Entrepreneurship and

Business Skills Training

Developed by: EDI-Ethiopia

December 2023
ቀን 1 ቀን 2 ቀን 3 ቀን 4

 Introduction  Module 4፡ Module 5፡  Module 9፡ From

 Workshop Identifying Market Study and Where Can I Get
Objective Opportunities presentation Money/Finance?
 Module 1፡  Module 5፡  Module 6፡  Module 10፡
Preparing Market Study Preparing Lean Preparing Business
yourself for  Module 6፡ Canvas and Plan
Success Preparing Lean Presentation  Module 11፡ Next
 Module 2፡ Canvas Module 7፡ Goal Steps ( Where can
What it needs to Setting and I start from to get
Be Successful Overcoming business license?
Entrepreneur? Challenges Planning the Next
 Module Module 8፡ Steps)
3.Thinking about Planning
your own
business
 Module 4፡
Identifying
Opportunities

Module 01: Introduction and preparing to success

Title
Objective  Enable participants to share their expectations about the EBS training
workshop, so they can verify which expectations will be met and which
will not;
 Enable participants to verify if their expectations are in accordance with
the objectives and the proposed program;
 Provide a networking session to participants
 To provide a clear understanding on the objective of the overall
workshop
 Provide participants with the understanding of proactivity and reactivity
and let the be proactive to be successful in their business and personal
life
 To help participants that they can overcome challenges if they unleash
their potential
 To help participants that attitude I the foundation to change their current
life to better position
  To let participants promise to themselves to take personal responsibility
to their actions and consequences
 To set a common ground rule and time table for running the training
down

Duration 1:30

 Presentation slides
 Participant Manual;
 Badges;
 Notebooks;
 Pens / Pencils / Erasers;
 Whiteboard Markers;
 Permanent Markers;
 A4 sheets of paper (04 sheets per participant);
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint.

Previous Make sure that the training materials mention above are available
procedures Make sure that the training hall is arranged in a suitable manner
Make sure that the tea break in the morning to be 10:30 AM in for the
morning session and 03:00 PM for the afternoon session
Register the participants’ profile before beginning the training

Module delivery  Please welcome all participants and start the introduction module by
thanking EDI to make the training happen and also provide a great
deal of gratitude for their presence in the training room.
 Use slide 02 to let participants network among themselves and share
their expectations. Start this by introducing yourself as trainers of
EDI
 Discuss the expectations of participants and make sure if their
expectations are going to be meet by using slide
 Tell the objectives of the workshop in brief by using slide
 Show the structure of the training on slide
 Discuss the development of human perception, attitude and behavior
by using slides 06 and consecutive slides. Use slide 07 to give
practical examples for each aspect
 Reinforce the concept of proactive and reactive behavior
 Let participants to work on card sorting exercise on slide 9-12 and
summarize it with slide 12 and 13
 Based on the understanding of this part, ask th participants that what
is poverty? Based on some reflections from them, ask them who
gives a person poverty? Based on the reflection, tell them that
poverty is self inflicted, and it is not given to only Africans or some
people rather it is the result of ones effort.. Using the slide, tell them
 that if they undertake defined activities, they can create wealth and
to do so, the time for change is now with defined activities.
 Using the next slide, ask them about the origin of poverty, and
strongly express that poverty is the hard copy of once thinking (the
soft copy part) which prints what is ordered. What the mind thinks is
acted up on by hand and the hardcopy. To overcome this, tell them
that they have to think what is possible starting from today and think
what value they can create so that they can create wealth for
themselves, the community and the nation. This is how enterprising
can increase the GDP and national competitiveness if
individuals/citizens take action to bring change.
 Use the two quotes , including attitude, and tell them that if they
start thinking that their standard of living today is not what they
deserve and they can do more and change even the life of others.
Create an attitude of “ Should not stay in the comfort zone, this life
is not what I deserve, and I can change if I take action today”!
 Based on the motivation using previous slide, let them sign contract
with themselves to change their life starting from today, and tell
them that it is their personal responsibility to fulfill their promise in
their own life.
 Set a time table and ground rule before going to tea break
Some additional notes
There are actually three social maps three theories of
determinism widely accepted ,independently or in combination ,
to explain the nature of man . Genetic determinism basically
says your grandparents did it to you . That’s why you have such
a temper. your grandparents had short tempers and it’s in your
DNA . It just goes through the generations and you inherited it. It is
like saying if you are Ethiopian people that is how Ethiopians act
Psychic determinism basically says your parents did it to
you . your upbringing, your childhood experience essentially
laid out your upbringing , your childhood experience essentially
laid out your personal tendencies and your character structure .
That’s why you’re afraid to be in front of a group . It’s the
way your parents brought you up. You feel terribly guilty if you
make a mistake because you “remember” deep inside the
emotional scripting when you were very vulnerable and tender
and dependent . you “remember” the emotional punishment , the
rejection ,the comparison with somebody else when you didn’t
perform as well as expected.
Environmental determinism basically says your boss is
doing it to you or your spouse , or that bratty teenager , or
your economic situation , or national polices. Someone or
something in your environment is responsible for your
situation.
Each of these maps is based on the stimulus /response
 theory we most often think of in connection with pavlov’s
experiments with dogs. The basic idea is that we are
conditioned to respond in a particular way to particular
stimulus.

