Empowerment

Technologies
Quarter 4 – Module 4:
ICT Project for Social Change –
Promoting for Audience Impact
Empowerment Technologies
Quarter 4 – Module 4: ICT Project for Social Change (Promoting for Audience Impact)
First Edition, 2020

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 Senior High School

Empowerment
Technologies
Quarter 4 – Module 4:
ICT Project for Social Change –
Promoting for Audience Impact
Introductory Message
For the facilitator:
As a facilitator, you are expected to orient the learners on how to
use this module. You also need to keep track of the learners' progress
while allowing them to manage their own learning at home.
Furthermore, you are expected to encourage and assist the learners as
they do the tasks included in the module.

For the learner:

As a learner, you must learn to become responsible of your own
learning. Take time to read, understand, and perform the different
activities in the module.
As you go through the different activities of this module be
reminded of the following:
1. Use the module with care. Do not put unnecessary mark/s on any
part of the module. Use a separate sheet of paper in answering the
exercises.
2. Don’t forget to answer Let Us Try before moving on to the other
activities.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking
your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are done.
If you encounter any difficulty in answering the tasks in this
module, do not hesitate to consult your teacher or facilitator. Always
bear in mind that you are not alone. We hope that through this material,
you will experience meaningful learning and gain deep understanding
of the relevant competencies. You can do it!

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 Let Us Learn
In this module, you will be immersed to various platforms and resources to
effectively develop substantive ICT projects.

You will be able to come up with an ICT project using various platforms
following a certain process. You may also apply the principles in creating
infographics as effective platform to convey advocacy and developmental
communication. With this module, may you devise a creative and reflective
perspective of crafting ICT projects considering content, value, and user-
experience.

The module mainly focused on one lesson, specifically:

1: ICT Projects for Social Change Learning Competencies: demonstrate

how online ICT Projects for Social Change are uploaded, managed, and
promoted for maximum audience impact (CS_ICT11/12-ICTPT-IIq-r20).

After going through this module, you are expected to:

1. plan and conceptualize an ICT project for social change;

2. identify the platforms that will help in the success of the
advocacy;
3. demonstrate how online ICT Projects for Social Change are
uploaded, managed, and promoted for maximum audience
impact; and
4. generate a summary of statistics of the project promoted.

Let Us Try
A. Read each statement carefully; choose the letter of the best answer. Write
your answers on a separate sheet of paper.

1. What stage of the ICT project process involves the production of images,
infographics, etc.?
a. maintenance c. development
b. release and promotion d. planning

2. It primarily involves responding to feedback of your site visitors and

continuing to improve the website.
a
. planning c. release and promotion
b. development d. maintenance

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3. Which of the following is NOT an advantage of ICT as platform for
change?
a. It is a force that brings action and mobilizes change in a society.
b. It is the fastest way to spread information anywhere in the world.
c. It is a tool to access private information of personalities.
d. It is a tool in human development.

4. How can a team succeed in the implementation of an ICT project?

a. defining the work and assign persons responsible for it
b. managing the project with the discipline of planning, organizing,
securing and managing resources
c. practicing effective communication and brainstorming discussion on
development
d. meeting general goals and objectives

5. These are visual presentations of information that use the elements of

design to quickly communicate an idea.
a. graphics c. data
b. infographics d. graph

6. The elements of infographics include:

a. graphs, bars, pies, icons c. lines and spaces

b. lines, colors, and design d. legends

7. The following are tools in managing an ICT project EXCEPT one:

a. WordPress c. Device Manager
b. Microsoft Office Project d. File Manager
Server

8. It is an uploading tool web interface that allows you to manage all your
files.
a. device manager c. project server
b. file manager d. Office

9. Which of the following are effective means of getting more traffic and
traction?
a. Creating a good writing and design, and promoting advocacy
through shares, emails, and get more subscribers.
b. Limiting customer access for easy monitoring.
c. Distributing pamphlets in nearby communities.
d. Constantly conducting live broadcast of the advocacy.

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 10. It is a traction tool that allows you to gather feedback and advice.
a. LinkedIn c. Reddit
b. Google AdWords d. Facebook Ads

B. Identify whether the following statements are true or false. On your

paper, write T if the statement is true; write F, if otherwise.

____ 11. LinkedIn is a business-oriented social networking service that

can be used for promotion.

____ 12. The use of multimedia is the only effective means of promoting
your advocacy for social change.

____ 13. Using images and blogs, and collaborating and updating are
powerful tools in promoting your advocacy in an ICT project.

____ 14. Facebook Ads is an ad network platform which can be effectively

used for testing and validating ideas.

____ 15. A website management platform as an integrated set of tools

and services limits the creation and designing of website
contents.

