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    A Docufilm Analysis On Exploring Neuromarketing How Brand Are Manipulating Your Brain

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    Jackraynire Capa

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    A Docufilm Analysis On Exploring Neuromarketing How Brand Are Manipulating Your Brain

    Uploaded by

    Jackraynire Capa
    5 views2 pages

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    A DOCUFILM ANALYSIS ON EXPLORING NEUROMARKETING HOW BRAND ARE MANIPULATING YOUR BRAIN

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    5 views2 pages

    A Docufilm Analysis On Exploring Neuromarketing How Brand Are Manipulating Your Brain

    Uploaded by

    Jackraynire Capa

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    A DOCUFILM ANALYSIS ON EXPLORING NEUROMARKETING HOW BRAND

    ARE MANIPULATING YOUR BRAIN

    Presented by: Precila Marian D. Apuyan


    Presented to: RJ Anthony Penyra

    Introduction:
    The field of marketing is constantly involving, and within it is a fascinating topic known
    as neuromarking. Marketers investigate the complexities of our brains responses to advertising
    stimuli via this lens (affecting our five senses) examine the depths of how companies affect our
    subconscious to sway our purchasing decisions. The investigation into the convergence of
    neuroscience are marketing uncovers a fascinating world in which customer behaviors are often
    carefully designed products or interfional influence rather than random decisions.

    Body:
    The basis of Neuromarketing is the idea that subconscious cues have a big impact on our
    decisions. Brands carefully plan their advertising techniques in order to appeal to our emotions,
    desires and instincts. According to what is said in the video, for example, our skin moisturizer
    has been created to spark a desire within our brain, thee bank slogan was designed to play in our
    worries, the smell of a fast food establishment is created to produce an emotional response, and
    the trend pictures are deliberately chosen to arouse our desire, this is how it affected our brain
    and our decisional making.

    McDonald’s restaurants is one corporation that has tried neuromarketing. They created a
    perfume that was softly distributed in restaurants in order to improve brand connecting and sales.
    Proctor and gamble attempted a similar trick. After an artificial perfume was placed under the
    lid, sales of Ariel washing powder jumped by 70%.

    The two main methods used to scan are EEG and FMRI…the former, known as
    functional magnetic resonance imaging is done while the patient is lying. Inside a machine that
    continuously measures blood flow throughout brain using powerful magnetic files-using sensors
    applied to the subjects scalp, an electroencephalogram or EEG, measures brain all activity while
    it is capable of tracking changes in activity over fractions of a second, it is not very good at
    identifying the precise location of activity of measuring it in deep. Subcortical regions of the
    brain, which are home to a lot of interesting activity. While an fimrl can see deep into the brain it
    is difficult to use and only records activity for a few seconds at a time.

    It is impossible to ignore the ethical ramifications of neuromarketing, though, concerns of


    consumer autonomy cue raised by the thin line between manipulation from persuasion through
    an understanding of the brains response to stimuli, marketers may take advantage of weaknesses
    in consumers behavior and influence them to make products then may not really need or want.
    This calls into question the moral obligation of marketers and companies to uphold the autonomy
    and welfare of their customers.

    Conclusion:
    Neuromarketing is still reconitionizing the way that brands interact and comprehend their
    customers. Although it provides insightful information about consumer behavior. It also raises
    moral questions about the control of subconscious desires. As this industry develops it will
    become increasingly important to strike a balance between morally sound limit and successful
    marketing tactics in order to protect customer autonomy and well-being while pursuing business.
    Success to establish a just and moral marketplace, it is imperative to navigate the difficult field
    of neuromarketing with vigilance, transparency and ethical principles.

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