Hello,

Spotify is here!
Streaming enables you
to connect with real people
in real moments

Streaming is now Growth of mobile Ubiquity of streaming

mainstream
The consumer journey is Innovation is pushing the
Streaming now accounts for no longer linear. People trend in audio listening,
the majority of audio are listening everywhere creating more moments to
consumption around the world. and everyplace. connect with your audience.

Source: TechCrunch, Global 2018 Spotify 2

We reach your audience

286 163 92
million monthly million ad-supported countries
active users globally monthly active users streaming

Source: Spotify First Party Data Total Monthly Active Users (Ad-Supported and Premium) as of Mar 2020 Spotify 3
More
Car

moments, more Gaming

Connected
Devices

understanding
Logged-in
audience with one persistent
identity across devices. Smart TV Mobile

2.5 hours
for multi-device
listeners in a given day.
Tablet Desktop

Source: Spotify First Party Data, Global, 2019, based on daily content hours / daily active users, free users multiplatform Spotify 4
Personalisation starts
from day one
Our new free experience sharpens our
streaming intelligence.

Deeper audience understanding

Knowing more about the preferences and
tastes of our users from the start allows us
to deliver more personalised content.

Impactful ad experiences
Advertisers can discover new audiences
and deliver more relevant ad experiences.

Spotify 5
A platform built for the
streaming generation
and your brand
Power of a logged-in audience

More moments, more

understanding

Built for viewability

Premium content environment

Spotify 6
Spotify 8
Spotify is more than
streaming music
A multimedia experience built for fans:

Original video
Podcasts
content

Genius lyrics Enhanced

integration playlists

Spotify 9
Premium ad experiences that make
the most of your audience’s context.
Audio Video Display

Audio Everywhere Video Takeover Homepage Takeover Overlay

Leaderboard

Spotify Copyright
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2019
Audio Everywhere

The world is listening.

• Deliver audio ads across devices and

platforms
• Reach highly engaged Spotify users
wherever they are listening
• In addition to the audio spot, your brand
takes ownership of a clickable companion
display unit (placed in the Cover Art area),
allowing you to extend your campaign and
drive traffic to a URL destination.

Spotify Copyright
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2019
Video Takeover
Everywhere
Tell your video story with confidence
across mobile, desktop, and tablet
devices.
• Stay top of mind by activating multiple
touch points for audiences to experience
your video message.
• Leverage cross-device video reach,
powered by persistent identities from
Spotify’s 100% logged-in users.

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2019
Video Takeover Components

Video
Served only when the app is in-focus,
during mid-roll ad breaks.

Companion Display Unit

Desktop: clickable 640 x 640 display
Mobile & Tablet: 13 native CTA options

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2019
Overlay

Welcome users back to Spotify with

your brand message

• Reach your audience with display ads

designed for viewability
• Drive traffic to your website with a
customizable call-to-action

Spotify Copyright
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2019
Homepage Takeover

Exclusive sponsorship of the

Homepage for a day

• Increase awareness with premium

brand placement
• Deliver a multimedia experience
with 100% SOV
• Invite engagement in an interactive
environment: is clickable and supports rich
media, enabling brands to include
interactive elements to further capture
attention.

Spotify Copyright
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2019
Leaderboard

IAB standard display served when

the app is in view

• Reinforce your brand message with highly

viewable display
• Extend campaign reach in a brand
safe environment

Spotify Copyright
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2019
Not only is your
audience listening,
they’re actively
watching too

1 out of 5 minutes
spent on Spotify Free are in the foreground, which means
people are actively looking at their screen.

Source: Spotify First Party Data, Free, Global 2018 Spotify 17

Our fans are
brand advocates
People are 6x more likely to
recommend a brand after
seeing an ad on Spotify than
on competitors' platforms.

Source: Protobrand & Spotify, “Ad Research” 2018, US, DE, MX, AU Spotify 18
We are a quality
environment for
your clients
Real People
Professional Content
Trusted Partners
All ad formats are built to be fully viewable and audible with
video ads only surfacing when the app is in view.

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Spotify video ads
exceed IAS benchmarks
96% Video Viewable Rate
as measured by IAS

Spotify IAS
IAS benchmark Index
benchmark

Desktop 97% 65% 1.5x

Mobile 95% 72% 1.3x

Source: 1. Desktop: IAS, Spotify UK through 5.15.19 vs. IAS UK H2 2018 industry
benchmarks 2. Mobile: IAS, Spotify UK through 5.15.19 vs. IAS Global H2 2018
industry benchmarks Spotify 20
Spotify’s industry-leading
video viewability
Validated by trusted verification partners

Spotify outperforms viewability benchmarks:

91%

84% 83%
96%
66%
Viewability as 57% Viewability as
+98% +94%
measured by Moat1 measured by IAS2
+69% +72%

Moat Spotify Moat IAS Spotify IAS

Benchmark Benchmark Benchmark Benchmark

Desktop Mobile Desktop Mobile

Source: 1. Moat, Spotify Global through 5.30.19 vs. Moat Global Q1 2019 industry benchmarks 2. IAS, Spotify Global through 5.15.19 vs. IAS Global H2 2018 industry benchmarks Spotify 21
Let’s discuss!

Tatiana Kazaku
[email protected]