Lesson
ICT Project for Social
1 Change
Over time, societal changes arise and often have thoughtful and long-
term effects to the society. Change is inevitable, but the direction to which
social change is heading to can be influenced with the society’s collective
power to influence change.

ICT is a powerful tool to influence change with the use of campaign in

different multimedia platforms. In order to plan, conceptualize, and create an
effective campaign or advocacy, the knowledge on the process as well as
principles of creating an ICT project for social change will be beneficial.

Let Us Study
A campaign or an advocacy assists in promoting and organizing an
ICT project properly. Below is the process overview to follow in
creating an ICT project (RBSI Empowerment Technologies, 2017).

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 Release and
Planning Development Maintenance
Promotion

1. Planning – involves the following tasks (but not limited to):

a. Conceptualizing your project
b. Researching on available data about your topic
c. Setting deadlines and meetings
d. Assigning people to various tasks
e. Finding a web or blog host
f. Creating a site map for your website
g. Listing down all applications that you need including web apps
h. Funding (if applicable)

2. Development – involves the actual creation of the website(s); involves the

production of images, infographics, etc.

3. Release and Promotion – involves the actual creation of the website for
public view and promoting it. Promotion typically starts before the actual
release.

4. Maintenance – involves responding to feedback of your site visitors and

continuing to improve the website.

In developing an ICT project for social change, the use of infographics

is an advantage. Infographics as a tool are visual presentations of
information that use the elements of design to quickly communicate an idea
and can convey a message more easily which can be spread with the aid of
free sharing tools. Hence, principles in creating an infographic shall be
observed:

1. Be creative. You can use the combination of text, shapes, and images
to present your message in a creative way

2. Be unique. Your message must be something people can relate to, but
must be presented in a unique way to attract the viewer’s section

3. Be simple. A simple, yet elegant design will attract more attention than
cluttered elements that may bore the audience

4. Use graphics and visuals. You can illustrate your point with pictures,
typography, and color

5. Use the forwarding tool. Secure that the infographics is shareable, so

that the message can be forwarded and read by as many people as

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 possible. Include and locate the links and “share” buttons in a place
where they can be easily accessed

Infographic elements and tools integrated to your project include graphs

and bars, pies, icons, human infographics, timeline infographics, and
puzzle pieces.

Source: www. https://aseanup.com/philippines-infographics-population-wealth-economy

Moreover, there are supplementary tools that can be utilized in

uploading and publishing an ICT project as follows:

A. WordPress is a free and open-source Content Management Systems

(CMS) based on PHP and MySQL that allows you to see the statistics of
your blog in its My Sites feature

B. Microsoft Office Project Server is a project management server

solution made by Microsoft that allows you to view and upload
documents

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C. File manager is an uploading tool web interface that allows you to
manage all your files

D. Website Management Platform is an integrated set of tools and services

that allow teams to create, design, develop, launch, manage, administer,
and monitor website contents.

Promotion, Traction, and Traffic Monitoring

In getting more traffic and traction, you should be skilled at promotion

and aim to get more shares, more email subscriber, and higher search
rankings. Promote, validate, grow your product, get keep, and grow
customers and users (Empowerment Technology, 2017).
To promote effectively, you may:
a. use multimedia
b. use various online tools
c. use images
d. use blogs
e. collaborate
f. update

Additionally, for a more productive traction, the following tools are

available online:

a) LinkedIn – a business-oriented social networking service

b) Google AdWords – an online advertising service that enables

advertisers to compete to display brief advertising copy to web users

c) Reddit – allows you to gather feedback and advice

d) Facebook Ads – an ad network platform to test and validate ideas

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 Let Us Practice
Activity 1: Creating a Campaign

Choose a social issue that you find worth-campaigning. Create an infographic

for the chosen issue using its elements and tools. E.g. taking care of the
environment; cleaning the shorelines, etc…

(Social issue
for campaign)

Use the rubric below as your guide:

Criteria 1 2 3 4
Organization The infographic The infographic The Creative, eye-
is disorganized, is workable but infographic catching
loses focus, or sometimes the has infographic
may be hard to information appropriate with the right
follow. does not flow. amount of amount of
information. information.
Info is easy to
follow.
Information The infographic The infographic The The
communicates communicates infographic infographic is
opinions and opinions and communicates innovative
information information opinions and which clearly
with limited with some information and effectively
effectiveness. effectiveness and is communicates
and is quite somewhat opinions and
confusing. effective. information.
Convention/ There is a The use of There is an There is an
Choice of limited to no infographic evident use of evident use of
Elements use of elements is infographic infographic
infographic somehow element, but elements to
elements that evident that the message is convey
hinders the affect the clarity somehow message.
clarity of the of message unclear.
message conveyed.
conveyed.
Message The message is The message The message is The message is
unclearly conveyed lacks conveyed, but powerfully
conveyed. clarity. lacks depth. conveyed that
appeals to be
motivational.