Stimulus Response

How accurately and functionally do these deterministic maps

describe the territory?
How clearly do these mirrors reflect the true nature of man?
Do they become self –fulfilling prophecies? Are they based on
principles we can validate within ourselves?
Internal locus of control means that control comes from within. You
have personal control over your own behavior. When you have an
internal locus of control, you believe you have personal agency over
your own life and actions. Because of this, these people tend to have
more self-efficacy. Being proactive on the other hand means
thinking about the future and focusing on the things you can control
instead of all those you cannot. Therefore locus of control is a belief
that one can control the outcomes of one’s action and take personal
responsibility while proactivity brings that belief in to reality by
letting someone to focus on what one can control by knowing what
to happen in the future. This lets someone to act in advance to deal
with an expected change or difficulty. Please don’t get confused with
the term initiative as initiative is any first move as it pops up while
proactivity is advanced move.
NB: people may have internal locus or external locus of control from the reinforcement
received from the external environment. But proactivity is a thinking that the
environment can’t determine human behavior. The environment can’t be the territory
of human nature. Mankind is naturally proactive but the problem is humans don’t
realized this so far. The concept of Proactivity promotes clear self-awareness. It says let’s
all find our true human nature

Module 02: Entrepreneurial self-assessment

Title
Objective  Enable participants to assess themselves on some entrepreneurial issues
in simplest way, without writing
 Let participants know their weakness and strength and let them take
 corrective actions

Duration 45 minute

 Presentation slides
 Participant Manual;
 Notebooks;
 Pens / Pencils / Erasers;
 Whiteboard Markers;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint.
 Paper posted on the wall with assessment issues .

Previous Make sure the assessment tools are printed and in workbook
procedures

Module delivery First let participants assess themselves on their participants work book
Using their workbook, let them work on the weaker competencies until they
become strong. On their manual, let them write strategies to improve the
competencies.

Challenges all Entrepreneurs face

Title
Objective  Enable participants to understand all the challenges that they are going
to face and let them get ready accordingly
 Provide a clear understanding that they will be successful if they are
willing to pay whatever it costs to be successful

Duration 45 minute

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure the training hall is suitable for group discussion
procedures
Module delivery Ask them to raise what could be the possible challenges when they start the
business. Give 5 minutes to discuss among themselves in group of not more
than 4 people/seating arrangement. Once they are done, clarify the points
using the slides: Use slides 22-24 to deliver the module with clear examples
and your own countenances.

Using the next slide of the Icdeberg, tell them they will be successful if they
work hard to overcome challenges that are most untold truth about starting
and running business. But people will see little things when once become
successful. They never see the challenges, which they have to bear for
success! Tell them that success is a journey, not specific destination in
relative terms of their business and life journey which they have to keep
striving.

Module 03: Thinking about your own business

Title
Objective  To enable participants create their own business during the training
workshop
 To provide participants with understanding of main issues regarding
minding one’s own business
 Let participants practice basic business skills while doing their business
in four days
 Help participants practicing personal initiative to generate business ideas
own which they would engage
 Create coaching opportunities on their business ideas
 Create opportunities for presenting their business ideas

Duration 1:30

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint.
Previous Make sure the training hall is suitable for group discussion
procedures

Module delivery Using slide about module 3, thinking about own business, ask them about
 key questions of their won business: how business idea is generated?
 Tell them that to start generating ones own business, they have to take
personal initiative. Tell them that they will learn about the key questions
to ask and answer when they think of the own business. To do so, tell
them that they are going through opportunity identification.
 Using the slide with personal initiative, tell them that it is their personal
responsibility to take a lead and start thinking a head to identify ideas
and start own business. Tell them that they are expected to be proactive.
 Use the next slide: task guide; self starter and innovation. Use the slide
step by step and conclude how it leads to success or failure.
 Tell them and conclude that being self-starter and initiating change and
action is one of the necessary recipe for personal and entrepreneurial
success!

