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Consumer Questionnaire-V3.1

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sameer.kulkarni1803
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33 views3 pages

Consumer Questionnaire-V3.1

Uploaded by

sameer.kulkarni1803
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer

Hello sir, I am <Name><Surname> I represent a retail brand and I need a few


inputs from your end to help us bring back shopping experience and help
thousand of shoppers nationwide. All information would purely be used for
research and not marketing.

1. Can you tell us something about yourself and your family? 1m


This is a basic intro a good conversation starter that helps making the candidate more
conformable.

2. What do you do for a living? And what does that involve? 1m


This would help us understand demographics, employment earning etc.

3. Do you enjoy shopping for clothes? And how often do you do the
same? 3m
Clothes and accessories and other home décor products- Try prompting the user with
lifestyle wear only

4. Where do you normally prefer to shop? Can you state the distance you
are willing to travel for the same? 2m
We would get an idea how far are consumers willing to travel for shopping this way
we would know the average distance.

5. When purchasing clothes what are the things you research about? Like
prices, size fit etc? 2m
This question helps us identify the main factors that influence consumers to make
decisions.

6. I will provide a list of words, please tell me the first things that comes to
your mind?
a. Festive Shopping
b. Cloth Shopping
c. Gifting clothes
d. Footwear shopping

7. Can you list the following modes of shopping based on convenience


and preferred choice.(Please also state the reasons for the order) 3m
This will help our users to order them as per their choice, we would also know why,
so also prompt the user why this order.
a. Online Shopping
b. Local Store Shopping
c. Mall Shopping

If online: Continue here

8. What makes you prefer shopping online instead of going to the shop?
2m
We need to find the most common factor that makes a consumer choose online of
offline; we can provide this feature and improvise our experience.
9. Do you feel touching the product/cloths and trying helps you make
decisions easier? If yes or no why? 1m
If this turns out to be more important we can stress or work our features around this.

10. How do you select the online store (what factors play a role)? Do you
always buy from the same online store? 3m
This can help us bring this experience on our app to help user make decisions, this
will also help us in closing sales more easier.

11. Do you have a preset list of brands in mind that you prefer or do you
browse first then choose as per liking?
I don’t think this can help us.

12. Can you arrange these factors in the order that matter the most while
purchasing clothes online. (Please also state why) 5m
This is will help us identify the factors that matter the most while purchasing clothes.
Although we have asked this question before the answers for this would be more
precise.
a. Price
b. Style
c. Brand
d. Offer
e. Delivery time

13. If you are looking for a top or clothing to match your requirement can
you tell us the steps you take to find the same? 2m
We can know how do people go about doing this task currently there is no fixed way
to do this globally.

14. Do you make a wish list for future aspirational goods? If yes then why?
2m
This can build a feature on our app that helps users make a list for clothing they wish
to purchase in the near future.

15. Can you tell us the disadvantages when shopping online for clothes
compared to shops? 2m
We would get a good insight to know what is the current mindset of the consumer are
they aware of the experience lagging in online shopping.

16. Does the online store you purchase from have ‘WishList’ feature and if
it does how relevant you think it is? 2m
Again something that would give us a understanding of consumers understanding
about Wishlist feature.

17. If possible would you make this wishlist public via social media? 1m

If Shops: Continue here


7. Can you arrange the following factors that you consider the locality you
will shop? (is it the proximity, offers, loyalty, human connection) 2m
We will know how do people make decisions when shopping offline.

8. Does the store interior/presentation or ambience helps you choose a


store or support your purpose of purchase? 2m
This is a simple question to know how shop windows or interiors can affect the
decision to purchase clothing from a particular store.

9. How do you know (if you do) that this shop keeps your size? Can you
list any incident? 2m
How do consumers know if a feature is working or not, this will help us identify
incidents or fault in the current system.

10. How do you keep manage your shopping? Via shopping list? Just
remember it? Or any other means? 1m
This question directly relates to having the shopping list feature.

11. How do you know of latest products, brands or trends available in


stores 1m
This question directly relates to having the shopping list feature.

12. Do you find offline shopping more tiring and time consuming? If yes
please state instance of any you discovered? 2m
This is where we could discover the mindset of the consumers in terms of ease.

13. What are the disadvantages of shopping in store compared to online?


2m
We can prompt the consumer with convenience, easy of travel, low cost etc as a
disadvantage

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14. Do you use a smartphone? If yes what role does that play in your
shopping journey? 3m
Prompt the user on Searching for offers, browsing for trends, finding the right
size/color/product

15. Do you look for the stores / products that are not advertised or
available online? If yes, how do you discover them? 1m

16. Have you used any app to find and / or purchase clothes? Can you
name any? 2m

17. How much do you spend in a month for shopping on clothes? 2m

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