SUMMER INTERNSHIP PROJECT REPORT

ON

THERMOSOL GLASS INDIA PVT.LTD

“ MARKETING”

Submitted in partial fulfillment of the requirements for Bachelor of Business

Administration (B.B.A) programme of Guru
Gobind Singh Indraprastha University, Delhi.

SUBMITTED BY:
PAWAN SAHANI
00929901721
B.B.A SEMESTER- V

SUBMITTED TO
DR.ALKA SINGH

SESSION: 2021 – 2024

Lingaya’s Lalita Devi Ins tute of Management & Sciences
Mandi Road, Mandi
Delhi-110047
 DECLARATION
I, hereby declare that the Project Report, entitled “A STUDY ON
FOR THERMOSOL GLASS INDIA PVT.LTD
It is an original piece of work done and submitted by me towards the
partial fulfillment of my three years degree program of BBA under the
guidance of Ms. ALKA SINGH

Place: New Delhi

Candidate’s signature

Date: 4th December

Name: PAWAN SAHANI

Enroll. No.: 00929901721

 ACKNOWLEDGEMENT

An independent project is a contradiction in terms. Every project involves

contribution of many people. This project also bears the imprints of many
people and it is a pleasure for me to acknowledge and thank all of them.
I am deeply indebted to Ms. ALKA SINGH who acted as a mentor and guide,
providing knowledge and giving me his/her valuable time out of his/her busy
schedule ,at every step throughout the project. It is only because of his/her this
project came into being.
I also take the opportunity to express my sincere gratitude to each and every
person, who directly or indirectly helped me throughout the project and without
anyone of the project would not have been possible.
The immense learning from this project would be indelible forever.

Student Name: PAWAN SAHANI

Enroll. No. : 00929901721
 Executive Summary

The summer internship was done in For Thermosol glass india pvt.ltd. I have done my
internship in The field of Marketing. This report has been written after getting the hands on
Experience in Marketing and realizing the importance of it in today’s time Especially for
expansion in the B2C and B2B Domain. The study is an effort of devising such strategies in
the digitalized way that will help Out to reach to the customers.The main aim was to
understand marketing emergence. Company activity was also one of the major sources for
generating business. Initially my company guide even accompanied me to the clients place.
Main objective was to know the need of the customer and how to fulfill that in the best way
through online. Thus it gave me the opportunity to learn about all the marketing and with the
range of services we provide to the customer and offered it, made the task a bit easier as we
could fulfill the need of the customer in a better way. Social media has gone mainstream. And
for businesses it represents an unprecedented marketing opportunity that transcends
traditional middlemen and connects companiesdirectly with customers. Customer
acquisitions remain to be the prime goal of Indian marketers (59%). According to leading
marketers of India, the top three online investment channels for 2011 are Social media, Email
marketing and Search marketing. 52% of the top marketers said that it extremely important to
integrate email marketing and social media. This is why nearly every business on the planet is
exploring social media marketing Initiatives. The focus of marketers is shifting from sending
the message out to start engaging with customers‘. In this context, the role of a marketer is
changing from batch and blast‘ processing to creating listening posts‘ and dialogue hubs‘ in
customer communities. A shift from isolated pure play Traditional platforms to an integrated
multi-channel approach is helping the Marketers address the challenge of new consumer’s
expectations across. Many devices and channels. Indian marketers are leveraging the power
of various communication channels and technologies- be it Email, SMS or Social Media in
their portfolio. Here we will see the main trend of Social media marketing in India, The
future and will undergo are search to follow the Customer perception About Social media for
Brand management.The internship included, studying all the available digital resources of the
company and acquiring an in-depth knowledge about it.
S. No. Content Page
Number
1 CHAPTER 1: INTRODUCTION 11-23
• Introduction 11
About the company 12
What they do 12
1.1Theoretical Background 13
1.2 Literature Review 13-22
1.3 Research Gaps 22
1.4 Research Questions 22
1.5 Significance of the study 23
1.6 Scope of the study 23
2 CHAPTER 2: Profile of the Organization 26-35
About us 27
Objective 28
Basic profile of the organization 29
Marketing MIX 31
3 CHAPTER 3 DATA ANALYSIS AND INTERPRETATION 36-50
Analysis and Discussion 37-50

4 CHAPTER 4: Conclusion 51-57

Recommendation 52
Conclusion 53
Bibliography 54
ANNEXURE 55-57
 Chapter 1
INTRODUCTION
1.0 Introduction

Advertising in business is a form of marketing communication used to encourage, persuade or

manipulate an audience to take or continue to take some action. Advertising is defined by
Richard F.Taflinger as “Advertising is the non-personal communication of information usually
persuasive in nature about products, services or ideas by identified sponsors through the various
media.”

