg # of Deals Closed per Rep per Month 6 6 6 6 6
Expected Quota per Rep $ 3,900 $ 3,900 $ 3,900 $ 3,900 $ 3,900
# of Reps Required 2 4 6 12
Avg. Annual Tool Cost per Head $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
Total Tool Cost $ 30,000 $ 95,000 $ 240,000 $ 485,000
Year 5
$ 5,040,000 <- Start with your last twelve month (LTM) MRR.
$ 2,160,000
$ 7,200,000
100% <- Layer in your target annual growth goals.
70% <- Assume forward MRR contribution based on your revenue sources (Prospecting Strategies).
30%
$ 60,480,000
$ 25,920,000
###
Year 5
1% <- If you only measure churn and expansion rates, put 0 here.
10%
(3%) <- If you only measure churn and expansion rates, put 0 here.
(5%)
$ 3,600,000
$ 3,492,000 <- This is a calculation to determine how much new business is required.
$ 36,000
$ 360,000
$ (108,000)
$ (180,000)
$ 7,200,000
Year 5
$ 2,444,400
$ 100
24,444
15%
162,960
###
Year 5
$ 1,047,600
$ 650
1,612
30%
5,372
30%
17,908
$ 3,492,000
$ 11,640,000
67
6
$ 3,900
23
###
0
$ 86,400,000
35.00% <- Benchmark Data below for sales and marketing spend as a % of revenue:
$30,240,000 Insight Partners - 30% of Revenue Spent on S&M
OpenView - 44% of Revenue Spent on S&M for Series B with $15M ARR
$ 50 ForEntrepreneurs - 36% of Revenue Spent on S&M
162,960 Tom Tungz - Broad range of % based on growth rates
$ 8,148,000
$ 150
17,908
$ 2,686,154
$ 10,834,154
$ 19,405,846
$ 100,000
194
$ 5,846
$ 5,000
$ 970,000
Sales Budget Summary
Sales Budget Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24
Full-Time Personnel
VP of Sales and Marketing (included in Mark $0 $0 $0 $0 $0 $0 $0 $0
Sales Managers $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083
Account Executives $23,333 $23,333 $17,500 $23,333 $23,333 $17,500 $23,333 $23,333
Business Development Reps $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750
Sales Commissions $9,029 $9,195 $7,915 $9,567 $9,776 $8,544 $10,247 $10,512
Travel, Meals & Entertainment $0 $0 $0 $0 $0 $0 $0 $0
Benefits & Taxes $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083
Total $65,279 $65,445 $58,332 $65,817 $66,026 $58,960 $66,497 $66,762
Agency/Freelancer Personnel
Outsourced BDR Agency $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Copywriter $0 $0 $0 $0 $0 $0 $0 $0
Total $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Tools
Hubspot CRM $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
Linkedin Sales Navigator $92 $92 $92 $92 $92 $92 $92 $92
Zoominfo $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Outreach $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
Gong $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
Sendoso $833 $833 $833 $833 $833 $833 $833 $833
Zoom $167 $167 $167 $167 $167 $167 $167 $167
Total $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758
Paid Campaigns
Sendoso Gift Spend $833 $833 $833 $833 $833 $833 $833 $833
Total $833 $833 $833 $833 $833 $833 $833 $833
Total Sales Budget $78,871 $79,036 $71,924 $79,409 $79,618 $72,552 $80,088 $80,353
ACTUALS FORECAST
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083 $9,083
$23,333 $23,333 $23,333 $23,333 $29,167 $29,167 $29,167 $29,167 $29,167 $29,167 $29,167
$13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750 $13,750