Module 04: Opportunity Identification

Title
Objective  Help on how to generate new ideas
 Help on how to get ahead of competitors
 It shows how to evaluate new ideas
 Helps to think out of the box and break the paradigm
 Generate business idea through idea generation techniques and select 3
business ideas
 Identify the environmental and personal aspects to identify specific
business idea, evaluate and search information
 Help identify sources of information
Duration 2:30

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Start the module asking them to focus on self-assessment about their
opportunity identification competence through the self-assessment
worksheet one in their workbook.
 Tell them to circle the amount that shows their habits and behaviors.
 If it is more than 2 and they are clear about it, they are at good stage
in generating business opportunities. If they found themselves below
or equal to 2, they are not still in worst situation, and it is better than
non. They need to work on this starting from this time.
 Use the next slide nd tell them about the importance of innovation.
You can use the story of Nokia or any other business to show why
innovation is important.
 On the next slide, tell them about the process of identifying business
opportunities. Tell them the following variable are critical:
 Identify market needs and problems: what are most in need
products/services? What are critical market problems?
 Checking the resources we have and can get: tell them that they have to
identify their own strength and weakness to engage on the business.
 Evaluate our thoughts. Asking other people what they think about our idea
(customers, suppliers, friends and other business owners)
 Make a decision and take action: tell them that if they do not make decision,
there is no difference between the one who has idea and no idea at all.
 Us ethe next slide about innovation task guide.
 Using the next slide, let them work on the exercise step by
step as per the instruction on the workbook.
 Based on the exercise, tell them that they can change the
paradigm to ideate business and start, even using the
combination of obvious products, they can come up with new
products or solutions for the existing problems.
 Using the next slide of proactivity, Tell them that their
proactivity, taking initiative shall be in line with creativity.
Being proactive and self initiative leads to creativity. Tell
them that to be proactive, they can use competencies as
indicate on the ppt.
 Using the next slide about 3 innovation means, explain it and
Tell them that if they are proactive, self-initiative and
creative, they will be able to identify a number of business
opportunities. Explain everything here based on the slide.
 Based on the next slide, give them the short description of
Market, Resources, Own idea, Evaluation ad Taking Action.
 Tell them that these are the basics to identify business
opportunities. Idea.
 Link this with the exercise they are going to work on
opportunity identification that comes immediately to this
slide and for the BCE of the following four days
 Link this with the exercise they are going to work on
opportunity identification that comes immediately to this
slide and for the BCE of the following four days
 Based on the slide of” Opportunity Identification Exercise”
slide, let them be grouped as per the instructions stated on the
slide.
  Once they are done with the three steps, let them present. let
the group present the opportunity they identify. Please record
all the concerns you have as a coach and trainer.
 Finally provide your concerns and comments on the ideas
generated as a result. Some of them are business
opportunities that are more relevant for big companies,
government infrastructures, something that is not desirable,
feasible and viable based on the existing realities/situations o
the country. However, think of 20 years from now in case
their ideas have such futuristic nature.

Information Seeking
 Just after coffee break, tell them that what they need to
ensure to start the identified business opportunities,
whether the idea by itself is sufficient to start the
business, and it is risk free.
 Based on their response, ask them about from where they
can get information of the of the identified business
opportunities
 Tell them that they have to identify sources of
information and type of information whether the
identified business are viable or not.
 Based on the instruction on the slide, let them work on
the Information Source Identification Exercise. Let them
use worksheet 2 on their workbook and next slide.
 Once they are done using the worksheet, let them keep it
with themselves, and use the worksheet for BCE and
Market Study
 Next, use the slide about KEY QUESTIONS ABOUT
YOUR BUSINESS
 Discuss with the participants in an ineractive way to let
them think about these three issue: before starting the
business, when they run the business and after starting
the business. Summarize about each questions and why
they have to get prepared for it
BCE Introduction
 Introduce BCE to practice: Opportunity seeking,
Information Seeking, Risk taking, Planning, self-
confidence and other applicable entrepreneurial
competencies. And consult the trainer every day! The
trainer is expected to seek their progress about the BCE.
 Give clear instructions about the BCE as per the slide.
Let them come up with products/services. Tell them that
to come up with real business, they can seek information
about who needs what, and they can use opportunity
 identification competence they have learnt so far and
apply it.
 Tell them that BCE IS THE REQUIREMENT FOR
CERTIFICATION AND OTHER Supports.
 Tell them that they can start here the business they want to
start for the future so that they can opportunity to practice and
test the market and business reality.
 Give them promotional materials and tell hem that they will
post on the wall early morning on the next day
 To tell them that they can run BCE either alone or in a
partner of 2 people.
 Ask few of them if they have chosen the business they
want to run and let them promote for 1 minute.