For Thermosol is dedicated to manufacture and distribution of glass for infrastructure and
automotive industry. Our unique values, strength and commitment; an undisputable success
mantra, is what defines our brand which is founded in 2004 by "JAYANT NANDA" with the
broad range of automotive and architectural glass products.. They put it to a form in the year
2004, What you see today is an outlook of the foundation they had laid almost 19.5 Years from
now. Ever since there’s not been one day they haven’t been put to test, they didn’t win all the
battles, but in the war they have only seen victory.

What They Do

We use a different product in our Marketing like:

• Advertising cloud: In advertising cloud, we do programmatic advertising, Dynamic
Ads, Contextual Ads, Native Ads & Video Ads
• Marketing Cloud: In the marketing cloud, we do Social Marketing, Retargeting, Mobile
Marketing, AMP Landing Page
• Consulting Cloud: In consulting cloud we help with the consultation about Brand
Awareness, AI for business, Process Automation, Operations
• Website Optimization (Optimite): In website optimization, we improve the
performance of the website for e.g. the loading time of website and page speed which
will help in better usage of inorganic search budget.
• Web Development: In web development, we develop websites including E-commerce
websites keeping in mind the target group and the industry standard.
This form of Marketing is not just limited to social media marketing; it includes features like
increasing the reach of the brand in the precise Target Group. For E.g.: For a jewelry showroom
who wants to do Marketing for their new bridal collection we would use features like "just got
engaged", for the specific geographic segment so that we don't waste our marketing budget.
• Theoretical Background

Thermosol is dedicated to manufacture and distribution of glass for infrastructure and

automotive industry. Our unique values, strength and commitment; an undisputable success
mantra, is what defines our brand. At Thermosol, the coefficient ‘strength’ defines the strength
of our construction compétence, design efficiency and marketing mix while the commitment
is to the superior service and support to the auto glass and infrastructure industry.
Our glass is a featured component in a broad range of automotive and architectural glass
products. Latest manufacturing technology enables Thermosol to produce a broad range of
glass types to respond to the existing commercial building needs, including light transmission,
solar control, wind resistance, safety, security, and year-round energy efficiency.
Our highly trained and experienced research team,

Our Values

We treat our clients and prospective clients like the local heroes that they are. We guarantee
that every one of our activities is to the greatest advantage of our group, our organization, and
our clients. We commit to consistently enhance our execution and push through our comfort
level. We consider ourselves responsible for our decisions and results. We lift up our clients
and colleagues, through inspirations, confidence, and decency. We each represent For Local
through our actions and decisions.

• Literature Review

Greatest degree of belonging to a past period comparatively close to the present leaflets and
other printed media on Marketing[DM] and the online coup defat or Jacquire is arise on notion
of enlarged by premature literature. Therefore, a precise and meticulous focus and examination
is inexorable. The supplant literature is on the Marketing of E-Commerce and Social Media.

Exercising and manipulating the World Wide Web, Social Media, Motile Applications, and
other digital Relay engineering has embellished billions of people’s everyday entity of ease.
Markedly and manifestly, humankind is expanding themselves to more and more digital and
companionship media. Humankind have started using all of the internet for this, they have been
searching for information or deeds about products and services, procure and devour them, and
communicate with others about their feelings and experiences. Marketers have retaliated to this
by forming a “de rigueur” base or core shift by increasing their use of Marketing channels. In
verity, approximately one-third of global advertising spending is in digital channels.

Mission

Customer satisfaction is our primary objective and we strive for excellence in it. End user
Contact and immediate problem resolution is our strength. Changing the way local business
sell. Our mission is to be the best glass processing company in the country.

Vision

To always have – Transparency in dealings; High quality products; Cost effective rates and
become an Environment and socially conscious company

How They Do

Pre Project Preparation

Industry & Client Research

Project Planning

Creative Brainstorming & Ideation

Production

Testing

Project Delivery

Table 1

Marketing

Marketing is undoubtedly the major sector that is showing growth in an industry which has
struggled with the recession and resulting financial problems. Traditional roadside billboards,
print advertisements and direct mail have all suffered, but digital alternatives are starting to
become more prevalent, such as digital billboards and transport advertisements, and
advertisements in digital editions of print media, such as mobile applications for traditional
publications.

Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name
for marketing activity carried out online, as opposed to traditional marketing through print
media, live promotions, T.V. and radio advertisement.

The rapid growth of Marketing Industry is a direct consequence of the global phenomenon that
is the Internet, and effectiveness of Marketing channels in generating revenue and awareness.
Compared to traditional methods of advertising, Marketing offers rather realistic costs
(particularly important for small- and medium-size businesses and start-ups), accurate targeting
and excellent reporting.

Fig. 1
Marketing Channels

SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target
different kinds of search, including image search, local search, video search, academic search,
[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search
for, the actual search terms or keywords typed into search engines and which search engines
are preferred by their targeted audience. Optimizing a website may involve editing its content,
HTML and associated coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines. Promoting a site to increase the number of
back links, or inbound links, social book marking, directory submission is the another SEO
tactic.
Search engine optimization traffic can generate unpaid "organic" results in search engines such
as Google and Yahoo. Successful search engine optimization combines product-level best
practices, combined with content creation, inbound links, social media engagement, and many
other factors considered by search engine algorithms.

