EXECUTIVE SUMMARY

As part of my fulltime PGDM program in Marketing at Loyola Institute of Business

Administration in Chennai, I was required to perform a two-month internship with Triune
technofab, Chennai from 10 April 2023 to 7 June 2024, which I did successfully. Every hour of
my internship was a profound learning experience for me.

A Market analysis is a radical evaluation of a marketplace inside a selected industry. With this
evaluation, you may look at the dynamics of the beginning of the product, from the raw
materials to the final packing and shipement. From this we can make various combination of the
product with minimal errors.

By working with a new tool like DRAW.IO, for creating all those process flows and mapping
the customer metrics in-terms of business development, I won greater expertise on determining
the total cost for sample development along with mapping out the important marketing metrics.
In the process of evaluating the supplier performance and logistics performance, I came to know
wide knowledge in those areas such CRM model,carrier shipments and delivery performance of
vendors and so on.

Later on, I developed a metrics for Project Covert. By creating the framework, for importing it
into the software (NAV), I had a good discussion across various departments and got insightful
knowledge from talented professionals. The review sessions gave me the good experience of
learning in the office.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 CHAPTER – 1

INDUSTRY AND COMPANY OVERVIEW

1.1 INTRODUCTION:

This is a comprehensive live project that is provided for the business development department
to make the product development process easier by breaking down the communication
barriers, shrinking time for productions, and lowering costs. This project contains every
requirement that is needed to make a product ranging from details about the product to the
procurement of raw materials. All processes that go into making a product are put into a
categorical form, and machine and man-power costs are given corresponding to each phase of
it. This provides a clear breakdown that makes it possible to understand in detail the entire
process of product development.

This also involves the powder coating process in which again, texture, color, and thickness
become relevant and specific criteria. Lastly, the finished product is delivered with
considerations taken for country specification, size of the container, and pallet handling. All
these various categories and plank parameters facilitate the documentation leading towards the
company's detailed blueprint of product operations. The blueprint allows for multiple versions
of a product to be created by mixing and matching parameters, in effect acting as a
communication bridge between business development and new product development teams.

It also makes it possible to record all the previous versions of all orders of the products, hence
avoiding repetition and thus acting as a good reference in the development of similar products
in the future. That way, all information is pooled together on one platform, making the
communication between teams quite seamless. The company can take advantage of this great
detail of the phases of development of the products to streamline its operations, grow the
quality of products as well as increase customer satisfaction.

Hence, this project provides the whole process of product development with a sound
framework leaving no procedural step out. In the line of diminishing the production time,

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
reducing the middleman, and most economical, this project will provide very relevant business
development and new product development to this company.

1.2 Global scenario

The global rack and toolbox industry is expected to grow at a CAGR of 4.8% from 2022 to
2027. The growth of the market is driven by the increasing demand for rack and toolboxes
from various industries such as construction, manufacturing, and automotive. The construction
industry is the largest end-user of rack and toolboxes, followed by the manufacturing and
automotive industries.

The rack and toolbox industry global scenario represents a dynamic and evolving market
influenced by various factors such as technological advancements, consumer preferences,
environmental concerns, and market competition. Here's a look at the global situation in the
rack and toolbox industry:

1.2.1 Market Size and Growth: In recent years, the worldwide racks and toolbox market has
grown steadily. The growing demand from both professional and do-it-yourself users, together
with the growing trend of tool storage and organization, has contributed to market expansion.
Construction activities, home renovation initiatives, and the growing popularity of DIY culture
are likely to drive moderate market growth.

1.2.2 Product Innovation and Technology: Significant developments in product design,

materials, and usefulness have occurred in the plastic toolbox sector. Manufacturers are
spending R&D to create new features such as modular compartments, ergonomic handles,
reinforced corners, and increased durability. Technology integration, such as smart tracking
systems and connectivity features, is also gaining popularity.

