Valcon Reviewer
Valcon Reviewer
Valcon Reviewer
Capital
Scarce resource
Valuation
CFA Institute: estimation of asset’s value based on future investment return, comparisons with similar assets, or
estimates of immediate liquidation proceeds
Use of forecasts to come up with reasonable estimate
Emphasis on professional judgment (analysts should hone their ability to evaluate assumptions, assess validity of
evidence, and come up with rational choices)
Alfred Marshall
Fundamental equation of value: company creates value if and only if the return on capital invested exceed the
cost of acquiring capital
3. Liquidation value
Realized net amount when business is terminated and assets are sold
Computed based on the assumption that entity will be dissolved and assets will be sold individually
Relevant for companies under severe financial distress
Value declines because assets no longer work together and human intervention is absent
VALUATION PROCESS
1. Understanding of the business
Performing industry and competitive analysis of publicly available financial information and corporate disclosure
Idea about economic conditions, industry peculiarities, company strategy, and historical performance
Industry and competitive analyses: emphasize most challenging factors
Industry structure: technical and economic characteristics of industry and trends that affect the structure
Industry characteristics: market players participating in industry
Porter’s Five Forces: most common tool for industry structure
o Industry rivalry - nature and intensity of rivalry between market players
Less intense = lower number of market players (higher concentration and profitability)
Considers market players, degree of differentiation, switching costs, information, and
government restraint
o New entrants - barriers to entry by new market players
High entry costs = fewer new entrants = lesser competition and improved profitability potential
Include entry costs, speed of adjustment, economies of scale, reputation, switching costs, sunk
costs, and government restraints
o Substitutes and complements - relationships between interrelated products and services
Substitute products: can replace the sale of an existing product
Complementary products: can be used together with another product
Considers prices of substitutes, complements, and government limitations
o Supplier power - how suppliers can negotiate better terms in their favor
Strong supplier power: exists if there are few suppliers that can supply an input (= lower
industry profits)
Considers supplier concentration, prices of alternative inputs, relationship-specific investments,
supplier switching costs, and governmental regulations
o Buyer power - how customers can negotiate better terms in their favor for their purchase
Low buying power: customers are fragmented and concentration is low (market players are not
dependent to few customers to survive), improve industry profits (buyers cannot negotiate to
lower price)
Considers buyer concentrations, value of substitute products that buyers can purchase,
customer switching costs, and government restraints
Competitive position: how products, services, and the company is set apart from other competing market
players
GENERIC CORPORATE STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE
o Cost leadership - incurrence of lowest cost with quality comparable to competitors
o Differentiation - offer unique product or service for additional premium
o Focus - identify demographic segment or category segment by using cost leadership strategy or
differentiation strategy
Business model: method how the company makes money (what and how)
Historical financial statements analysis: can be done for the last 2 years up to 10 years prior
Historical financial reports: use horizontal, vertical, and ratio analysis
Quality of earning analysis
o Detailed review of financial statements and accompanying notes to assess sustainability of company
performance and validate accuracy of financial information vs economic reality
o Nonrecurring transactions need to be adjusted
o Compares net income against operating cash flow (ensure reported earnings are realizable to cash)
2. Forecasting financial performance
Macro perspective viewing economic environment and industry where the firm operates
Micro perspective focusing in firm’s financial and operating characteristics
Forecasting: summarizes the future-looking view from assessment of industry and competitive landscape,
business strategy, and historical financials
APPROACHES IN FORECASTING
o Top-down forecasting approach
Starts from international or national macroeconomic projections to industry specific forecasts
Select which are relevant to firm and apply it to firm and asset forecast
Variables: GDP forecast, consumption forecast, inflation projections, foreign exchange currency
rates, industry sales, and market share
Result: forecasted sales volume (+ company-set sales price = revenue forecast)
o Bottom-up forecasting approach
Starts from lower levels and completed when it captures what will happen to company based on
inputs of its segments/units
Results of forecasts should be compared with the dynamics of industry where the business operates and its
competitive position
Typically done on annual basis, better done on quarterly basis (to account for seasonality: affects sales and
earnings of all industry)
3. Selecting the right valuation model
Depend on the context of valuation and inherent characteristics of company being valued
4. Preparing valuation model based on forecasts
Input and convert forecast to chosen valuation model
ASPECTS TO CONSIDER
o Sensitivity analysis - multiple analyses are done to understand how changes in input will affect outcome
o Situational adjustments/scenario modelling - for firm-specific issues affecting firm value is adjusted
Control premium - additional value in stock investment if acquiring it will give controlling power
to investor
Lack of marketability discounts - stock cannot be easily sold as there is no ready market, drive
down share value
Illiquidity discounts - price of shares has less depth or less liquid compared to other, investor will
sell large portion of stock that is significant compared to trading volume of stock, drive down
share value
5. Applying valuation conclusions and providing recommendation
Risks in valuation
Uncertainty: possible range of values where the real firm value lies
Include all potential risks
Future estimates may be different from what will actually happen
Ascertain assumptions based on current available facts (cannot 100% ascertain value to be perfectly estimated)
Innovations and entry of new businesses
Asset
Transactions that would yield future economic benefits as a result of past transaction
Value it generates from now until future and all cash flows generated until disposal
Asset-based valuation
More commonly used since asset is the best representation of what the company currently has less the non-
equity claim against assets
Enables analyst to validate firm value through value of its assets
Focuses on current and historical value of assets and disregard the value it can generate in the future and may
not fully represent the true value of assets
Used if the basis of value is concretely established and complete
METHODS: book value method, replacement value method, reproduction value method, and liquidation value
method