Fig. 2
SEM (Search Engine Marketing)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of
websites by increasing their visibility in search engine results pages (SERPs) through
optimization and advertising.] SEM may use search engine optimization (SEO), which adjusts
or rewrites website content to achieve a higher ranking in search engine results pages, or use
pay per click listings.

Fig. 3

SMM (Social Media Marketing)

Social media marketing is the process of gaining website traffic or attention through social
media sites. Social media marketing programs usually center on efforts to create content that
attracts attention and encourages readers to share it across their social networks. The resulting
electronic word of mouth (eWoM) refers to any statement consumers share via the Internet
(e.g., web sites, social networks, instant messages, news feeds) about an event, product, service,
brand or company. When the underlying message spreads from user to user and presumably
resonates because it appears to come from a trusted, third-party source, as opposed to the brand
or company itself, this form of marketing results in earned media rather than paid media.

Fig. 4
The internet’s proliferation has had relevant, titanic and cosmic collision on the hawking of
customer’s final products and services. This literature arrayed and unveiled a direct, though,
congealed analogy of bearing archaic betwixt marketing and technology.

The literature anatomization uncloak that a Marketing blueprint approach called E-mail
marketing. Piñeiro-Otero & Martínez-Rolán (2016) defined E-mail marketing as an online
system, using e-mail to distribute announcements and commercial information. E-mail
marketing is a strategy that allows a business or organization to reach a large customer-base
through the distribution of messages and information using an electronic messaging tool
(Zimmer, 2017).

The ability to construct personalized profiles, explicit themselves publicly and interact with
other people all around the globe has made a network from social medias like Twitter, LinkedIn,
Facebook, Instagram, Reedit, Tumblr and YouTube which led to the growth of around 4 billion
by the end of march 2018.
To capitalize and bankroll on their snowballing popularity, brands, organizations, and startups
are progressively executing social media marketing, which encompasses exploiting the
interactive and networking capabilities of social media to marketing ends. A vital element of
social media marketing is brand pages, which represent a mutual platform orthodox by brands
on social media to connect with their customers and fans. Brand pages al-low brands to build
an online community and interact with them on an on-going basis.

Pallavi Saxena, “E-Commerce and Its Impact On Indian Society.” (2016), The constitution
of EDI (Electronic Data Interchange) from Consumer pc to Sellers server, Management of
whole world wide inventory, automated data collection system, online transaction processing,
electronic fund and every little thing which is a part of traditional trading is known as Electronic
commerce or commonly E-Commerce.

In this paper author has shared her views on various challenges faced by e-commerce portals
in India.

Following are the challenges:

• Infrastructure problem
• Absence of Cyber Laws.
 • Privacy and Security concern.
• Digital Illiteracy and consumer Psyche.
• Frauds done by the consumer.

The author has also given her opinions about the various impact of E-Commerce and online
market place on India. The author has broadly divided impacts into 2 categories:
OF E- ECONOMIC IMPACTS COMMERCE and SOCIAL IMPACTS.
ECONOMIC IMPACTS OF E- COMMERCE on Indian Society:
• Expansion of subnormal capitalized association to bestow pecuniary utility to the semi-
urban and rural realm.
• E-Learning and M- leaning escalates the ingress of the illuminating consortium in
secluded pair.
• E-jurisdiction zing and pep soar access to comprehension and thereby amortize
delinquency.
• M-Banking (Mobile banking) abridge the proceedings fetch of banking industry
therefore proliferating ingress to monetary ministrations vie briskly ballooning motile
market.
• Micro, small and medium consortium can strength the engineering to vending their
products and services intercontinental or world-wide.

SOCIAL IMPACTS OF E- COMMERCE on Indian Society:

• Electronic look-ins betide valuable for colossus syndicate including bejou
entrepreneurs.
• E- Commerce imaginably render the hued dormant for carting the equilibrium of slot,
opulence, and pandemic plus bureaucratic incorporation.
• Phrenic with somatic vigor interconnected concomitant of sedentary, computer
harbored sweat environments.
• De- socialization of punter who have less and less uninterrupted traffic accompanied
by their squints, their co- workers, and their body of communication.

