Pepsico

1.
HISTORY OF ORIGIN OF PEPSICO:

PepsiCo started in the late 1800s when a pharmacist named Caleb
Bradham created a soda called Pepsi-Cola. He officially made it a
company in 1902. Even during tough times like the Great Depression,
Pepsi-Cola did well with smart marketing. In 1965, Pepsi-Cola joined
with Frito-Lay, a big snack company, becoming PepsiCo. This helped
PepsiCo grow into a global company, making both drinks and snacks.
2.EVOLUTION OF PEPSICO LOGO:
The evolution of the Pepsi logo reflects the brand's commitment to

staying visually relevant and engaging. Beginning in 1898, the logo
has undergone various transformations, with significant milestones
like the introduction of the iconic Pepsi Globe in 1940. Adaptations
over the years, such as the modernization in 2003 and the
incorporation of a subtle "smile" in 2008, showcase Pepsi's ability to
stay fresh and dynamic in response to design trends. Each logo
iteration signifies not just a change in appearance but also the
brand's ongoing efforts to connect with consumers in innovative
ways, establishing Pepsi as a recognizable and enduring presence in
the beverage industry.
3.MISSION & VISION OF PEPSICO:
Mission Statement
To create more smiles with every sip and every bite.
Vision Statement
To be the global leader in convenient foods and beverages by
winning with a purpose.
4.BRANDS OF PEPSICO:
PepsiCo has a diverse product portfolio spanning beverages, snacks,
and other food items. The company is known for its iconic brands
across various categories. Here are some key products within
PepsiCo's product line:
Beverages
Pepsi-Cola: The flagship cola beverage.
Mountain Dew: A citrus-flavored carbonated soft drink.
Gatorade: A sports drink providing hydration and

electrolytes.
Tropicana: Fruit juices and beverages.
Slice: A mango fruit flavoured soft drink.

7up: A lime flavoured refreshing drink
Sting: Sting Energy is a carbonated energy drink is
available in flavors such as the original Gold Rush, Gold,
Power Pacq, Power Lime, Berry Blast and blue thunder.
Snacks
Doritos: Flavored tortilla chips.
Kurkure: It is a brand of spiced crunchy

puffcorn snacks made up of rice, lentil and corn, that
is owned by Lays.
Lay’s: Potato chips With its wide range of flavours

and formats.
Quaker Oats: Oat-based products including oatmeal

and granola bars.
DETAILED COMPANY OBJECTIVES

• The main objectives of launching Pepsi were to provide a
quality product at an affordable price for the masses.
• In addition through an organized and well-coordinated
mannerism,
• OBJECTIVES IN TERM OF MARKRET SHARE
• The objectives of the organization are “market share
growth". Although the organization has been able to capture
a greater percentage of the market but still they want to
strive for more market share as well as a quality product and
service.
5. The main Two products of Pepsico are Lay’s and Pepsi

Cola, which became itself a brand and known to people by
its own brand name.
About Lay's
Lay's, a beloved snack brand managed by Lay's company, has become synonymous with
potato chips and is adored by millions of people worldwide. With its wide array of
flavours, crispy texture, and unwavering quality, Lay's has solidified its position as a
global leader in the snack food industry.
Unleashing Flavorful Delights

Lay's chips have become a household name due to their enticing packaging and
extensive flavour options. The brand offers a diverse range of flavours that cater to
different tastes and preferences, with each country boasting its own unique lineup.
Moreover, Lay's entices customers with limited-edition flavours, creating a sense of
excitement and curiosity that encourages people to try the latest offerings.
A Journey of Entrepreneurship and Expansion

The story of Lay's dates back to 1940 when Herman Lay, the first owner, acquired the Barrett
Food Company, a chip manufacturer based in Georgia. Renaming it as 'H.W. Lay Lingo &
Company,' Lay embarked on a remarkable journey, initially selling chips from the trunk of his
car across the southern United States. In 1961, Charles E. Doolin took over the brand, merging
Lay's with the Frito Company to form Frito-Lay Inc. In 1965 Lay's is sold by Frito-Lay, a
subsidiary of PepsiCo. This strategic move propelled Lay's into becoming a global
powerhouse, with production units established worldwide.
Lay's Marketing Strategy in a Nutshell
The marketing strategy of Lay's as a leading snack brand is not just a stroke of luck but
a result of meticulous planning and a well-crafted marketing strategy.
1. Target and Position Strategy: Lays' marketing strategy centers on identifying popular
regions, strategically placing production units based on consumer preferences, and
ensuring local market customization for widespread availability.
2. Celebrity endorsements: Lays' marketing utilizes celebrity endorsements, leveraging
the influence of well-known figures to strengthen the brand association, increase
visibility, build consumer trust, and drive higher product sales.
3. Affordability : Lay's emphasizes affordability by offering pocket-friendly prices,
making their chips accessible to a broad consumer base. This pricing strategy
contributes significantly to the global popularity and widespread consumption of
Lay's chips.
4. Diverse FlavoursLay's : adopts a diverse marketing strategy by offering a wide range
of flavors, recognizing the significance of catering to diverse taste preferences. This
approach aims to capture a larger market share
5. Advertising : Lay's employs a strong advertising campaign highlighting the irresistible
taste and diverse flavors of their chips by utilizing compelling visuals and
mouthwatering descriptions.
Lay's Target Audience

Lay's has successfully positioned itself to appeal to a wide range of individuals,
regardless of age or gender. It has become a universally beloved snack that caters to
everyone's taste buds. With its extensive selection of flavours, Lay's offers a diverse
audience the freedom to choose from a multitude of options.
Lay's Brand Positioning
Lay's has successfully positioned itself as one of the leading brands in the snack food industry,
occupying a prominent position in the market. Maintaining the Lay's brand position is essential,
and Lay's employs several well-crafted strategies to stay at the top. The Lay's brand invests in
impactful advertising and engaging campaigns that resonate with consumers. By consistently
implementing these strategies, Lay's reinforces its brand position and continues to enjoy a
strong presence in the market.
Some great Marketing Campaign by lay’s which helps it to become a

brand itself.
No One Can Eat Just One
Yeh Dil Maange More
Smile Deke Dekho

Betcha Can’t Eat Just One
Happiness is Simple

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1.

HISTORY OF ORIGIN OF PEPSICO:

2.EVOLUTION OF PEPSICO LOGO:

The evolution of the Pepsi logo reflects the brand's commitment to

Pepsi-Cola: The flagship cola beverage.

Mountain Dew: A citrus-flavored carbonated soft drink.

Gatorade: A sports drink providing hydration and

Slice: A mango fruit flavoured soft drink.

Doritos: Flavored tortilla chips.

Kurkure: It is a brand of spiced crunchy

Lay’s: Potato chips With its wide range of flavours

Quaker Oats: Oat-based products including oatmeal

DETAILED COMPANY OBJECTIVES

5. The main Two products of Pepsico are Lay’s and Pepsi

Unleashing Flavorful Delights

A Journey of Entrepreneurship and Expansion

Lay's Marketing Strategy in a Nutshell

Lay's Target Audience

Some great Marketing Campaign by lay’s which helps it to become a

Yeh Dil Maange More

Smile Deke Dekho

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