Link Building

Strategies
FOR ADULT WEBSITES
Quick Overview

● Presentation

● Why SEO?

● SEO Opportunities

● Before Link Building

● Disclaimer

● Link Building Strategies

● Conclusion
Speaker Expertise:
Presentation ● Digital Marketing
● Affiliation
● SEO
● International Experience

Contact:
● Email: [email protected]
Grégoire Lacan
CEO UniK SEO ● Mobile: +351 932 847 826
● Skype: greg.lacan.seo
● Website: www.unik-seo.com
Company Full Service SEO Agency
Presentation
● Mainstream
(Tourism, Travel, Restaurant, Medical, e-
Commerce, Finance, Health, etc.)

● Adult
● Crypto
● Cannabis

UniK SEO ● Google Ads Certified

○ Shopping

Created in 2016 ○ Mobile

based in PT & UK ○ Search

Why SEO?
Paid Search
Around 10% CTR

Rank 1
Around 30% CTR

Rank 2
Around 15% CTR

Rank 3
Around 10% CTR

Rank 4
Around 5% CTR
Why SEO?

● No Ads possible in Search Engines nor

Social Media platforms

● Long term traffic (revenue)

● Increase brand visibility & authority within

your industry

● Reduce dependency on paid traffic

● No one wants to link to an adult website

● High competition in certain niches

Adult SEO: Opportunities

● Focusing on less competitive niches

Here is how
you can get
some niches’
ideas ( around
2000 results)
Adult SEO:
Opportunities ● New Innovative Niches / Markets

© 2019 Covenant Eyes

To Consider Before Starting Building Backlinks

● Indexation
1) Technical SEO ● Speed
● Sitemap / Robots.txt
● Multi-lingual (hreflang tags)
● URL & website structure
● Duplicated Content (canonical tags)
● Redirections
● HTTPS (SSL certificate)
● Mobile version (responsive)
● Micro Data (J-SON)
To Consider Before Starting Building Backlinks

1) Technical SEO Free Tools

Free Tools ● Search Console
● Google Analytics
● Google PageSpeed Insights
● Google Mobile-Friendly Test
● Google Structured Data Testing
Tool
● ScreamingFrog (up to 500 URL)
● Check My Links (Chrome Extension)
To Consider Before Starting Building Backlinks

2) On Page SEO ● Keywords research & selection

Free Tools ● Unique content

● Content optimization

● Content hierarchy (h1, h2, etc.)

● Internal linking

● Meta Data (title, description)

● Images (name, title, alt text)

To Consider Before Starting Building Backlinks

2) On Page SEO Free Tools

Free Tools ● Google Keyword Planner
● Ubersuggest
● AnswerThePublic
● Google Trends
● Page Analytics (Chrome extension)
● Keywords Everywhere (Chrome extension)
● ScreamingFrog
To Consider Before Starting Building Backlinks

3) Backlinks KPIs
● DA (Domain Authority) – warning!
Free Tools ● Trust Flow & Topical Trust Flow
● % of Organic traffic
● Niche related?
● Social signals
● Link location
● DoFollow Vs. NoFollow
● Content indexing (“page_URL” in Google)
To Consider Before Starting Building Backlinks

3) Backlinks KPIs
Free Tools
Free Tools
● MozBar

● SEMrush

● Majestic (paid)

● Google Advanced Operators

● “View page source”

 ● Facts & data based on case study
Disclaimer
● The niche is highly relevant
● Not a solution that works for all the
adult websites

Avoid not to get penalized by Google

● Shaddy PBN
● Cheap links
● Links exchange
Link Building Strategies

1) Guest Posting
Free Tools
● Niche: Tubes

● DA 59

● Organic traffic 3K

● Control (content, anchor, website)

● Helps create network and connections

● Could be expensive
Link Building Strategies

1) Guest Posting
Free Tools

● Niche: Amateur Tube

● DA 45

● For ranking purpose only

Link Building Strategies

1) Guest Posting
Free Tools

● Niche: Voyeur / Cam site

● DA 38

● Industry related website

Link Building Strategies

2) Mainstream your content (when possible)

Free Tools

● Niche: Escort

● DA 92

● Organic Traffic : 5M

● Gave Massive Referral traffic boost

● Increase brand awareness

Link Building Strategies

2) Mainstream your content (when possible)

Free Tools
● Niche: Online Sex shop

● DA 75

● Organic Traffic : 307K

● 1K Social Share

● Quality backlinks
Link Building Strategies

3) Publish Reports & Infographics

Free Tools

● Factuals & data based news

● Easily shareable (infographics)

● Getting TONS of links

Link Building Strategies

3) Publish Reports & Infographics (internal projects)

Free Tools

● Factuals & data based

● Easily shareable (infographics)

● Integrated into a more

detailed content piece

Link Building Strategies

4) Directories Example: Escort

Free Tools
● Niche related

● Evaluate referral traffic

● Follow up rankings

● Optimize profiles

● Banners / text placement

Link Building Strategies

5) Affiliate Program
Free Tools

● Make you gain B2B visibility (PR)

● Increases referral traffic and revenue

● Create backlinks
Link Building Strategies

6) Buy Expired Domains

Free Tools
What to do with it?
● 301 redirect

● PBN

● Building a new website

Link Building Strategies

6) Buy Expired Domains

Free Tools ● Check domain age

● Check domain history

● Check domain old content

● Check backlink profile (spam)

● Check Google Ban

● Keyword optimized?
Link Building Strategies

6) Others Known Strategies

Free Tools
● Competition Backlinks

● Donation links

● Broken link building

● Wikipedia (nofollow)

● Videos

● Sponsorship at events
Email: [email protected]
Mobile: +351 932 847 826
Skype: greg.lacan.seo
Thank you!
Website: www.unik-seo.com