 Day 2
 Ask them about what they have learn yesterday. Let about 4-5
participants reflect key learnings and summarize the transition from
module to module.
 Let only 3-4 people advertise their BCE in shortest time possible.
This activity is a must to do and no compromise! For others, let them
see on the wall by roaming around during break time.
 Use the next slide of opportunity identification steps to remind that
they have to consider such factors.
 Using the slide about out of the box thinking, remind them using the
slide that they have to be different or do business differently.
 Using the slide of “ evaluating ideas and screening” and “ making
more evaluation on the presented business idea”, make clear
discussion and then let them tuned to the wider and holistic approach
to identify and clarify their business idea using Market Study (as per
the form on their workbook). Tell them that this will help them
evaluate and identify viable business based on customers
response/needs, competitors’ analysis, and more methods. Tell them
that they will also prepare simple financial analysis based on the
type of business they will identify worthwhile pursuing.

Module 5: Market Study

Title
Objective  Help identify sources of information
 Help participants scan the environment and the competition
 Help identify problems and opportunities in the environment
 Help identify potential. Viable business ideas: at least 3 viable business
 Help them to identify the related cost of doing viable business and
profitability
Duration 3:00
  Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Start the module asking them about whether the identified business
ideas in the previous modules are viable or not. Based on their
response, tell them that to ensure whether they are viable or not, and
to have full picture of their environment and business opportunities,
they have to go to the market, the area in which they want to start
the business or any area that can resemble, and scan what is on
market and what is not on market. Based on the market study
document, orient them to fill each part of the template USING Pencil
on their manual. Tell them to fill each part, and write the type of
business that exist, and those do not exist and could be possible
business to engage on as per the template.
 Tell them to circle the amount that shows their habits and behaviors.
If it is more than 2 and they are clear about it, they are at good stage
in generating business opportunities. If they found themselves below
or equal to 2, they are not still in worst situation, and it is better than
non. They need to work on this starting from this time.
 Use the next slide nd tell them about the importance of innovation.
You can use the story of Nokia or any other business to show why
innovation is important.
 Tell them that based on Item 3 and 4, let them state the possible
business idea on item 5 ( at least 5 business ideas they could engage
in).
 Based on the template, let them fill item 6 only for one best idea
they think viable, about their business idea SWOT if they have to
engage on it.
 Tell them to fill the rest of the items for the idea they have chosen on
item number 6, and make financial forecast and costing as well. In
case they might not be able to do, help them on the next day before
presentation, one by one as a coach!
 Remember that worksheet 3 is to be used on the next day for the
viable business idea they have chosen and finalized the financial
parts. Also remind them that based on the 5 questions about
strengthening their chosen business idea, let them evaluate their
viable business idea interms of the 5 questions that a business idea
has to fulfill to be sustainable and profitable in its operation. On the
 next day of the training before they conduct all the financial analysis
template.
 Since this is the work of all the afternoon, with lean canvas, let them
leave the training session for the work, after introducing the lean
canvas as well
 They may conduct it individually or in group of maximum 3
participants if they want to establish business together in the future.
Otherwise, it is individual work.
Note: on the next day, all the trainers are expected to help them on the
market study template , financial part. However, tell them that they have
to finalize it and come to the training on the next day for presentation

Module 6: Lean Canvas

Title
Objective  Helps to deconstruct their chosen -one business idea into key
assumptions for better analysis so that they can understand it better.
 To assemble the hypothesis of their chosen business to understand the fit
between the problem and the solution proposed
Duration 1:30

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Once you are done with the instruction of conducting the market
study, tell them about them that yhe are going to also prepare and
presenta lean canvas for the business idea they identified and
prepared financial projections. Tell them about the lean canvas
using their workbook, and each pillars with examples as stated on
their workbook. Tell them that this document is critical at this stage
in order to pursue the chosen business idea based on the market
study.
 Once you are done with introducing the market study template, the
lean canvas and the worksheets (3), send them for field work: market
study and you can also support them on the field during the activity
on how they conduct. In case of security issues or any legality issue
they encounter, tell them to notify the trainers. The trainers are
expected to communicate the Job Creation Bureau and Ones stop
 service centers about the nature of the training so that the
participants can conduct the study in good mode.
 Wish them the best, give your contact number for assistance if you
cant present in person, and tell them that they will present both
documents on the next day.
 NOTE The whole afternoon and during the night, it is the time for
the participants to conduct the study, prepare the market study
document and lean canvas document. The next day starts on the
usual workshop schedule.
NEXT DAY (3rd day)
 Welcome the participants, and tell them to finalize both documents
for about 20-30 minutes, based on your observation of the progress.
Support them during the rundown.
 Once they are done, let few groups (2-3 ) present their market study
document and give them your feedback in a way it can address the
whole class. Clarify all the concerns and issues, and tell them that
this document is the foundation for module 9 (where to get finance
from?) and 10 (business plan). Tell them that they will use in class
during these modules delivery.
 Then give chance to 2-3 presenters on Lean Canvas ( one presenter
is the one who has presented the market study so that they can get
the flow ). Based on your observation, existing situation and
expertise, give them feedback about each pillars. Tell them that they
can keep modifying or change if the business idea they have chosen
is not viable.
 Note that STRICTLY TELL THEM to finalize the market study
template since it will be use on the final day for module 9: financial
source and business feasibility.
 Once you are done with this part, tell them that the next session is
for Goal setting, which helps them to envision and then realize the
business idea they have chosen in the previous procedures and
sessions. Tell them that they set goal for the business
idea/opportunity they have chosen rather than aiming for something
they don’t know.