1.2.3 Sustainability and Environmental Concerns: As environmental awareness rises, the

plastic toolbox business places a greater emphasis on sustainable practices. Manufacturers are
investigating environmentally friendly materials, recyclable polymers, and production
procedures that reduce their carbon impact. The use of recycled materials and the development
of biodegradable alternatives are becoming more common.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
1.2.4 Market Competition: Various producers and brands are fighting for market dominance
in the worldwide racks and toolbox market. Established and new entrants compete based on
product quality, durability, design, cost, and brand reputation. The existence of both domestic
and international players enhances competitive dynamics, pushing continual innovation and
differentiation

1.2.5 Distribution Channels: racks and toolbox distribution routes have grown outside
traditional brick-and-mortar businesses. While physical retail shops such as home improvement
stores and specialist tool stores continue to be important, e-commerce platforms have gained
significant traction. Online stores offer a variety of selections, convenience, and the chance to
compare prices and read reviews.

Finally, the racks and toolbox business is characterized by consistent expansion, product
innovation, sustainability measures, and severe rivalry. To maintain their market position,
manufacturers are utilizing technology, focusing on sustainability, and adjusting to changing
consumer tastes. As new trends and innovations impact the market landscape, the sector is
projected to continue evolving.

1.1 Indian Scenario

The rack and toolbox industry in India is expected to grow at a CAGR of 6.5% from 2023 to
2027. The growth of the market is being driven by the increasing demand for mobile plastic
toolboxes from the construction, manufacturing, and automotive industries. The construction
industry is the largest end-user of mobile plastic toolboxes, followed by the manufacturing and
automotive industries.

India's rack and toolbox market has been expanding significantly, adapting to shifting
consumer demands and market circumstances. Here is a summary of the Indian plastic
toolbox market's current state.

1.1.1 Market Size and Growth: The Indian market for rack and toolboxes has been
developing consistently. Rapid urbanization, increased building activity, infrastructure
development, and the expanding DIY culture are some of the drivers driving the industry.
The government's

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
emphasis on programs like Make in India and Housing for All is projected to underpin the
market's high growth rate.

1.1.2 Consumer Demand and Preference: Due to their affordability, durability, and
lightweight, toolboxes are becoming more and more popular among Indian consumers. The
advantages of plastic toolboxes over conventional metal or wooden ones include their
durability, simplicity of cleaning, and rust resistance. Features like many compartments, robust
handles, and locking mechanisms are valued by consumers for secure storage.

1.1.3 Manufacturing and Supply Chain: India's mobile plastic toolbox manufacturing
business has grown significantly. The Indian market is populated by both native and
international brands. Manufacturing centers can be found throughout the country, including
clusters in areas such as Maharashtra, Gujarat, Tamil Nadu, and Delhi. The supply chain
includes obtaining raw materials, manufacturing, distribution, and retailing.

1.1.4 Government Initiatives and Regulations: Initiatives by the Indian government to

promote domestic manufacturing, such as Make in India, have had a favorable impact on the
mobile plastic toolbox business. Product quality, safety requirements, and environmental
sustainability regulations all play a role in defining the industry's landscape.

1.1.5 Technological Advancements: Technological advances have had an impact on India's

mobile plastic toolbox sector. To improve the functionality and convenience of toolboxes,
manufacturers are introducing novel features such as RFID tracking systems, smart locking
mechanisms, and wireless charging capabilities.

Finally, the mobile plastic toolbox market in India is expanding due to the increased demand
for portable and organized tool storage solutions. To capitalize on rising demand,
manufacturers and brands must understand consumer preferences, improve their product offers,
and build efficient distribution networks. The industry is positioned for additional expansion
in the Indian market, thanks to the government's emphasis on domestic manufacturing and the
emphasis on quality and sustainability.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
1.4.Major Player in the Market

S.No Company
1 DeWalt
2 Milwaukee
3 Ryobi
4 Flex
5 Craftsman
6 Husky
7 Stanley

Table 1.1 Player in Plastic toolbox Industry

1.5 Company Profile

Figure-1: Company Logo

Triune Technofab Private Limited is a privately held firm founded on July 25, 2020, in Chennai,
Tamil Nadu, India, and is the subsidiary of Astrotech Steel Pvt Ltd. The company manufactures
precision machined components for a variety of industries, like steel, construction, etc. Triune
Technofab has a cutting-edge manufacturing plant in Sri City, Tada, Andhra Pradesh that is
outfitted with the most recent CNC equipment and tooling. The company has a staff of skilled
engineers and technicians who are dedicated to providing its clients with high-quality goods
and services. The parent company of Triune Technofab is Astrotech Private Limited.