We need to graft on like lack of cyber laws, lack of computer education etc. After assess
formally this paper can cease that e- commerce plays a focal and essential contribution, duty,
capacity and function in Indian society. It engages in frisk of supreme mantle in rehabilitating
in addition to blossoming the Indian economic apparatus. It bestows brace to small and medium
enterprises to proliferate their business.
Asad Ahmad, Mohammed Naved Khan, “Factors Influencing Consumers’ Attitudes
Towards Social Media Marketing”. (2017)
This groundwork has the intention of achieving, to the devotion of time and attention to gaining
knowledge of the elements which the capacity to have an effect on the deposition of the settled
way of considering or reasoning of the social media users in the direction of the advertisements
over the social organs. The authors have pro-posed a profound mock-up to satisfactory, or
effective explanation the Attitude towards social media advertisements with:
• Perceived Usefulness
• Reliability
A Command of bake worth
The Namik has tailor an 18-item Scutum embracing four temperamental for deployment in the
Indian backdrop to recce sundry facet which perturb the Attitude of the customers.
The Exploratory Factor Analysis (EFA) knuckle under three contrive (Perceived Usefulness,
Reliability and Word of Mouth Quality) which capers a glaring function in the inception of
efficacious attitude apropos the ads over social media. The sum of the research builds an elfin
lamina consider attitude of the World Wide Web(WWW) users on social media.
The EFA anatomy unearth that the tender replica of the contemporary study mere finely augur
the attitude of the Internet users respecting arraying a forward-looking attitude regarding ads
on the com-munity-based networks. The focuses and single-out power of all the influence of
the facsimile were within allowable diversity in establish the truth of the attested of the plate.
Considering outright the three posit notion were underpinning, it can be surmised that an
optimistic and hopeful collision on the attitude, the footprint of the immediate research spell
that dependable has the robust and jacked culmination on attitude of customers.
On the account of all the three unsettled cavort a cardinal mantle in the point of view formation,
the traders leveling to market through social media should pay careful attention to these
variables.

John B. Killoran et al. “How to use Search Engine optimization techniques to Increase
website visibility” (2013), This research report highlights two key points of “key points”. Use
search engine optimization to improve the concept of website visibility "key courses"
technology. Professionals point out some content on their own and/or on the customer's
network they maintain the website. They use the website title, key phrase, website name or
name. The organization that owns it. What helps search engine rankings? What can the network
Content creators and webmasters create content on their web pages, websites, and websites,
websites that are easier to find with viewers. Search rankings enable web content creators to
continuously monitor their accurate measurement of competitive health and lack any given
Inquire. Some website content creators create their web-sites primarily to guide their websites
Search engine ranking rules are not applicable to human audiences. Search engine increases
website ranking Their authenticity, current affairs and quality, especially the basis of popularity.
Two main factors Affecting SEO is, trust - where page rank is just a well-known component,
relevance.

Mostafa Raad and Norizan Mohd Yeassen et al, 2010 Impact of spam advertisement
through e-mail: A study to assess the influence of the anti-spam on the e-mail marketing,
In their paper portray email promoting as one the best methods for commercialization for online
organizations. Greater part of web clients particularly email users that day by day getting
increment quickly drive the organizations to utilize this capacity in their business and especially
showcasing their perspective and promotional attributes. Those researchers found E-mail
advertising as an exclusive method for promotion which is easy to use and access as paramount
dimension an effective and efficient way to get returns for the organizations by the internet
marketers. (Raad, Yeassen et al. 2010).

1.3 Research Gaps

The following are the gaps found in the project I have done: -
• Finding the online presence of the client.
• Identifying what solutions would be better for particular client.
• To define SWOT of the company.
• To resolve the client’s problem in terms of ROI.

1.4 Research Questions

The following questions can be: -
• How to find out those companies who do not have any online presence?
• How to improve their presence, etc.?
 • Which sectors can we target where demand of online marketing is more than offline
marketing?
• How to find out our potential customer?
• How to give benefit to our present client apart from our services?

1.5 Significance of the Study

• To study the role of Marketing in return on web.
• To study the different criteria of Marketing services.
• To analyze the approach which help them to get more business.
• To know how to pitch a client while meeting basically how to talk, what to talk, how to
make client engage in your conversation.
• To know right way of writing a proper content for the E-mailers.
• To study the growth of Marketing.

1.6 Scope of the Study

This study aims at studying client servicing and business development process. It is a
continuous process of six steps which are important that their level.

This study helps me to get the reality check of a market where actual comparison between the
classroom knowledge and the real situation can be done. By just learning theory and facing
actual situations it concepts and practices might vary. The study helps to understand the
different concepts of Marketing, but while implementing it might differ from situation to
situation.

This study helps to understand and know how to deal with different kinds of customers or a
clients and how to make an impressive online campaigns.
Research Design
The research design is Descriptive in nature. The research design is a blueprint for fulfilling
the objectives & answering the questions. Selecting the research design is complicated due to
availability of large variety of methods, techniques, procedures, protocol and sampling plans.
So to understand and describe the current market phenomena for Awareness and growth of
Marketing among the Consumers DESCRIPTIVE RESEARCH DESIGN has been applied in
Quantities research. In that CROSS SECTIONAL STUDY has been applied, as units are
measured from a sample of the population.
Research Methodology

Sample size
Tools graphical representation of data
Data collection :- primary and secondary
Research methodology refers to the systematic method consisting of enunciating the problem,
formulating hypothesis, collective facts or data, analyzing the facts and reaching certain
conclusion either in the form of solutions towards the concerned problems or in certain
generalization for some theoretical formulation.