Module 7: Goal Setting and Overcoming Challenges

Title
Objective  To let them clearly understand goal setting
 develop goal based on the identified viable business idea
 assess themselves on their goal setting behavior
Duration 1:30
  Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Congratulate them that now they are the stage to know what they
want to accomplish in their life as a milestone, which starts with
goal setting module.
 Invite them to assess themselves using their worksheet 4, Goal
setting self-assessment. Let them rate themselves on the scale from
0-4, just for 6 minutes.
 Once they are done, tell them that the more the scale is the better in
terms of goal setting. If they score less, tell them that that is okay
and they can improve once they take this training, and that is also the
purpose of the training. Remind them that whether it is in written
form or not, if they have goal, let them put in specific term (using
the next slide).
 On the next slide, ask them what is Goal and goal setting. Once you
get from 2-3 participants, use the next slide and clarify what it
means.
 Ask few of them about the goal they have set so far, and check if it is
specific. Using this as an example, tell them that goal should be
specific, using the slide: non-specific to specifi goal, and use the
next slide with example.
 Use the slide of action guide, and explain about the SMART
objective vs personal initiative.
 Group them into 3 or 4 participants per group, and let them work on
worksheet 5 and 6. Use the workbook and let them discuss in group
as per the points indicated in the worksheet. Once they are done with
this, let them do 1. One long term goal, and 2. One short term
objective to be achieved in 4 months. Remind them to ficus on the
objective that can lead them to start their own businesss. Make sure
theobjective they set can lead to starting their own business, which is
the aim of this training program. Also consider the market study
result and the chosen business idea for which they prepared lean
canvas. Their goal an objective should revolve around this business
idea.
 Once the exercise is done with feedback, let them ask any
clarification about their goal and objectives to be achieved in a year.
Tell them to think about this in every situation. You can link with
 module 1 and 2. Also tell them to check their behavior against the
initial self-assessment.
 Finally, tell them that they will learn in the next session on how to
develop plan to achieve the above stated objectives.

Module 8: Planning
Title
Objective  To introduce the basics of planning, beginning with goal setting;
 Enable participants to plan the achievement of measurable and realistic
short-term business objectives
 Enable participants to assess themselves about their behavior regarding
planning
 Introduce participants with planning tools for their business
Duration 1:30

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Tell the participants that now they are on the 8th module of the
training, Planning to achieve objectives.
 Before going for the session, tell them to use their workbook and
evaluate themselves about their planning behavior using worksheet
7. Let them do this for 6 minutes. Once they are done, ask their
reflection about the rating. Tell them that based on this session’s
learning, they will improve their personal initiative behavior on
planning to achieve defined goals and objectives. Tell them that they
have to have clear destination to plan how to reach that specific
destination. You can use metaphors and more to strengthen this.
 Ask them about what is planning, and based on their reflection, tell
them that planning is the process of setting goals, developing
strategies, and outlining tasks and activities to achieve those goals. It
involves analyzing the current situation, identifying potential
obstacles or challenges, and creating a roadmap for how to move
 forward.
 Then using the next slide, ask them to use the objective they set in
the Goal setting module, and list out what are require achieving the
objective. They can use their notebook. Then let them use the slide
form and state the goal/objective first, and then state what are
required to achieve this objective and where they can get them from.
Let them do this for 10 minutes.
 Once they are don with this, use the next slide to plan Activities. Tell
them that the activities should be in an orderly manner to achieve
their stated objective. The objective emanates from the business idea
they initially chosen and it may be to start the business or even
licensing process or any relevant.
 Using the next slide, tell them that they can use such format to plan
weekly. Use the slide: decision guide and explain as per the slide.
 Using the slide: example of designing plan from goal, use the
subsequent slides and explain as per the slide.
 Using the slide: exercise from Objective to Plan, let them work on
the example( in group of 3-5 participants), with the support of
worksheet 8 and 9. Once they are done with this in 15 minutes, let
them do one example for their own business idea. Support them and
check whether their plan can lead to achieving their objectives stated
on Goal setting module.
 Remember that your aim here is to lead towards opening their own
business, NOT just the theoretical class on planning.
 Check them that by this time, they should be clear with what they
are going to do to open their own business after the training.