Triune Technofab has a strong focus on quality and continuous improvement. The company
has a quality management system that is certified to ISO 9001:2015. Triune Technofab is also

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
a member of the Society of Indian Automobile Manufacturers (SIAM) and the Aerospace
Industries Association of India (AIAI).

Triune Technofab is dedicated to giving the highest value to its consumers. The company
provides a diverse selection of quality machined components at reasonable costs. Triune
Technofab also provides value-added services like design and engineering, heat treatment, and
surface finishing.

Triune Technofab is an expanding corporation with a promising future. The company is well-
positioned to address India's and the world's expanding need for precision machined
components.

Here is some additional information about Triune Technofab:

 Headquarters: Chennai, Tamil Nadu, India

 CEO: Miranda Arun

 Employees: 100+

 Products: Precision machined components for the automotive, aerospace, and medical
sectors

 Website: https://triunetechnofab.com/

1.5.a SWOT Analysis

Strength Weakness Opportunities Threats

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
  Experienced  New company  Growing  Competition
team of with a limited demand for from
engineers and track record precision established
technicians machined players in the
 Limited
components in market
 State-of-the-art international
India and
manufacturing sales  Changes in
abroad
facility technology
 Reliance on a
 Expansion into
 Quality few key  Economic
new markets
management customers downturn
system  Development
certified to ISO of new
9001:2015 products and
services
 Member of the
Society of
Indian
Automobile
Manufacturers
(SIAM) and
the Aerospace
Industries
Association of
India (AIAI)

 Wide range of
precision
machined
components at
competitive
prices

 Variety of
value-added
services, such

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 as design and
engineering,
heat treatment,
and surface
finishing

Table 1.2 Swot Analysis

1.5.b Company Product

Product Name Image

Wall-mounted cantilever arm

Corner beats

Miter saw Stand

Swivel Shop stool

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 Plastic sawhorse

Tool chest

Strut channel

Mobile tool worlbench

Mobile tool chest

Industrial storage Rax

Table 1.3 Company Product

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 CHAPTER – 2

JOB / TASK DESCRIPTION

2.1 JOB DESCRIPTION:

Title: Establishing Marketing and operation Framework and Metrics for Business
Development

Company Guide: Madonna Nisha Miranda

Contact: [email protected]

Faculty Guide: Prof. Dr. K.Sivakumar

Internship Duration: 10 APRIL 2024 – 7 JUNE 2024

Location: Nungambakkam, Chennai

RESPONSIBILITIES:

 Analyzing the total product costs for NPD and logistics.

 Developing a detailed blueprint of product operations.
 Documenting all parameters and criteria for each process.
 Ensuring seamless collaboration and information sharing.
 Optimizing production processes and workflows.
 Developing marketing metrics for each department.
 Tracking and analyzing marketing performance.
 Improving marketing strategies and tactics

REQUIREMENTS:
 Knowledge of MS Excel
 Knowledge of DRAW.IO Board
 Knowledge of MS Powerpoint

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
  Knowledge of Microsoft NAV
 Understanding of Marketing Metrics.

2.2 WORKPLAN:
1)UNDERSTANDING THE ORGANISATION:

For the better understanding about the organization, I interacted with Ms. Madonna Nisha
Miranda, Business Development Manager. She taught me the various process happening in the
organization. Starting with product portfolio and its customers, to all processes such as Business
Development, Purchase, NPD, Quality check, Production, Finance and Logistics. The company
and its subsidiaries were introduced, followed by an overview of various departments. Projects
were assigned, with a tentative plant visit scheduled for this Monday. Office timings and
internship duration were communicated. A brief overview of the supply chain activities and
elements involved was provided. The first task was to collect information on various companies
based on specific parameters. Data collection was completed for nine companies, and additional
guidance was given on researching customer enquiries for four specific companies. The NAV
software was introduced, where data was uploaded and segregated into customer and company
details. Data collection for assigned companies continued.

2)LEARNING ABOUT LOGISTICS:

The company Genesis Logistics, a sister company of Astrotech, was introduced, focusing on
logistics and transportation services. The supply chain dimensions and container sizes for
shipment purposes were discussed. A customer visit occurred, where the Chief Marketing
Officer (CMO) negotiated terms and conditions. The entire period was spent collecting data on
the customer company. Collaboration with the marketing and sales team was requested to gain
more insights about the customers.