$10,799 $11,110 $11,447 $11,813 $13,669 $13,669 $13,669 $13,669 $13,669 $13,669 $13,669
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083 $10,083
$67,049 $67,360 $67,697 $68,063 $75,752 $75,752 $75,752 $75,752 $75,752 $75,752 $75,752
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
$92 $92 $92 $92 $92 $92 $92 $92 $92 $92 $92
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
$833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
$167 $167 $167 $167 $167 $167 $167 $167 $167 $167 $167
$7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758 $7,758
$833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
$833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
$80,640 $80,952 $81,289 $81,655 $89,344 $89,344 $89,344 $89,344 $89,344 $89,344 $89,344
Aug-25 Sep-25 Oct-25 Nov-25 Dec-25
$0 $0 $0 $0 $0
$9,083 $9,083 $9,083 $9,083 $9,083
$29,167 $29,167 $29,167 $29,167 $29,167
$13,750 $13,750 $13,750 $13,750 $13,750
$13,669 $13,669 $13,669 $13,669 $13,669
$0 $0 $0 $0 $0
$10,083 $10,083 $10,083 $10,083 $10,083
$75,752 $75,752 $75,752 $75,752 $75,752
MRR from Sales Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24
Total MQLs
Contact Sales (Inbounds) 22 23 25 26 28 29 31 34
Product Qualified Leads (PQLs) 107 112 117 123 129 136 144 152
Sales Sourced (Target Accounts) 0 0 0 0 0 0 0 0
Total MQLs 129 135 142 149 157 166 175 185
Total SQLs
Contact Sales (Inbounds) 11 12 12 13 14 15 16 17
Product Qualified Leads (PQLs) 32 34 35 37 39 41 43 45
Sales Sourced (Target Accounts) 0 0 0 0 0 0 0 0
Total SQLs 43 45 47 50 53 56 59 62
TOTALS - Sales
New Accounts from Sales 15 16 16 17 18 19 20 21
Average MRR per New Sales Closed Accoun $710 $700 $738 $732 $730 $731 $736 $743
MRR from Sales $10,652 $11,205 $11,801 $12,446 $13,142 $13,896 $14,712 $15,595
check TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE
Sales Headcount & Productivity Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24
Total MRR from Sales $10,652 $11,205 $11,801 $12,446 $13,142 $13,896 $14,712 $15,595
MRR Closed Per AE $3,551 $2,636 $3,372 $4,149 $3,092 $3,970 $4,904 $3,669
# Deals Closed Per AE 5.0 3.8 4.6 5.7 4.2 5.4 6.7 4.9
Monthly Quota per AE (MRR) $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Average Quota Attainment 71% 53% 67% 83% 62% 79% 98% 73%
Annual Quota per AE (MRR) $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
Annual Quota per AE (ARR) $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000
AE
CompSalary, Commission & Benefits
### Base Salaries $23,333 $23,333 $17,500 $23,333 $23,333 $17,500 $23,333 $23,333
10% Variable Commission (paid on billings = M $12,783 $13,446 $14,161 $14,935 $15,771 $16,675 $17,654 $18,714
25% Benefits & Taxes (assumed 25% of salary $9,029 $9,195 $7,915 $9,567 $9,776 $8,544 $10,247 $10,512
Total Salary, Commission & Benefits $45,145 $45,974 $39,577 $47,835 $48,880 $42,719 $51,234 $52,559
Annual Billings Generated / Comp Paid Rati 2.8x 2.9x 3.6x 3.1x 3.2x 3.9x 3.4x 3.6x
ACTUALS FORECAST
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25
3,201 3,385 3,583 3,797 4,028 4,277 4,547 4,839 5,154 5,496 5,867 6,268
12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%
385 407 430 456 484 514 546 581 619 660 705 753
$ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60 $ 60
$ 23,100 $ 24,420 $ 25,800 $ 27,360 $ 29,040 $ 30,840 $ 32,760 $ 34,860 $ 37,140 $ 39,600 $ 42,300 $ 45,180
6% 6% 6% 6% 6% 6% 6% 7% 7% 7% 7%
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25
36 38 41 44 48 51 55 60 64 69 75 81
160 169 179 190 201 214 227 242 258 275 293 313
0 0 0 0 0 0 0 0 0 0 0 0
196 208 220 234 249 265 283 301 322 344 368 395
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
18 19 21 22 24 26 28 30 32 35 38 41
48 51 54 57 60 64 68 73 77 82 88 94
0 0 0 0 0 0 0 0 0 0 0 0
66 70 74 79 84 90 96 102 109 117 126 135
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
35% 35% 35% 35% 35% 35% 35% 35% 35% 35% 35% 35%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
5 6 6 7 7 8 8 9 10 10 11 12
17 18 19 20 21 22 24 25 27 29 31 33
0 0 0 0 0 0 0 0 0 0 0 0
23 24 25 27 29 31 33 35 37 40 43 46
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
$600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
$1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
$720 $733 $749 $738 $733 $732 $735 $742 $752 $745 $744 $747
$6,468 $6,927 $7,427 $7,974 $8,571 $9,224 $9,937 $10,717 $11,570 $12,502 $13,523 $14,640
$10,084 $10,662 $11,286 $11,960 $12,687 $13,473 $14,322 $15,242 $16,236 $17,313 $18,480 $19,745
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$16,552 $17,589 $18,713 $19,934 $21,258 $22,697 $24,260 $25,959 $27,806 $29,816 $32,003 $34,384
23 24 25 27 29 31 33 35 37 40 43 46
$720 $733 $749 $738 $733 $732 $735 $742 $752 $745 $744 $747
$16,552 $17,589 $18,713 $19,934 $21,258 $22,697 $24,260 $25,959 $27,806 $29,816 $32,003 $34,384
TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE TRUE
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25
4 4 4 4 4 5 5 4 5 5 4 5
0 0 0 0 1 0 0 1 0 0 1 0
0 0 0 0 0 0 (1) 0 0 (1) 0 0
4 4 4 4 5 5 4 5 5 4 5 5
0 0 0 0 1 0 0 1 0 0 1 0
0 0 0 0 1 0 0 1 0 0 1
1 0 0 0 1 0 0 1 0 0
4 4 4 4 4 5 4 4 5 4 4 5
4.5 4.0 4.0 4.0 4.0 5.3 4.5 4.0 5.3 4.5 4.0 5.3
$16,552 $17,589 $18,713 $19,934 $21,258 $22,697 $24,260 $25,959 $27,806 $29,816 $32,003 $34,384
$3,678 $4,397 $4,678 $4,983 $5,315 $4,323 $5,391 $6,490 $5,296 $6,626 $8,001 $6,549
5.1 6.0 6.3 6.8 7.3 5.9 7.3 8.8 7.0 8.9 10.8 8.8
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
74% 88% 94% 100% 106% 86% 108% 130% 106% 133% 160% 131%
$60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
$720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000 $720,000
$23,333 $23,333 $23,333 $23,333 $29,167 $29,167 $23,333 $29,167 $29,167 $23,333 $29,167 $29,167
$19,862 $21,106 $22,456 $23,920 $25,510 $27,236 $29,112 $31,150 $33,367 $35,779 $38,404 $41,261
$10,799 $11,110 $11,447 $11,813 $13,669 $14,101 $13,111 $15,079 $15,633 $14,778 $16,893 $17,607
$53,994 $55,550 $57,237 $59,067 $68,346 $70,503 $65,556 $75,396 $78,167 $73,890 $84,463 $88,035
3.7x 3.8x 3.9x 4.0x 3.7x 3.9x 4.4x 4.1x 4.3x 4.8x 4.5x 4.7x
Sep-25 Oct-25 Nov-25 Dec-25
88 96 104 113
335 359 384 412
0 0 0 0
423 454 488 525
44 48 52 56
101 108 115 124
0 0 0 0
145 155 167 180
13 14 16 17
35 38 40 43
0 0 0 0
49 53 56 61
49 53 56 61
$755 $751 $766 $758
$36,978 $39,804 $42,885 $46,244
TRUE TRUE TRUE TRUE
5 5 5 5
0 0 0 0
0 0 0 0
5 5 5 5
0 0 0 0
0 0 0 0
1 0 0 0
5 5 5 5
5.5 5.0 5.0 5.0