Module 9: Where can I get Money from ( to start the Business.

Title
Objective  To evaluate that the business idea is profitable or and how much the
profit is worth pursuing
 To determine How much investment is required if it is profitable
 To help identify sources of finance
 How to use the loan of finance in a responsible manner
Duration 1:30

 Presentation slides
 Participant Manual;
  Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Before starting this module, let each participant check their
workbook, about market feasibility study. Check whether they are
done with Item number 13 and 14 of the market study. Based on the
financial projections, you can relate here with slide: question 1, 2
and 3. Let them check (go to each participants and check Item
number 14 too if it is profitable business). If not, they have to revise
their assessment or change business idea since no one will provide
for unprofitable business. Tell them that they have to conduct
another market study using the same template.
 Go to the next slide, and discuss with them about the sources of
finance: internal and external. Us ethe contents on the slide , make it
interactive and discuss. Use the workbook to deepen the discussion
here. These could be in the form of money (financial), or in goods,
products, or services (non-financial).
 ASK or GIVE examples of non-financial resources to
clarify, such as existing goods that you have, or that you
can borrow.

 Explain that after you are clear that the business opportunity you
have selected is profitable, and how much money you need to invest,
it’s time to evaluate where you can get the money from. There are a
variety of sources of funding.
 There are many ways to obtain financing
 Some funding options are more expensive than others
 Money lenders, for example, tend to have much
high costs associated with loans
 Family and friends or community loans may
charge low or no fees.
 It is not necessary to choose a single source of funding.
Sometimes it is preferable to combine options to reach
the total amount needed. For example, for a single project
you could invest some of your own savings, some
funding from family and friends, and seek small loan
from a bank that has products designed for retailers like
you.
  You must analyze which sources of finance are best for
you.
 SAY: Let’s analyze first the least expensive option.

Personal saving
 State: One source of funding is your personal of business’ savings.
 EXPLAIN:
o Financing your startup with own savings is possible if you are
very organized.
o If you have possibility to get small financial support from your
family and if you can put aside some for your start up mindfully.
Maybe you can use this small money you have to collaborate
with others or use it as saving mobilization to secure credit.
What do you think?
 INVITE to share story of someone they know who have secured fund
for on start up through own saving. Show the slide and ask someone to
share the story and ask the rest of the participants to listen attentively as
they analyze the story shortly. If participants could bring up the story
provide your own.
 ASK: What are the benefits of using own savings? Write them on the
flip chart. Expected answers:
 No need to pay interests to anyone
 No requirements
 No cost.
 ASK: What are the disadvantages? Write them on the flip
chart. Expected answers:
 You have to wait until you collect the amount of
money you need
 By using your savings (especially too much) you
are exposing yourself and your business to
additional risk
 Have to be very organized with your money.

Financing your business with credit service providers

 ASK: What is credit? Listen few participants.
 Correct answer: Credit is money that is requested today to be
paid back in the future
 ASK: When does it make sense to go to the bank for credit?
  COLLECT answers.
 EXPLAIN:
 There are moments in "the life of a business" when you
may need to borrow in order to grow.
 Credit requires paying an “interest” which is the cost of
borrowing that money.
 Credit can be very beneficial to a business and a good
alternative or addition to other sources of funding, like
saving and borrowing from family or friends, as long as
the decision is made after thorough analysis.
 ADDRESS any questions before continuing. Tell they will have an
opportunity get experience to discuss with CEO of a financial service
provider – on the opportunity for access to finance for startup
entrepreneurs this afternoon.

 Learning review: Use Q&A method and collect key take ways from the
session. Ask participants write down action for implementation in their
start up context – specifically on how they will get funding based on the
learning in the class.

 Go to the next slide, step 2 and discuss with them on how to

responsible use finance from different sources. Use the workbook
and explain the points stated on the workbook.
 Using the workbook, ask them to exercise as per the workbook about
the 2 questions and let them give reflections. Tell them that the first
question should be kept , and the second is not the right attitude,
since it has consequences of bankruptcy, and more.
 Using the next slide, let them discuss in group of 4-5 people about
mobile money, in 10 minutes. Once they are done, take their
reflections and then summarize with the subsequent slides. Add your
own experience on digital finance as well in terms of cost saving,
time and more.
 Using the workbook about supporting forms/documents, let them go
through the workbook on title : personal note, starting with A.
 Tell them to fill form A: using the market study result (identified
business ideas there) and what complains exist about them based on
their observation. Tell them to use this form after the workshop till
they establish a business.
  Using form B on their workbook about the profitability, tell them to
calculate for the most viable business they chose. Tell them to use
item number 13 and 14 of the market study and they can modify if
they have changed the business idea in the past 4 days.
 Remind them that they can use this form even after they start the
business.