3)RESEARCH AND DATA COLLECTION ON ASTROTECH AND TRIUNIE

CUSTOMERS:

I completed my first task successfully and was assigned a new project. The new assignment
involved researching the customers of Astrotech and Triunie in detail. I was tasked with
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Establishing Marketing and Operation Frameworks and Metrics for Business Development
collecting personal information about each client, such as their work experience, marital status,
children, and interests, by examining their social media accounts, including LinkedIn, Facebook,
and Instagram. Additionally, I was required to gather more qualitative and quantitative data from
the client-handling employees. They assisted by providing detailed information about each
customer, including their area of expertise and feedback regarding the company.
4)PRESENTATION AND PRODUCT DEVELOPMENT INSIGHTS:

I completed my second task and was assigned to perform the same task for additional customers.
Furthermore, I was tasked with redesigning their company presentations. I had the opportunity to
present my work to the Director of Sales, mr. Kevin who oversees all sales activities of the
company triune technofab in US. This interaction provided valuable insights into the product
development department, where I gained a detailed understanding of their processes.

5) PROJECT CONVERT: DEVELOPING A COMPREHENSIVE COST SHEET :

A new task called Project Convert has been initiated, aiming to develop a comprehensive cost
sheet for a specific product. This sheet will detail current production costs and predict how
alterations to the process might impact the final price. To gain deeper insights, an industry visit
was organized to the manufacturing plants of Astrotech and Triune located in Sri City Tada,
Andhra Pradesh. Through this visit, firsthand knowledge of the product's intricate production
processes was gained.

6) BLUEPRINT AND EXPORT PROCESS INSIGHTS:

I spent crafting a detailed blueprint for costing, carefully examining the intricacies of various
SKUs produced by the company. I also took the time to categorize the features of each product
and their corresponding SKUs. Later, I had the opportunity to attend a meeting with Walmart,
where we delved into the various stages involved in the export process. We discussed the current
export rate in India and explored strategies for improvement in the upcoming year.

7)PROJECT APPROVAL AND CROSS-DEPARTMENTAL COLLABORATION:

After completing the project, I had the opportunity to explain the entire workflow to mr.Suresh, a
member of the New Product Development team. I highlighted how this project would help
bridge the communication gap between departments, facilitate order recording, enable the
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Establishing Marketing and Operation Frameworks and Metrics for Business Development
creation of numerous order variations, and ultimately reduce time and costs. Suresh approved my
project and granted permission to proceed to the next stage. We further discussed the benefits
this project would bring to the sales team while gathering specifications for orders.

8)BLUEPRINT DEVELOPMENT FOR PRODUCT RACKS CATOGORY:

After completing the project, I was tasked with creating a sample blueprint for the product racks,
which involved incorporating all previous SKUs and ensuring seamless integration. By doing so,
I enabled the team to access and categorize the racks effectively, allowing them to mix and
match SKUs to achieve the desired output.

2.3 TIMELINE OF ACTIVITIES:

S.No Phase of Project Points Discussed Start Date Target Date

1 Introduction Product portfolio, customers, processes 10-04-2024 13-04-2024

2 Logistics Genesis Logistics, supply chain 15-04-2024 20-04-2024

Customer
3 Detailed research, social media analysis 22-04-2024 27-04-2024
Research
Presentation Redesigning presentations, product
4 29-04-2023 04-05-2024
Insights development

5 Project Convert Developing cost sheet, industry visit 06-05-2024 11-05-2024

6 Blueprint Insights Creating blueprint, export process 13-05-2024 18-05-2024

7 Project Approval Explaining workflow, gaining approval 20-05-2024 25-05-2024

8 Final Report 27-05-2024 07-06-2024

Table-2: Timeline of Activities

2.4 DESCRIPTION OF TRAINING RECEIVED:

2.4.1 INTRODUCTION TO DRAW.IO BOARD:

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 Figure-2: draw.io Logo

Draw.io is a smart whiteboard that enables real-time collaborative collaboration. It is an

effective tool for problem-solving, idea generation, and brainstorming. Draw.io can be utilised
for brainstorming fresh concepts. Sticky notes can be used to make a board on which you can
start adding your ideas. With the assistance of your team, you may then arrange and rank your
suggestions.

