Technical Communication (NP-LBEF003) Assignment Page 1 of 6

ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION

NP-LBEF003 – TECHNICAL COMMUNICATION

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General Guidelines

I. Academic Writing

Academic writing is a scholarly and scientific that is systematic that seeks to answer a question.
Academic writing is based on the idea that conclusions can only be accepted when supported by
evidence. An academic writer should be objective and NOT influenced by his or own opinion
(except when the question encourages the author to give an opinion or a personal reflection), use
the data collected to support a question or hypothesis. In short, Academic Writing has the
following characteristics:
 Present facts in a systematic manner and in accordance with clear procedures.
 Writing must be accurate, truthful and not make assumptions.
 All views expressed are supported by evidence.
 Writing should not distort the facts or exaggerate things.
 Writing should be honest seeking only the truth.
 Statements should not cast any doubt.

II. Plagiarism

Any written assignment (essays, project, take-home exams, etc.) submitted by a student must not
be deceptive regarding the abilities, knowledge, or amount of work contributed by the student.
There are many ways that this rule can be violated. Among them are:
 Paraphrases: The student paraphrases a closely reasoned argument of an author
without acknowledging that he or she has done so. (Clearly, all our knowledge is
derived from somewhere, but detailed arguments from clearly identifiable sources
must be acknowledged.)
 Outright plagiarism: Large sections of the paper are simply copied from other
sources, and are not acknowledged as quotations.
 Other sources: often include essays written by other students or sold by
unscrupulous organizations. Quoting from such papers is perfectly legitimate if
quotation marks are used and the source is cited.

LEVEL 1 ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION, MALAYSIA 2021

Technical Communication (NP-LBEF003) Assignment Page 2 of 6

a. Works by others
 Taking credit deliberately or not deliberately for works produced by another
without giving proper acknowledgement
 Works includes photographs, charts, graphs, drawings, statistics, video-clips,
audio-clips, verbal exchanges such as interviews or lectures, performances on
television and texts printed on the web.
 The student submits the same essay to two or more courses.

b. How can I avoid plagiarism?

 Insert quotation marks around “copy and paste” clause, phrase,
 sentence, paragraph and cite the original source
 Paraphrase clause, phrase, sentence or paragraph in your own words
 and cite your source
 Adhere to the APA Referencing stylistic
 format, whichever applicable, when citing a source and when writing
 out the bibliography or reference page
 Attempt to write independently without being overly dependent of
 information from others original works
 Educate yourself on what may be considered as common knowledge
 (No copyright necessary), public domain (copyright has expired or not protected
under copyright law), or copyright (legally protected).

III. Documentation requirements

Your essay must adhere to standard documentation requirements:
 Font : Times New Roman
 Heading : 16
 Sub Heading : 14
 Font Size : 12
 Spacing : 1.5
 Alignment : Justify

IV. Details about the assignment

LEVEL 1 ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION, MALAYSIA 2021

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A. Learning outcomes

This assignment will assess your ability to:

 Demonstrate the application of report writing (formatting, concept, persuasive writing skills
etc.)
 Perform a literature search using various electronic/physical means available
 Understand the ethical implications of performing research
 Understand the problems of plagiarism and be able to demonstrate appropriate referencing to
avoid such claims
 Critically review and select sources of information
 Present research findings

B. ASSIGNMENT QUESTION

As a student of Technical Communication Skills, you will need to be equipped with the
knowledge for practical use/implementation of communication techniques. The nature of
global communication requires that individuals communicate across multiple channels for
various purposes. In reality, the advent of new technologies in communication has become a
useful trend in the dissemination and exchange of information.
Case Study:
You are an individual who own an IT company named MICROSOFT IT Pvt. Ltd. You
want to grow your company in the latest market by upgrading the number of potential clients.
Recently, you have discovered that a one of the best enterprises “