2.1 Objective of the study

• To study the impact of Marketing on business.
• To know how to pitch a client while meeting basically how to talk, what to talk, how to
make client engage in your conversation.
• To analyze the SWOT analysis of the company.

2.2 Hypothesis
H0:1 There is a difference in opinion regarding difficulty to measures ROI of Marketing.
H1:1 There is no difference in opinion regarding difficulty to measures ROI of Marketing.

H0:2 There is a difference in opinion regarding Marketing does not give expected result.
H1:2 There is no difference in opinion regarding Marketing does not give expected result.

2.3 Research Area

During the internship, I worked with my marketing and sales team in the acquisition of
customers in Gurgaon and South-Delhi region

2.4 Population & Sample

My sample is business industrialist of South Delhi and Gurgaon region. I have conducted a
survey of 100 samples to know the awareness and perception of Marketing.
In my study, I have used judgmental sampling method as my sample was decided on the basis
of two criteria.

• Sample selected must be from geographical area of South Delhi & Gurgaon Region.
• Sample must have business & doing marketing of their product & services.

2.5 Measures (questionnaires)

The questionnaire related to my objective will find out later in ANNEXURE.

2.6 Procedure (Data collection)

The descriptive research design is used for analyzing and studying the process of Business
Development. It is very simple & more specific than explanatory study.
The descriptive study is a fact finding investigation with adequate interpretation. The
descriptive study aims at identifying the various characteristics of a problem under study. It
reveals potential relationships between variables and also setting the stage for further
investigation later. The results of such research are not usually useful for decision making by
them, but they can provide significant insight into a given situation. Although the results of
qualitative research can give some indication as to the ‘why’, ’how’ and ‘when’ something
occurs, it cannot tell us ‘how often’ or ’how many’.
As the research conducted was observatory there was no questionnaire and hence no sample
size or data interpretation was to be done.

Primary Data
It is a firsthand data which is collected by you only. The different way of collecting primary
data
is personal interview, questionnaire, survey etc.

Secondary Data
Secondary data is collected from already existing sources in various organization broachers &
records. Secondary data for the study were collected from the magazines, websites & other
previous studies.
To meet the objectives, the study used qualitative research. The descriptive study was done
through review of existing literature that helped in validation and extraction of the important
variables and factors. Data was collected from secondary sources. Secondary sources were
websites, office executives, and company data.

Data Collection method

The data collection method used in this research is survey method. Here the data are
systematically recorded from the respondents. Face to face informal interviews were done for
data collection. At the end of the questionnaire the visiting card of respective respondent was
taken for reference purpose. Questionnaire is being used as form of research instrument and it
is the interviewer Administered.
 Chapter 2
PROFILE OF THE
ORGANIZATION

THERMOSOL GLASS PRIVATE LIMITED.

ABOUT US
The leader in quality processed glass Glass, as transparent as it is mysterious, as durable as it
is versatile. We at Thermosol glass india pvt.ltd know how to cater to the many different
needs of our clients when it comes to producing top quality custom-sized laminated, bullet
resistant, toughened, bent, heat-strengthened, ceramic printed and insulated glass. We deliver
excellence at a competitive price.

Modern architecture has been enchanted by glass. It has grown with the advances in glass
technology as much as the glass industry has progressed by meeting ever exacting demands
of modern construction. Glass is an effective barrier from the elements yet it allows the most
essential of them: Light, Space, Function and Volume. Life needs light; life needs glass.

MISSION
Our mission is to be the best glass processing company in the country.

OBJECTIVE
The objective of the company is to provide the clients with a value model that is high in
simplicity & honesty.

A COMPANY WITH HONESTY AND RELIABILITY

Since year 2003, it was established by the proprietor and founder of the company: MR. S.K.
SINGH with 15 years’ experience in service industry. A leading integrated facility
management company with an all India presence.

OUR VALUES
Integrity: We walk the talk and keep our commitments to our clients, employees and
associates.
Fairness: We believe in fair business dealings with all our associates.
Teamwork: We work as a team to ensure customer satisfaction, growth and success.
Transparency:We create trust through clarity and transparency in all our operations.
Continuous improvement: We keep training our employees and upgrading our equipment to
stay at the cutting edge.
Growth: We expand our business to benefit our employees in the way of additional welfare
schemes, and our country by contributing more in the form of taxes.

BASIC INFORMATION ABOUT THE THERMOSOL GLASS INDIA PVT.LTD

TYPE PROPRIETORSHIP FIRM

INDUSTRY Manufacturer
Founded 2004
HEADQUARTER Delhi
Founder JAYANT NANDA
Services SOLAR GLASS, ARCHITECTURAL GLASS,
AUTOMOTIVE GLASS
No. of employees 200
Website https://thermosolglass.com/

MARKETING MIX-
➢ PRODUCT-
• SOLAR GLASS
• ARCHITECTURAL GLASS
• AUTOMOTIVE GLASS

➢ PRICE

✓ Cost effective prices

✓ Pricing depends on contractual base.