Idea development and refinement are both possible with draw.io. To represent your ideas, you
can make a board using pictures, text, and shapes. After that, you and your team can work
together to enhance your concepts. Draw.io is a flexible tool with a wide range of applications.
It is highly useful for creating the process flow.

Some features of draw.io:

 Virtual whiteboard
 Infinite canvas
 Sticky notes
 Drawing and shape tools
 Templates
 Collaboration and real-time editing
 Integrations
 Voting and polling
 Access controls and permissions
 Presentation mode

2.4.2 PROCESS FLOW:

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
To create a comprehensive product development process, a defined process flow is essential.
This flowchart outlines the entire process, including product details, product features, parts of
the product, powder coating, manual assembly, and packaging. Additionally, it tracks the costs
incurred at each stage, such as machine costs and labour costs. This helps to accurately track
the total cost incurred for each version of the developed product.

The process flow begins with defining the product requirements, which involves identifying the
needs of the business and determining the necessary features and functionality. This is followed
by market research, where the competitive landscape is analysed, and target customers are
identified. The concept for the product is then developed, including identifying the key features
and functionality that meet the needs of the business and its customers. Prototypes are then
created to test and refine the design, and the design is refined based on user feedback and
testing.

1)PRODUCT DETAILS:

First, I created the process flow for the product detail, which is essential for business
development process. To do this, I got the relevant inputs from business development and new
product development department of the company. With the draw.io tool, I mapped out the
process flow for the given inputs.

Figure-3: Product Details

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
The above flowchart provides a comprehensive overview of the product's specifications,
including its description, code, dimensions, and features. This mapping ensures that all
relevant information is accurately documented and easily accessible for future reference.

FEATURES:

The product features flowchart provides a comprehensive and organized listing of the features
for each product, ensuring that the sales team has easy access to the necessary information to
effectively showcase the products to customers.

Figure-4: Features

2) PRODUCT PARTS:

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
The product development process involves several stages, including classification of parts,
sourcing of raw materials, and production of the final product. The process starts with part
classification, where parts are categorized into in-house parts, bought-out parts, and outsourced
operations. For in-house parts, raw materials are sourced and classified into different types
based on their thickness and currency rate. For bought-out parts, the product is purchased from
outside vendors. For outsourced operations, raw materials are sent to vendors, and they are
asked to produce the specified product.

Figure-5: product parts sourcing

3) PROCESS OF EACH COMPONENT:

The production of a product involves a series of components, each with its own unique set of
processes. The process begins with the provision of raw materials with specific specifications,
which are then processed using various tools. The tool cost of amortization is entered, and if

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
the tool is customer-owned, the tool life is calculated. Standard processes such as roll forming,
turret punching, laser cutting, press stamping, and others are then performed, each with its own
set of machine costs and labor costs. Machine costs are calculated by considering the number
of machine hours, electric load per hour, maintenance cost, and power cost, while labor costs
are calculated by considering the number of operators, their shift schedules, number of helpers,
and manpower hours cost. After the components are manufactured, welding is performed to
assemble the components together, with the welding cost added to the overall cost of the
product.

Figure-6: component process

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
4)POWDER COATING

After the components are manufactured, they are sent for powder coating, where the specific
requirements for the coating, including color, texture, and thickness, are determined based on the
customer's specifications. The powder coating process is carefully measured and calculated to
ensure accurate pricing and cost estimation, taking into account factors such as surface area,
required thickness, and cost of materials. The process involves surface preparation, powder
application using an electrostatic spray gun, and curing in an oven, resulting in a durable, high-
quality finish that meets the customer's expectations.

Figure-7: Powder Coating

5)MANUAL ASSEMBLY

The manual assembly process involves tracking the time taken for each component to be assembled,
including any additional time required for quality control checks. This process is critical for ensuring
accurate assembly and minimizing errors.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 Figure-8: Manual Assembly

6) PACKAGING AND SHIPPING:

Upon completion of the packaging process, the product is carefully inspected for stability and
loaded onto pallets, with consideration given to half-pallet and full-pallet configurations. The
shipment process commences, with detailed container information and country-specific
specifications provided. The container details include the container type, size, and capacity, as
well as any special handling requirements. The country-specific specifications include
information on customs regulations, tariffs, and any other relevant regulations that must be
adhered to. Additionally, the shipment is tracked and monitored throughout the transportation
process, ensuring that it arrives at its destination safely and efficiently.