The Elevate Official” that requires a good conceptual application for their enterprises.
Now, as a MICROSOFT IT Pvt. Ltd you have the exact solution which they require.
“Highlight a proposal” with the assistance of innovation and services to the company named
“The Elevate Official” explaining the strengths, product quality and assurance, budget or
cost estimation and possible remarks or suggestion to upgrade the system of enterprises
through IT innovation. You will need to persuade the reader that your service is valuable.
Prove that your company is qualified and mentioned the advantages that your company has
over the competition.
Your proposal should contain the following elements:

LEVEL 1 ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION, MALAYSIA 2021

Technical Communication (NP-LBEF003) Assignment Page 4 of 6

(i) Prefatory Parts —An opening section that may include the following:
o Cover letter
o Title page that provides specific information
o Table of contents
o List of figures
o An executive summary providing a brief summary of the main points to come
(ii) Introduction—Describes the following:
o The purpose of the proposal (to solve a problem or address an opportunity for
the client)
o The monetary information( Cost- Budget Estimation)
o The required service
o Relevant background information
(iii) Body Section 1: Problem—Describes the following:
o The problem or opportunity
o Relevant background of the problem or opportunity
o The causes and effects of the problem
(iv) Body Section 2: Plan
o Lay out the scope of your proposal with proper visualization, describing what
you intend to do.
o Identifies and describes the steps of the plan and the ultimate solution that you
intend to deliver.
(v) Body Section 3: Qualifications
o Details the experience and training that your firm and key personnel can bring
to the project. Academic or professional credentials establish credibility, as
does past experience on similar projects.
(vi) Body Section 4: Budget Estimation

o Break deliverables into sub-dependencies

o List of required resources
o Estimate amounts

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(vii) Conclusion:
o Ask for approval to proceed with the project.
o Express gratitude.
o Include contact information so readers can reach you with any questions.

(viii) Appendix (supplementary material):

o Specify Letter of Reference with Company’s profile.
o Journal of Experience (submit a report on the experience of working for a company)

C. ASSESSMENT CRITERIA

The Individual Assignment will be marked based on the instruction mentioned in the
assignment guidelines. The overall allocation of individual assignment is 100%. Your report
should NOT be more than 2500 words.

D. PERFORMANCE EXPECTATION

The Individual assessment will be based on a forum discussion of results will be evaluated
according to appropriate structure of the contents mentioned in the respective guideline.

Marks are awarded based on the following guidelines:

Grade Description of performance level

75% – 100% Ideas structured are coherent and convincing, based on reflective reading &
research. Viewpoints are supported with valid explanation and good
reasoning. Shows understanding, thought and reflection of subject matter.
Clear link between proposal and journal in relation to practical
implementation in real life. Accuracy in vocabulary, minor grammatical
errors or spelling mistakes. Good referencing.

65% – 74% Sufficient points raised; valid explanations provided. Viewpoints presented
are adequate, based on selected some research. There is sufficient
understanding of subject matter, supported with relevant points for
application in real life. Some grammatical and spelling mistakes. Referencing
fulfils minimum standards.

50% – 64% Basic requirements fulfilled with some understanding of subject and clarity in
presentation. Basic examples used to illustrate points. Some viewpoints

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provided; some explanations may be unclear or unhelpful in clarifying points.

Limited citation of sources. Some grammatical and spelling mistakes.
Minimal referencing of sources.

Below 50% No understanding of the subject matter and failure to address the needs of the
question. Points are off-topic and are not related to real life application. No
understanding of presentation technique. Numerous grammatical and spelling
mistakes. Very weak referencing.

Marking Scheme
Individual Assessment:
Serial No. Sections Maximum Marks Obtained
Marks
1. Prefatory Parts 15
2. Introduction 10
3. Problem Statement 15
4. Plan formulation 10
5. Qualification 10
6. Budget Estimation 10
7. Conclusion 10
8. Letter of Reference 10
9. Documentation of the Journal of Experience 10

Individual
Assessment Grand Total 100%

LEVEL 1 ASIA PACIFIC UNIVERSITY OF TECHNOLOGY & INNOVATION, MALAYSIA 2021