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 Let Us Practice More
Activity 2: A Page for a Cause

Create a Facebook Page for a Cause campaigning for social change (refer to
the issue that you have chosen in the previous activity). Invite and share to
people about your page. Monitor the statistics on the right side of your cover
photo in the page. Record your data on a separate sheet of paper.

Facebook Page Advocacy of the Summary of Statistics of

Name Facebook Page the Page in 3 days

Let Us Remember
Here are the salient points to recollect in crafting an ICT project for social
change:

• ICT is a powerful tool to influence change with the use of campaign

in different multimedia platforms.

• To plan, conceptualize, and create an effective campaign or

advocacy, the knowledge on the process as well as principles of
creating an ICT project for social change will be beneficial.

• In developing an ICT project for social change, the use of

infographics (a tool that provides visual presentations of
information that use the elements of design to quickly
communicate an idea) is an advantage.

• Infographic elements and tools integrated to your project include

graphs and bars, pies, icons, human infographics, timeline
infographics, and puzzle pieces.

• In getting more traffic and traction, you should be skilled at

promotion and aim to get more shares, more email subscriber, and
higher search rankings.

• For a more productive traction, the following tools are available

online: LinkedIn, Google AdWords, Reddit, and Facebook Ads.

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 Let Us Assess
Directions: Identify whether the following statements are true or false. On
your paper, write T if the statement is true; write F, if otherwise.

____ 1. The process overview to follow in creating an ICT project include

4 steps namely the planning, development, release and
promotion, and maintenance.

____ 2. Promotion typically starts after the actual release of page or

website.

____ 3. There are no specific principles to consider in creating

infographics.

____ 4. WordPress allows you to see the statistics of your blog in its My
Sites feature

____ 5. Once promoted, there is no need to respond to feedback of your

site visitors and continuing to improve the website.

____ 6. With the use of infographics, you can quickly communicate the
idea you are conveying in your campaign.

____ 7. The development of your project involves the actual creation of

the website or page including the production of images,
infographics, etc.

____ 8. Creativity is the only element that makes good infographics.

____ 9. It is important to secure that the infographics is shareable, so

that the message can be forwarded and read by as many people
as possible.

____ 10. Google AdWords enables advertisers to compete to display brief

advertising copy to web users.

____ 11. You can view your statistics in your created Facebook page.

____ 12. It is possible to determine the number of visits to your Facebook

page timeline.

____ 13. Getting more shares, more email subscriber, and higher search
rankings means a good promotion.

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 ____ 14. Uniqueness of your page or website is an edge to invite viewers
or audience.

____ 15. The ultimate purpose of campaigning via page or website should
be to positively impact social change.

Let Us Enhance
Activity 3: Creating a Timeline

Make a target timeline of activities to better magnify your advocacy. Specify

the target duration of operating, updating and managing in order to get
achieve a good number of likes, reach, visits, posts, and people. Follow the
format provided for.

(Date & Duration) (Date & Duration) (Date & Duration)

(Target (Target (Target

Accomplishment) Accomplishment) Accomplishment)

Answer the questions that follow:

1. Who are the target audience of your page?
2. What strategies will you make in order to invite more people to access
your page?
3. What kind of posts will you make in order to make your page popular?
4. How will your page influence social change?

Let Us Reflect
ICT in this era is an influential tool that affects change in the society at
large. Its impact is dependent to how it is magnified in conveying and
establishing advocacies. Computer and multimedia savvies play a critical role
as catalyst for change. As a tool to gear up towards progress, it is important
to discover and explore potential tools and elements that bring about social
change that many aspire to have. As a student who is on this track, what
other advocacies would you make to impact significant change in the society?

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Let Us Assess Let Us Let Us Let Us Try
Practice More Practice
1. C 1. C
2. D Activity 3: 2. D
3. C Answers may Activity 1: 3. C
4. D Answers may 4. D
vary.
5. B vary. 5. B
6. A Let Us 6. A
7. D Remember 7. D
Activity 2: 8. D
8. D
Answers may
9. A Answers may 9. A
vary.
10. C vary. 10. C
11. T 11. T
12. F 12. F
13. T 13. T
14. T 14. T
15. F 15. F
Answer Key
 References

Empowerment Technologies. (2017). Cainta, Rizal, Philippines: Jemma

Development Group

https://elearninginfographics.com/habits-of-highly-effective-students/

RBS Empowerment Technologies. (2017). Quezon City, Philippines: Rex

Book Store, Inc.

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