Figure-8: Packaging and Shipment

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
2.5 DESCRIPTION OF THE OBJECTIVES ACHIEVED:

2.5.1 Product Development Process Flowchart

The objective of this project was to create a comprehensive process flowchart for the
product development process, covering product details, product parts, process of each
component, powder coating, and shipment.

2.5.2 Product Specifications

Created a process flowchart for product details, ensuring that the sales team has easy
access to the necessary information to effectively showcase the products to customers.
Mapped out the key steps and interactions involved in the product development process,
ensuring that each step is thoroughly tested and quality-assured.

2.5.3 Order Recording and Variations

Demonstrated how the project would facilitate order recording and enable the creation
of numerous order variations, streamlining the order-taking process.

2.5.4 Sales Team Benefits

Highlighted the benefits this project would bring to the sales team,
including easier gathering of specifications for orders and improved
customer satisfaction.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 CHAPTER – 3

ANALYSIS OF JOB PERFORMANCE

3.1 CHALLENGES FACED:

3.1.1 Understanding the work functions of organization:

Though I had an overview idea about the organization, it was really challenging to get to know
the various work functions within the organization. There are many departments and cost centers.
Getting to know their work was challenging.

3.1.2 Unfamiliarity with DRAW.IO board:

I was unaware of the tool called DRAW.IO board. I was asked to use it for the development of
process flow. It took me few days to get used to DRAW.IO board. Later, I got to know how to
use it well.

3.1.3 Understanding the functions of NPD:

First, I get to know about the processes in New Product Development (NPD). There were many
new things which I came to know. I was unaware of the concepts like BOP, BOQ, Reverse
engineering and Prototyping. Later I came up with the process contents by interacting with the
respective NPD team members.

3.1.4 Challenges faced in doing the research:

Overall doing the research in sample development process was very challenging, as I had no
structured inputs of data and previous works for reference. It was completely new to frame the
sample tracker with the proper analysis of research.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
3.1.5 Adapting to the changes:

I got corrections and changes for the work during the review which I done with my company
guide. Since, the changes were made simultaneously for the work performed, it was challenging
to adapt to it. Sometimes, the work done was became irrelevant.

3.1.6 Unfamiliarity with process of the product:

Initially, becoming familiar with the intricacies of each component and grasping the concepts of
various tools and processes was a challenging task.

3.1.8 Unfamiliarity with the CRM:

Developing the performance metrics for CRM was difficult and challenging. Because is not easy
to assign the relevant metric for company. The metric which I developed should meet the internal
requirement. It is important is say that there was no CRM software in the company.

3.2 CONCEPTS LEARNED:

3.2.1 Cost Driver:

A cost driver is a factor that causes a change in the total cost of producing goods or services. It
can include materials, labor, overhead, and other factors that affect the overall cost of
production. Cost drivers are used to determine the cost of producing a good or service and are
used to allocate costs among different departments or products. They help inform pricing
strategies, budgeting decisions, and product design choices.

3.2.2 BOP and BOQ:

BOP and BOQ are two crucial documents that are used to establish a contract between the
owner and the contractor and to estimate the cost of a project in sample development.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
  The term "Bill of Plant" (BOP) refers to a list of the machinery and equipment required
for the project.

 The term "Bill of Quantities" (BOQ) refers to a list of the labour and supplies that will
be required for the project.

Feature BOP BOQ

Lists the equipment and Lists the materials and labour

machinery that will be needed that will be needed for the
Purpose for the project project

Created
by Quantity surveyor Quantity surveyor

Estimating the cost of the Creating a contract between

Used for project the owner and the contractor

Protects Owner and contractor Owner and contractor

Figure- 9 BOP and BOQ

3.2.3 CRM METRICS:

Businesses use CRM metrics as key performance indicators (KPIs) to assess the success of
their customer relationship management (CRM) initiatives. Lead generation, sales, customer
support, and marketing are just a few of the customer interaction factors that may be tracked
using CRM metrics.