✓ Pricing depends on geographical base.
➢ PLACE

✓ Head office is situated in Delhi,

✓ They provide manpower service all over India.

✓ Currently they provide manpower in Gujarat, Rajasthan, Nagpur, Faridabad, Delhi,
Allahabad, Meerut, Haryana, etc. in

➢ PROMOTION

✓ ABOVE THE LINE

✓ Registered on India mart

✓ Local newspaper

✓ Below the line

✓ Direct e-mails

➢ PEOPLE

➢ Customer service training for staff.

➢ PROCESS

➢ Company have a service blueprint

➢ PHYSICAL EVIDENCE
• Well-designed waiting areas
• Magazines and plush sofas
• Company logo
• Employees uniform

➢ SEGMENTATION
• DEMOGRAPHIC
o Occupation
 • GEOGRAPHIC
o PAN India

➢ PEST ANALYSIS (Political, Economical, Social, Technological)

• POLITICAL
o Labour law
o Contractual law
o Police verification
• ECONOMICAL
o Wage rate
o Taxation
• SOCIAL
o Minimum wage
o Uniform and safety issues
• TECHNOLOGICAL
o Machines for refining the oil

➢ TARGETING
o PUBLIC SECTOR
o PRIVATE SECTOR

➢ Mainly oil sectors

o PRIVATE SECTOR
• Mainly housekeeping service

➢ POSITIONING
• Integrated Services
• Cost Effective
• Quality

GOVERNMENT INTERVENTION
• Labour Law
Labour law mediates the relationship between workers, employing entities, trade between
employee, employer and union. SKTC follows the Labour Laws to all their
Labour & employees.
• Contractual Law
A contract is a legally binding document between at least two parties that defines and
governs the rights and duties of the parties to an agreement. A contract is legally
enforceable because it meets the requirements and approval of the law. SKTC works
under the Laws of the contracts as per government.
• Minimum Wage
Minimum wages have been defined as “the minimum amount of remuneration
that an employer is required to pay wage earners for the work performed during
a given period, which cannot be reduced by collective agreement or an individual
contract. SKTC provides minimum wage to their employees State or Central
whichever is higher.
• Provident Fund
The Employees' Provident Fund Organisation (abbreviated to EPFO), is an
organisation tasked to assist the Central Board of Trustees. Employees' Provident Fund
is a statutory body established by the Employees' Provident Fund and Miscellaneous
Provisions Act, 1952 and is under the administrative control of the Ministry of Labour
and Employment, Government of India. SKTC gives PF to their employees.
• Employees' State Insurance
Employees' State Insurance is a self-financing social security and health insurance
scheme for Indian workers. The fund is managed by the Employees' State Insurance
Corporation according to rules and regulations stipulated in the ESI Act 1948. SKTC
gives ESIC benefit to all their employees.

WHY WE CHOOSE TGI

• We protect your assets and customizing as per your needs.
• We provide high quality and cost effective services
• Our approach is based on processes, methods and skilled employees unions and the
government. Collective labour law relates to the tripartite relationship
• We promote the safety awareness campaign for our manpower.
• We provide all home repair and maintenance related work.
• We provide best designed and thermosol glass with latest technology for that suits
customer necessities.
• We recognize that no two gardens are similar and we aim to bring and we aim
to bring out the attractiveness in every garden we attend.

THEIR CLIENTS
• BUILDERS
• NORMAL CUSTOMERS
• AUTOMOBILES INDUSTRY

SWOT ANALYSIS
• STRENGTH
• Top management involvement
• Expertise at top level
• WEAKNESS
• Delegation of authority
• THREAT
• Technological hindrance
• Competitors
• Change in government policies
• OPPORTUNITY
• Sourcing
• New customer from online channel
 Chapter 3
DATA ANALYSIS AND
INTERPRETENTION
3.1 Analysis & Discussion
ANALYSIS 1
Que1. Is your Company currently spending any budget Marketing activities?

Graph 1:- budget Marketing activities

Interpretation:

• Here the above question is the qualifying question.

• The above question was asked to know whether the company made the budget on
Marketing or not.
• The above table & pie chart show that all 60 industrialists, retail store, etc. are aware
about Marketing and 40 industrialists are not aware about Marketing.
Que2. Which of the following Marketing activities you’re currently using to promote
your company’s product/service?
 Graph 2

Interpretation:

• The above question is multiple choice questions.

• We had taken response from 100 people but due to multiple choice answers, some of the
people are doing more than one activity. So the total response is 100.
• The above question was asked to know which type of activities done by industrialists.
• The above table & pie chart show that all 27% industrialist are using Social Media
Marketing, 30% industrialists are using Search Engine Optimization (SEO) and other
people are using other Marketing activities.
• Normally, every industry having their own website and for that they do search engine
optimization, while email services is fast and less costly. So they are using this service
for marketing activities.
Que3. Since how long is your company doing Marketing activities?