Module 10: Business Plan

Title
Objective  Introduce the participants about the content of business plan
 To enable participants prepare business plan for the business idea they
have chosen.
Duration 5:00

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Start the module by asking about if they know about what is
business plan, and the possible contents of the business plan.
 Tell them that a business plan is a written document that outlines a
company's goals, strategies, and projected financial performance. It
typically includes information about the company's products or
services, target market, competition, marketing and sales strategies,
organizational structure, and financial projections. A well-crafted
business plan can help a company secure funding from investors or
lenders, guide decision-making, and provide a roadmap for growth
and success. It is an essential tool for entrepreneurs who are starting
a new business or seeking to expand an existing one.
 Remind them that on financial supports by the donors or financial
institutions, it s a must to submit the business plan so that it can
convince them your business or business idea is worth funding.
 Tell them that from now on, you are going to discuss the main
components and help them write business plan for the idea they have
chosen earlier in the opportunity identification module, and for the
one they set objectives.
  Let them open their workbook, use pencil and start filling along with
the discussion, Please NOTE that you should not expect a full-
fledged BP but that would be improved in the future. They would
be assisted with experts in the future once they got and understand
the template provided here. Please help them fill all the components.
Go through the module as far as you can and try to finalize during
the morning.
 Tell them to prepare the business plan for the business idea they
have chosen during the opportunity identification/market study (for
which they have prepared lean canvas)
 Tell them that when the government organizes them in 2 , 3 or 5,
they have to submit business plan, well crafted one.
 Make suer at least some of them have finalized the bp (draft) in
class.
 NOTE: Consider consulting experts in case you are not from such
industry.

Reporting Business Creation Exercise

 Once you are done with the BP, remind the participants to register
and submit their income statement of the BCE they have been
running during the workshop. Tell them that they can use the
workbook part 3.
 Tell them that only one report is required per company
 Receive this just after the comeback from lunch. To process it later,
after module 11: Process of Business License.

Module 11: Planning the Next steps

11. 1 Business Licensing Process
Title
Objective  To introduce the participants about the requirements to get business
license
 To help participants follow each steps of getting business license
Duration 30 Minutes

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
  Computer with MS-PowerPoint
Previous Make sure that the workbook and stationeries are ready
procedures

Module delivery  Start the module by asking about if they know about what the new
process of business licensing is.
 Based on their reflection, tell them that you are going to take them
through the steps to get the business license.
 Tell them to open their workbook of module 11, and discuss each
required steps to get business license.
 Note that there may be exceptions or difference in implementing the
new regulation. So it is better to check with regional Trade Bureau
before delivering this module.
 Please also consider inviting Trade bureau expert on the requirement
of business licensing in collaboration with One Stop Shop

Module: Business Creation Exercise Processing

Title
Objective  Enable the participant apply entrepreneurial competence and business skills
 Demonstrate the characteristics of proactive business person
Duration 1:00

 Presentation slides
 Participant Manual;
 Notebooks;
 Permanent Markers;
 Blank flip-chart sheets;
 Multimedia projector or data-show projector;
 Computer with MS-PowerPoint
 Recording format (excel sheet)
Previous Make sure that the workbook and stationeries are ready
procedures

Module  Reinforce to the participants, that they must bring properly filled financial/sales and
delivery cost records of their BCE since the first day of the operation
 Prepared the record of the result in excel using the form provided below
 Tell them that the result of their work depends on how proactive they were and
implemented entrepreneurial behaviors/competence. Tell them that the result is the
direct reflection of their effort.
 Check with the class by asking one by one that whether or not the business was
existent if they can exhibit with some customers/who bought.
 Once you are done, ask them what could have they done to make more revenue and
profit in the last 4 days that they didn’t do? Ask them to list at least 5 things.
  Once they are done, let them reflect on what they could have done. Relate what they
raise with identifying proper opportunity and check for profitability, find the right
information to support their daily business operation, set daily sales/profit goals and
plan accordingly to achieve their objectives, take feedback of their own performance
and improve their results. Tell them these all are related with being Proactive and
taking personal responsibility for own success.
 Ask the one with lowest profit or loss, and ask him/her what happened to their
business. Let them respond to your questions like THE ATTENTion they gave to the
BCE, their daily performance, what they could have done such circumstance, what
they tried to change but didn’t work and what they changed and atleast shows
improvement. Tell them that these will also happen in actual business/regular business
when they start. Stress that this shouldn’t happen in real business and they have to
take lesson. Try seek their response, and also let them reflect on their own behavior,
asking, do you think that If you continue this way, you would end up with successful
business? Obviously the response is yes. So tell them to take a look back to the
competence and the key learnings of the workshop.
 Once you are done with the lowest scorer, go for the one with highest profit. Ask them
to share what contributed to the BCE success. Listen to them and probe in a way it
captures the competencies: opportunity identification, information seeking, proper
market study, goal setting (if they set objective of the 4 days BCE in terms of profit or
related), Planning, and related topics they have learnt. Above all, link with proactivity
and taking personal initiative for own and business success.
 Finally, ask what they have learnt from both stories: no profit vs highest profit,. In a
way it leads to taking initiative, proactiveness determines success.
 Tell them that the true failure is not doing anything at all since they can’t learn from.
Build their self-confidence that they have still time if they have learnt from the
workshop and what they have tried. Tell them to demonstrate on the business they are
going to establish, by learning both from success and failure during their stay.
 Finally let them recognize how they impact their life and the country in terms of
business, using the total revenue of a year. Tell them that if they score the revenue of
this much with their little daily effort, what will happen when they use their full effort
and engage fully in their business. Tell them that this how individuals could grow in
business, and expand their business, hire more citizens, pay more taxes, and improve
the life of larger publics. Conclude and congratulate the winner and take a photo in
front of the group. There is NO AWARD, since the profit itself is an award due to the
conducive environment created.