I have worked on the CRM metrics under the following criteria:

1) Customer satisfaction

2) Production

3) Performance

4) Interaction

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 5) Revenue

6) Sales

3.2.4 BOM:

A Bill of Materials (BOM) is a detailed list of components, raw materials, assemblies, parts, and
their quantities required to manufacture a product. It includes information such as part numbers,
descriptions, quantities, and specifications, which helps in planning, managing, and tracking the
production process. The BOM serves as a foundation for product development, production
planning, and inventory management, ensuring that all necessary components are available and
that production is efficient and cost-effective.

3.2.5 FOB:

FOB (Free on Board) refers to a shipping term that indicates the point at which the ownership of
goods passes from the seller to the buyer. It is used to determine which party is responsible for
the goods during shipping and who bears the costs of transportation, insurance, and any damage
or loss that may occur.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
 CHAPTER – 4
SUMMARY OF LEARNINGS & RECOMMENDATIONS

4.1 KEY LEARNINGS:

4.1.1 Practical application of the knowledge

One of the most valuable aspects of an internship is the opportunity to apply theoretical
knowledge gained in an academic setting to real-world scenarios. This internship highlights the
specific instances where I was able to use the knowledge that I acquired during my studies and
how I contributed to the successful completion of the task and the project during my internship.

4.1.2 Professional skills development

The internship has provided me with an excellent platform for developing and enhancing
various professional skills such as communication teamwork time management problem-
solving and adaptability. I believe these skills will leverage me in future endeavours.

4.1.3 Industry Insights

The internship has exposed me to a new industry which is the rack and toolbox industry and it
has helped me in gaining a deeper understanding of its dynamics. The insights have helped me
gain the industry’s trends, challenges, and opportunities.

4.1.4 Networking and Relationship Building

The internship has provided me with an opportunity to network and connect with the
professional in that field. I believe the connection that I made during the internship can be
beneficial in terms of future career prospects or mentorship opportunities.

4.1.5 Personal Development

And finally, here comes the most important learning called Personal Development. This
Summer internship helped me to develop myself both physically and mentally. I learned what
is my strength and weakness and paved a way to know my self-awareness. It helped me to
have a confidence to develop new skills. The internship made to work professionally and
independently.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
4.2 RECOMMENDATIONS:

4.2.1 REFLECTIONS:
Summer internship at Triune Technofab subsidiary of Astrotech Steels was a major step in my
life, as it was my first corporate experience. I had no idea what to expect and I was clueless
about how life was going to be for the next 8 weeks but I was passionate about my internship.
I stepped into my first day with great enthusiasm and have reach the office half an hour before
the allocated time. The first day my mentor introduced every employee in the office and she
gave me the framework for the next 8 weeks. On the second day, I visited the manufacturing
plant of Triune Technofab and Astrotech Steels and we saw the manufacturing process of the
racks and fasteners.

During the internship when I was doing the designing the blueprint. I learned skills like data
mining, analyzing the data, data interpretation, and soft skills like communication, presentation
skills, execution skills, and technical skills like advanced Excel, advanced PowerPoint, and
Draw.io.

During the internship there were a lot of rough patches uncertain timing and challenges the
most challenging thing was to stick to the deadline allocated to me and secondly the time
management. While doing the research me and my mentor used to have a healthy discussion.
My mentor has helped me a lot during my internship to come up with fruitful results for the
research.

Conclusion

The work culture in Triune is really good. For interns, it is the right place for learnings. The
people working in Triune are really helpful. I had a great opportunity to work with the higher
officials there. They are kind and approachable.
On concluding note I can say this internship was an eye-opener for me and the working
environment in the office was quite flexible. I think this experience of the internship will help
me in my future endeavors in corporate life and as well as my personal life. All the employees
in the office were quite supportive and helpful. Overall, this Internship was a stellar
opportunity to learn and has resulted in a lucrative way.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development
REFERENCES:
 https://triunetechnofab.com/

 https://astrotechsteels.com/

 https://trinitysteel.lk/

 https://drive.google.com/file/d/1UdOFl00ZjgS116Duh-

wr2urzdog2Q4j1/view?usp=sharing

 https://app.diagrams.net/

 https://www.crisil.com/mnt/winshare/Ratings/RatingList/RatingDocs/AstrotechSteelsPr

ivateLimited_August%2005,%202022_RR_298240.html#:~:text=ASPL%20has%20als

o%20been%20steadily,revenue%20of%20Rs%20134%20crore.

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Establishing Marketing and Operation Frameworks and Metrics for Business Development