Graph 3

Interpretation:

• I had taken response from 100 industrialists but only 70 industrialists are using
Marketing. From that 70 industrialist we analyze the time duration since they using
Marketing services.
• The above question was asked to know since how long industrialists are using the
Marketing.
• The above table & pie chart show that 43% industrialists are using Marketing from more
than one- two years.
Que4. How do you currently manage your Marketing activities?

Graph 4

Interpretation:

• I had taken response from 100 industrialists but only 70 from them are using Marketing
activities.
• The above question was asked to know how industrialist managing their Marketing
activities.
• The above table & pie chart show that all 28% percent industrialist are doing Marketing
by their own team, 16% percent industrialists are managing Marketing through outside
agencies. 56% industrialists are managing Marketing activities by both ways.
Que5. State the main marketing objective for doing Marketing?

Graph 5
Interpretation:

• The above question was asked to know the main objectives behind doing Marketing.
• 38% are used for a Customer engagement, 21% are used for Brand awareness.

• Drive sales is objective for doing business activities. Industrialists are more conscious
about their market reputation, so they are creating their social/ business network using
Marketing.
Que6. What amount of your yearly marketing budget would be spent for Marketing
activities?

Graph 6

Interpretation:

• I had taken response from 100 industrialists.

• The above question was asked to know approx. budget spent by industries for Marketing
activities.
• The above table & pie chart show that 23 % percent industries are spending 0 to 5% from
their annual expense. While percent industries are spending between 6 to 10% of their
annual expense.
• We came to know from this question that for any large or small scale industries there is
high amount of investment for their business. Marketing adoption is not that much costly
compared to their other expenses. So overall they spent maximum 5-10% amount for
managing Marketing activities.
Que7. What are reasons for not undertaking Marketing activities?

Graph 7

Interpretation:

• The above table & pie chart show that 17 percent industries, store were not undertaking
Marketing because their product is just depending on selling there is not any need of
doing marketing.
• 30 % are not requiring any Marketing activity.

• 25% are a budget constraint.

Que8. What are the major reasons for not doing Marketing activities?

Graph 8
Interpretation:

• I had taken response from 100 industrialists.

• The above question was asked to know the major reason for not undertaking Marketing.
• 32% are not awareness of Marketing.

• The above table & pie Chart show 16% industries having problem of execution of
Marketing due to lake of resources. Some of them are not that much aware about such
Marketing activities. 29% small Retail and wholesaler, industries had budget problem
and some of them are just doing job work so they did not require such Marketing
activities.

Que9. Which are the key factors that would be important for you while selecting an
external agency for managing your Marketing activities?

Graph 9

Interpretation:

• I had taken response from 100 industrialists.

• The above question was asked to know the key factors for industrialists, store for
selecting an external agency to manage Marketing for their firm.
• The above table & pie chart show 38 percent industries select external agency on the
bases of its range of services. 30 percent industries select external agency on the bases of
cost for campaign. 15 percent industries select external agency on the basis of market
reputation or company current clients list.
 • Every industry is maintaining their services. Services are most important factor for any
kind of selection. Cost is second most important factor but it is not accepted by many
industries even though it is excellent, as cost of service is out of the budget that one
cannot afford. They also want to know their current clients name and their market
reputation for taking work from them.

Que10. Do you think that Marketing activities give better ROI compared to any other
traditional marketing like print, Radio, TV or Outdoors?

Table 12 shows that Marketing activities give better ROI compared to any other traditional
marketing like print, Radio, T.V. or outdoors.

Graph 10

Interpretation:

• I had taken response from 100 industrialists to know their perception about ROI by
comparing Marketing with traditional marketing.
 • The above table & chart show 50 percent industrialists were agreed that compared to
traditional marketing, Marketing give better ROI. 50% industrialists said that traditional
marketing is still better than Marketing on the bases of ROI.

Que11. Would you agree to cut size your budget in other traditional marketing like print,
Radio, TV or Outdoors to capitalize more on Marketing?

Graph 11

Interpretation:

• I had taken response from 100 industrialists.

• The above table & pie chart show 42% industries Moderately cut size of their budget of
traditional marketing and invest that money in Marketing. 51% industries not agreed to
switch over from traditional marketing to Marketing.
Chapter 4
CONCLUSION
4.1: Recommendations
While doing survey in the Business industrial area, automobilele industry to find out awareness
and perception of Marketing services in Delhi and Gurgaon region, I observed SMIT
Marketing is growing well. But company can improve in some area according to us like,

• On the basis of survey, we can say 41.67% are not much aware about the services of
Marketing. So, company should do advertising of its services in newspaper. In
newspaper, company can give advertisement in leaflets, which is cost effective and can
easily connect to all the people.