Recording
format on
excel

BCE - FINAL RESULTS

 Sample record
BCE - FINAL RESULTS
Compan Partners Total RevenueTotal
Total Expenses
Expenses
Partners Profit (Birr)
y Company
Partners Name Total Revenue (Birr)
(Birr) Profit
Profit (Birr)(Birr) Partners Profit (Birr)
Name (Birr) (Birr)
49
xyz x and Y
xyz x and Y 7,805.00 6,817.00 988.00 2
4.00
17
860.00 520.00 340.00 2
0.00
7
200.00 57.00 143.00 2
1.50
2
158.00 105.00 53.00 2
6.50
1
442.00 420.00 22.00 2
1.00
37
370.00 - 370.00 1
0.00

TOTAL 6 TOTAL 6 36,627.00 30,249.50 6,377.50 33.00

DAYS DAYS 3,340.75

TOTAL
TOTAL 6,104.50 5,041.58 1,062.92 5.50 556.79
(daily)
(daily)
- - - --
TOTAL
183,135.00 151,247.50 31,887.50 165.00
(30 days) TOTAL 16,703.75
- - - - -
TOTAL (1 (30 days) 200,445.0
2,197,620.00 1,814,970.00 382,650.00 1,980.00
year) 0
TOTAL (1
year)
0.00 0.00 0.00 0.00 0.00

Module 11.2: Planning the Next steps.

Step 1: Setting goal and resources for your startup venture.

Title Setting goal for your startup venture

Objectives  Sets SMART business goal.
 Define resources for SMART goals
 Plan detail activities using Gant chart
Duration 1 hour
Materials Markers in different colors, Pen, LCD projector, PPT, participants workbook,
post-it notes of different colors, BMC and simple business
Activity  Important reminder: Read the contents of the worksheet on the
(including participant workbook beforehand. Prepare examples for each category
timeline) of resources required for achieving the startup goals.
 Start session: ask them what will be their next steps. If their lean
canvas is validated and if their chosen business idea is profitable. Here
 from some, and tell them not to fix only one business Idea unless they
exhaust the opportunity..

Goal setting module facilitation steps:
Introduction: Ask participant to go to the corresponding section of their work
book and ask volunteer to read the instructions.
Exercise:
 Activity 1: Setting your SMART Goals.
Guide participants to the participants workbook to the corresponding
section and review the instruction step 1. Explain briefly what SMART
objective is and why it should be. Guide them REVISE THEIR
WORKBOOK, section of Goal Setting. Based on this, let them set smart
goal,on the workbook – ask them to set their SMART goal and identify the
resource required – follow the worksheet. – 30 minutes
 Activity 2: Activity Planning
Shortly introduce activity planning which spans from today until launch day
and beyond using the worksheet on the corresponding section of their manual.
 Guide participants to the participants workbook to the corresponding
section – the templates for activity planning – Follow the workbook.
Give them 30 minutes to set their objective.
 Learning review: with Q&A
Methods Q&A, Discussion,

Workshop Closure-1 Hour

Steps:
 Tell them that this workshop is about to end here but not on actual business
 Give them the workshop evaluation sheet and state instruction. Give them 15
minutes and ensure you collected and put in envelop
 Congratulate all of them for the competition of the workshop
 Acknowledge all the stakeholders, the trainers, the Hotel and relevant
authority for providing this opportunity for youth
 Invite guest from the organization that supports/hosts the program and let
them hand the certificate to the participants with the trainer facilitating
 Once handing the certificate is done, let the guest collect their reflections,
hear their feelings proportional from participants of different background.
 Once it is done, have a group photo and link with the responsible body to
take them to the next level