• Work on For Thermosol glass india pvt.ltd WordPress's website and the blogs
simultaneously. Absence of proper content is not making it engaging and up to date.
• Articles should be written frequently so that it can be posted on LinkedIn and Facebook.
Article engagements are very less.
• As per the analysis done on Neil Patel's website for the Facebook page, improve
username, key-words and information accordingly.
• Try more templates for E-mail marketing and whichever is suitable, For Thermosol
glass india pvt.ltd should go immediately for buying the premium model to start with
the regular operations on E-mail marketing.
• Professional videos should be shot of trainer conducting the activity with the tool and
should be up-loaded on YouTube. This can further be linked with E-commerce portals
that will enable the customers to learn and get proper instructions to use the tool.
4.2: Conclusion
• The internship has been a life changing experience for me. This was the opportunity
where I understood the functioning and operations of an organization. I understood the
practical applications of various management concepts within an organization.

• Working in a these industry gives a hands-on experience and opportunities to learn

and grow. There are many areas which are unexplored that forces you to brain storm
and come with new and innovative ideas. Every day there is a new challenge thrown
which, when identified properly can turn into an opportunity. There is a flexibility in
the environment which lets you focus on your field completely.

• The saying “WITH GREAT POWER COMES GREAT RESPONSIBILITY”, was very
relevant during my internship. As I was handling the entire Marketing single handedly.
Since, I had the access to full social media, E-commerce and other promotional
platforms, I was responsible for each and every activity. This made me more particular
and careful about handling the things.

• Working at For Thermosol glass india pvt.ltdCo. taught me the importance of cross
functionality between various departments. As I was coordinating with sales team,
Production Team, Human resource department, graphics team and IT department at the
same time. It taught me delegation of work to the respective departments, enriching
my leadership skills.

• It gave me a motivation and reinforcement after experiencing the growth and sales of
the company with my contribution for the expansion in B2C and B2B domain.

• After my internship, I realized that I am much more informed and aware about working
of Marketing to generate business.

• Summing it up, this internship has given me a taste of corporate work culture. The
company helped me to learn and meet a lot of corporate people, which helped me to
understand the business. This experience as made me a responsible and informed
individual.
Bibliography
Books
• Alex Trengove Jones, A. M. (2013). Internet Marketing. Amsterdam: Get Smarter
Publication.

• Kotler, P. (2014). Marketing Management. Delhi: Pearson.

• Smith, D. C. (2013). E-marketing Excellence: Planning and Optimizing your

Marketing. Oxen: Routledge Trayelor and Francis Grou

Websites and Youtube channels

h ps://www.youtube.com/user/alxberman/featured, access date………..

h ps://www.quora.com/topic/Digital-Marke ng/

h ps://www.acumengroup.in/

h ps://gtmetrix.com/

h ps://developers.google.com/speed/pagespeed/insights/
 ANNEXURE 1

Que1. Is your Company currently spending any budget on Marketing activities?

Yes No

Que2. Which of the following Marketing activities you’re currently using to promote your
company’s product/service?

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Social Media Marketing (FB!, TW!, LI!, YT!, PI!)

Email/E-Newsletters Marketing

Forums/ Communities/Flash Demos/Blogs

Nothing Specific, But Interested

Que3. Since how long is your company doing Marketing activities?

Less than past 6 Months

6-12 Months

1-2 Years

More Than 2 Years

Que4. How do you currently manage your Marketing activities?

In-house Team Outside Agency

Both I Am Looking For An Agency

Que5. State the main marketing objective for doing Marketing?
Increase Visibility & Brand Awareness

Customer Engagement

Measurable Results

Social/Business Networking

Higher ROI

Drive Sales
 Competitive Advantage

Other: _________________________

Que6. What amount of your yearly marketing budget would be spent for Marketing
activities?

0-5%

6-10%

11-15%

16-25%

>25%

Que7. What are reasons for not undertaking Marketing activities?

We don’t consider web/mobile marketing as effective tool to our sales
We have budget constraint so are not open to try web/mobile marketing currently
We don’t have enough internal resources to drive web/mobile marketing activities
We are looking for good web/mobile marketing vendor who can deliver result oriented
programs
We do not need any kind of marketing as our product/service just sells
Que8. What are the major reasons for not doing Marketing activities?
Budget Constraint

Not Aware of Web/Mobile Marketing Much

Confused about Measuring ROI
Can’t Trust an External Agency

Lack of Resource for Execution

Other: ____________________________

Que9. Which are the key factors that would be important for you while selecting an
external agency for managing your Marketing activities?

Cost for Campaign

Range of Services

Reference from Colleague/Friend

Agency Client Portfolio/Market Reputation

Availability of Pay-Per-Performance Option

 Agency Market Share, Resources & Revenues

Que10. Do you think that Marketing activities give better ROI compared to any other
traditional marketing like print, Radio, TV or Outdoors?
Yes No
Que11. Would you agree to cut size your budget in other traditional marketing like print,
Radio, TV or Outdoors to capitalize more on Marketing?
Strictly Moderately No